Page 1

O N L Y

W I T H

ONE


O N E S OT H E B Y S R E A LT Y.C O M

– 3 –


IN A FEW WORDS — Since 1744, the Sotheby’s name has become renowned as a marketer for many of

» Sotheby’s

the world’s most treasured possessions. Sotheby’s International Realty, in keeping

The brand under which all Sotheby’s branches

with this extraordinary reputation, has become a global leader in the representation of distinctive real estate. In essence, Sotheby’s International Realty is synonymous

operate, including the Sotheby’s Auction House and Sotheby’s International Realty.

with quality and service and is the most interconnected luxury real estate brokerage network in the world. In working collaboratively with our global Sotheby’s International Realty affiliates, ONE Sotheby’s International Realty executes intelligent, innovative and strategic

» Sotheby’s International Realty The real estate brand within Sotheby’s, made up of approximately 20,000 associates in 66 countries and territories around the world.

sales and marketing programs, delivering maximum results and an exceptional level of service. By utilizing the Sotheby’s brand’s in-house partnerships and

» ONE Sotheby’s International Realty

resources, and by drawing upon the immense experience of our associates,

The exclusive Sotheby’s International Realty affiliate

ONE Sotheby’s International Realty is uniquely positioned to present real estate opportunities to an international, qualified client base.

in Miami-Dade and Broward, South Florida, with over 600 associates in 11 offices.


06 08 10 12 26

SOTHEBY’S: A GLOBAL BRAND

THE INDISPUTABLE AUTHORITY ON ALL EXCLUSIVE POSSESSIONS

SOTHEBY’S AUCTION HOUSE

SOTHEBY’S INTERNATIONAL REALTY

15

UNSURPASSED MARKETING INITIATIVES

17 19 20 22

GLOBAL NETWORKING PRINT EXPOSURE WEB AND SOCIAL MEDIA EXPOSURE WORLD-CLASS BRAND PARTNERSHIPS

ONE SOTHEBY’S INTERNATIONAL REALTY

29 31

TOP 10 ADVANTAGES OF LISTING WITH ONE SIR

UNSURPASSED MARKETING INITIATIVES

33 35 36 39

41 42 44 46 47

GLOBAL NETWORKING PRINT EXPOSURE WEB AND SOCIAL MEDIA EXPOSURE WORLD-CLASS BRAND PARTNERSHIPS

LEADING SOUTH FLORIDA’S LUXURY MARKET

PROPERTY EXPOSURE STRATEGY

OUR EXCLUSIVE DEVELOPMENTS

COMMUNITY OUTREACH

OFFICE LOCATIONS


SOTHEBY’S: A GLOBAL BRAND

– 6 –


THE HISTORY Originally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world’s most discerning clientele the opportunity to sell or acquire the rarest, most exceptional treasures. With over 90 Sotheby’s offices and 880 Sotheby’s International Realty offices, the brand is widely considered one of the most interconnected, truly global networks in the world and is able to provide unmatched, white-glove service. The Sotheby’s brands form an unwavering alliance, jointly committed as one of the most storied names in business.

SOTHEBY’S BRANDS

SOTHEBY’S AUCTION HOUSE

SOTHEBY’S INTERNATIONAL REALTY

SOTHEBY’S DIAMONDS

SOTHEBY’S INSTITUTE OF ART

SOTHEBY’S WINE

RM SOTHEBY’S (CLASSIC CAR AUCTIONS)

1955 Jaguar D-Type, sold for US$21,700,000 at RM Sotheby’s Auction in 2016

– 7 –


THE INDISPUTABLE AUTHORITY ON ALL EXCLUSIVE POSSESSIONS

“The Exceptional Cellar of a Connoisseur”, one of the finest wine collections auctioned in London in over a decade | December, 2015

– 8 –


A REMARKABLE BRAND Sotheby’s is a key participant in the history of the world’s most luxurious and treasured items. From the Sotheby’s Institute of Art, a graduate school of art and its markets, to its renowned auctions and even its exceptional wine business, Sotheby’s represents the elite services and grand possessions sought by the world’s most affluent clientele. As part of such an extraordinary legacy, Sotheby’s International Realty associates have a unique advantage when marketing and selling the world’s most remarkable homes.

Patek Philippe The Henry Graves Jr. Supercomplication Started in 1925 and delivered in 1933, the Supercomplication remains the most complex mechanical watch built without the assistance of computers. Tier 1: Under Mean Time Dial

Sold at Sotheby’s Auction for US$24 million Geneva, Switzerland

Tier 1: Under Sidereal Time Dial

Tier 2: Under Mean Time Dial

Tier 3: Under Sidereal Time Dial

– 9 –


SOTHEBY’S AUCTION HOUSE

– 10 –


THE LARGEST ART BUSINESS IN THE WORLD Sotheby’s maintains auction houses throughout North America, Europe, Asia and Australia. It has an annual turnover in excess of $6 billion, making it the largest art business in the world. In turn, Sotheby’s International Realty has many exclusive and unsurpassed opportunities to market the extraordinary residences represented by our network to auction house clients through print and interactive advertising. Our exclusive event sponsorship opportunities also lead to superb listing exposure.

15+

PRODUCING OVER

AUCTION HOUSES

$6B IN ANNUAL SALES

FEATURED RECORD-BREAKER World Auction Record: Blue Moon Diamond $48.5 Million at Sotheby’s, Geneva

IS THE OLDEST COMPANY IN THE NEW YORK STOCK EXCHANGE (NYSE)

TICKER SYMBOL

BID

12.03 carats Fancy Vivid Blue Internally Flawless

Actual Size

NOTEWORTHY CLIENTELE

71 of Forbes 100 World’s Wealthiest People

253 of Forbes 400 Wealthiest Americans

12 of Forbes 400 50 Under 40 List

86 of Forbes Top 500 CEOs

78 of Forbes 100 Wealthiest Americans

Alberto Giacometti’s Chariot (1951), sold for US$101 million at auction

– 11 –

60 of Worth Magazine’s Benefactor 100 List


SOTHEBY’S INTERNATIONAL REALTY

THE NETWORK

– 12 –


A TRUE GLOBAL NETWORK Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

20,000 associates 880 offices 66 countries and territories 14,000 annual referrals

Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-toauction referrals, these opportunities are managed with extreme care to ensure impeccable, white-glove service. – 13 –


– 14 –


UNSURPASSED MARKETING INITIATIVES Our media plan is expected to deliver over one billion impressions due to our robust partnerships with powerhouses such as The New York Times, The Wall Street Journal, Financial Times, Daily Telegraph and Architectural Digest. To round out our plan, create global connections and increase our exposure, we have hand-picked partners to help drive brand awareness and intelligently showcase the listings represented by our network to a broad audience of potential home buyers who value the unique.

REACHING OUR AFFILIATES ON A REGULAR BASIS OUR LISTINGS CAN BE FOUND IN

CASCADING PLATFORM

OVER

135

Your property may be found on our network of locally focused and globally aware Sotheby’s International Realty members’ websites. Each site tells our story through the eyes of the local real estate professional, combining local

SOTHEBY’S

expertise with global reach.

INTERNATIONAL REALTY AFFILIATE WEBSITES WORLDWIDE

eGALLERY The Sotheby’s International Realty eGallery is a realtime property slide show designed to provide worldwide reach to a property. eGallery is displayed on screens in Sotheby’s International Realty and Sotheby’s auction house locations around the world.

– 15 –


– 16 –


GLOBAL NETWORKING Sotheby’s International Realty’s 20,000 real estate associates represent one of the few, truly interconnected networks in the real estate industry. Associates are constantly interacting and meeting new peers through numerous events hosted by our corporate network and the Sotheby’s Auction House. Should a ONE Sotheby’s International Realty associate have a client looking for a residence in Paris, Brazil or Hong Kong, it is highly likely the relationships with professionals in these markets have already been forged.

GLOBAL NETWORKING EVENT (GNE) Sotheby’s International Realty’s GNE is an international gathering for all network associates. Every 18 months, over 3,000 of the brand’s real estate agents join for an immersive, three-day conference featuring diverse events and seminars. The GNE is one of all SIR associates’ top options for extraordinary networking, listing exposure and collective business building.

ONE SIR ATTENDS WELCOME RECEPTION AT THE 2016 GNE, LAS VEGAS

LEADERSHIP FORUM Specifically designed for brokerage owners, managers and key leaders, it is the perfect opportunity to create longlasting relationships with influential industry professionals in the world’s most relevant luxury real estate markets. The annual conference has proven to be extremely valuable as not only a brainstorming hub, but a consistent source of leadership strategies and business innovation.

ONE SIR MANAGEMENT ATTENDS THE LEADERSHIP FORUM, NEW YORK

BRAND INTRODUCTION All Sotheby’s International Realty office owners and key leaders are invited to attend a brand introduction in the SIR headquarters in New Jersey, followed by a trip to the New York Sotheby’s Auction House. This introduction helps ensure that the brand is used properly and consistently throughout the network and that every office leader is equipped to maximize the brand’s offerings.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES AT BRAND INTRODUCTION

AUCTION EVENTS As associates of an extraordinary brand with a rich history, one of the most unique advantages we possess is our relationship with the Sotheby’s Auction House, a venerable name in the world of exclusive items. The auction house hosts many events every year, where Sotheby’s International Realty associates are able to meet colleagues and forge connections with auction house clientele.

ONE SIR ASSOCIATES ATTEND CONTEMPORARY ART AUCTION, NEW YORK

– 17 –


ONE Sotheby’s International Realty associates and other attendees at Latin American Art Auction, New York City.

– 18 –


PRINT EXPOSURE The Sotheby’s International Realty cooperative advertising program offers associates unparalleled opportunities to promote exclusive listings. Art & Home and Sotheby’s Magazine, two of our brand’s powerful publications, serve as a vehicle for global listing exposure to top-tier clientele.

SOTHEBY’S INTERNATIONAL REALTY PUBLICATIONS

ART & HOME MAGAZINE TOTAL DISTRIBUTION: 50,000

FREQUENCY: EIGHT ISSUES PER YEAR

Art & Home is a literary collaboration between Sotheby’s and Sotheby’s International Realty, showcasing all the elements of an extraordinary life. The magazine engages readers with sophisticated content and beautiful images related to the art and real estate worlds. Rich editorial about art, design and extraordinary properties is presented by the venerable brand that is Sotheby’s.

Auction house clients with transactions in the $50,000 – $5 million range

PLACEMENT

All Sotheby’s offices worldwide

AND EXPOSURE »

Park Hyatt Hotels in 18 countries

High-profile events in New York, Los Angeles, London and Hong Kong

SOTHEBY’S MAGAZINE TOTAL DISTRIBUTION: 10,000

FREQUENCY: SEVEN ISSUES PER YEAR

Sotheby’s Magazine captures an exclusive, alluring world of beauty and the cultural sophistication that transcends the “everyday”, reaching the world’s wealthiest, most acquisitive audience. The editorial showcases the most valuable property being sold on the international auction market and includes a gallery of exclusive Sotheby’s International Realty® listings.

PLACEMENT AND EXPOSURE »

Sotheby’s Magazine is distributed to 10,000 Premier Global Sotheby’s clients.

– 19 –


WEB & SOCIAL MEDIA EXPOSURE Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide. Our listings’ online exposure begins with sir.com, our corporate website, and cascades through our lifestyle-focused sites, to our global network of local websites (such as ONESothebysRealty.com) and onto our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe.

SIR.COM

ANNUAL STATISTICS

21M

website visits

100M 45M 12min 55%

page views

property pages viewed

minutes per visit

international visits

LIFESTYLE WEBSITES Unique to Sotheby’s International Realty is the experience that comes with searching for a home based on an extraordinary lifestyle. We have developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category. Search among waterfront, golf, beach and many other extraordinary lifestyles to find your perfect fit. – 20 –


KEY SOCIAL MEDIA STATISTICS SOTHEBY’S INTERNATIONAL REALTY FOLLOWERS*

TOTAL USERS*

FACEBOOK

1.86 BILLION

FACEBOOK

54,000

YOUTUBE

1 BILLION

YOUTUBE

63,000

GOOGLE+

600 MILLION

GOOGLE+

280,000

INSTAGRAM

600 MILLION

INSTAGRAM

90,000

LINKEDIN

450 MILLION

LINKEDIN

33,000

TWITTER

317 MILLION

TWITTER

19,000

PINTEREST

150 MILLION

PINTEREST

6,500

As of February, 2017

*

SOCIAL MEDIA BY THE NUMBERS: SOTHEBY’S INTERNATIONAL REALTY

50 million social impressions worldwide

300,000 visits to sothebysrealty.com via social referrers

Thousands of properties showcased

Extraordinary Property of the Day features one listing from sir.com on Facebook, Twitter, Google+ and Pinterest, generating thousands of additional views.

SIR.COM TRAFFIC COMPARISON: WEBSITE VISITS IN TOP LUXURY REAL ESTATE WEBSITES SIR.COM

LUXURYREALESTATE.COM LUXURYPORTFOLIO.COM

ENGELVOELKERS.COM

CHRISTIESREALESTATE.COM

KNIGHTFRANK.COM

Marketing affiliate of EWM

Global partner of Douglas Elliman

SAVILLS.COM

COMPASS.COM

ELLIMAN.COM

Global partner of Fortune Intl. Realty

2M

1.5M

1M

500K

JAN 16

FEB 16

MAR 16

APR 16

MAY 16

JUN 16

JUL 16

– 21 –

AUG 16

SEP 16

OCT 16

NOV 16

DEC 16

Data from SimilarWeb.com.


WORLD-CLASS PARTNERSHIPS In order to increase exposure for your home and ultimately uncover the right buyer, we have partnered with and distribute properties to the most significant media companies and real estate-focused websites in the world. To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 190,000,000 times across all of our partner sites annually.

THE BRAND

THE PARTNERSHIP: KEY STRATEGIES

Since 1851, The New York Times has been dedicated to

Hero carousel dominance on “Find a Home” landing page

providing exceptional depth of quality news on a local,

Exclusive video block on “Find a Home” landing page

national and global level. Having won more Pulitzer Prizes

100% SOV in Real Estate section slideshow sponsorship

than any other newspaper, it has consistently set the bar

Property showcase on The High End (The Viewpoint)

that leading news brands aspire to.

Social content collaboration on Hello Society

THE BRAND

THE PARTNERSHIP: KEY STRATEGIES

Published by Dow Jones, one of the largest news-gathering

Featured property units in Europe and Asia sites

operations with nearly 2,000 journalists, The Wall Street

Video Plus connecting WSJ readers with SIR listings

Journal now spans twelve editions in nine languages. The

“Houseguest” custom video series, an industry first

Journal holds 35 Pulitzer Prizes for outstanding journalism

WSJ Real Estate Friday ownership (US, Europe, Asia)

and has a global readership of 3.6 million.

SIR Lifestyle Unit in the Real Estate section

THE BRAND

THE PARTNERSHIP: KEY STRATEGIES

Mansion Global is a luxury real estate website and app that

Listings over $1M featured in English, Spanish and Chinese

connects buyers with extraordinary properties. With original

20% SOV in homepage carousel (doubling competitors)

content from News Corporation, Mansion Global provides

Brand video library

insightful market data, in-depth analysis and relevant news

Homepage featured property showcase (10% SOV)

— all to empower the luxury buyer to make smart purchases.

Friday articles sponsorship

THE BRAND

THE PARTNERSHIP: KEY STRATEGY

Owned by REA Australia, Myfun is a property site hosted in

Friday Buyout: A new exposure initiative for 2017, our

China behind the great firewall to promote international

Myfun sponsorship will include a complete Friday buyout of

properties to Chinese buyers. It is syndicated to Chinese

the website. The Sotheby’s International Realty brand will

partner sites and focused mostly on Australian properties,

be the only advertiser on the Myfun website for 35 Fridays

property news and neighborhoods.

during the year, providing great exposure to Chinese buyers.

– 22 –


THE BRAND

THE PARTNERSHIP: KEY STRATEGY

The Times is an authoritative and trusted part of the UK’s

New for 2017, Sotheby’s International Realty will sponsor the

cultural heritage. A premium British brand recognized the

Friday Bricks & Mortar section. The Sotheby’s International

world over, it is also a highly-creative, multi-channel media

Realty brand will have 100% SOV of the prominent property

operation which has a long heritage of modernity, being

articles to ensure that it is top of mind for The Times readers.

first, breaking through and creating change.

Sponsorship will include 50 Fridays.

THE BRAND

THE PARTNERSHIP: KEY STRATEGIES

Architectural Digest is home to discerning audience of

100% SOV for four months in the Real Estate section

architects, designers and affluent design enthusiasts.

eNewsletter sponsorship (sent to 250,000 AD readers)

Through print/digital editions, social media and signature

Four sponsored posts on AD’s Instagram account

events, it provides an exclusive view into the world’s most

Four sponsored video stories on AD’s Instagram account

beautiful homes, inspiring millions of influential readers.

Brand-immersed content and slideshows

THE BRAND

THE PARTNERSHIP: KEY STRATEGIES

The Economic Times is India’s premier business daily and the

world’s second-most widely read English-language business

Homepage: Sotheby’s International Realty will execute a two-day homepage takeover with banner ads and skins.

newspaper, with a readership of over 800,000 (higher than

Article Banners: For 60 days between March and April of

that of the competition combined and concentrated among

2017, our brand will run banner ads on the news, markets,

the top echelons of business and government).

and industry pages.

– 23 –

SOV: Share of Voice


THE BRAND

THE PARTNERSHIP: KEY STRATEGIES

With an international point of view, Elle Decor has covered

Hero unit running across Hearst Design Group sites

stylemakers, trendsetting interiors, and must-have home

Deeply customized Property Galleries Destination

furnishings for 20 years. It is the interiors destination and

Hearst Luxury Group Promotion: Exclusively for Sotheby’s

guide to luxe living for those who truly believe great design

International Realty, Hearst will engage its sophisticated

is not an option – it is essential.

audience with SIR-branded banners.

THE BRAND

THE PARTNERSHIP: KEY STRATEGIES

The Financial Times (FT) is one of the world’s leading news

organizations, recognized globally for its authority, integrity

First real estate company to launch video properties and will hold exclusivity on video for three months

and accuracy. The FT provides a broad range of essential

The exclusive lifestyle search partner for 2017

services, including news, comment, data and analysis, to a

FT print edition: 18 co-branded property ads with a

growing audience of internationally minded professionals.

minimum of 6 full-page ads

THE BRAND

THE PARTNERSHIP: KEY STRATEGIES

For nearly a century, Forbes has been synonymous with

Homes: Sotheby’s International Realty will sponsor the

success, developing a unique relationship with the world’s

Homes section of Forbes.com for the entire month of

most affluent, influential and discerning individuals. Forbes

March with 100% share of voice.

offers not only the most trusted insights on business and

investigating, but an authentic voice in the luxury space.

Banners: During 2017, our media plan will focus on highimpact brand banner units.

THE BRAND

THE PARTNERSHIP: KEY STRATEGY

JamesEdition is the world’s first marketplace to span across

Property Distribution: Properties over $600,000 are displayed

product categories and offer high-end items from dealers

with up to 40 exceptionally high-quality images. Unique to

across the world. Their technology lets consumers find and

our brand, each property has a direct link to view on sir.com,

compare items from submarines to luxury real estate. The

providing thousands of monthly interactions. New for 2017,

site reaches more than 600,000 users each month.

JamesEdition will integrate video for listings over $1M.

THE BRAND

THE PARTNERSHIP: KEY STRATEGIES

To expand its reach in China, Sotheby’s International Realty

12 months of property promotions in simplified Chinese

launched a partnership with Juwai.com. One of China’s

A Chinese company page on Juwai.com

premier real estate portals, Juwai.com has over 2 million

50 properties over $3M to be featured on LUXE Channel

monthly visitors and more indexed pages than all other

Custom Chinese editorial content on WeChat/Weibo

portals combined on Baidu, China’s largest search engine.

Shanghai-based customer care desk

– 24 –


THE BRAND

THE PARTNERSHIP: KEY STRATEGIES

LuxuryEstate.com provides the largest selection of world-

Property showcase in each language available

class $1M+ properties from 120 countries. The website and

Banner exclusivity on all SIR property pages

the mobile apps generate 500,000 users and 5 million page

10% SOV on banners across all search result pages

views each month, making LuxuryEstate.com a prominent

Mastercard audience modeling analyzing cardholder

portal in the international luxury real estate market.

behavior to find target consumers

THE BRAND

THE PARTNERSHIP: KEY STRATEGIES

PropGOLuxury owns a leading luxury real estate portal for

SIR listings will be syndicated across all partner sites

English and Chinese readers. Through a series of publishing

50% share of voice on all custom banner positions

partnerships, PropGOLuxury powers the real estate search and

New for 2017, we will launch highly targeted spotlight

distribution platforms for leading publications including The

banners on 10 location searches a month, with 50%

NYT China Edition, South China Morning Post and more.

share of voice of the spotlight inventory.

– 25 –


ONE SOTHEBY’S INTERNATIONAL REALTY

– 26 –


– 27 –


Miami Beach residence sold by ONE Sotheby’s International Realty for US$30 million

– 28 –


10 ADVANTAGES OF LISTING WITH ONE SOTHEBY’S INTERNATIONAL REALTY

1

2

THE LEGACY

THE BRAND

Consistently attaining record-breaking sales over the decades, the

Sotheby’s is a rare brand that instantly evoques quality, service

Sotheby’s legacy is unlike any other. We are proud to be part of the

and an appreciation of truly valuable items. This positioning

oldest company in the NYSE, the most prestigious auction house in

allows us to do business with affluent individuals who share in

the world and the authority on the representation of luxury homes.

our brand vision and commitment to excellence.

3

4

THE PEOPLE

THE NETWORK

Our agents, staff and partners make our company more successful

Sotheby’s International Realty represents the only true, worldwide

every day. Our real estate agents are more than just transaction

real estate network. Thousands of office-to-office referrals are

supervisors — they have the capacity to act as highly qualified

processed every year and several events are held to ensure all SIR

advisors, focusing on facilitating all real estate needs.

agents establish great business relationships within the network.

5

6

THE MARKETING

THE REACH

Our local and international marketing is unparalleled. We partner

With an outstanding brand, a robust marketing plan and a strong

with leading organizations such as the Wall Street Journal, the

network comes limitless reach to potential home buyers. ONE

New York Times, Architectural Digest and, locally, the Miami Heat

SIR associates are able to tailor their plans to target an array of

to provide not just the most, but the best exposure for our listings.

different buyer profiles without missing a beat.

7

8

THE STANDARDS

THE SERVICE

Our listing marketing is only developed with the highest standards

Our high standards are not marketing-specific. ONE Sotheby’s

in mind. High-resolution imagery, eloquent description writing and

International Realty’s real estate associates pride themselves in

impeccable presentation are musts when promoting a residence

offering white-glove service from beginning to end, establishing

under the ONE Sotheby’s International Realty brand.

long-lasting relationships with their valued clients.

9

10

THE TRACK RECORD

THE OVERALL EXPERIENCE

In its short existence, ONE Sotheby’s International Realty has

All prior points combine to create one unrivaled, seamless client

developed an impressive track record, closing several exceptional

experience. For hundreds of years, the Sotheby’s brand has grown

sales, becoming the leading real estate firm for sales in numerous

and succeeded due to its respect for tradition and its focus on

areas and garnering notable media exposure in the process.

innovation. ONE Sotheby’s International Realty is no exception. – 29 –


Samples of email marketing, one of ONE Sotheby’s International Realty’s most efficient channels of communication

– 30 –


UNSURPASSED MARKETING INITIATIVES There is an art to selling fine homes. Just as an art gallery carefully displays art, we position your property in its finest light to showcase its true value. We also embrace innovation. We understand the lifestyle our audience is looking for is just as important as the home itself, and we strive to convey that in our advertising and marketing materials. Our attention to detail, strong creative work and innovative marketing strategies have been instrumental in our path to becoming the luxury leader in South Florida real estate.

OUR MARKETING STRATEGY INVOLVES CREATING GLOBAL CONNECTIONS, ESTABLISHING LOCAL ENGAGEMENT AND MAKING IMPRESSIONS WORLDWIDE.

FEATURED: ONESOTHEBYSREALTY.COM

Stunning listing photography and clean, easy-to-read information

Full-width condo search with prominent imagery and project details

2

Neighborhood details such as live market statistics and closed inventory data

Lifestyle search for a more intuitive, customized experience

– 31 –


– 32 –


GLOBAL NETWORKING ONE Sotheby’s International Realty associates understand that, in order to succeed in the culturally-diverse real estate market of South Florida, local and international networking is of the utmost importance. As a company, we consistently attend and sponsor high-profile events and meetings in Miami, Broward and beyond. From art auctions to yacht shows, ONE Sotheby’s International Realty has a strong presence in events catering to our target market. Please see some of our most recent networking efforts below.

ONE SIR PRINCIPALS WITH PARTNERS FROM NORTH INDIA SIR

ONE SIR ASSOCIATES PRESENT OUR EXCLUSIVE PROJECTS IN HONG KONG

ONE SIR ASSOCIATES ATTEND LATIN AMERICAN ART AUCTION IN NEW YORK

DEVELOPMENT DIVISION SHOWCASE IN MEXICO CITY REAL ESTATE EXPO

ONE SIR ASSOCIATES PRESENT LISTINGS AT FORT LAUDERDALE BOAT SHOW

ONE SIR ASSOCIATES PRESENT DEVELOPMENTS IN MONACO YACHT SHOW

ONE SIR ASSOCIATES ATTEND GIBSON SIR EVENT, BOSTON

ONE SIR ASSOCIATES DURING ANNUAL ASSOCIATE MEETING, MIAMI

– 33 –


– 34 –


know, however, that local marketing is at the very core of our strategy. Our brokerage firm is constantly promoted in publications such as The Miami Herald, Cultured, Miami Magazine, Ocean Drive Magazine and many others.

A ren owned archite A prest ct. igious Miam i Beac A neocl h addr assica ess. l estate on the water front. A home that ins tantly the be invites auty of you to life. enjoy Get sw ept up in the magn of the ificent newly allure built est and liv ate on e the life 4730 N. Bay Ro you im agine. ad 4730 N. Bay Ro ad, Mi ami Be ach Curre ntly lis ted by ONE Sothe by’s In ternatio nal Re alty

ONE SOTHEBY’S INTERNATIONAL REALTY PUBLICATIONS

©MMX V ONE Sotheb Each Office y’s Inte is Inde rnationa penden l Realty, tly Own license ed and d real Operate estate d. The broker. informa Sotheb tion con y’s Inte rnationa tained herein l Realty® is dee is a lice med acc nsed urate tradema but not rk to guarant eed. Pric Sotheby’s Internat es are ional subject Realty to cha nge with Affiliates LLC. An out noti Equal ce. Opportu nity Com

Our marketing strategy is all about making impressions worldwide. We also

pany. Equal Housing Opportu nity.

PRINT EXPOSURE

T H E W O R L D

O N L Y

on es

ot he

Y O U D I S C O V E R

ONE

W I T H

by sr ea

lty.co m

/ inf o@

on es

ot he

by sr ea

lty.co m

ONE LIFE MAGAZINE TOTAL DISTRIBUTION: 30,000+

FREQUENCY: TWO ISSUES PER YEAR

ONE Life magazine, ONE Sotheby’s International Realty’s lifestyle publication, features high-end editorial focused on the art, homes, yachts, jets, fashion and entertainment that define the South Florida lifestyle. In addition, a portion of the magazine features some of the extraordinary residences represented by our associates and SIR affiliates, providing great listing exposure for six consecutive months. JULIO LE PARC The Argentine master of kinetic art receives his first U.S. museum show at Miami’s PAMM

ALEJANDRO ARAVENA How the Chilean architect's mantra of humanistic design led to this year's Pritzker Prize

PEDRO ALMODÓVAR The Spanish director's exuberant spirit is celebrated in a major film retrospective at MoMA

PLACEMENT AND EXPOSURE »

TAKE A SEAT Why collectors are wild over innovative chairs designed by the world's foremost architects

Published twice a year both in print and digitally

Distributed to luxury homes in Miami-Dade and Broward counties

Placed in private airports in 5 states reaching travelers worth an avg. of $9M

Distributed at Miami Heat games in AA Arena’s VIP lounges and suites

Inserted in the Wall Street Journal Mansion Section in the Northeast

TRENDS MARKET REPORT TOTAL DISTRIBUTION: 10,000+

FREQUENCY: ANNUAL & QUARTERLY

ONE Sotheby’s International Realty’s TRENDS Real Estate Market Report provides a comprehensive analysis of real estate market activity in Dade and Broward, as well as in-depth community profiles for both counties. The annual report features five years of real estate data with a market analysis by Integra Realty Resources, one of the nation’s leading real estate consulting companies.

PLACEMENT AND EXPOSURE »

Published both in print and digitally: one annual market report and four smaller, macro-level quarterly reports

Distributed to 10,000 homes in top zip codes in Miami/Broward as a WSJ insert

Placed in American Airlines Arena suites during Miami Heat games

– 35 –

/ 87 7.6

30 .81

55


WEB & SOCIAL MEDIA EXPOSURE ONE Sotheby’s International Realty’s digital efforts are constantly growing and evolving. Our website, ONESothebysRealty.com, makes it easy to search for a property by address, condo or neighborhood. It also houses several content-rich neighborhood guides and provides access to valuable information such as market statistics, transaction activity per building and real-time listing updates. ONESothebysRealty.com was designed with the end user in mind, prioritizing an intuitive browsing experience and an abundance of readily available, accurate content.

ONESOTHEBYSREALTY.COM

ANNUAL USER STATISTICS

SITE USAGE BY SOURCE

1 2 3 4 5

TOP USERS BY LOCATION

TOP SOCIAL REFERRALS

1

UNITED STATES

1

FACEBOOK

2

CANADA

2

LINKEDIN

3

BRAZIL

3

TWITTER

4

UNITED KINGDOM

4

GOOGLE+

5

RUSSIA

5

PINTEREST

6

MEXICO

6

YELP

7

FRANCE

7

TUMBLR

8

VENEZUELA

8

BLOGGER

Most of our website’s traffic, with the exception of direct users, comes

9

UKRAINE

9

HOUZZ

from organic search. This indicates our visitors are looking for terms

10

GERMANY

10

PAPER.LI

DIRECT ORGANIC SEARCH REFERRAL SOCIAL PAID SEARCH

matching our keywords through SEO, leading to website trustworthiness, propensity to click and potential long-term results. – 36 –


SOCIAL MEDIA Our social media outlets are buzzing with activity. Our social media channels serve as great traffic sources for our website, make it easy to connect with our loyal followers and provide an engaging platform for ONE Sotheby’s International Realty associates to communicate and remain updated on the latest company news. Whether it’s South Florida’s top realtors coming together on our YouTube channel or our breaking market updates on Twitter, we keep potential buyers engaged and coming back for more.

KEY SOCIAL MEDIA STATISTICS

ELEMENTS TO OUR SOCIAL MEDIA SUCCESS

TOTAL USERS*

HOW WE CREATE CHANNELS WORTH FOLLOWING:

FACEBOOK

EXPERIENCE

47,000

Deliver a unique, compelling experience via social networks. YOUTUBE

1,860

ENGAGEMENT GOOGLE+

Develop social relationships with online influencers and potential

535,000

home buyers and sellers to further our reach. INSTAGRAM

25,800

EXPERTISE LINKEDIN

1,350

TWITTER

8,500

PINTEREST

1,100

Maintain a distinct point of view and align our homes with the connoisseurs of life. EMOTION Create lasting connections with our target consumers.

As of February, 2017

*

ONESOTHEBYSREALTY.COM/BLOG

– 37 –


– 38 –


WORLD-CLASS PARTNERSHIPS ONE Sotheby’s International Realty prides itself in its strong marketing and brand presence. In order to stay ahead of the game, our brand has partnered with several leading organizations that share our corporate values and resonate with our real estate associates. Most importantly, we partner with brands pioneering their respective industries through their pursuit of true innovation and their relentless dedication to their vision and objectives. Below are some of our current partners and alliances.

EXCLUSIVE REAL ESTATE PARTNER OF THE MIAMI HEAT

STRATEGIC ALLIANCE WITH YOUNGARTS

CHARITABLE ALLIANCE WITH NICKLAUS HOSPITAL

STRATEGIC ALLIANCE WITH FST

STRATEGIC ALLIANCE WITH EVOKER INC. FILMS

STRATEGIC ALLIANCE WITH IRR

STRATEGIC ALLIANCE WITH QUINN PR

– 39 –


– 40 –


LEADING THE REAL ESTATE MARKET COMPARING THE MARKET’S TEN TOP-PRODUCING FIRMS IN 2016

ONE SIR ASSOCIATES ACHIEVED THE HIGHEST AVG. SALES

ONE SIR ASSOCIATES ACHIEVED THE HIGHEST AVG.

VOL. PER AGENT IN MIAMI-DADE AND BROWARD COMBINED

SALES PRICE IN MIAMI-DADE AND BROWARD COMBINED

ONE SIR $3.9M

FIRM #2 $3.5M

ONE SIR $1.24M FIRM #3 $3.1M

FIRM #2 $1.01M

FIRM #4 $3M FIRM #5 $2.4M

FIRM #6 $2.3M

FIRM #3 $815K

FIRM #7 $2M

FIRM #4 $611K

FIRM #8 $1.5M FIRM #9 $900K

ONE SIR $550M

FIRM #2 $520M

FIRM #5 $598K

FIRM #6 $468K

FIRM #10 $578K

FIRM #7 $353K

FIRM #8 $337K

FIRM #9 $313K

ONE SIR ASSOCIATES LED ALL

ONE SIR ASSOCIATES LED ALL

CONDO SALES IN MIAMI-DADE

LUXURY HOME SALES IN MIAMI-DADE ($2M+)

FIRM #10 $308K

ONE SIR $610M

FIRM #3 $500M

FIRM #2 $530M FIRM #4 $410M

FIRM #3 $410M FIRM #5 $290M

FIRM #6 $260M

FIRM #7 $250M

FIRM #4 $390M FIRM #5 $260M

FIRM #8 $230M FIRM #9 $130M

FIRM #6 $130M

FIRM #10 $120M

FIRM #7 $120M

FIRM #8 $80M

FIRM #9 $80M

ONE SIR ASSOCIATES LED ALL

ONE SIR ASSOCIATES LED ALL

CONDO SALES OVER $500K IN BROWARD

CONDO SALES OVER $500K IN FORT LAUDERDALE

FIRM #10 $70M

ONE SIR $12M

ONE SIR $31M

FIRM #2 $22M

FIRM #2 $8M FIRM #3 $16M

FIRM #4 $13M

FIRM #3 $7M

FIRM #4 $7M FIRM #5 $5M

FIRM #5 $13M FIRM #6 $9M

FIRM #7 $9M

FIRM #8 $8M

FIRM #9 $8M

FIRM #6 $3M

FIRM #10 $7M

FIRM #7 $3M

FIRM #8 $2M

FIRM #9 $2M

FEATURED RECORD-BREAKER: MIAMI-DADE

FEATURED RECORD-BREAKER: BROWARD

775 S. Mashta Drive, Key Biscayne

5 Harborage Isle Drive, Fort Lauderdale

$47 Million

$27.5 Million

Highest price ever paid for

Highest price ever paid for

a residence in Key Biscayne

a residence in Broward County

FIRM #10 $2M

All statistics above were gathered from BrokerMetrics, a system sourcing its data from the MLS. The information portrayed here is a direct representation of the BrokerMetrics findings. January, 2016 to December, 2016.

– 41 –


PROPERTY EXPOSURE STRATEGY: THE BASICS Every extraordinary residence represented by ONE Sotheby’s International Realty benefits from our Property Exposure Strategy: what we consider to be a basic marketing package required to launch a robust and well-rounded exposure plan for each of our listings. Our Property Exposure Strategy includes everything from professional photography to branded signage and online listing distribution. For more detailed information, please see the components of our standard package outlined in detail below.

1

1

PROFESSIONAL LISTING PHOTOGRAPHY AND OPTIONAL VIDEOGRAPHY Our marketing revolves around professional photography, showcasing the elegance and beauty of our exclusive inventory in everything we do. Professional photography includes a virtual tour, video walk through and a geo-tagged slideshow on ONE SIR’s YouTube Channel.

SINGLE LISTING WEBSITE

2

SIR SIGNAGE INSTALLATION

3

A custom website dedicated to a single property, complete with

Sotheby’s International Realty’s recognizable hanging post sign,

a high-resolution photo gallery and an individual domain name.

installed at over 30,000 extraordinary homes around the world,

This powerful online marketing tool impresses viewers and,

is prominently displayed at all single-family homes represented

when advertised in print or online, gets interested buyers to the

by ONE Sotheby’s International Realty in order to reach the local

information they want faster and more efficiently.

community and potential buyer.

REALTOR.COM SHOWCASE

4

SIR NETWORK DISTRIBUTION

5

Realtor.com, the world’s top real estate website, allows agents

All listings are automatically featured on the websites of over 135

to showcase listings with up to 36 photos, a slideshow tour,

Sotheby’s International Realty affiliates around the world. This is

video, traffic reports and open house ads. Taking advantage of

an exclusive offering due to our relationship with the Sotheby’s

their content-rich format, the website becomes one of the most

International Realty network, providing unparalleled international

effective ways to reach home seekers directly.

exposure for our exclusive listings. – 42 –


7

RESPECTFUL EMAIL

6

E-GALLERY

7

ONE Sotheby’s International Realty sends a weekly digest

The eGallery is a real-time, dynamic property slideshow designed

containing new listings, open houses and price reductions to

to provide worldwide reach to a property. It is displayed in most

Miami-Dade and Broward’s top brokers without spamming. In

of the Sotheby’s International Realty and Sotheby’s auction

addition, a brokers’ opens email is also sent out once a week to

house locations around the world.

the local brokerage community.

Minimum price restrictions apply.

WEBSITE EXPOSURE

8

ONLINE LISTING DISTRIBUTION

9

Reach our vast audience of potential buyers placing your listing on

The online distribution resources of Sotheby’s International

ONESothebysRealty.com, our responsive website, or go global on

Realty position properties in the world’s finest real estate sites.

SIR.com, offering specialized websites based on extraordinary

In addition to providing listing content to 17 major websites that

lifestyles such as golf, waterfront, vineyard, ski, beach, historic,

power hundreds more, reports are available to show how much

retirement, metropolitan and more.

exposure each property is receiving.

9

– 43 –


OUR EXCLUSIVE DEVELOPMENTS ONE Sotheby’s International Realty’s Development Division currently represents over 14 pre-construction developments in Miami-Dade and Broward Counties. In its short existence, the branch has managed to break several pricing records and now handles over $3 billion in real estate inventory. As a result of its dramatic growth, the Development Division continues to represent some of South Florida’s most prestigious condo residences and is regarded as one of the top development sales and marketing teams in the region.

TURNBERRY OCEAN CLUB

ONE THOUSAND MUSEUM

SUNNY ISLES BEACH

DOWNTOWN MIAMI

BRICKELL CITY CENTRE

THE FAIRCHILD COCONUT GROVE

MIAMI

COCONUT GROVE

L’ATELIER

THE EDITION RESIDENCES

MIAMI BEACH

MIAMI BEACH

METROPICA

AVENTURA PARKSQUARE

SUNRISE

AVENTURA

– 44 –


REPRESENTING SOUTH FLORIDA’S MOST PRESTIGIOUS NEW RESIDENCES WHERE WOULD YOU LIVE?

RIVA

GALE RESIDENCES

FORT LAUDERDALE

FORT LAUDERDALE

THREE HUNDRED COLLINS

LOUVER HOUSE

MIAMI BEACH

MIAMI BEACH

FORUM AVENTURA

PARCVIEW VILLAS

AVENTURA

MIAMI

KAI

RESIDENCES AT W SOUTH BEACH

BAY HARBOR ISLANDS

MIAMI BEACH

– 45 –


COMMUNITY OUTREACH ONE for one is a fundraising initiative between ONE Sotheby’s International Realty and Miami Children’s Health Foundation in support of the Together For The Children Campaign for Nicklaus Children’s Hospital. Our goal is to support the children and families that depend on Nicklaus Children’s Hospital (formerly Miami Children’s Hospital) throughout the continuum of health and wellness and make it possible for them to realize their full potential. We are reimagining healthcare and coming together to bring great value to our community, our nation and our world.

OTHER INITIATIVES LOTUS HOUSE SHELTER

WOMEN IN DISTRESS

Lotus House is a non-profit organization that provides unique

Women in Distress currently operates an emergency shelter with

resources for homeless women and infants suffering from extreme

a 132-bed capacity for victims of domestic violence and their

poverty, disability, domestic violence or untreated medical / mental

children. Survivors who are no longer safe in their homes can find a

illness. This organization seeks to empower women to improve

safe haven at Women in Distress. Services include housing, crisis

their quality of life in order to break the cycle of homelessness and

intervention, therapy and advocacy assistance, as well as clothing

achieve greater self-sufficiency. Lotus House is a place of healing

and household supplies as necessary. These services are designed

and transformation, a place that they can call home.

to empower women to live a self-determined, violence-free life. – 46 –


OFFICE LOCATIONS

CORAL GABLES

KEY BISCAYNE

1430 S. Dixie Highway, 110 | Coral Gables, FL 33146

260 Crandon Boulevard, C42 | Key Biscayne, FL 33149

BRICKELL

MIAMI BEACH / SOUTH OF FIFTH

1000 Brickell Avenue, 500 | Miami, FL 33131

119 Washington Avenue, 102 | Miami Beach, FL 33139

MIAMI BEACH / LINCOLN ROAD

BAY HARBOR ISLANDS (EAST & WEST)

846 Lincoln Road, 4th Floor | Miami Beach, FL 33139

1047 & 1133 Kane Concourse | Bay Harbor Islands, FL 33154

AVENTURA

SUNNY ISLES BEACH

18851 NE 29 Avenue, 101 | Aventura, FL 33180

3873 Sunny Isles Boulevard | North Miami Beach, FL 33160

FORT LAUDERDALE

WESTON

401 East Las Olas Boulevard, 100 | Fort Lauderdale, FL 33301

2300 Weston Road | Weston, FL 33326 – 47 –


– 48 –


– 49 –


O N ESOT H EBY SREALT Y.COM ©MMXVII ONE Sotheby’s International Realty, licensed real estate broker. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated. The information contained herein is deemed accurate but not guaranteed.


2017 Listing Presentation  
2017 Listing Presentation