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2 | ONE SOTHEBY’S INT ER NATIO NA L R E A LT Y


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CONTENTS A GLOBAL BRAND

04

The story

05

Capitalizing on centuries of prized relationships

07

SOTHEBY’S INTERNATIONAL REALT Y | THE NE T WORK Global reach, instant recognition SOTHEBY’S INTERNATIONAL REALT Y | BENEFITS & ADVANTAGES

08 10 12

Worldwide media

13

The power of our brand

15

Sotheby’s publications

17

SothebysRealty.com

18

Our digital advantage

20

Social media

22

World-class partnerships

24

Marketing plan

32

ONE SOTHEBY’S INTERNATIONAL REALT Y

36

The undisputed luxury leader in South Florida

37

By the numbers

38

Company sponsored events

40

International networking

41

Local marketing efforts

43

ONE Sotheby’s International Realty publications

47

ONESothebysRealty.com

48

Property Exposure Strategy

50

Social media

54

Exclusive developments

56

Community involvement — ONE for one

58

Office Locations

59


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A Global Brand


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THE STORY Sotheby’s was founded in London on March 11, 1744, when Samuel Baker auctioned “ several hundred scarce and valuable books” from the library of the Rt Hon Sir John Stanley for a few hundred pounds. The story of Sotheby’s expansion beyond books to include the best in fine arts and jewelry is also the story of the global auction market, defined by extraordinary moments that continue to capture the world’s attention. In 2004, Sotheby’s Holdings forged an alliance with Cedant Corporation, now Realogy Corporation, to create a long-term, multi-national presence in the world of luxury real estate.

SOTHEBY’S BRANDS •

Sotheby’s Auction House

Sotheby’s International Realty

Sotheby’s Diamonds

Sotheby’s Institute of Art

Sotheby’s Wine

Together, these brands form an alliance unwaveringly committed to the highest level of quality and remain one of the most storied names in global business.


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CAPITALIZING ON CENTURIES OF

PRIZED REL ATIONSHIPS

Sotheby’s maintains more than 15 auction locations

In turn, Sotheby’s International Realty has many

throughout North America, Europe, Asia and Australia.

exclusive opportunities to market to auction house

It has an annual turnover in excess of $6 billion, making

clients, including print and interactive advertising and

it the world’s largest art business.

exclusive event sponsorship opportunities.

Sotheby’s Auction House: Noteworthy Clientele

71

253

12

WEALTHIEST PEOPLE

WEALTHIEST AMERICANS

50 UNDER 40 LIST

86

78

OF FORBES 100

OF WORTH MAGAZINE´S

TOP 500 CEOs

WEALTHIEST AMERICANS

BENEFACTOR 100 LIST

OF FORBES 100 WORLD’S

OF FORBES

OF FORBES 400

OF FORBES 400

60

« Sotheby’s New York, 2014 | Alberto Giacometti’s Chariot (1951) sold for $101 million at auction, making it the top lot in a record $422 million sale.


8 | ON E SOT HEBY’S INT E R NATIO NA L R E A LT Y

Sotheby’s International Realty The Network


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10 | ON E S OTHEBY’S INT E R NATIO NA L R E A LT Y

GLOBAL REACH INSTANT RECOGNITION

17,000 800 61 14,000

A SSO C I AT ES

O FF I C ES

CO UNT R I ES A ND T ER R ITO R I E S

Y EA R LY R EFER R A L S


T HE 2016 EDIT IO N | 11

Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-to-auction referrals, these opportunities are managed with extreme care to ensure white-glove service.


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Sotheby’s International Realty Benefits & Advantages


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WORLDWIDE MEDIA INNOVATION, EXPERIENCE AND INTERNATIONAL EXPOSURE

Our media plan is expected to deliver over one billion impressions with media powerhouses such as The New York Times, The Wall Street Journal, Daily Telegraph and Architectural Digest. To round out our plan, create global connections and increase our exposure, we have hand-picked partners to help drive brand awareness and intelligently showcase the listings represented by our network to a broad audience of consumers who value the unique. In order to provide a true start-to-finish service, ONE Sotheby’s International Realty’s proprietary tracking systems also offer clear reporting on the effectiveness of print advertising efforts with unique telephone numbers and website domain names.


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The 2014 Global Networking Event was hosted in Miami Beach. 1,500 agents from Sotheby’s International Realty affiliates representing over 25 countries were in attendance.


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THE POWER OF OUR BRAND •

Every Sotheby’s International Realty affiliate has sponsorship opportunities to market their exclusive listings at Sotheby’s Auction House events to some of the world’s most discerning buyers.

A targeted media campaign is developed to leverage from the Sotheby’s Corporate partnerships and rates, including the Sotheby’s magazine, which is distributed to 30,000 of the most affluent individuals across the globe.

As members of a world-class organization, our realtors are invited to attend the Sotheby’s International Realty Global Networking Event: an opportunity for brokers, owners, managers and sales associates throughout the world to establish invaluable partnerships.

The e-Gallery showcases Sotheby’s International Realty’s listings over the world in each office’s screens.

The Global Distribution Program is utilized in order to distribute brochures to all affiliate offices worldwide.

Property brochures displayed at a Sotheby’s International Realty office through the Global Distribution Program


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SOTHEBY’S PUBLICATIONS A GLOBAL FOCUS

ART & HOME MAGAZINE •

Published nine times per year

Total Distribution: 50,000 •

Auction house clients with transactions in the $50,000 – $5 million range

All Sotheby’s offices worldwide

Park Hyatt Hotels in 18 countries

High-profile auction events in New York, Los Angeles, London and Hong Kong

SOTHEBY’S PREFERRED MAGAZINE •

Published seven times per year

Total Distribution: 10,000 Premier Global Sotheby’s Clients. The editorial showcases the most valuable property being sold on the international auction market and will include a gallery of exclusive Sotheby’s International Realty® listings.

SOTHEBY’S NY AUCTION PREVIEW Sotheby’s New York Auction Preview introduces readers to the world of Sotheby’s and offers a taste of what is coming to auction at the firm’s Manhattan flagship. The luxurious supplement includes editorial content carefully crafted to engage those readers who may not be familiar with the Sotheby’s brand. •

Total Distribution: 100,000 copies to affluent zip codes in NY, NJ and CT. Supplement is inserted into NYT.


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SOTHEBYSREALT Y.COM A N N UA L S TAT I S T I C S

10M

75M

25M

12

52%

WEBSITE

PAGE

PROPERT Y PAGES

MINUTES

VISITS FROM

VISITS

VIEWS

VIEWED

PER VISIT

OUTSIDE THE US

Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestylefocused sites, to our global network of local websites and onto our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique. Displaying your home with: •

Metric and imperial units of measure

16 human-translated languages

50 currencies updated 4 times per day

Mobile optimization

Translated property videos/virtual tours


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LIFESTYLE WEBSITES

Unique to Sotheby’s International Realty is the experience that comes with searching for a home based on an extraordinary lifestyle. We have developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category. Search among waterfront, golf, farm & ranch, vineyard, ski and many other lifestyles to find your perfect fit.


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OUR DIGITAL ADVANTAGE •

Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide. To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 140,000,000 times across all of our partner sites annually.

Property distribution channels were conceived after conducting research to identify lifestyle, activity and points of interest websites where prospective buyers frequently gather real estate information during their home search.

ONE Sotheby’s International Realty also deploys sophisticated project-based online display advertising, search engine marketing and targeted e-mail campaigns to generate and convert prospects.

SOTHEBYSREALT Y.COM

Our clients benefit from a best-in-class online inventory distribution network to top websites, reaching viewers globally.


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ONE NETWORK, LIMITLESS EXPOSURE OVER

Cascading Platform Your property may be found on our network of locally focused and globally aware Sotheby’s International Realty members’ websites. Each site tells our story

SOTHEBY’S

through the eyes of the local real estate professional,

INTERNATIONAL REALTY AFFILIATES AROUND THE WORLD

combining local expertise with global reach.

eGallery The Sotheby’s International Realty eGallery is a real-time property slide show designed to provide worldwide reach to a property. eGallery is displayed on screens in Sotheby’s International Realty and Sotheby’s auction house locations around the world.

SIR Touch Gallery Our through-the-glass storefront display system entices foot traffic to engage with properties as passersby walk by our office locations throughout the world. The podium and wall mount versions create an iPad-like property search experience.

SIR Mobile SIR Mobile is the only luxury real estate app that works anywhere, is available on Android, Apple and Blackberry and searches in 56 countries. Learn about local lifestyles with our points-of-interest toolbar, showcasing dining, golf courses, resorts and more.


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SOCIAL MEDIA INDUSTRY USER STATS

SOTHEBY’S REALT Y STATS

Facebook - 1.3 billion

50 million social impressions worldwide

YouTube - 800 million

300,000 visits to sothebysrealty.com via social referrers

Google+ - 343 million

Thousands of properties showcased

LinkedIn - 300 million

Extraordinary Property of the Day features one property from

Twitter - 271 million

sothebysrealty.com on Facebook, Twitter, Google+ and Pinterest and

Pinterest - 70 million

generates thousands of additional property views per day.

YOUTUBE.COM/SOTHEBYSREALT Y As the #1 online video site, the second largest search engine and third largest website in the world, it’s no wonder YouTube receives four billion views per day. Because of this, the Sotheby’s International Realty channel is the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network.


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T W I T T E R.C O M /S OT H E B Y S R E A LT Y

FA C E B O O K .C O M /S OT H E B Y S R E A LT Y

P I N T E R E S T.C O M /S OT H E B Y S R E A LT Y

G O O G L E.C O M /+S OT H E B Y S R E A LT Y

L I N K E D I N.C O M

I N S TA G R A M .C O M /S OT H E B Y S R E A LT Y


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World-Class Partnerships


T HE 2016 EDIT IO N | 25

Distribution: Worldwide

Median household income: $106,796

Page views per month: 12,900,000

Male skew: 48%

Unique monthly visits: 848,053

Female skew: 52%

Average number of pages per visitor: 13.1

Median age: 50

In print since 1920, Architectural Digest is home to a discerning audience of architects, interior designers and affluent design enthusiasts. Through print and digital editions, architecturaldigest.com, social media and signature events, Architectural Digest provides an exclusive view into the world’s most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives.

HOMEPAGE FEATURED EDITORIAL

ESTATES FOR SALE

With content more a part of our marketing strategy than

Architectural Digest’s most read section offers a premier

ever before, Architectural Digest offers our brand the

look inside some of the most extraordinary properties in

opportunity to organically reach their audience through

the world. Sotheby’s International Realty is the exclusive

bespoke content on architecturaldigest.com. Positioning

sponsor, enjoying 100% share of voice.

the properties our brand represents in an educational and informative format allows us to connect with the Architectural Digest readership outside of traditional

CELEBRITY HOME VIDEOS

advertising methods. From research to blogs and

Architectural Digest is now editorially curating content

videos, we will use the voice of the brand to deliver

featuring celebrity homes for sale, for which Sotheby’s

expert content in order to generate leads.

International Realty is the exclusive sponsor.


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Distribution: Worldwide

Median household income: $102,205

Page views per month: 474,000,000

Male skew: 51%

Unique monthly visits: 28,400,000

Female skew: 49%

Average number of pages per visitor: 17

Median age: 55

Since 1851, The New York Times has been dedicated to providing exceptional depth of quality news on a local, national and global level. Having won more Pulitzer Prizes than any other paper, it has consistently set the bar that leading news brands aspire to. With nytimes.com now serving 700 million pages per month, they have successfully applied the same meticulous standards to the digital world that they continue to do in print. Our brand will blend exclusivity and trail-blazing technology with a strategic focus on mobile to reach The New York Times’ global audience.

THE GALLERY UNIT

MOBILE CAROUSEL UNIT

Our custom gallery features the properties represented

Featuring the properties represented by our network,

by our network in a unique and exclusive size designed

The New York Times will immerse users in a mobile

to engage readers via our signature extraordinary

advertising execution, using a variety of animations,

imagery featured in a big and bold format. Expanding

illustrations, photography and text. Users tap through

the reach of each property featured throughout The

a series of pages to advance the story. This mobile

New York Times, our custom gallery ad unit will rotate

platform provides us with the opportunity to obtain

in various sections including Business, Home & Garden,

access to the growing community of NYT readership

Real Estate, World News and in the Sunday Magazine.

that consumes content via their mobile device.


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Distribution: Worldwide

Median household income: $84,167

Page views per month: 203,000,000

Male skew: 66%

Unique monthly visits: 37,300,000

Female skew: 34%

Average number of pages per visitor: 7

Median age: 49

Our partnership with The Wall Street Journal allows us to reach the global business elite and position the properties represented by our network in unique and exclusive ways. Published by Dow Jones, one of the world’s largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus, The Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media and video. The Journal holds 35 Pulitzer Prizes for outstanding journalism and has a global readership of 3.6 million.

EXCLUSIVE CONTENT PORTFOLIO

VIDEO PARTNER CHANNEL

Content marketing is quickly becoming the best way to

Our property videos seamlessly integrate into The Wall

attract and convert customers. Our partnership, “Curating

Street Journal video editorial playlist with a dedicated

Extraordinary Lifestyles” is centered around a custom

Partner Channel within the WSJ Live Video Center.

digital hub built exclusively for our brand. Readers will be

With the business elite demanding video content,

driven to the hub by high-impact teasers that pull them

our partnership offers featured properties additional

deeper into the brand experience. Curating Extraordinary

exposure to the WSJ’s coveted audience. Targeting

Lifestyles will seamlessly position property as content

real estate intenders specifically, our property videos

and serve to inform the WSJ audience.

also come to life through WSJ Mansion.


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Mansion Global is a luxury real estate website and mobile app that connects wealthy buyers with extraordinary properties. With original real estate content from across News Corporation, Mansion Global provides insightful market data, in-depth analysis and relevant news—all to empower the luxury buyer to make intelligent purchase decisions.

COVER TAKEOVER

LIFESTYLE SEARCH OWNERSHIP

As a launch sponsor, Sotheby’s International Realty’s

Lifestyle is very important to the wealthy, global buyer.

extraordinary listings will be front and center on the

Through a special search filter on the advanced search

Mansion Global homepage via the Homepage Hero

page of Mansion Global, users will be able to choose

carousel. Providing the best property exposure available

from Sotheby’s International Realty’s unique lifestyle

on their website, this is the most impactful opportunity

offerings, such as Farm & Ranch, Skiing, Waterfront,

to reach the Mansion Global audience when they first

Beach, Eco-friendly, Retirement and Equestrian, leading

land on mansionglobal.com; a truly valuable aspect of

them to Sotheby’s International Realty listings that fit

our strategic partnership.

their preferred lifestyle criteria.


T HE 2016 EDIT IO N | 29

Distribution: Worldwide

Male skew: 76%

Page views per month: 374,000,000

Female skew: 24%

Unique monthly visits: 25,000,000

Median age: 48

Median household income: $163,975

As today’s business leaders turn to Sotheby’s International Realty as the voice of luxury real estate, they also turn to Bloomberg for unparalleled, global business news mixed with cultural pursuits to enrich their professional and personal lives. Bloomberg Media covers the business world like no other, with more than 2,400 multimedia professionals in 72 countries – the largest reporting network in the world – providing unrivaled news coverage and deep engagement.

BRAND VOICES

LUXURY LIFESTYLE OWNERSHIP

With global business leaders visiting Bloomberg.com to

Sotheby’s International Realty and Bloomberg Media

access the most popular investment and business news,

will partner to seek out and engage the affluent business

aligning our brand with their most engaged content

and cultural elite through “Pursuits” — Bloomberg’s

drives traffic to sir.com. Through a custom ad unit which

luxury lifestyle editorial platform based on the award-

pairs Bloomberg’s top trending story with our impactful

winning Bloomberg Pursuits magazine, which will

creative, users access article pages in which our brand

premiere with the launch of the revolutionary new digital

will have 100% share of voice, dominating the day’s top

site, BloombergBusiness.com. Our brand will own the

stories, driving awareness and generating leads.

new Pursuits luxury space with 100% share-of-voice.


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Distribution: Worldwide

Median household income: $82,250

Page views per month: 11,000,000

Male skew: 54%

Unique monthly visits: 3,000,000

Female skew: 46%

Average number of pages per visitor: 3.8

Median age: 37.5

As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated and design-savvy audience. As Dwell’s exclusive real estate partner, Sotheby’s International Realty will leverage Dwell’s dedicated audience of home design enthusiasts to uniquely showcase the modern properties represented by our network. Dwell also offers high-impact, rich media units, highlighting our most coveted properties for sale, globally.

HOMEPAGE CAROUSEL OWNERSHIP

#M O D E R N M O N DAY S

Highly impactful and visually stunning, our Homepage

As social media continues to impact consumers’ daily

Parallax unit is the first of its kind for Dwell.com and

lives, Sotheby’s International Realty recognizes the

showcases the properties represented by our network

opportunity to strategically influence this additional

in the modern home niche through video, property

subset of Dwell readers. Our brand sponsors several

slideshows and extraordinary photography. This unit

#ModernMonday chats, leading the discussion on

provides extensive visitor engagement directly from the

modern and unique homes from around the world.

homepage of Dwell.com, creating powerful branding and

Expanding our reach to Dwell’s social space positions

driving traffic to the modern homes in our network.

us as the global expert in this niche property style.


T HE 2016 EDIT IO N | 3 1

Distribution: Worldwide

Median household income: $250,811

Page views per month: 76,500,000

Male skew: 82%

Unique monthly visits: 11,700,000

Female skew: 18%

Average number of pages per visitor: 6.5

Median age: 46

The Financial Times created a content series exclusively for Sotheby’s International Realty themed, “Distinctive Living.” This integrated partnership increases awareness by exciting our ultra-high-net-worth audience with original reporting focused around Sotheby’s International Realty’s key markets and engaging them in a high-impact, new format.

DISTINCTIVE LIVING

PROPERTIES

The yearlong Distinctive Living editorial series will be

FT Property Listings is slated to launch this year.

brought to life using photography, video, articles and data

The fully responsive Property Listings will connect

journalism in a brand new responsive format that lends

The Financial Time’s global audience with Sotheby’s

itself to rich storytelling. This will be the first time this

International Realty’s complete portfolio of properties

format is sponsored commercially.

across all devices.


3 2 | ONE S OT HEBY’S INT E R NATIO NA L R E A LT Y

MARKETING PL AN ONLINE PROPERTY DISTRIBUTION The Wall Street Journal Digital Network CN.WSJ.com NYTimes.com International Herald Tribune Zillow.com Trulia.com Yahoo! Real Estate Hong Kong Tatler Luxury Estate House24 Homefinder.com PropGoLuxury.com lp-luxuryproperties.com JamesList.com Homes.com Telegraph.co.uk CountryLife.co.uk lpdibiao.com (Luxury Properties Chinese) Real-Buzz.com Te Atrium ONESothebysRealty.com SOTHEBY’S INTERNATIONAL BRAND ADVERTISING Wall Street Journal Digital Network International NY Times Homepage International NY Times Real Estate Home Telegraph.co.uk “World’s Most Extraordinary Places to Live” NYTimes.com/IHT.com YouTube.com/sothebysrealty ArchitecturalDigest.com / Estates for Sale Real Estate Launch Sponsorship HongKongTatler.com Tatler (Print Magazines) ONLINE BANNER ADVERTISING sothebys.com NYTimes.com International New York Times WallStreetJournal.com Asia.WSJ.com Europe.WSJ.com CN.WSJ.com JP.WSJ.com FTchinese.com Telegraph.co.uk BBC.com (British Broadcasting Corp.) PropGoLuxury.com PropGo.com ArchitecturalDigest.com JamesEdition.com HongKongTatler.com Google’s Display Network


T HE 2016 EDIT IO N | 3 3

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC


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MARKETING PL AN SEARCH ENGINE MARKETING Yahoo! Google (multiple native languages) Bing.com YouTube Yandex (Russia’s largest search engine) MOBILE ADVERTISING Architectural Digest iPad Safari Browser New York Times iPhone App NYTimes.com iPad Safari Browser Wall Street Journal Mansion iPhone and iPad ONE Sotheby’s International Realty iPad app SOCIAL MEDIA Facebook Twitter Google+ Pinterest Youtube.com SIR Mobile eGallery PROPERTY PRINT OPPORTUNITIES Bloomberg Markets The Wall Street Journal Sotheby’s Magazine Country Life New York Times Home Section Robb Report Exceptional Properties Robb Report Collection International New York Times International New York Times Event Wraps Luxury Property Magazine Financial Times RESIDE® Magazine e-RESIDE® Globe & Mail Ocean Home Land Report Die Welt / Welt am Sonntag Boston Magazine ONE Life INTERNATIONAL SIGNIFICANT SALES INTERNATIONAL PUBLIC RELATIONS EFFORTS


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JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC


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ONE Sotheby’s International Realty


T HE 2016 EDIT IO N | 3 7

THE UNDISPUTED LUXURY LEADER IN SOUTH FLORIDA

ONE Sotheby’s International Realty was founded in December 2008. The firm has excelled to become the leader in luxury real estate throughout South Florida, where it leads the market in condo sales valued over $500,000. ONE Sotheby’s International Realty has reached unprecedented levels of success, leading the brand in becoming internationally recognized for its exceptional service and sales volume. Currently, the company has over 450 real estate associates with nine office locations in the most prestigious neighborhoods of South Florida; Bay Harbor Islands, Coral Gables, Brickell, Key Biscayne, Fort Lauderdale, Miami Beach (Ocean Drive and South of Fifth), Sunny Isles and our newest location in Aventura. In 2014, the firm closed out the year as a market share leader for luxury sales in Dade and Broward counties with $2.6 billion in sales volume.


3 8 | ONE S OTHEBY’S INT E R NATIO NA L R E A LT Y

BY THE NUMBERS

9

OFFICES AVENTURA | BAY HARBOR | BRICKELL | CORAL GABLES | FORT LAUDERDALE

KEY BISCAYNE | MIAMI BEACH - SOUTH OF FIFTH | MIAMI BEACH - MERIDIAN AVE. | SUNNY ISLES

550

ASSOCIATES

#1 FOR ALL SALES OVER

$2,000,000

FOR CONDO SALES OVER

$500,000

IN MIAMI-DADE & BROWARD

IN MIAMI-DADE & BROWARD

BY AVERAGE AGENT PRODUCTION IN MIAMI-DADE & BROWARD

BY AVERAGE LIST PRICE IN THE COUNTRY


T HE 2016 EDIT IO N | 3 9

Number One

53 Percent

Four Hundred Fifty

Leader in local luxury condo sales (over $500k)*

Growth in total sales volume from 2013 to 2014

Local real estate experts, ready to guide you through the market

$3 Billion

$1.3 Million

Seventeen Thousand

Amount in new, luxury developments represented by ONE

Average listing price in millions (highest in South Florida)*

Global partners within Sotheby’s Realty, the world’s luxury standard

*Data by BrokerMetrics, past 12 months.


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LOCAL NETWORKING COMPANY-SPONSORED EVENTS

JANUARY •

London event with SIR London to promote the Ritz-Carlton Residences, Miami Beach

Launch party for Louver House at Il Mulino, Miami Beach

FEBRUARY •

MS Society Private Luncheon and Fundraiser, held at a $32M ONE SIR home in Fort Lauderdale

FAITH Art Exhibit Event in the Miami Beach office for agents and clients

Social Media Crawl through top ONE SIR homes in Coral Gables

Brain Trust meeting at Fontainebleau Hotel with top 9 producing SIR affiliates

SIR Brain Trust Meeting and Cocktail held at Oceana Bal Harbour


T HE 2016 EDIT IO N | 41

MARCH •

Launch Event for 300 Collins at Milos South Beach

Brickell City Centre Rise Top-Off Celebration with 700 Brokers

Metropica community event in Sunrise

ONE SIR travels to Hong Kong to promote Brickell City Centre

L’Atelier Miami Beach Launch party at Bagatelle Miami Beach

ONE SIR travels to attend opening of SIR Brazil office

Riva Groundbreaking Celebration

APRIL •

Brickell City Centre private lunch for top agents

Riva Art Brazil event at Art Gallery in Fort Lauderdale for buyers and agents

ONE SIR attends SIR EMEA Conference in Rome to promote our properties

Sponsored cocktail party for Rome affiliate

Attended SIR Rome office Opening celebration

Gale Ft Lauderdale Launch Block Party inviting all neighbors

Sponsorship of Real Deal Fort Lauderdale Expo with a ONE SIR booth

Cocktail party at Miami Beach office sponsored by Citi to discuss the state of the market

Chicago Global Networking Event with SIR Affiliates

Venezuela real estate expo sponsorship with a ONE SIR booth

Trip to Ecuador to offer client presentations about ONE SIR listings

Trip to Argentina to offer client presentations about ONE SIR listings


42 | ONE S OT HEBY’S INT E R NATIO NA L R E A LT Y

MAY •

eMerge of Americas Sponsorship with a ONE SIR booth

Metropica private dinner for VIP selling brokers

Sotheby’s Auction Russian Art Expert Presentation to Agents Miami Beach office

Trends Event at Brickell City Centre to discuss Miami market trends

Dominican Republic trip to present ONE SIR listings to SIR Affiliate

Trends event at the Ritz Miami Beach to discuss Miami market

One Thousand Museum Downtown Panel Discussion

Sotheby’s Auction House Event in London

Gale Visits Canada for Broker Presentations

Trip to Peru for broker and client visits

Trip to Panama for broker and client presentations

JUNE •

Riva Groundbreaking Ceremony with city officials

SIR Paris Ouest Grand Opening

Mansion Doral Event at Trump National

The Collection and Hublot Cocktail Event at 550 Arvida Gables Estates

Presentations to Promote ONE SIR Projects at SIR Brazil

Broker Seminar in Buenos Aires, Argentina at the Four Seasons

Aspen cocktail party to encourage networking between affiliates


T HE 2016 EDIT IO N | 43

JUNE •

ONESIR travels to London to attend and sponsor Sotheby’s auction event

Mexico trip for broker and client presentations

Brazil trip for broker and client presentations

Argentina trip for broker and client presentations

JULY •

ONE SIR partnership with Sotheby’s Peru for Sponsorship of Wine Expo

SIR Brain Trust meeting Park City, Utah

Trends Presentation in Weston to discuss Miami market

L’Atelier Private Dinner at ONE SIR Miami Beach Office

Brickell City Centre Swim Week Fashion Show Event

SIR Montenegro visit to ONE SIR offices

Riva sponsors Avenue Magazines food and wine event in the Hamptons

ONE SIR visits all affiliate offices in the Hamptons

AUGUST •

Sponsorship of Argentina Real Estate. Expo with a ONE SIR booth

ONE SIR Partnership with SIR Uruguay to host client presentations

SEPTEMBER •

The Real Deal Real Estate Expo in Shanghai with a ONE SIR booth

Monaco Yacht Show event with SIR affiliate on yacht inviting clients

OCTOBER •

Real Deal Expo Moore Building Design District

NOVEMBER •

Expo Habitat Caracas, Venezuela


4 4 | ON E S OTHEBY’S INT E R NATIO NA L R E A LT Y

A TRUE GLOBAL NETWORK.

Arizona : California Colorado

:

Connecticut

:

Delaware

District of Columbia : Florida : Georgia : Hawaii : Idaho

: Illinois

Indiana : Kentucky : Louisiana : Maine : Maryland : Massachusetts : Michigan Minnesota : Missouri : Montana : Nevada : New Hampshire : New Jersey : New Mexico : New York : North Carolina : Ohio : Oregon : Pennsylvania : Rhode Island : South Carolina : Tennessee : Texas Utah : Vermont : Virginia : Washington : Wyoming : The Valley : Marsh Harbour : Governors Harbour : Elbow Cay/Hope Town : Biarritz : Grace Bay : Hamilton : Queenstown : George Town : West Vancouver : Whistler : Aix-enProvence : Bordeaux : Cluny : Lausanne : Vevey : Nyon : Geneve : Port Elizabeth : Stellenbosch : Plettenberg Bay : Port Alfred Franschhoek : Umhlanga Rocks : Pinetown : George : Hartbeespoort : Great Brak River : Wilderness : East London : Thalang Salt Spring Island : Playa del Carmen : Capital Federal : Pretoria : Victoria : Montreux : Paarl : Sotogrande : Gordes : Andratx Estoril : Toronto : Dinard : Reims : La Baule-Escoublac : Sarlat : Herne Bay : Prague : Venezia : Mont-Tremblant : Gros Islet : Bratislava Dusseldorf : Essen : Voula : Altona : Spanish Wells : Westville : Uitenhage : Evian : Nantes : San Jose del Cabo : Sun Peaks : Lyford Cay : Escazu Montpellier : Saint Tropez : Saint Jean Cap Ferrat : Hossegor : Oakville : Rio de Janeiro : Megeve : Campo Grande : Natal : Da Nang : Christchurch Niagara on the Lake : Reserva Conchal : Wiesbaden : Gibraltar : Shibuya-ku : Courchevel : Mitte : Riga : Montfort l’Amaury : Vilamoura : Porto Vecchio : Somerset West : Chamonix : Miraflores : Madrid : Wan Chai : Malaga : Treasure Cay : Polokwane : Richards Bay : Tourtour : Jurmala Kloof : Beaulieu : Guana Cay : Tournus : Old Fort Bay : Howick : Lyon : Stockholm : Frankfurt am Main : Bastad : Florianopolis : Istanbul

We are not just an alliance.

Goteborg : Malmo : Altea : Moraira : Albir : Begur : Playa de Aro : La Barra : Jose Ignacio : Punta Ballena : Calgary : Tallinn : Knowlton : Santa Ponsa : Golturkbuku : Pyla sur Mer : Malmok : Saint Lambert : Georgetown : St. Thomas : Stratford-Upon-Avon : Ho Chi Minh City : Canford Cliffs : Barcelona : Milano : Parnell : Odintsovo : Fribourg : Ibiza : Quimper : Ballito : Lorient : Saintes : North Vancouver : Vereeniging Big Bay : Vredenburg : Saint Remy de Provence : Havelock North : Cobham : Henley on Thames : Montevideo : Creemore : Quebec : Lille Sydney : Tel Aviv : San Juan : Vilnius : Cabarete : Paray Le Monial : Como : Bad Homburg : Swatar : Uzes : Taguig : Bryanston : Port Carling : Hermanus : Surrey : Florence : Cuzco : Arrowtown : Ottawa : Melbourne : Mahon : Lemesos : Tangier : Pornic : Witbank La Rochelle : Recife : Moulins : De Waterkant : Roodepoort : Berea : Bloemfontein : Amanzimtoti : Hibberdene : Newcastle Anerley : Shepstone : Woodmill : Scottburgh : Gold Coast : Abborkroken : Lugano : Revelstoke : Margate : Jeffreysbaai North Hatley : Canmore : St Francis Bay : Airdrie : Bathurst : Brussels : Cannes : Cape Town : Dubai : Durban Grahamstown : Hillcrest : Holetown : Honfleur : Johannesburg : Knysna : Kommetjie : La Baule : Lisboa London : Marbella : Messery : Monte-Carlo : Montreal : Moscow : Mosman : Mossel Bay : Mougins Nelson : Neuilly : Oloron : Palma : Panama City : Paris : Punta del Este : Queensburgh Riyadh : San Miguel de Allende : Sao Paulo : Sliema : St. Croix : Taipei Tsujido Fujisawa : Vancouver : Veyrier : Wanaka Yokohama : Beijing

400 local real estate experts | over 15,000 total agents | 750 offices worldwide

ONESOTHEBYSREALTY.COM

INTRODUCING THE 2015 ISSUE OF

Spotlight: The South of Fifth Luxury Condo Market REAL ESTATE MARKET REPORT

South Beach:

South of Fifth, South Beach

A Prime Condo Market

Luxury Condo Market 2014 Statistics

South Beach is well known for its high-end restaurants, condo towers and breathtaking views of Biscayne Bay, Downtown Miami and the Atlantic Ocean. The northern section of South Beach includes Lincoln Road and is considered by some to be the cultural center of Miami Beach. There are countless boutique hotels, resorts and condo towers lining the beaches on the east side of Collins Avenue. South Beach also contains the New World Symphony, the United States’ only fulltime orchestral academy. The southern section of South Beach offers the exclusive SoFi (South of Fifth) pocket, a very small concentration of luxury condo developments. South of Fifth is considered the most high-end condo market in Miami Beach, providing residents with a quieter lifestyle than that of the northern South Beach section. South of Fifth is also home to some of Miami’s best restaurants and South Pointe Park, a resident favorite featuring

Apogee

Continuum South

Continuum North

Murano Portofino

Murano Grande

Icon South Beach

Portofino Tower

Average Sell Price ^ $7.24M

Average Sell Price ^ $4.93M

Average Sell Price ^ $2.57M

Average Sell Price ^ $2.65M

Average Sell Price ^ $2.41M

Average Sell Price ^ $2.59M

Average Sell Price ^ $2.00M

Average PPSF ^ $2,333

Average PPSF ^ $2,003

Average PPSF ^ $1,651

Average PPSF ^ $1,354

Average PPSF ^ $1,113

Average PPSF ^ $1,061

Average PPSF ^ $1,036

g 0.6%

the new, 450-foot South Pointe Pier, ample walkways and spectacular views of Fisher Island and the cruise ships leaving Miami

g 38.0%

g 18.6%

g 15.1%

g 21.8%

g 21.2%

g 6.5%

since 2013

since 2013

since 2013

since 2013

since 2013

since 2013

since 2013

g 81.4%

g 137.9%

g 60.3%

g 79.0%

g 92.9%

g 105.3%

g 82.4%

since 2010

since 2010

since 2010

since 2010

since 2010

since 2010

since 2010

through Government Cut. 300 S. Pointe Drive, #PH3 | Portofino Tower, South Beach

YOUR TOP RESOURCE FOR SOUTH FLORIDA REAL ESTATE. PLEASE VISIT ONESOTHEBYSREALT Y.COM/TRENDS TO ACCESS THE FULL REPORT. Statistics provided by Integra Realty Resources – Miami\Palm Beach. The information contained herein is deemed accurate but not guaranteed.

877.630.8155 INFO@ONESOTHEBYSREALT Y.COM AV E N T U R A · B AY H A R B O R · B R I C KE L L · CO R A L G A B L E S · F O R T L A U D E R D A L E · K E Y B I S C AY N E · M I A M I B E A C H · S U N N Y I S L E S ©MMXV ONE Sotheby’s International Realty, licensed real estate broker. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated.


T HE 2016 EDIT IO N | 45

LOCAL MARKETING EFFORTS

Our marketing strategy is all about making impressions worldwide. It’s about creating global connections and establishing true consumer engagement. It’s about leveraging exposure, innovation and international impact to showcase the listings our network represents to a broad audience of consumers that value the unique. We also know, however, that local marketing is at the very core of our strategy. South Florida is a truly global destination, which is why we believe some of the best opportunities are presented to us right in our cities. Our listings, our agents, and our company are constantly promoted in local publications such as The Miami Herald, Miami Magazine, Ocean Drive Magazine, Brickell Magazine and Key Biscayne Magazine. There is an art to selling fine homes. Just as an art gallery carefully displays art, we position your property in its finest light to showcase its true value. We also embrace innovation. Pushing the envelope and doing things ahead of the curve gets us excited. We understand the lifestyle our audience is looking for is just as important as the home itself, and we try to convey that in our advertisements. Our attention to detail and innovative marketing have led us to be the luxury leader in South Florida real estate.


4 6 | ONE S OT HEBY’S INT E R NATIO NA L R E A LT Y

LOCAL MARKETING EFFORTS REGUL AR PRINT AD DISTRIBUTION


T HE 2016 EDIT IO N | 47

AVENTURA · BAY HARBOR · BRICKELL · CORAL GABLES · F O R T L AU D E R DA L E · KE Y B I S C AY N E · M I A M I B E A C H · S U N N Y I S L E S Coral Gables

9405 Old Cutler Lane, $13,950,000 7 bedrooms

Waterfront

Coral Gables

7/2 bathrooms

9405OldCutlerLn.com

12,636 sf

550 Arvida Parkway, $14,750,000 5 bedrooms

90,000 sf lot

5.5 bathrooms

8,756 sf

550ArvidaPkwy.com 44,431 sf lot

Estate features exquisite finishes, 28’ ceiling in foyer, slip for a 60’ boat.

Dennis Carvajal 786.255.3334 dcarvajal@onesothebysrealty.com

Ben Moss 305.793.4783 ben@benmossgroup.com

Mayi de la Vega 305.778.7990 mayi@onesothebysrealty.com

Coconut Grove

Pinecrest

10915 SW 62 Avenue, $5,395,000 7 bedrooms

8/2 bathrooms

11,003 sf

Brand New Pinecrest Estate 36,590 sf lot

2627 S Bayshore Drive, #3002, $8,750,000 5 bedrooms

6/2 bathrooms

6,920 sf

2627SBayshoreDr-3002.com

Grovenor House

“Chateau Marseille” is a French influenced, newly constructed estate on a builder’s acre.

Turnkey opportunity to own one of Miami’s finest penthouses.

Mauricio J. Barba 305.439.8311 / Ben Moss 305.793.4783 / Gabriela Dajer 786.290.3832

Ben Moss 305.793.4783 ben@benmossgroup.com

Coral Gables

Recently Repriced

3200 Granada Boulevard, $4,600,000 6 bedrooms

Direct Access to Bay

7.5 bathrooms

7,649 sf

GablesEstate.com 19,000 sf lot

CocoPlum

6900 Mira Flores Avenue, $5,250,000 6 bedrooms

5.5 bathrooms

7,306 sf

6900MiraFlores.com 24,500 sf lot

Joseph Zichelle 310.623.7017 jzichelle@onesothebysrealty.com

Impeccably maintained estate in prestigious guard gated CocoPlum.

Karla Rodriguez 305.587.1411 krodriguez@onesothebysrealty.com

Dennis Carvajal 786.255.3334 dcarvajal@onesothebysrealty.com

Key Biscayne

Coral Gables

OPEN 2:00 PM - 5:00 PM

181 Island Drive, $3,850,000 6 bedrooms

5 bathrooms

181IslandDr.com 3,616 sf

12,000 sf lot

580 Puerta Avenue, $4,250,000 6 bedrooms

5/2 bathrooms

9,673 sf

Large, Lusciously Landscaped Lot 34,466 sf lot

Bright, modern, and completely redone! This is an extraordinary oversized lot.

Mayi de la Vega 305.778.7990 mayi@onesothebysrealty.com

Daniela Fernandez 305.965.0546 dfernandez@onesothebysrealty.com

Gabriela Dajer 786.290.3832 gdajer@onesothebysrealty.com

3,000 sf of balconies

ONESOTHEBYSREALTY.COM ©MMXIV ONE Sotheby’s International Realty, licensed real estate broker. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated. The information contained herein is deemed accurate but not guaranteed. Prices subject to change without notice.

Example of company / listing promotional materials.


4 8 | ONE S OTHEBY’S INT E R NATIO NA L R E A LT Y


T HE 2016 EDIT IO N | 49

COMPANY PUBLICATIONS A LOCAL FOCUS

ONE LIFE MAGAZINE

TRENDS REPORT

Published twice a year both in print and digitally

Published twice a year both in print and digitally

Features high-end editorial: the art, homes, yachts,

Provides a comprehensive analysis of real estate

jets, fashion, and entertainment that define the

market activity in Dade and Broward, as well as in-

South Florida lifestyle

depth community profiles for both counties

Distributed to homes worth over $1 million across South Florida

Distributed to homes worth over $1 million across South Florida

Placed in 11 fixed base operations in Florida, Connecticut, Colorado and New York Distributed to 10,000 homes in top zip codes in New York and Connecticut as a Wall Street Journal insert

REAL ESTATE MARKET REPORT

THE MAGAZINE OF ONE SOTHEBY’S INTERNATIONAL REALTY

ART ARCHITECTURE INSPIRATION

DESIGN

TASTE

2015

holly hunt stefan beckman JoRGe PeDRo nÚÑeZ naeem khan Jonathan aDleR shiGeRu ban DaviD aDJaye maRc Jacobs anD moRe

ONESOTHEBYSREALT Y.COM


50 | ON E S OT HEBY’S INT E R NATIO NA L R E A LT Y

ONESOTHEBYSREALT Y.COM ANNUAL STATISTICS

PROPERT Y VIEWS

E-MAIL INQUIRIES

2,320,520

2,932

Top cities - online consumers •

Miami, FL - 64,511 property views

Shanghai, China - 6,907 property views

Miami Beach, FL - 25,822 property views

Riyadh, Saudi Arabia - 3,545 property views

Fort Lauderdale, FL - 22,709 property views

Chicago, IL - 2,799 property views

New York, NY - 15,866 property views

London, England - 2,690 property views

Islamabad, Pakistan - 14,179 property views

Sao Paulo, Brasil - 2,672 property views

Sales

Rentals

List With ONE

Associates

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Commercial

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About

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Type to begin your search. Search for listings, developments, associates or neighborhoods.

or use our advanced search »

9 Harbor Point | Key Biscayne, Florida Details »

RISE Brickell City Centre | Miami’s most anticipated development announces its second residential tower. Read more »

The Listings

Open Houses

Our App

Publications

Offices

Browse through our property inventory, updated daily.

Take your search offline and discover your new home by walking into it.

The ONE Sotheby’s app makes finding your perfect property easy and quick.

From online lifestyle magazines to in-depth market reports, we have it covered.

ONE Sotheby’s is housed in nine locations across South Florida.

You’re invited »

Download »

Take a look »

See locations »

Check sales » Check rentals »


T HE 2016 EDIT IO N | 51

S E L L E R A D VA N TA G E S L I S T I N G P R E S E N TAT I O N S S E L L E R S TAT S

Non-techy status reports that break down who’s been looking at your specific listing.

SINGLE PROPERTY SITES TA R G E T E D S E O QR CODES

Our competition’s listings look better on our site than on their own.

So gorgeous sellers will be proud to post them to their Social Media accounts.

We are targeting specific communities and buildings within our campaign.

Generated for every property.

B U Y E R A D VA N TA G E S C O M M U N I T I E S Showcased and cross-promoted with our properties in them. O N E A C C O U N T Rather than using the MLS, agents can set up accounts and email updates for clients. S M A R T E R Suggests similar properties. Need a specific URL for your listing? Add the MLS# to the end of our URL. A C C U R A T E All MLS data is on our own servers, giving us the ability to do what others can’t.

Higher quality photos than MLS

Better user experience

Optimized for iPad & mobile

Local info for each listing.

Individual statistics per seller

More Community info

Restaurants, schools, etc.

Instant notification of price

Comparable sold listings

Market stats

changes and new listings

Engaging Area Videos

IPAD APP The ONE Sotheby’s International Realty iPad app allows users to search and browse our properties in South Florida. A map view allows users to get a birds-eye view of where properties are located, and a gallery view replicates the experience of driving down the street and looking at properties. Users can search by neighborhood or their current location, and further filter the results based on size, price, beds and baths, and an assortment of other options.


52 | ON E S OT HEBY’S INT E R NATIO NA L R E A LT Y

PROPERT Y EXPOSURE STRATEGY

P ROFESSIONAL PHOTOGRAPH Y & O P T I ONAL V I D EOGRAP H Y The entire ONE Sotheby’s International Realty marketing system revolves around professional photography — showcasing the elegance and beauty of our exclusive inventory in everything that we do. Professional photography includes a virtual tour, video walk through and a geo-tagged slideshow on ONE SIR’s YouTube Channel.

S I N G L E-P R O P E R T Y W E B S I T E A custom website dedicated to a single property, complete with highresolution photo gallery and an individual domain name. This powerful online marketing tool impresses sellers and, when advertised in print or online, gets interested buyers to the information they want faster.

PHOTOGRAPHY SHOWCASE

LOCAL INFORAMTION


T HE 2016 EDIT IO N | 53

SOTHEBYSREALT Y.COM

ON L IN E LISTING DISTRIBUTION Instead of placing your listings everywhere, the online distribution resources of Sotheby’s International Realty position properties in the world’s finest real estate sites. In addition to providing listing content to 17 major websites that power hundreds more, online reports will be available to show how much exposure each property is receiving from each online channel.

REALTOR.COM SHOWC ASE Listing Address

Showcase listings with up to 36 photos, a slideshow tour, video, traffic reports and open house ads on the world’s #1 real estate website.

Listing Agent (555) 555.5555

Listing Agent


54 | ON E S OT HEBY’S INT E R NATIO NA L R E A LT Y

RETAIL MARKETING PROGRAM

ON L IN E DISTRIBUTION WITHIN S I R NE T WO RK Your listing will automatically feed to the websites of over 135 Sotheby’s International Realty affiliates around the world. This is an exclusive offering due to our relationship with the Sotheby’s International Realty Network.

OVER SOTHEBY’S INTERNATIONAL REALTY AFFILIATES AROUND THE WORLD

RESP ECT FUL EMAIL A weekly digest containing new listings, open houses and price reductions is sent to Miami-Dade and Broward’s top brokers without spamming.

SIR SIG N & INSTALL ATION Sotheby’s International Realty’s iconic hanging post sign, displayed at over 26,000 distinctive homes around the world.


T HE 2016 EDIT IO N | 55

EX P OSUR E ON ONESOTHEBYSR E ALT Y.COM & S OT H E BY S RE A LT Y.CO M Get local exposure on our website, ONESothebysRealty.com, which includes optimization for mobile devices and an iPad app for easier navigating. Go global on SothebysRealty.com, which offers specialized websites based on extraordinary lifestyles such as golf, waterfront, vineyard, ski, beach, retirement, metropolitan and more.

E-G AL L ERY The Sotheby’s International Realty eGallery is a real time, dynamic property slide show designed to provide worldwide reach to a property. It is displayed on flat screens in most of the Sotheby’s International Realty and Sotheby’s auction house locations around the world. Minimum price restrictions apply.


56 | ON E S OT HEBY’S INT E R NATIO NA L R E A LT Y

SOCIAL MEDIA facebook.com/onesothebysrealty @ONESIR plus.google.com/+onesothebysrealty pinterest.com/onesothebys linkedin.com/company/sothebys-international-realty

SOTHEBY’S INTERNATIONAL REALT Y STATS •

35,000+ Likes on Facebook; 5 million total impressions

250+ Sotheby’s International Realty companies on Facebook and Twitter

15,000+ followers across Twitter, Google+, LinkedIn, YouTube and Pinterest

An official Sotheby’s International Realty account on Pinterest.com

Extraordinary Property of the Day features one property from around the globe on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day

BLOG

onesothebysrealty.com/blog


T HE 2016 EDIT IO N | 57

INDUSTRY USER STATS •

Facebook - 1 billion

LinkedIn - 175 million

YouTube - 800 million

Twitter - 140 million

Google+ - 400 million

Pinterest - 11 million

As the number one online video site, the second largest search engine and third largest website in the world, it’s no wonder YouTube receives four billion views per day. Because of this, the Sotheby’s International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network.

YOUTUBE.COM/ONESOTHEBYS •

Over 85,000 views

Exclusive listing videos by area

KEY ELEMENTS TO OUR SOCIAL MEDIA SUCCESS EXPERIENCE

EXPERTISE

Deliver a unique and compelling experience via social

Maintain a distinct point-of-view and align the

networks, which reflects our brand’s history and values.

homes we represent with the connoisseurs of life.

ENGAGEMENT

EMOTION

Develop social relationships with key online influencers,

Create lasting connections with our target consumers

and potential homebuyers and sellers to further our reach.

that translate beyond social media.


58 | ONE S OT HEBY’S INT E R NATIO NA L R E A LT Y

EXCLUSIVE DEVELOPMENTS ONE Sotheby’s International Realty offers developers multiple advantages that no other firm can: senior sales talent with a proven track record in South Florida’s luxury segment, exclusive access to market to Sotheby’s Auction House prestigious clientele, unrivaled online exposure through the firms marketing partnerships, and most importantly, access to the Sotheby’s International Realty network. Sotheby’s International Realty emphasizes quality over quantity. We are strong where it matters most – in the experience and qualifications of our local representatives. We are the select few who own the high end of their respective markets and get results. Each Sotheby’s International Realty office is the luxury market share leader in their respective area, allowing ONE Sotheby’s International Realty to deliver personal connections with affluent purchasers in key feeder markets.

Successfully sold over

Currently managing over $3 billion in new inventory

Generated over

$350 million

$200 million in contracts at One Thousand Museum

The Residences at W South Beach

Achieved highest price per square foot in each of the following areas:

$2,000/sf

$1,200/sf

$800/sf

South Beach

Downtown

Aventura

with the Residences at W

with One Thousand Museum

with Bellini Williams Island

#1 in condo sales

over $500,000 in Miami-Dade and Broward counties


T HE 2016 EDIT IO N | 59

Oceana - Bal Harbour

L’Atelier - Miami Beach

Brickell City Centre - Miami

One Thousand Museum - Miami

Ritz-Carlton Residences - Miami Beach

Louver House - Miami Beach

Residences at W South Beach

Metropica - Sunrise

Three Hundred Collins - Miami Beach

Kai - Bay Harbor Islands

Riva - Fort Lauderdale

Gale - Fort Lauderdale


6 0 | ONE S OT HEBY’S INT E R NATIO NA L R E A LT Y

COMMUNIT Y INVOLVEMENT

MIAMI CHILDREN’S H E A LT H F O U N D AT I O N M C H F.O R G

ONE for one is a fundraising initiative between ONE Sotheby’s International Realty and Miami Children’s Health Foundation in support of the Together For The Children Campaign the Campaign for Miami Children’s Hospital. Our goal is to support the children and families that depend on Nicklaus Children’s Hospital (formerly Miami Children’s Hospital) throughout the continuum of health and wellness and make it possible for them to realize their full potential. We are reimagining healthcare and coming together to bring great value to our community, our nation and our world. Join us as we take the road less traveled... together, anything is possible.


T HE 2016 EDIT IO N | 61

OFFICE LOCATIONS

AV E N T U R A 18851 NE 29TH AVE NU E, 101

SUNNY ISLES 3873 SUNNY ISLES BLVD

AV E NT U RA, FL 33180

N MIAMI BEACH, F L 33160

BRICKELL

B AY H A R B O R I S L A N D S

1000 BRIC KE L L AVE NU E, #315 MIAMI, F L 33131

FORT L AUDERDALE

1047 KANE CO NCO URSE BAY HARBO R, F L 33154

CORAL GABLES

401 EAS T L AS OL AS BLVD, 100

1430 S DIX IE HIGHWAY, 110

F O RT L AUD E RDAL E, FL 33301

CO RAL GABLES, F L 33146

MIAMI BEACH 110 WAS HING TON AVE NUE, 102 MIA M I BE ACH, FL 33139

K E Y B I S C AY N E 260 CRANDO N BLVD, C42 KEY BISCAYNE, F L 33149


ŠMMXV ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Office Independently Owned And Operated.

2016 Listing Presentation  
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