Product types Due to the various customer demand, we then
offer variety of product types to meet consumer demand as follows : 1) Single-detached house 2) Duplex house 3) Townhouse/townhome 4) condominium Design – The company has concentrated on home designs, which are beautiful and fit well with Thailand’s weather, and utility to meet target group’s demand and lifestyle such as garden home, garden in home, city home and new concept home with energy conservation. In 2008, the company has develop a new innovative product so called Green Room to increase green area in
Total revenue structure from sales by product type
The company’s main revenue derives from sales of land and houses, most of which are single-detached houses. The company’s revenue structure over the past three years were as follows: (See the table below)
Consolidated financial statements 2008 2007 2006 Million Baht % Million Baht % Million Baht % Revenue from sales of land and houses 5,420.1 Revenue from sales of condominium units 2,109.5 Revenue from sales of land held for development 8.6 Other revenues Receivable interest 1.6 Revenue from deposits 14.5 Reversal of allowance for loss on diminution in value of projects - Others 63.3 Total revenue 7,617.6
the house. The company in 2007 won three Thailand Energy Awards in the category of Energy Conservation House and its seven home designs in 2008 won 10 Thailand Energy Awards in the same category. The company’s and subsidiaries’ three housing options available for sales are as follows : 1) Pre-built home - The company completes building houses before sales. Customers then can transfer and move into the houses within one month. 2) Semi-pre-built home - The company analyzes customer demand to choose housing designs that meet their needs ahead of construction. This housing type is appropriate for
customers who need longer time for down payment or ready-tomove in houses in coming months. 3) Built-to-order home - The company in 2007 designed Perfect Customization program, a new innovative software for residential search, to widen alternatives for customers in terms of housing designs, number of rooms, housing styles (Euro Metro Nature), colors, wallpaper designs and etc.
Annual Report 2008
71.2% 27.7% 0.1% - 0.2%
4,697.1 1,469.5 99.3 1.4 11.6
74.3% 23.2% 1.6% - 0.2%
4,477.3 - - 5.0 7.8
98.7% - -
- 0.8% 100.0%
- 42.6 6,321.5
- 0.7% 100.0%
- 43.7 4,533.8
- 1.0% 100.0%
0.1% 0.2%
The company’s revenue from sales of land and houses in the consolidated financial statements represented 98.7% of total sales in 2006, 74.3% in 2007 and 71.2% in 2008 while its revenue from sales of condominium units accounted for 23.2% of total sales in 2007 and 27.7% in 2008. In addition, the company, in income statements, recorded profit (loss) sharing from investments in associates shown next to financial expenses and realized loss of Bt23 million in 2006 and profit of Bt12 million and Bt8 million in 2007 and 2008. Revenue from sales of land and houses, and condominium units classified by product were as follows :