Page 1

creative juice

a fortnightly fix of inspiration issue date


SMIRNOFF EQUALIZER In 2017, male artists dominated Spotify’s most played tracks. In fact, a female artist didn’t show up until the 15th spot - Rihanna. Therefore, Smirnoff worked with Spotify to create a tool which analyses a user’s music-listening data. It shares whether you listen to more men or women and enables you to repent immediately by creating a more balanced playlist. Go and listen equally here: - Julia Kenny Click here

category // work


// creative juice

MENTOS MENTORS A simple Mentos experiment in the UK that proves meeting new people is as easy as child’s play. And that’s exactly what this is about, getting 5-year-old children to mentor shy adults into connecting with those around them. Very cute and funny, this piece of content showcases the results: - Alex Daniell Click here

3


OLD SPICE – PAPER BLAZER Old Spice ups the anti on the traditional magazine fragrance insert with its man-sized disposable paper blazer, rich with the luxury smells of an Old Spice Sea Captain. A brilliant idea to promote the new Red Collection of ‘premium smells’ - smell the smells, live the life and don’t go out in the rain. - Kat Topp Click here

category // work


// creative juice

GENIUS HUSTLES SWEET JOB How adorable is this awesome little film that nabbed one plucky copywriter his dream job for W&K on the Sprite account. I’m always a little wary of amateur rap attempts, but he pulls it off. - Kat Topp Click here

5


THE GOOD SAMARITAN Burger King serve up another cute stunt for Good Samaritan Day - I need one of those in my car. - Kat Topp Click here

category // work


// creative juice

THE GROTESQUE APPLE This is an oldie but an absolute goldie – it’s a huge idea that took a lot of bold decision makers to say ‘yes’ or ‘oui’ to make this happen. Once Intermarchet had made a positive effect on the farming to grocery production lines across France, other countries got on board – those who shop at Coles, Woolies and Harris Farm (to name a few) will notice they have adopted the same idea here. This is a long and important idea and In terms of changing behaviour it doesn’t get better than this - Madeline Smith Click here

7


LEGO ARM Publisher ‘Great big story’ is an awesome source of mini docos that explore the overlooked and incredible stories that unfold in every day life. Here is one of my faves. - Drew Dunbar Click here

category // design


// creative juice

THE MAKING OF WELCOME HOME You’ve probably seen the ad for Apple’s Homepod directed by Spike Jonze. What blew my mind more than this fantastic spot was the making of film. Seeing how the house unfolds itself practically is mind-blowing. - Drew Dunbar Click here

9


ISLE OF DOGS - THE PUPPETRY I went and saw Isle of dogs by Wes Anderson the night it came out, and I have to admit, I felt the story lack lustered. BUT! I was absolutely blown away by the stop animation, the puppetry and of course the art direction. Like all his other films this one is a feast for the eyes. Watch the below behind the scenes video showing the creation of the characters and puppets. Click here - Alexa Burchell

category // design


FUNKED UP FONTS Move over helvetica, you can now add fonts created from David Bowie and John Lennon’s handwriting - it’s a great time to be alive. - Kat Topp Click here

11


category // culture


// creative juice

PATAGONIA VS EVIL There’s an interesting interview in GQ featuring the founder of Patagonia Yvon Chouinardin. I personally, like a lot of people, love the brand and the power of their personality. From the beginning Yvon has gone his own way, fighting for the environment over profits. Most recently the brand protested Trump with the campaign, “The President Stole Your Land” in response to the government reducing protected land. But it doesn’t stop there, they are; donating 1% to 100% (on black Friday) of their profits to environment organisations, fixing products rather than asking consumers to buy more, gifting products to fire-fighters during natural distasters. And are set to launch a platform that connects customers to environmental groups and are spearheading a certification for ‘regenerative organic agriculture’, which could dramatically reduce climate change. They’re not greenwashing, they’re actually taking action and making a difference (and making profits). -Julia Kenny Click here

13


OLAFUR ARNALDS – ALL STRINGS ATTACHED MINISERIES If you’re interested in creative music production this one is for you. Classical composer Ólafur Arnalds is always searching for creative and innovative ways to produce music – it’s not all about the idea but also about how the idea is brought to life. As technology is constantly improving, musicians are exploring means to combine it with their instruments to develop new ways of making music, and Ólafur is the proof that classical music can go beyond simply playing notes that are written on a page. Link to episode 2 below: - Alex Daniell Click here

category // culture


// creative juice

SKATERS PARADISE ON:OFF This hypnotic little skate film is so simple, but so clever and perfectly executed. Shot in the same skate spots during the day and night, filmmaker Youri Fernandez creates a beautifully matched playfulness between the two worlds. - Drew Dunbar Click here

15


SYDNEY BIENNALE From 16 March – 11 June, SUPERPOSITION: Equilibrium & Engagement, curated by Artistic Director Mami Kataoka, presents the work of 70 artists and artist collectives from 35 countries. From ferry hopping over to cockatoo island and then back to the piers in the Rocks, the Biennale is a artful day of delight that you definitely dont want to miss. It’s exhibited all around Sydney so you can go see 1 exhibition or spend the day doing it all, check it out below. - Alexa Burchell Click here

category // culture


// creative juice

17


FANAKAPAN Yes, that is a painting The London-based artist Fanakapan dedicated himself to street art in 2000, finding his tribe in skate culture. He started out by designing stencils, however found them too restricting as a medium. He turned to metallic balloons as his object, as he felt they left him with more freedom in terms of light and shadow. His hyperrealistic works jump right out at you from the surface they are painted on. - Alexa Burchell Click here

category // culture


// creative juice

SESAME ON SOCIALS Turns out the Sesame Street crew are the friendliest team on internet, if you haven’t seen their twitter feeds please have a sneak peak here; - Kara Mandina Click here

19


Creative juice issue #31  

a fix of inspiration

Creative juice issue #31  

a fix of inspiration