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SEARCH ADVERTISING (PPC) SERVICE MODULE OVERVIEW 2011

ONE OBJECTIVE.  NET RESULTS.


SEARCH ADVERTISING (PPC) SERVICE MODULE OVERVIEW 2011

ONE OBJECTIVE.  NET RESULTS.


Search Advertising: one proposition One Definition.

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In Internet Marketing, Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Wikipedia

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One Proposition. One Net Marketing provides paid search marketing services for clients looking to drive highly targeted keyword traffic from Google, Yahoo, Bing, AOL, ASK.com and other major search engines on a cost-per-click basis.

www.onenetmarketing.com start@onenetmarketing.com

805.201.3075 250.483.7411

USA. CANADA.


Search Advertising: benefits •• High conversions — by targeting action-oriented keywords related to your product or business (buy, find, compare, sale, cheapest, free shipping, etc.) •• Pay only when your ad is clicked — regardless of how many times your ad is displayed. •• Control your costs — control bid prices and budget down to the penny. •• Targeted results — PPC traffic can be directed to any page on your site resulting in highly relevant search results for the end user. •• Make Instant Changes — adjust bids, ad copy and landing pages in real-time. •• Highly Measurable — track conversion rates down to the keyword. www.onenetmarketing.com start@onenetmarketing.com

805.201.3075 250.483.7411

USA. CANADA.


Search Advertising: service offering •• Manual high-frequency monitoring of your pay per click search campaigns. •• Place your ads on major engines such as Google, Yahoo, Bing, ASK.com, AOL.com and Baidu.com •• Long tail keyword targeting for maximum conversion rates and low click costs. •• Quality score optimization & keyword level conversion analysis. •• Minimum / maximum keyword bid controls and daily, weekly, monthly budget caps. •• Day and date parting. We run your campaigns during the best converting time of day or day of week. •• Geographic and demographic targeting by zip, city, state/province and country. www.onenetmarketing.com start@onenetmarketing.com

805.201.3075 250.483.7411

USA. CANADA.


Search Advertising: our approach 1. Discover & Position: define business goals, set sales targets and establish key performance indicators for your pay-per-click search marketing campaign. 2. Deploy: develop and deploy a test campaign to establish benchmark conversion and click through rates. If conversion rates are low we help refine your conversion path and test again. If conversion rates are good we expand campaigns and increase the overall ad spend to increase traffic to your site. 3. Optimize: using analytics tools we analyze each keyword and make adjustments to increase click through rates, and reduce bid prices. We also review conversion analytics and make recommendations to further improve conversion rates using A/B split testing and landing page optimization.

www.onenetmarketing.com start@onenetmarketing.com

805.201.3075 250.483.7411

USA. CANADA.


Search Advertising: one philosophy •• The client should not pay if One Net Marketing does not drive results. •• Experienced professionals can manage pay-per-click programs more effectively than machines running automated bid management software. •• Pay-per-click search marketing campaigns must be managed in alignment with other online advertising channels, such as SEO and Email, for maximum return on ad spend and conversion rates. •• Click quality and conversion rates are king. •• Transparency and relationships fuel search marketing growth. •• Advertisers should experience economies of scale by outsourced their pay-per-click search marketing program to One Net Marketing. www.onenetmarketing.com start@onenetmarketing.com

805.201.3075 250.483.7411

USA. CANADA.


Search Advertising: our reach Search Networks.

www.onenetmarketing.com start@onenetmarketing.com

Content Networks.

805.201.3075 250.483.7411

USA. CANADA.


Search Advertising: us vs. them Service Item

One Net Marketing

Traditional Agency

Network Integration Fees

No

Yes

Dedicated Management Team

Yes

Possibly

Transparency

Full

Minimal

Man vs. Machine (ABM)

Man

Machine

Level of Vested Interest in Campaign Success

High

Moderate

Yes

No

Performance-based pricing

Management Fee + % of Ad Spend

Strategy & Consulting Payment Model

www.onenetmarketing.com start@onenetmarketing.com

805.201.3075 250.483.7411

USA. CANADA.


Search Advertising: why hire us? •• Low set up fees & performance based pricing. •• Google and Yahoo certified Professionals. •• Proven performance history with performance (commission) based search marketing campaigns. •• Ability to manage pay-per-click campaigns across every major search engine and CPC content network. •• Full transparency into your ad placements. You own the account. •• Integrated services — conversion optimization, tracking & analytics, SEO and email marketing services to complement your search marketing campaigns. www.onenetmarketing.com start@onenetmarketing.com

805.201.3075 250.483.7411

USA. CANADA.


Our Clients:Â

www.onenetmarketing.com start@onenetmarketing.com

805.201.3075 250.483.7411

USA. CANADA.


Search Advertising: performance pricing One Net Marketing works with proven clients on a performance pricing basis. Our client engagement process and fee structure is listed below: Step

Price

Action

1. Discover

$500

Install analytics tags on client site to review traffic and sales trends. Summary of key findings sent to client and key metrics are established.

2. Recommend

Free

A custom marketing proposal is designed based on analytics data and the client’s objectives.

3. Deploy & Optimize

$5,000

Client receives 25 hours of campaign creation, deployment and management services plus 25 hours of design and development services per month to optimize website and campaign performance. If client has in-house design and development resources price is adjusted accordingly.

4. Investment Assessment Free 5. Performance Pricing

Initial campaign results and metrics are analyzed to determine if client fits One Net Marketing’s performance pricing program criteria.

Cost Per Action Actions are defined (hit, lead, call or sale) and commission is negotiated. Campaigns are then scaled on a performance-based (CPA) compensation model.

www.onenetmarketing.com start@onenetmarketing.com

805.201.3075 250.483.7411

USA. CANADA.


LET’S TALK.

EMAIL.

start@onenetmarketing.com

For fre e adv www.o ice, tips and nenetm tri arketin cks visit g.com

805.201.3075 250.483.7411

USA. CANADA.

Search Engine Advertising Services by One Net Marketing  

One Net Marketing provides search engine advertising services for clients looking to drive highly targeted keyword traffic from Google, Yaho...

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