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YEAR

LIMITED EDITION

Twenty

For our devoted O My Bag fans

Fourteen

The first O My Bag magazine Reference number

000002014

The story behind the brand

An editorial look of the complete collection


FAIR TRADE

ECO LEATHER

CONSUMER RESPONSIBILITY


WHO WE ARE O My Bag is a classic fashion brand that creates fair made leather bags and accessories. An O My Bag is classic, practical and fashionable. Made of the best leather, but with that authentic vintage feel. Sophisticated, but not boring. Casual, with an edge. But above all, a leather bag that you can flaunt without guilt.

WHAT WE DO Our bags are made from a unique kind of eco-leather that is tanned without harmful chemicals. The skins come from local Indian cows. This adds up to a cleaner and safer tanning process and reduces carbon footprint. In the area of Kolkata, India, every O My Bag is created with love in the safe and positive atmosphere of Fair Trade, where fair wages and benefits are paid, women are empowered and training and education is offered.

WHAT MATTERS MOST We, at O My Bag make great bags that will not only make you happy, but also the world around you. The choices you make as a shopper are part of the global solution to issues like poverty, education and global warming. We aim to harness the power of business to create social change. People can live better lives when they are given an equal access to the global marketplace. A bag that makes the world a little better. Is that possible? We believe it is.


BRAND OUR STORY

FAIR TRADE

ECO LEATHER

HAPPY COWS

O My Bag supports the concept of Trade, Not Aid. We aim to harness the power of business to create social change. By developing trade relationships in developing countries we seek to empower artisans to rise above poverty and provide for their families.

Our eco-friendly leather is produced without the use of harmful chemicals such as chromium IV, PCP and AZO dyes.

Our bags are made of cowhides which are sourced locally and died regardless of the fashion industry.

GOOD WORKING CONDITIONS

OUR BAG MAKERS

FAIR WAGES

Our fair trade partners provide a safe and healthy environment for their workers, where nutrition needs are met, health costs are covered and the poor, especially women, are empowered.

O My Bag’s producers are certified Fair Trade organizations in or near Kolkata, in the West Bengal state of India. By providing access to the global market we connect them with our customers who love a good bag.

Our producers earn enough money to live a good and healthy life and can provide for their families.

CONSUMER RESPONSIBILITY We believe the choices we make as shoppers can change the world. We can create a worldwide demand for products made with respect for the environment and take a stand for a fairer trade.


OUR BAGS

DAY & NIGHT

DAY

MULTIPLE WAYS OF USE

The bag you can wear to work and when you are hitting the town.

Everyday bags for all your whereabouts. Classic enough for work yet cool enough to fit your style.

Wear our bags with a statement chain or switch to the adjustable leather strap to transform your look.

&"4:*/64&o#"$,

&"4:*/64&o'30/5

MEN & WOMEN

Our schoolbags have a genius time-saving zipper at the back which opens into the main compartment of the bag.

Designed for easy access, you open the schoolbags by popping off the front straps. You can skip using the buckles as these are just for the show.

These O My Bags are good for guys and girls

HAPPY CUSTOMERS A big part of our business is making people happy. Customer service is very important and we always strive to provide the best experience. Buying an O My Bag is a special occasion; you buy something very pretty for you and you help others.


OUR STORY


Daring WITH HER PREPPY-EDGY STYLE, VIOLET LOOKS

timeless YET TOTALLY

on-trend

FLY VIOLET MIDI - ECO CAMEL


NEW YORK CITY GIRL PHOTOGRAPHY BY BAS BERKHOUT & MICKEY PHILIPS


FASHION O MY BAG BRINGS

AND

SUSTAINABILITY

LOVERS TOGETHER. AND SHOWS THEM THAT THERE IS ONLY ONE THING BETTER THAN THE PERFECT LEATHER BAG A LEATHER BAG WITH A

GOOD STORY BEHIND IT.


NEW YORK CITY GIRL

LITTLE FRANKIE - ECO BLACK


SLEAZY JANE - BLACK


NEW YORK CITY GIRL

WE, AT O MY BAG MAKE

GREAT BAGS THAT WILL NOT ONLY MAKE YOU

HAPPY

BUT ALSO THE

WORLD AROUND YOU.

SLEAZY JANE - BLACK


NEW YORK CITY GIRL

LAPTOPSLEEVE 13” - ECO BLACK


NEW YORK CITY GIRL

LITTLE FRANKIE - ECO BLACK


CLASSIC VINTAGE BUT DESIGNED FOR MORE

MODERN EVERYDAY NEEDS.

THE BETSY - ECO DARK BROWN


LITTLE FRANKIE - BLACK & FLY VIOLET MIDI - ECO CAMEL


LITTLE FRANKIE - ECO DARK BROWN


BOHEMIAN CHIC IN AMSTERDAM PHOTOGRAPHY BY MAXIME CARDOL STYLING BY NINA NIJLAND


LOU’S BIG BAG


BOHEMIAN CHIC

FLY VIOLET MAXI - ECO BLACK & LAPTOP SLEEVE 13” - ECO BLACK


LAPTOP SLEEVE 13” - ECO DARK BROWN & FLY VIOLET MAXI - ECO BLACK


BOHEMIAN CHIC


BOHEMIAN CHIC

DIRTY HARRY - ECO DARK BROWN


POSH STACEY - ECO CAMEL


DIRTY HARRY XL - ECO CRUNCH SLEAZY JANE - NUDE FLY VIOLET MAXI - ECO CAMEL


BOHEMIAN CHIC


PRESS MEDIA SAYS IT BEST


Classic with a twist, stylish and ecological. The Dutch O My Bag uses vintage leather for its satchels and handbags. That is how we like it. ELLE A company with a heart. VOLKSKRANT An eco conscious O My Bag is both tough and chic. GRAZIA The most beautiful bags are not only multifunctional and made of beautiful leather but are also fairly made. If that is what makes you happy, O My Bag is the brand for you. VT WONEN They’re called Sleazy Jane and Dirty Harry, but they’re bags, not gangsters. Stylish, chic, Fair Trade and made in India using eco-leather. In short, your new best friend for over your shoulder.

ONE WORLD MAGAZINE O My Bag! I’m obsessing over this practical bag that works perfectly into any girls wardrobe. It’s eco friendly and gives back to India! LAMODEST Designed for guys on the go, you don’t have to struggle with the buckles to open the bag - just pop off the straps on the front or unzip the genius time-saving zipper on the back! INSIDEKENT The old schoolbag as a fashionable handbag from eco-leather.

HAPPINEZ Classic, vintage-inspired eco-leather bags and accessories made by Fair Trade producers; bags that don’t just look gorgeous, but are good for people and planet too! TEXTILIA Thanks to the beautiful leather bag label O My Bag, everybody can make the world a better place! VEGA


Graphic Design Shaz Abraham, Jessica Kallenberg Rafaella Wang Models Claudine Budel, Sophie Overwater, Stephanie van den Stigtenhorst, Rosalie Bayer, LucĂ­a Adriana, Steffanie Weber, Mars Dee Photography Bas Berkhout, Mickey Philips, Maxime Cardol Styling Nina Nijland, Paulien Wesselink Texts Paulien Wesselink, Jessica Kallenberg

Office and Showroom Vendelstraat 2 1012 XX Amsterdam The Netherlands +31 (0)20 8932871 To find O My Bag stocked at a location near you, or to order online for worldwide delivery visit: WWW.OMYBAG.NL


NOT YOUR ORDINARY BAG.


O My Bag Magazine 2014