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Oregon Industry

PUMA launches into the VR arena with their new evoTOUCH boot.

INTERACTIVE MEDIA

BY: DOUG BALDWIN (PAGE 56)

“Virtual reality makes an interactive showroom a reality. A product’s every curve can be experienced in a living breathing world. Not only is it empowering, it also becomes profoundly personal. You feel it.” — Jared Hobbs, Co-Founder, Giant Astronaut

When a bastion of traditional journalism such as The New York Times embraces VR, as it recently did, you know a technology has gone mainstream. It’s easy to see why folks are looking around: The virtual and mixed reality markets are projected to be worth $150 billion by 2020. This fact has not been lost on Oregon production companies. Oregon’s virtual and mixed reality development scene is attracting a lot of attention.

video player “Echo 360” which allows for Hollywood movie-quality story building.

Giant Astronaut: “VR Universe”

Puma evoTOUCH Boot: “Create Gravity”

Jared Hobbs and Seth Chaffee are the brains behind Giant Astronaut (page 99), a Portlandbased interactive studio. Breaking new ground in education and VR storytelling, Hobbs reported that upcoming projects include a VR tool to help teach complex scientific concepts related to renewable energy and a narrative project using their custom

Company co-founders Michael and Tracey Miller have come a long way since 2013, when they launched 9iFX (page 98) at their kitchen table in Portland. The latest example of their ingenuity can be seen in an immersive VR

Digital One sound designer Reed Harvey crafting 3D audio with Fred Ruff. Photo courtesy of Terry Schneider

22  SourceOregon 2017 | A Publication of the OMPA

Grimm VR Experience Sound Digital One (page 5) has crafted award-winning immersive audio since the last century, and it was an easy jump from sound design for games and film to spatial audio for VR. Recent creations include the Grimm VR Experience with Refuge Visual FX.

Giant Astronaut built Tesla a VR showroom, allowing you to build a car, change its color, and add upgrades, then walk around and interact with the smallest detail.

Profile for Oregon Media Production Association

SourceOregon 2017  

Enjoy OMPA's annual publication exclusively highlighting the award winning work of Oregon Media Production Association members. 2017 theme...

SourceOregon 2017  

Enjoy OMPA's annual publication exclusively highlighting the award winning work of Oregon Media Production Association members. 2017 theme...

Profile for ompa
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