Page 18

Oregon Industry

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STORY BY: CATHY LEWIS-DOUGHERTY (PAGE 56)

Photos courtesy of Tyler Maddox, Maddox Visual

“We shot at the C2 Ranch in southern Oregon, which was an awesome location that had everything.” — Tyler Maddox, 2nd Unit DP, John Deere “Working”

The availability of creative talent and a variety of easy-to-reach locations in Oregon make for a costeffective environment to create great advertising.

Mirth Provisions: “Legal” The innovative team at Sockeye (page 45) chose local indie-filmmaker and songwriter, James Westby (page 52), to direct the first-ever commercial for Mirth Provisions cannabis product, Legal. The frothy humor of the backyard BBQ scene is the perfect quirky vehicle to promote the cannabis-infused tonic, even suggesting various “highs” the different flavors may produce. Westby also performs in the spot, which was locally cast and shot in northeast Portland. He said that over the years he’s developed a community of local actors that he depends on.

John Deere: “Working“ Southern Oregon wasn’t always part of the plan when Gary Kout (page 73) decided where to shoot “Working,” but it was the perfect solution. The first spot the Oregon-based producer made for Deere had been shot in Lake Tahoe. But, two years later the effects of the California drought, which made the landscape dusty and brown, made shooting in the state difficult. Kout turned to C2 Ranch in southern Oregon and found everything: barns, lakes, and acres of green pastures. Kout, a member of Southern Oregon Film and Media (page 51), knows the advantages of shooting in the area: fresh locations, available talent, experienced local crew, and easy access to additional crew and gear from Portland.

Nike: “Goodbye Someday” James Westy captured Legal’s four Cannabisinfused tonic flavors in the Mirth Provisions spot.

Wieden+Kennedy created this sweet tribute for Nike to Cubs fans.

18  SourceOregon 2017 | A Publication of the OMPA

For 108 years, Cubs fans held true to their unwavering belief that someday their team would become champions. When that day finally came, the winning team of Nike and Wieden+Kennedy was ready. Their sweet tribute aired right after Game 7 ended. It tells the story of a young baseball player living out his dream of a Cubs World Series win at a local ballpark. His win is a tribute to the positive spirit that carried the Cubs to victory at last. 

Profile for Oregon Media Production Association

SourceOregon 2017  

Enjoy OMPA's annual publication exclusively highlighting the award winning work of Oregon Media Production Association members. 2017 theme...

SourceOregon 2017  

Enjoy OMPA's annual publication exclusively highlighting the award winning work of Oregon Media Production Association members. 2017 theme...

Profile for ompa
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