Once upon a time there was a man. A man who knew better because he knew how to dream...” “Once upon a time there was a man with blue eyes”. “A Prince” you would say. Well, let me think ... We have the Princess, the horse as well, happy endings too ... Well yes, yes it could be a Prince charming, why not? But... but there is something more. Here I found! Let’s begin this way: “Once upon a time there was a man who knew how to dream...”
third brave decision by adopting an alloy very appreciated both internationally and historically – it’s the same alloy with which the jewels of Queen Victoria were made – which allowed the brand to express its stylistic features without compromising on shapes and sizes: 9 ct gold. The fourth brave choice was the definition of the target. While everyone tries to conquer the emerging markets where the “big money” is, Minoli decide to focus on the domestic market, a mature market accustomed to beauty and good taste, a market that has made the history of jewelry and that interprets luxury as the pinnacle of the pyramid of needs to be met in terms of personal gratification. Minoli provided a fifth test of courage by hiring only women. Young women. Women whom, from one day to the next, may become moms, that motherhood that seems to scare to death the HR Departments of
Francesco Minoli knows about jewels and
the Italian companies. Those women, under
finance. But, more important, he knows how
the expert guidance of Francesco Minoli,
to listen and interpret the market. In 2009,
daily manage the company dealing with
after leaving Pomellato, in the middle of
creativity, business development, logistics
an international financial crisis, he made
and digital communications. Among them
a brave choice and founded Queriot, the
there is Ludovica, Francesco’s daughter and
sophisticated jewelry brand named after
horsewoman whom, riding the inspiring
the first thoroughbred born at Minoli’s
Queriot, only a few months ago won the
home. Queriot’s line Civita and its charms,
Grand Prize in Tortona. Francesco Minoli
allow clients to create custom jewelry tied
smirks surrounded by “his women” while
to emotions and experiences, moods and
states: “I have always enjoyed working with
ideas as if they were souvenirs. Producing in
women: they are passionate, enthusiastic
Italy was his second brave decision because,
and with great spirit of sacrifice. The efforts
inevitably, it represents a burden for the
made by women is much higher than that
sale price. How can you supply yourself at
of men, whom are not as able to dream... “
the same laboratories and goldsmiths of the
But we all know that there are men capable
big names in the world of jewelry, without
of dreaming. Those same men capable of
compromising the strategically defined price
dreaming of magical characters and turn
policy? It is at this point that Minoli took his
them into a jewel. 43
OM41 - 40-43 - QUERIOT.indd 43
13/12/17 18:49