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A n t h o n y “ A - M o” M o r r ow New Jersey Nets, Shooting Guard, #22

Media Kit

Confidential – For Discussion & General Information Purposes Only

Table of Contents






Global Reach








News Clippings


Contact Information

A n t h o n y “ A - M o” M o r r ow

Websites:w w w .MrRiseA ndG rind. com w w w.anthonymorrow charities. org Tw itt e r : @bla c k b o ip a c h in o 2

Biography Biography: Anthony "A-Mo" Morrow, the starting shooting guard for the New Jersey Nets, is as dedicated to being the number one 3-point scorer in the National Basketball Association (NBA) as he is to community service. Anthony’s dedication to community service can be attributed to his family background and roots in the West Side of Charlotte, N.C. As a youth Anthony witnessed and was exposed to various social ills associated with growing up in impoverished urban America. However his mother, Angela Morrow, was determined to keep him on the right path, by working multiple jobs and ultimately serving as an example for his relentless work ethic. Anthony ‘s high school, Charlotte Latin, served as the cornerstone for his development as a professional basketball player. He would arrive at his high school gym so early, that he was forced to practice his 3point shot before the school janitor would turn the lights on. This profusely strong work ethic led him to have a stellar high school career at Charlotte Latin, and eventually earn a full scholarship to Georgia Tech University to play basketball. While at Georgia Tech Anthony made at least one three-point basket in 41 straight games to close out his career, the longest active streak in the ACC. Anthony’s career free throw percentage of 86.7 set a Georgia Tech record, finished his career in 19th place on Tech's all-time scoring list with 1,400 points and ultimately ranked third of all time in ACC history for 3-point field goals. Despite Anthony’s accomplishments during his four year career at Georgia Tech, he entered the draft in 2008 only to be disappointed, he was not drafted. His mother lost her house and he was forced to help her clean offices to generate income. Instead of taking on a defeatist attitude, he stayed positive and continued to pursue his dream of playing basketball professionally. While planning to play overseas, at the last minute he was invited to tryouts by four NBA teams and was ultimately selected by the Golden State Warriors. Since then he's gotten his parents out of debt, set up a trust for his daughter and established Anthony Morrow Charities, which has started revitalizing the West Charlotte, NC community where he was raised. Anthony has taken heed to the adage, "to whom much is given, much is expected", and has remained focused on being an advocate of the disenfranchised and underprivileged.



“ I M e a s u r e M y S u c c es s , B y t h e N u m b e r I H a v e Im p a c t e d …” – Anthony M orrow, 7/10/2 010 Anthony Morrow Charities Inc – Giving Back for Brighter Tomorrow Mission Statement: Anthony Morrow Charities, Inc’s (AMCI) mission is to promote communal involvement in Charlotte, NC and the surrounding areas, focusing on at-risk youth. The goal is to encourage community empowerment by providing educational resources, recreational activities, scholarship programs, and other community initiatives.

A M C I A c c o m p l is h i n g i t s M i s s i o n

6/11/2010 - Boul evar d Hom es Com m uni ty Far ewel l Bl oc k P ar ty

7/23/2010 – Johnson C. Sm i th Uni ver si ty Basketbal l Cam p Speci al G uest Speaker

8/14/2010 - Anthony Mor r ow P ar tner s wi th the YMCA Book Bag Dr i ve

3/4/2011 - Anthony Mor r ow Speaks to AtAt - Ri sksk - Youth, at L ondon’s Newham Si xth For m Col l eg e ( NewVI c ) , i n c onjunc ti on wi th the US E m bassy i n L ondon


Global Reach – United Kingdom Trip

“ It i s i m p o r t a n t t h a t I c a n s p r e a d m y m e s s a g e a b r o a d …” – Anthony M orrow, 3 /4/2 011 The London Campaign On Wednesday March 2nd, 2011 New Jersey Nets starting shooting guard Anthony Morrow traveled to England and teamed with the U.S. Embassy in London to uplift young Londoners. Anthony’s itinerary included stopovers at BBC One’s Tim Westwood Show, a visit with a young cancer patient and a talk at Newham Sixth Form College (NewVIc). Anthony viewed a trip to London as an opportunity to entertain and encourage on both sides of the pond. Anthony is determined to establishing himself as an international basketball ambassador and developing a global reach. A nthony s p ends time w ith D J T im Wes tw ood

A nthony s p ends time w ith Cancer p atient S amv eeer Parris

A nthony s p eaks to s tudents at New VI c in conjunction w ith the U S E mbas s y in L ondon


Pipeline – What Anthony is Working on Now

“ I w a ke u p i n t h e m o r n i n g a n d t r y t o c h a n g e t h e w o r l d .” – Anthony M orrow, 3 /4/2 011 Regional Marketing Campaign, Charlotte, North Carolina 5/26/2011 - Hosting a Career Panel at Zebuon B. Vance HS 6/11/2011-Hosting annual National Center of Global Engagement Fundraiser 6/23/2011-Sharp Shooters Basketball Camp 7/2011-Launch of Anthony Morrow Video Blog

8/2011- Anthony Morrow Finance Boot Camp 8/2011 – Teacher Appreciation Exercise Class and Luncheon 8/2011 – Annual Back to School YMCA Book Bag Drive 8/2011 - Spokesperson Mecklenburg County Park and Recreation



“One three [pointer] at a time…”–

Anthony M orrow, 7/10/2 010

" He ' s j u s t g o t s u c h a b e a u t i f u l , n a t u r a l r h y t h m … H e ' s o n e o f those guys that could probably shoot when he was six years old .” – S te ve K e rr, E S P N An a l ys t, 1 1 /2 /2 0 1 0 Year

Team (1)


Games Started

Minutes Per Game

Field Goal Percentage

3-Point Percentage

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2009 - 2010








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Offensive Rebounds

Defensive Rebounds

Rebounds Per Game

Assists Per Game

Steals Per Game

Blocks Per Game




Free Throw Percentage

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2009 - 2010








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Personal Fouls

Points Per Game




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2009 - 2010





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State Warriors (GSW) & New Jersey Nets (NJN)








News Clippings AUGUST 27, 2010 Nets deal: Morrow manna from heaven By RIC BUCHER

The same day LeBron James changed the course of his career and life forever, Anthony Morrow did the same, receiving an offer sheet with the New Jersey Nets for three years and $12 million. That's where the parallels end between Morrow and James. The publicity and suspense surrounding the two moves weren't exactly equal. Nor the subsequent scrutiny of what led to the two decisions. And certainly no one is expecting Morrow to do for the Nets what James is supposed to do for the Heat. Let's face it, Morrow barely moves the needle while James makes it jump. But which deal delivered more satisfaction to the recipient? That would depend on your units of measurement. While James signed a deal worth almost 10 times more and is headed to tropical Miami and a team expected to contend for an NBA title, it's hard to imagine he felt the same mix of joy and relief and gratitude that Morrow did. And does. "Just two years ago, I was broke," says Morrow, 24. "My mom and I had each other. We struggled. The bills had piled up and she had lost her house and we lived in a lot of different places." By NBA standards, the Nets' offer -- which the Golden State Warriors transformed into a sign-and-trade deal to at least recoup a trade exception -- was a modest one, but for Morrow it meant the blissful end to life without financial security. His mom would no longer have to work three jobs. She always would have a roof over her head. He could get both his parents, Angela Morrow and Larry Mayhew, out of debt. His 18-month-old daughter, A'niyah, would be assured a college education.

Maybe fans could see that weight on his shoulders as he played for the Warriors the last two years. Undrafted after four years at Georgia Tech, he needed his college coach's connections just to get a tryout for -- coincidentally -- the Heat summer league team in 2008. Then Morrow needed incumbent sharpshooter Daequan Cook to separate his shoulder to open up actual playing time. "If he doesn't get hurt, I probably don't get a chance to play," he says. "I was next in line." Morrow parlayed a strong performance for the Heat in the abbreviated Orlando Summer League into a chance to excel for the Warriors in the Las Vegas and Salt Lake City summer leagues. That led to a regular-season roster spot. Which led to his emergence as one of the league's most proficient 3-point shooting threats. Warriors fans fell in love with him along the way. Even as the ball was swung to his side of the floor, a quiet roar would begin to build in anticipation of Morrow's almost languid, effortless jumper from beyond the 3-point arc. "Every time he let it go, they expected it to go in," says Warriors GM Larry Riley. "He's one of the best shooters in the league and he's an absolute gym rat." That work ethic actually may have been a reason he went undrafted. He sustained a stress fracture in his lower back while working out before his junior year at Georgia Tech. He still tried to sneak into the gym to shoot until the coaching staff threatened to make the whole team run at 6 a.m. if he didn't stop until he was cleared to play. He got the green light the first day of the season, which meant months of catching up, conditioning-wise.

So Morrow, an only child, reacted as most of us would when the Nets' offer arrived. "I just jumped up and ran around crazy," he says. "It was like a thousandpound weight had been taken off my shoulders."


News Clippings More than once he considered leaving school to find a job and help out at home. That's what he'd done throughout high school, joining his mom on a custodial crew that cleaned office buildings, sometimes right after he'd lit up the scoreboard leading Charlotte (N.C.) Latin High to two state titles. Angela was working at the DMV, driving a school bus and cleaning on the weekends. But she refused to let Anthony drop out. The back improved his senior year but he averaged 14 points and four rebounds for a 15-17 Yellow Jackets squad. Not exactly the kind of numbers from a 22-year-old, 6-foot-5, 215-pound shooting guard/small forward that turn scouts' heads. Paul Hewitt, then the Georgia Tech coach, got Morrow a spot in a Heat minicamp. His summer league performances earned him an $80,000 offer from a team in the Ukraine, which he planned to take before the Warriors signed him to a two-year minimum contract, worth roughly $1 million. That's a lot of money for someone from the Little Rock Apartments in Charlotte, a lower-class complex being torn down for a ritzy set of condominiums. Morrow went back in June and paid for a cookout for the neighborhood, held a basketball clinic and commiserated with his former neighbors. Then he went back again in August and delivered backpacks and other school supplies. "It's a very, very humbling experience to go back there," he says. Morrow won't ever be an All-Star. He's worked hard at his defense and his ballhandling, but he's below par for a starting swingman in almost every category outside of shooting. But no matter what happens, he's already a wild success. So the next time you see a young man mopping the floors of an office or hauling garbage out of a corporate high-rise, keep in mind that you could be looking at someone who has a unique gift -- and needs everything to break just right to show it.


News Clippings NOVEMBER 2, 2010 The Best Shooter in NBA History? New Nets Arrival Morrow Closes in on Steve Kerr's Mark for 3-Point Accuracy; 'a Beautiful Rhythm‘ By ALEX RASKIN Anthony Morrow's attempt to join the lofty ranks of basketball's greatest shooters hasn't been met with a great deal of pomp and circumstance. He has hit 45.7% of the threes he's put up so far in his career. When told last week he was closing in on the NBA's all-time record for 3-point shooting percentage, the Nets guard said, rather sheepishly, "I didn't even know that." If he collects just 21 more field goals from beyond the arc, Mr. Morrow will have 250 3-pointers for his career—enough to qualify him to be considered for the record. His current success rate of 45.7% is less than half a percentage point better than now-retired sharpshooter Steve Kerr's top mark. "He's just got such a beautiful, natural rhythm," said Mr. Kerr, who is now an analyst for TNT. "He's one of those guys that could probably shoot when he was six years old. Mr. Kerr said the key for Mr. Morrow is balance. "Without good balance it's impossible to be consistent," he said. "He's got a good base underneath him and he squares his body well.“ For the woeful Nets—a team coming off a hideous 12-win season in which they ranked next to last in 3-point percentage—wagering $12 million over three seasons on Mr. Morrow was a no-brainer. The team acquired him in a sign-andtrade with the Warriors in July. The early returns have been fantastic. Mr. Morrow nailed the go-ahead 3-pointer with 26 seconds left as New Jersey beat Detroit, 101-98, in last Wednesday's season-opening win. The result prompted near-hysteria on the court and in the stands.

But as boisterous as his arrival in New Jersey has been, Mr. Morrow's journey to this stage in his career has been anything but. After being named "Mr. Basketball" in North Carolina in 2004, he struggled to distinguish himself in four seasons at Georgia Tech. "I saw him a couple times in college and he didn't really light it up," said Mr. Kerr, who was the general manager of the Phoenix Suns when Morrow was preparing for the 2008 NBA Draft. "He got a little lost on his team. It just didn't seem like he really blossomed there. Then he got lost in the shuffle as far as the scouts are concerned.“ Mr. Morrow hit only 36.5% of his 3-point attempts as a freshman, so legendary NBA marksman and former Georgia Tech forward Dennis Scott offered his help. "I told him, 'The rumor is you have this great shooting touch, but I haven't seen it yet,'" said Mr. Scott, who now works as a studio analyst for NBA TV. "It was more about confidence, and I think that was one of the things I was able to help him with.“ Mr. Morrow says he was always a "team-type guy," but Mr. Scott taught him how to become more assertive. Mr. Morrow improved his 3-point percentage to 44.8 and scored 14.3 points per game as a senior, but he still went undrafted and was nearly relegated to playing professionally in the Ukraine. But before he could sign overseas, Mr. Morrow was summoned to the NBA Summer League in Las Vegas by then-Warriors coach Don Nelson. Mr. Morrow didn't see much playing time at first, but he scored 22 points while making 3 of 4 shots from 3-point range in the Warriors' final summer league game. The performance reverberated around the basketball blogosphere, and suddenly Mr. Morrow found himself on the cusp of the NBA.

"That's Anthony Morrow," Nets swingman Terrence Williams shouted in the locker room after the game. "You can't leave him open."


News Clippings “I looked at my phone and saw I had 25 text messages," he said. “Everybody was happy for me and it was one of those things where I felt all the hard work I had put in all came together at the right time.” Golden State gave Mr. Morrow a non-guaranteed contract, which essentially meant he was barely in the NBA. It wasn't until the 10th game of the season that he cemented his role with a 37-point point effort in a win over the Clippers. Mr. Morrow followed that with a 25-point showing in a victory over the Trail Blazers and finished his first full month in the league with a 53.3% mark from 3-point range. By January his contract was finally guaranteed. "It was great," Mr. Morrow said. "I didn't have to worry about being cut. Even after I had that 37-point game, I was still like, 'I have to work hard.'" Mr. Morrow hit 46.7% of his 3-pointers in 2008-2009 and finished the season as the only rookie to ever lead the league in 3-point accuracy. And just to erase any lingering doubts, he made 45.6% of his shots from range in his second season.

And with every miss, Mr. Kerr feels Mr. Morrow becomes a more dangerous shooter in the clutch. "Eventually the biggest thing is accepting the misses," Mr. Kerr said. "You have to know going in with a big shot that if you make half of them, you're doing great and that means you're going to get more. Once you've hit a couple of them, it gets a lot easier because you believe you can do it again. “He has the right mentality," Mr. Kerr continued. "He is not shy. He will hit plenty of game-winning shots in his career.” The days of relative obscurity for Mr. Morrow are nearly over. The Nets are off to a 2-1 start and he already has one game-winning 3-pointer under his belt. If he manages to seize the record, his profile is sure to rise—at least for a while. To be sure, shooting percentage is a lifetime statistic that's based on a rolling rate, which means Mr. Morrow's pursuit of basketball immortality doesn't end with No. 250—it begins.

But what makes him a remarkable addition to the Nets—and a candidate to retire as one of the most prolific 3-point shooters ever—are the creative ways he's improving his game. The spindly 6-foot-5, 25-year-old has been doing extended treadmill work to build leg strength at the behest of Nets coach Avery Johnson and Celtics shooting guard Ray Allen, another of the NBA's most accurate threepoint shooters. The belief is, with stronger legs, he'll be able to take players off of the dribble as opposed to strictly being a catch-and-shoot guy.

The league that once spurned him has finally taken notice. "This year it's not going to be a secret," Mr. Morrow said. "Nobody leaves me in transition.“

"We just feel he can go to another level offensively if he continues to add that to his game," Mr. Johnson said.

"There are certain guys, when they walk on the court, the coach says, 'Don't leave him,'" Mr. Scott concluded. "That's the category Anthony Morrow is in now.“

As improbable as it sounds, the Nets are erasing last year's catastrophe with the help of a skinny, undrafted guard much of the basketball-loving country is still learning about.

Mr. Morrow has also begun mentally charting his misses. Leaving an attempt short generally means he didn't have his legs in the shot. But if he's missing off the back of the rim, he says, "I know I'm going to make the next three or four.”


News Clippings MAY 6, 2010 Anthony Morrow Ready For Big Summer By Alex Kennedy

But even he couldn't pick Sugar Shane Mosley over Floyd Mayweather, Jr. when HOOPSWORLD caught up with him last Saturday. "I don't know anyone who is going with Mosley," he said with a laugh.

"It was huge for me, especially coming out of college and seeing guys get drafted that I had been playing against or with. It kind of felt like I grew up with those guys, playing with them in Nike camp and against each other in AAU and throughout our high school and college careers. To see them get drafted and me not get drafted, it was a little tough but I moved forward. I had faith in God and I had faith in myself so I just worked hard and now I'm taking advantage of my opportunity," he says.

It wasn't long ago that nobody wanted to go with Morrow. After four impressive years at Georgia Tech, he watched as every team passed over him in the 2008 NBA Draft. But rather than giving up on his goal or heading overseas, he would play in three different summer leagues in an effort to impress teams. He wanted to shed the one-dimensional label he had picked up coming out of school. He was ready to prove that he belonged in the league, that he was more than just a shooter. Golden State took notice and gave him a chance.

Eventually, Morrow's name was appearing in the starting lineup. In his first game as a starter, he went off for 37 points and 11 rebounds, the most points ever scored by an undrafted player in their first season. He would finish the season strong, leading the league in three point percentage after shooting .467, and then dominate the place where his opportunity was born. The twenty-four year old broke the NBA Summer League's single game scoring record, dropping 47 points, as drooling NBA executives looked on.

"Just getting my opportunity [in 2008] was a real blessing because I was able to just continue to live my dream," says Morrow. "That's something I appreciate every day on top of being able to be an inspiration to a lot of people around me like my family and friends. Me and [fellow undrafted Warrior] C.J. Watson have a pretty good friendship and we talk about that every day."

Last season, Morrow improved in nearly every statistical category and was a huge contributor off of the Warriors' bench, averaging 13.0 points, 3.8 rebounds, and 1.5 assists in 29.2 minutes each night. Yet he would be in and out of the starting lineups, with his minutes and role changing from game to game.

Anthony Morrow knows what it's like to be the underdog. He knows the feeling of being underrated and overlooked. He was excellent at flying under the radar before he exploded onto the scene with the Golden State Warriors.

But Morrow wasn't satisfied yet. He wasn't content seeing his name on a roster, he wanted to produce and leave his mark. Golden State got off to a slow start and he was able to work his way into the rotation. Like many others that either slipped in the draft or weren't selected, he used the situation to motivate him each and every night.

"It's tough and no player wants to be [in that situation], not playing and not able to help their team," he says. "But like I said, it was still a good opportunity for me and I can only control what I can control. The guys that were playing were doing a really great job so I was happy for those guys from the D-League. I just wanted to support my teammates as much as I could and when I got my opportunities, just go out there and continue to bring energy, play my game, and try to help my team win."


News Clippings That last point is important. While we always hear players talk about helping the team and putting the group's success over their own, there's no question that Morrow means it. After having success in high school and college, the losses in Golden State have really frustrated him.

something that people see around the league and I get a lot of respect that way," he explains. One of the knocks on Morrow when he came out of school was that he didn't have much potential to improve. Because he came out as a senior, teams feared that he had reached his ceiling and didn't have much of an upside. He has done everything possible to disprove that notion in his first two seasons, expanding his game and making an effort to constantly improve, especially on defense where he says he's working to become more of "a scrappy defensive player."

"It's extremely tough because I consider myself a winner and I'm very competitive," he explains. "Any game where I've played well, I'm probably the most disappointed guy in the locker room when we lost, no matter how I played individually. It's just something, like a chip on my shoulder, that's always going to be there and I'm just going to try to do everything I can this summer to try to help us get more wins."

"I feel like I have a lot of room for improvement, especially defensively, but offensively as well. I'm watching these guys in the playoffs and I feel like I have to get better. I'm still young and I'm getting better and I just can't wait to get back in the gym [this] week and start working on my game," he says.

But will he be back next season? Morrow will be a restricted free agent this summer and when asked if he's keeping his options open, he doesn't hesitate. "Oh yeah, definitely," he says. "It's a situation that I haven't been through. C.J. went through it last year and he's going to try to help me out as much as he can. It's really just being anxious right now and trying to not focus too much on it until that time comes but the one thing I can be sure of is I won't have the pressure that I was under last year so I thank God for that, I can just worry about playing basketball when all is said and done."

When asked what it's like going from being looked over and undrafted to pursued and wanted, he can't help but get excited. "It's a great feeling," he says with a smile. "I was just telling my mom and some of my family members, this is the first summer where I've really been able to just relax and not worry too much about next year in terms of what I'll be doing or if I'll be cut so I can just worry about working hard, like last year, but with a little less pressure."

When reminded that it's every player's goal to start, Morrow continues. "Yes, definitely. Any guy would tell you that. But at the same time, it's up to my agent and up to Mr. Larry Riley to get everything straightened out but I'm just really looking forward to the process, I think it's going to be fun. But like I said, I just can't wait to get that ironed out and keep on going forward," he says.

After two seasons in the league, Morrow has arrived. He has come a long way and because of his success and consistency, teams now know what he's capable of doing. He's no longer the wild card who could produce a surprise performance. These days, he's more Money than Mosley. His success is expected and don't be surprised when teams are wanting to go with Morrow this summer.

He'll listen to interested teams and with his excellent play, there's going to be plenty of calls. He says that he'll let his agent deal with the business aspect of things and he doesn't feel the need to talk himself up. "My play and my attitude speaks for itself, I'm just going to go in there and work hard. I'll be a class act on and off the court. I'll take of my business on and off the court. That's just something I take pride in and I think I get more respect for that than making three pointers or whatever. I think that's



Contact Information

Omar Parris-Dione Greenwood Avenue Management, LLC phone. (646) 872-4811 e-mail.

Jonathan Clark Greenwood Avenue Management, LLC phone. (704) 290-7110 e-mail.


AMorrow Media Kit Summer 2011  

Anthony Morrow Media Kit