BUSN 412 Week 4 DQ 1 Global Growth and DQ 2 Reverse Innovation Click Here to Buy the Tutorial http://www.uophelp.com/BUSN-412/product-19246-BUSN-412-Week-4-DQ-1Global-Growth-and-DQ-2-Reverse-Innovation For more course tutorials visit www.uophelp.com
week 4 Global Growth Select a business and describe the alternative growth options available to the firm in the global environment. Which would you recommend and why? Reverse Innovation Reverse Innovation is the strategy of innovating in emerging (or developing) markets and then selling these innovations in developed markets. Companies are developing products in emerging countries like China and India for global distribution. Many of these products have been re-engineered and unnecessary functions stripped out of the product. How will reverse innovation impact the U.S. marketplace? What specific products and companies do you expect to see impacted by this trend?