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Le 1er Salon Européen des Equipements & Techniques du Tourisme

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European Camping Business • 3


En mai, retrouvez le

n°8

1er magazine

de tourisme pour les campeurs

Des infos camping, des promos et de l’art de vivre en plein air. Découvrez

n°8

Le lire, c’est déjà partir un peu ! European Camping Business • 5


WS - ACTUALITÉS - NEWS - ACTUALITÉS - NEWS - ACTU > Espagne - Spain

Sensible progression du tourisme A noticeable growth in tourism

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> Pays-Bas - Netherlands Vacanselect fait de la télé Vacanselect on TV

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European Camping Business • 7


WS - ACTUALITÉS - NEWS - ACTUALITÉS - NEWS - ACTU > Marketing - Marketing

Audience accrue pour Via-Camping More Audience for Via-Camping

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> Europe du camping European camping Un nouveau président A new president

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> Italie - Italy

Visite chez les voisins Neighbour Visit

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European Camping Business • 11


ACTUALITÉS - NEWS - ACTUALITÉS - NEW

3 QUESTIONS À… š 3 QUESTIONS TO…

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12 • European Camping Business

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ACTUALITÉS - NEWS - ACTUALITÉS - NEW > France

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14 • European Camping Business

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WS - ACTUALITÉS - NEWS - ACTUALITÉS - NEWS - ACTU > Espagne - Spain

Le tourisme en forme Tourism in good shape

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European Camping Business • 15


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16 • European Camping Business


WS - ACTUALITÉS - NEWS - ACTUALITÉS - NEWS - ACTU > France - France

L’étalement se confirme Opening stretch is confirmed

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European Camping Business • 17


ACTUALITÉS - NEWS - ACTUALITÉS - NEW > O’Hara

Un mobil-home nouveau est arrivé A new mobile home has arrived

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18 • European Camping Business

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        22 â&#x20AC;˘ European Camping Business


DOSSIER

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Lâ&#x20AC;&#x2122;ĂŠvolution des mobil-homes nâ&#x20AC;&#x2122;est pas le fruit du hasard. Elle est, certes, liĂŠe aux progrès technologiques mais cette mutation progressive tient aussi largement compte de lâ&#x20AC;&#x2122;ĂŠvolution des modes de vie. Dans toutes les couches sociales la tendance de fond est Ă une exigence de qualitĂŠ.

24 â&#x20AC;˘ European Camping Business

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SPÃ&#x2030;CIAL MOBIL-HOMES

SPECIAL MOBILE HOMES

PAR DENIS PERRIN

Mobile homes are not enhanced at random. Improvement in technology is a minor reason; change in way of life is a major one. No matter where in the social scale, the bottom line is demand for quality.

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DOSSIER

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LA LIBERTÉ … AVEC LE CONFORT $FUUF BUUJSBODF QPVS EFT QnSJPEFTEFMPJTJSTNBSRVnF BV TDFBV EF MB MJCFSUn TµFTU NPEJGJnFBWFDMFUFNQT%BOT MF QBTTn PO TF EnQPVJMMBJU WPMPOUJFST EV DPOGPSU  EF MB 26 • European Camping Business

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QUEST FOR SPACE AND FREEDOM

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SPÉCIAL MOBIL-HOMES

SPECIAL MOBILE HOMES

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European Camping Business • 27


DOSSIER

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LA RĂ&#x2030;PONSE Ă&#x20AC; LA CONCURRENCE

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Lâ&#x20AC;&#x2122;INTĂ&#x2030;GRATION PAYSAGĂ&#x2C6;RE

Lâ&#x20AC;&#x2122;EXIGENCE 4PVT VOF EnOPNJOBUJPO DE QUALITĂ&#x2030; RVJ TFOU CPO MB UFDIOPDSB UJF DFUUF²JOUnHSBUJPOQBZTB HoSFÂłJNQMJRVFRVFMFNPCJM IPNF B BCBOEPOOn MÂľJEnF EÂľpUSF MBJE $ÂľFTU VO BDRVJT EFQVJT VOF CPOOF EJ[BJOF EÂľBOOnFT OPUBNNFOU TPVT MÂľJNQVMTJPO EFT DPOTUSVD UFVST GSBOmBJT FU EV 4VE EF MÂľ&VSPQF DPOTDJFOUT RVF MF TUZMF ²XBHPOÂł OÂľBWBJU QBT EÂľBWFOJS -BSHFNFOU FTUInUJ 28 â&#x20AC;˘ European Camping Business

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LA DĂ&#x2030;MARCHE PERMANENTE Dâ&#x20AC;&#x2122;Oâ&#x20AC;&#x2122;HARA Au-delĂ des phĂŠnomènes de modes, Oâ&#x20AC;&#x2122;Hara a depuis longtemps marquĂŠ son intĂŠrĂŞt pour la protection de lâ&#x20AC;&#x2122;environnement : ses sites de production sont certifiĂŠs dans le cadre de stricts principes de â&#x20AC;&#x153;dĂŠveloppement durableâ&#x20AC;? . Ce choix qui a des implications hors du regard du consommateur est toutefois un argument auquel celui-ci nâ&#x20AC;&#x2122;est pas insensible. Câ&#x20AC;&#x2122;est pourquoi il est toujours utile dâ&#x20AC;&#x2122;y faire rĂŠfĂŠrence auprès des vacanciers. Outre les efforts du constructeur dans le domaine mĂŞme des mobilhomes et de leurs composants, il Ĺ&#x201C;uvre donc en interne sur plusieurs fronts au profit de la protection de la Nature : tri des dĂŠchets, rĂŠduction des produits dangereux, rĂŠduction de la consommation dâ&#x20AC;&#x2122;ĂŠnergie (ĂŠlectricitĂŠ, eau, gaz), stimulation du personnel, etc.. Et il nâ&#x20AC;&#x2122;est pas inutile de rappeler, enfin, quâ&#x20AC;&#x2122;Oâ&#x20AC;&#x2122;Hara participe, entre autres initiatives, Ă  lâ&#x20AC;&#x2122;opĂŠration Ecocamps : un programme europĂŠen destinĂŠ Ă  placer lâ&#x20AC;&#x2122;environnement en tĂŞte des prĂŠoccupations des campings et de leurs partenaires dans leurs choix dâ&#x20AC;&#x2122;amĂŠnagements et dâ&#x20AC;&#x2122;ĂŠquipements.

Oâ&#x20AC;&#x2122;HARA CONSTANT POLICY Regardless of trends, Oâ&#x20AC;&#x2122;Hara has long been interested in protecting the environment. Its manufacturing sites are certified based on sustainable development criteria, of which customers, when informed, are favourable. Besides efforts carried out in materials and components, Oâ&#x20AC;&#x2122;Hara works internally on several fronts in favour of nature: refuse recycling, harmful products reduction, energy savings (power, water and gas), personnel motivation, etcâ&#x20AC;Ś It may be useful to remind ourselves that Oâ&#x20AC;&#x2122;hara is an active member of Ecocamps, a European programme where environmental concern is top priority for campgrounds and their partners when it comes to choose equipments and layout.


DOSSIER

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MOBILISATION GĂ&#x2030;NĂ&#x2030;RALE Bien sĂťr, Moreva (groupe BĂźrstner), Rapidhome, RidorĂŞv, CRL, Atlas, BK Bluebird, RĂŠsidence Trigano ou encore Sun Living appartiennent aussi au cercle des marques innovantes Ă lâ&#x20AC;&#x2122;ĂŠcoute des clients... ainsi que nous le soulignons au fil de nos numĂŠros et sur notre site Internet www.ecbpresse.com (oĂš se trouve lâ&#x20AC;&#x2122;annuaire des marques et lâ&#x20AC;&#x2122;actualitĂŠ du secteur). Autant dire que sur le front du marketing et du dĂŠveloppement la mobilisation est gĂŠnĂŠrale !

EVERYONE IS MOBILISED Moreva (BĂźrstner group), Rapidhome, RidorĂŞv, CRL, Atlas, BK Bluebird, RĂŠsidence Trigano or Sun Living obviously belong to companies listening to their customers as we keep writing throughout our magazine as well as our web site www.ecbpresse.com, where you will find a company directory and latest news. All this to say that on both the marketing and development front lines, everyone is mobilised!


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Les journalistes qui opèrent dans le secteur du tourisme depuis quelques dĂŠcennies se souviennent que le sort des Tour-OpĂŠrateurs ĂŠtait nouĂŠ il y a dĂŠjĂ une trentaine dâ&#x20AC;&#x2122;annĂŠes. On ne leur prĂŞtait pas toujours longue vie Ă  ces T.O. du moins dans lâ&#x20AC;&#x2122;esprit de certains spĂŠcialistes du tourisme dans son ensemble, lesquels se sont donc trompĂŠs si lâ&#x20AC;&#x2122;on en juge par la manière dont les modes de distribution se sont organisĂŠs depuis cette pĂŠriodeâ&#x20AC;Ś singulièrement dans le camping. PAR DENIS PERRIN

32 â&#x20AC;˘ European Camping Business

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Une rĂŠcente ĂŠtude rĂŠalisĂŠe en France par lâ&#x20AC;&#x2122;institut BVA pour lâ&#x20AC;&#x2122;organisme Ardesi, chargĂŠ de lâ&#x20AC;&#x2122;ĂŠtude et de la diffusion des nouvelles technologies dans la rĂŠgion Midi-PyrĂŠnĂŠes, pointe les comportements et les attentes des touristes ĂŠtrangers en matière dâ&#x20AC;&#x2122;Internet. Une partie de cette ĂŠtude sâ&#x20AC;&#x2122;intĂŠresse aux Espagnols dans leur relation avec la destination France. PAR FRANĂ&#x2021;OIS PERROY

Un reciente estudio realizado en Francia por el instituto BVA para el organismo Ardesi, encargado del estudio y de la difusiĂłn de las nuevas tecnologĂ­as en la regiĂłn Midi-PyrĂŠnĂŠes, seĂąala los comportamientos y las expectativas de los turistas extranjeros en cuanto a Internet. Una parte de este estudio se interesa por la relaciĂłn que mantienen los espaĂąoles con el destino Francia

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36 â&#x20AC;˘ European Camping Business

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European Camping Business • 43


figures dâ&#x20AC;&#x2122;europe Ils ont fait le camping - Une gĂŠnĂŠration de pionniers et de bâtisseurs a crĂŠĂŠ le camping contemporain. A travers ces quatre portraits extraits du livre de Jacques GoĂťt, â&#x20AC;&#x153;Camping la saga dâ&#x20AC;&#x2122;une professionâ&#x20AC;?, nous avons voulu rendre hommage, dans les colonnes dâ&#x20AC;&#x2122;ECB, Ă ceux qui nous ont prĂŠcĂŠdĂŠ en nous laissant lâ&#x20AC;&#x2122;hĂŠritage de leur passion pour un mĂŠtier, de leur passion pour un loisir moderne : le camping, tout simplement.

Camping founding fathers - Todayâ&#x20AC;&#x2122;s camping was built by a generation of pioneers and builders. These four stories, which are extracted from the â&#x20AC;&#x153;Camping la saga dâ&#x20AC;&#x2122;une professionâ&#x20AC;?, a book written by Jacques GoĂťt, are a tribute to those who paved the way for their passion for their job and camping altogether.

GEORGES GROSS

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20 • 22 OCTOBRE 2008 EUREXPO LYON I 2E ÉDITION

www.salon-siteo.com

Les sites de tourisme sont en permanence à la recherche de solutions pour aménager, équiper, réhabiliter leur site et optimiser leur commercialisation. Sitéo met tout en œuvre pour vous faire rencontrer les professionnels clés des sites de tourisme : • 2e colloque des campings municipaux le 20 octobre, • Création d’espaces de démonstration animés par les exposants, • Rencontre avec des délégations européennes lors de la journée Européenne le 22 octobre,

RCS 380 552 976 - Document non contractuel - Crédits photos : © GoodShoot/GraphicObsession

Toutes les solutions

pour les fonctions clés des établissements de tourisme Accueil Commercialisation Développement durable Evénementiel Hébergement Loisirs, Bien-être Restauration Partenaires du salon :

• Rendez-vous d’affaires avec les acheteurs des villages vacances et résidences de tourisme, • Conférences et ateliers thématiques pour des partages d’expérience sur les solutions efficaces, • Développement des moments d’échanges conviviaux entre exposants et visiteurs.

Avec Sitéo, soyez actif auprès du marché du tourisme !

Pour réserver votre stand : 33 (0)4 78 176 312

Salon agréé


European Camping Business  

The First Magazine for Camping Professionnals

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