Figure 28: kenzo s camp
Kenzo’s creative director, Humberto Leon, describes the Kenzo aesthetic to embrace the “importance of prints and the sense of worldliness and travel” (Alexander, 2012). When viewing Kenzo during a store observation at Harvey Nichols (see appendix 1), it is one of the most patterned designers available. Therefore, this aesthetic has been successfully echoed within the H&M collaboration, as bright, oriental patterns make the collection distinguishably Kenzo.
Semester 2 Fashion Promotions at University of Leeds