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Figure 28: kenzo s camp

KENZO AESTHETIC

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Kenzo’s creative director, Humberto Leon, describes the Kenzo aesthetic to embrace the “importance of prints and the sense of worldliness and travel” (Alexander, 2012). When viewing Kenzo during a store observation at Harvey Nichols (see appendix 1), it is one of the most patterned designers available. Therefore, this aesthetic has been successfully echoed within the H&M collaboration, as bright, oriental patterns make the collection distinguishably Kenzo.

H&M X Migos Collaboration Report - Grade 1st  

Semester 2 Fashion Promotions at University of Leeds

H&M X Migos Collaboration Report - Grade 1st  

Semester 2 Fashion Promotions at University of Leeds

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