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Product launches tracked with soy protein

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The number of global product launches tracked with soy protein as an ingredient have grown by an average of 25% by year from 2008 to 2012 in absolute numbers.

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However, as a percentage of total food launches tracked, numbers have varied only slightly at around 1.8%.

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Product launches tracked with soy protein •

Product launch activity in absolute number of product launches tracked with soy have grown for all regions, except Africa and Asia.

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The fastest growing region is Latin America [+51.4%], followed by North America [+30.5%]; and the Middle East [+25.3%].

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Product launches tracked with soy protein •

Meat-fish & eggs is the leading market of product launches tracked with soy protein, followed by ready meals and cereals.

The fastest growing market category in terms of absolute numbers is meat substitutes: +126%. This is followed by meat products [+49%] and cereal & energy bars [+78%].

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Soy protein in meat products Italy: Montana Hamburger Leggeri: Light Hamburger Light burger is the answer to the demand of welfare and convenience of Montana without sacrificing taste. The first hamburger with 9% fat and reduced caloric intake than the average, only 171 kcal per 100g. In addition, each light hamburger has a high protein content (16.2%) and is a natural source of phosphorus (22.29% dell'RADA, the recommended daily intake) and vitamin B2 (35% RDA).

France: Carrefour Discount Le Moelleux: Minced Bovine Meat Minced bovine meat with vegetable proteins.

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Product launches tracked with a protein claim

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Soy protein is used in more than 50% of all product launches tracked with a protein claim.

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The leading market category of product launches tracked with casein and/or wheat protein is cereal & energy bars [30%], followed by sports & energy [15%] and the meat fish & eggs category [14%].

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Manna Soya Granules Company:

Sakthi Sugars

Country:

India

Category:

Meat Substitutes

Event Date:

Jun 2013

Price:

US

1.00

EURO

0.70

Description: Texturized soy protein granules in a plastic bag held in a cardboard box. Claims: 100% vegetarian. No cholesterol and fibrous. GMO free.

Ingredients:

Cashew nuts, edible common salt, sugar, spices, condiments (black pepper powder, black salt), black pepper extract, contains added flavors (natural flavoring substances).

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USN Diet Fuel Protein Soup: Chicken and Herb Company:

Ultimate Sports Nutrition

Country:

United Kingdom

Category:

Meal Replacements

Event Date:

Jun 2013

Price:

US

24.31

EURO

17.10

Description: Five individual sachets of protein soup with chicken and herb flavor. Claims: Convenient meal replacement with whey and soy protein. Weight control range. These delicious meal replacements are formulated to provide you with a complete, nutritious meal for any time of the day. It contains all the essential nutrients in adequate quantities to aid a healthy lifestyle and physique. This Meal Replacement Soup is for weight loss and maintenance. It contains high fiber levels and essential nutrients to support healthy, longlasting weight loss. It is formulated with chromium to help maintain a normal blood sugar level and contributes to the maintenance of lean muscle.

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Luna Bar Carrot Cake Whole Nutrition Bar for Women Company:

Clif Bar

Country:

United States

Category:

Cereal & Energy Bars

Event Date:

May 2013

Price:

US

18.75

EUR O

14.43

Description: An indulgent cinnamon-spiced bar with carrots, walnuts, white soy chips, and sweet raisins—drizzled with creamy vanilla icing. It's simple. Start with the best ingredients possible (nothing artificial, 70% organic) and nutrition that matters most to women. Claims: Luna has soy protein to promote heart health, calcium for strong bones, folic acid for a healthy heart and healthy babies, B-vitamins, iron and antioxidants such as vitamins A, C and E that contribute to overall wellness.

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Feasters Double Stack Cheeseburger Company:

Kepak Convenience

Country:

United Kingdom

Category:

Sandwiches

Event Date:

May 2013

Price:

US

3.24

EUR O

2.28

Description: 2 flame grilled beef burgers with added textured soy protein in a burger bun, with a processed cheese slice and a sachet of tomato ketchup. Comes in a plastic tray. Claims: Limited edition. Price marked pack. The feed for speed! Microwave in 90 seconds. Each beef burger contains 85% beef.

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GNC Pro Performance 100% Soy Isolate Soy Protein Mix Company:

Gnc

Country:

United States

Category:

Nutritional Powders & Drinks

Event Date:

Mar 2013

Price:

US

EUR O

Description: Pro Performance 100% Soy Isolate is a protein shake that is cholesterol-free, with no lactose, and is from vegetarian sources. Soy protein is one of the most anabolic proteins. One of the biggest misconceptions behind this protein is the link to estrogen production; however, it contains all of the essential amino acids, including BCAA. BCAA may help preserve muscle glycogen stores and reduce the amount of protein breakdown during exercise. This formula features Supro soy protein, one of the most clinically studied so proteins. Supro is made from soybeans that are produced while being tightly monitored and controlled from planting through processing.

Also visit www.FoodIngredientsFirst.com

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