Issuu on Google+

Product launches tracked with food colorants per year (relative) •

Of all g global p product launches tracked with food colorants between 2008 and 2012, 28% were launched in 2012 more than twice as 2012, much as in 2008.

On average the amount of global product launches tracked with food colorants has grown 22% annually from 2008 to 2012 in absolute numbers.

Relative Relati e to all global prod product ct launches, product launches with food colorants have been stable [[+0.8%]] over this period.

Also visit www.FoodIngredientsFirst.com


Product launches tracked with food colorants per region (2012) •

Western Europe p [[31%]] accounts for most product launches tracked in 2012, followed by Asia [23%] and North America [20%] [20%].

Launch activity of products tracked with food colorants has grown in each region over the period 2008 to 2012.

During the same period, Africa, experienced the highest average annual growth [+49%], followed by Asia [+36%].

Also visit www.FoodIngredientsFirst.com


Top 7 markets for product launches tracked with food colorants (2012) •

Confectioneryy [15.6%] [ ] is the leading market for product launches tracked with food colorants, followed by bakery [14.5%]. [14 5%]

However, food colorants show the highest penetration in Clinical Nutrition [43% of the total category].

Also visit www.FoodIngredientsFirst.com


Examples of Food colorants in Confectionary and Bakery products

Bakery

Confectionary M&Ms Milk Chocolate Mars Malaysia Ingredients: Milk chocolate (sugar, cocoa mass, milk powder, lactose, cocoa butter, veg fat, milk fat, emulsifier soy lecithin, salt, artificial flavor, sugar, peanuts, cornstarch, glucose syrup, colors (titanium dioxide, sunset yellow , allura red AC, tartrazine, brilliant blue), thickeners (gum acacia, dextrin).

Mini Mix 12 Choccy Cupcakes The Fabulous Bakin Boys United Kingdom Ingredients: wheat flour, sugar, rapeseed oil, glucose syrup, humectant (vegetable glycerol), fat reduced powdered cocoa (2%), whole egg powder, water, modified potato starch, raising agents (sodium bicarbonate, sodium aluminum phosphate), salt, emulsifier (monoglycerides and diglycerides of fatty acids), wheat protein, milk protein, whey powder (from cow's milk), thickener (xanthan gum), color (mixed carotenes), citric acid, enzymes

Also visit www.FoodIngredientsFirst.com


Product launches tracked with natural food colorants (relative)

2012 accounts for 28.0% of product launches tracked with natural food colorants b between 2008 and d 2012 2012.

The average annual growth of product launches with natural food colorants is 22%, similar to the growth rate of product launches tracked with both types of food colorant.

Also visit www.FoodIngredientsFirst.com


Product launches tracked with natural food colorants (2012)

Western Europe [34.0%] accounts for most product launches tracked with natural f d colorants food l iin 2012 2012, followed by North America [22.3%] and Asia [19.5%].

Africa [+43%] and Asia [+37%] show the highest average g annual g growth rate from 2008 to 2012.

Also visit www.FoodIngredientsFirst.com


Product launches tracked with natural food colorants (2012)

Within Health (passive) related positioning, No Additives or Preservatives [13 3%] iis the [13,3%] h most popular l claim.

Only O l 5.5% 5 5% off allll product d t launches in 2012 with natural food colorants claims to be natural.

Also visit www.FoodIngredientsFirst.com


Examples of product launches tracked with natural food colorants

UK: Muller Kids Corner Fashion 4 Vanilla Flavor Yogurts With White Chocolate Coated Cereal Shoes No artificial colors, sweeteners or preservaties Ingredient: Yogurt, sugar, water, wheat flour, cocoa butter, whole milk powder, modified starch, flavorings, emulsifier: soy lecithin, salt, colors: carmines, anthocyanins; safflower extract, beetroot juice concentrate.

Also visit www.FoodIngredientsFirst.com


Examples of product launches tracked with natural food colorants The number 1 natural colorant in confectionery is titanium dioxide; 36% of all confectionery product launches tracked with natural colorants contain this colorant.

Germany: Very Swiss Alprausch Schwiizer Chruterkaugummi: Spearmint Flavored Herbal Chewing Gum Color: titanium dioxide

Beta-carotene is the number 1 natural colorant used in bakery products; 30% of all bakery product launches tracked with natural colorants contain this colorant.

UK: The Fabulous Bakin Boys 12 Choccy Fudge Mini Cupcakes Only natural colors and flavors. Color: caramel, mixed carotenes

Also visit www.FoodIngredientsFirst.com


Growing markets of product launches tracked with natural food colorants •

Confectioneryy [14.2%] [ ] and bakeryy [14.0%] are the leading markets of product launches tracked with natural colorants. Ready meals is the fastest growing market based on absolute numbers of product launches tracked with natural colorants [+23.2% from 2011 to 2012]. Of all ready meal product launches tracked in 2012, 14.2% contain natural colorants.

Market

Growth rate 2011-2012

Ready meals

+23.2%

Meat – fish & eggs

+21.5%

Al h li beverages Alcoholic b

+20.5% 20 5%

Sauces & seasonings

+20.1%

Soft drinks

+19.1%

Also visit www.FoodIngredientsFirst.com


Product launches tracked with natural food colorants

Caramel color is dominating the naturally colored alcoholic beverage market [70% of alcoholic beverages tracked k d with i h naturall colors l contain i caramel color].

Alcoholic Al h li b beverages ttracked k d with ith anthocyanin [+138%] and carmine [+100%] have the fastest growth based on number of product p launches tracked from 2011 to 2012.

Sweden: Somersby Blackberry Cider Ingredients: Carbonated water, cider, sugar, apple juice from concentrate, citric acid, natural flavor, potassium t i sorbate, b t anthocyanin, th i sugar color l from carmine.

Also visit www.FoodIngredientsFirst.com


Top natural colorants of ready meal product launches tracked (2012) •

Number of ready meal product launches tracked with curcumin/ turmeric has increased by 30.3% from 2011 to 2012 2012. Curcumin/ turmeric is also the number one natural colorant used for sauces & seasoning product launches tracked; it accounts for 51.3% of all sauces and seasoning product launches tracked with natural colorants in 2012.

Natural ingredient

Share of total ready meal product launches tracked with natural colorants (2012)

Curcumin/ turmeric

42.7%

Caramel color class 1 – plain caramel

28.9%

Beta-carotene (natural)

17.3%

Calcium carbonate

10 2% 10.2%

Annatto extract

5.1%

Also visit www.FoodIngredientsFirst.com


Examples of product launches tracked with natural food colorants • •

Turmeric is added for subtle flavor and yyellow color. It is a key ingredient in most curries and Indian rice dishes.

UK: Pukka Pies Pukka Pocket Chicken & Mushroom Puff Pastry Slice Natural vegetable colors: annatto, curcumin

South Africa: Dr. Oetker Nice N Easy Tandoori Chicken Marinated chicken in a spiced creamy sauce served with yellow turmeric rice. sauce, rice

Also visit www.FoodIngredientsFirst.com


Optimel 0% Fat Greek Style Yogurt with Cherry

Company:

Frieslandcampina

Country:

Netherlands

Category:

Yogurt

Event Date:

Oct 2013

Description: Low fat Greek yogurt with cherry flavor, in a 450g plastic container. Claims: 0% fat. No added sugars. Skinny Greek style yogurt with a layer of fruit fruit, sweetened with sweeteners, sweeteners with added B vitamins and calcium. calcium Ingredients: Skimmed yogurt, cherry (4.5%); food fiber (oligofructose); modified cornstarch, thickener (locust bean gum); food acid (citric acid); flavor, carrot extract, arizona extract, grape extract, water, color (carmine); sweeteners (acesulfame-k (acesulfame k, sucralose); vitamins (vitamin B2 B2, vitamin B6, vitamin B12); calcium, acidifier (sodium citrate). View Details:

view details

Also visit www.FoodIngredientsFirst.com


KidsFed. Vitizmo Sugar Free Naturally Sweetened Nutrient Drink

Company:

Runcade

Country:

New Zealand

Category:

Juice & Juice Drinks

Event Date:

Oct 2013

Description: Tropical flavored 99 99.9% 9% sugar free naturally sweetened nutrient drink, in a 300ml plastic bottle. Vitizmo has been specially formulated for kids to help support optimum health. It's a naturally sweetened 99.9% sugar free drink and a good source of 12... Claims: No artificial colors. Fat free. 99.9% sugar free. Gluten free. Stevia sweetened 99 99.9% 9% sugar free kids drink drink. No artificial flavors flavors. Naturally sweetened with Stevia. Good source of 12 essential vitamins and minerals. Non-caffeinated. Recyclable packa... Ingredients: Spring water, food acids (E330, E270), acidity regulator (E331), flavor, preservative (E202), natural color (E160A), natural sweetener stevia (E960) (E960), vitamins (vitamin C C, vitamin E, E niacin, niacin riboflavin riboflavin, B6, thiamine, vitamin A, folate, vitamin D, vitamin B12), minerals (zinc, iodine). View Details:

view details

Also visit www.FoodIngredientsFirst.com


Frijj Cookie Dough Milkshake

Company:

Dairy Crest

Country:

United Kingdom

Category:

Milk & Other Dairy Drinks

Event Date:

Oct 2013

p Thick and smooth cookie dough g flavor milkshake in a p plastic Description: bottle. Claims: Thick and smooth. No artificial colors or flavors. Low fat. Less than 1.2% fat. Shake it up. Full of the good stuff. Made with fresh milk, a source of calcium and vitamin B12. Gluten free. Britain's favorite milkshake. Suitable for vegetarians. The p... Ingredients: Skimmed milk (72%), whole milk (22%), sugar, buttermilk powder, stabilizers (carrageenan, cellulose gum), natural flavorings, color (plain caramel). View Details:

view details

Also visit www.FoodIngredientsFirst.com


Virgils Zero Cream Soda with Stevia

Company:

Reeds

Country:

United States

Category:

Carbonates

Event Date:

Oct 2013

Description: Zero cream soda with stevia, in a 355ml glass bottle.

Claims: Naturally sweetened with stevia. All-natural. Zero calorie sweetener affectionately called "sweetleaf" sweetleaf . Zero calories, calories zero carbs and zero caffeine. Ingredients: Purified carbonated water, GMO-free caramel color, stevia rebaudiana leaf extract, vanilla extract, natural flavors, citric acid, spices. View Details:

view details

Also visit www.FoodIngredientsFirst.com


Happy Munchies Organic Super Foods Rice Cakes: Blueberry & Beet Company: p y

Op p Chocolate

Country:

United Kingdom

Category:

Cakes - Pastries & Sweet Goods

Event Date:

Oct 2013

Description: Six crunchy wafers filled with pink and white mallow, in a plastic tray held in a plastic bag. Claims: Less than 2% fat.

Ingredients:

Glucose syrup, wheat flour, sugar, water gelatin water, gelatin, soy flour flour, vegetable oil oil, emulsifier (soy lecithin), salt, raising agent (sodium bicarbonate), natural colors (cochineal, annatto), flavoring (vanillin), skimmed milk powder, corn flour.

Also visit www.FoodIngredientsFirst.com


Graduates 2+ Creamy Fruit Blends Company: p y

Gerber

Country:

United States

Category:

Baby Meals

Event Date:

Sep 2013

Description: Four individual pots of low fat milk and fruit snack with mixed berries and cream, for toddlers. Claims: Creamy Fruit Blends are made with low-fat milk and real fruit! Their smooth and creamy texture is just right for mastering the use of a spoon. Omega-3 fat. Contains 5 vitamins and minerals. No preservatives. Naturally flavored with other natural flavor... Ingredients: g

Lowfat milk,, water,, strawberryy and raspberry and blueberry purees, sugar, modified cornstarch, canola oil, glucono delta-lactone (controls tartness), maltodextrin, whey protein concentrate, modified tapioca starch, calcium l i citrate, i pectin, i magnesium i phosphate, black carrot extract color, natural flavor, strawberry juice concentrate, alpha tocopheryl acetate (vitamin E), vitamin A palmitate paprika extract color, palmitate, color vitamin D3.

Also visit www.FoodIngredientsFirst.com


Chobani Key Lime Blended Greek Yogurt

Company:

Chobani

Country:

United States

Category:

Yogurt

Event Date:

Aug 2013

Description: Four cups of key lime blended low fat Greek-style yogurt.

Claims: 2% milk fat. Only natural ingredients. Excellent source of protein. Made with real fruit. Milk from cows not treated with rBST. p S Parve dairy. Certified gluten free. Live and active cultures. 3 types of probiotics. Grade A. No preservatives. 26% protei... Ingredients: Low fat yogurt (cultured pasteurized nonfat milk, cream, live and active cultures: S. Thermophilus, L. Bulgaricus, L. Acidophilus, Bifidus ), evaporated p cane juice, j , keyy lime puree, p , keyy lime and L. Casei), concentrate, natural flavors, locust bean gum, pectin, fruit juice concentrate (for color), turmeric (for color). View Details:

view details

Also visit www.FoodIngredientsFirst.com


No artificial colorants examples

Also visit www.FoodIngredientsFirst.com


Food Colorants