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Top-5 Market Categories for Products with Beet Fiber (January – December 2010, Global)

Bread & Bread Products and Cereal & Energy Bars were unsurprisingly the largest markets for beet fibercontaining products in 2010. This reflects the traditional use of fiber ingredients in bakery products. These categories were followed by interestingly, the Meat Products category, which accounted for 8.5% of products containing beet fiber ingredients during this period.

Source: Innova Market Insights

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Top-5 Health Positioning Categories for products with Beet Fiber (January – December 2010, Global) Nearly 40% of global products containing beet fiber as an ingredient tracked in 2010 were positioned on an “Allergy” platform. Allergy and Gluten Free health positioning categories are highly prominent among the top-5 health claims for global products with beet fiber.

Source: Innova Market Insights

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Top-5 Countries for Products with Beet Fiber (January – December 2010, Global)

An analysis of tracked product launches by country found that the UK (25.5% of launches) was the top market for new product introductions containing beet fiber (Jan-Dec 2010), ahead of the US (17%).

The traditional Scandinavian markets of Sweden (14%) and Denmark (10.6%) followed.

Source: Innova Market Insights

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Product Examples Genius Gluten Free 4 Seeded Fresh Rolls

Company:

GENIUS

Country:

United Kingdom

Category:

Bread & Bread Products

Event Date:

06/2011

Price:

US

3.88

EURO

2.73

Description: Four gluten free fresh seeded rolls. Claims: New tasty recipe. Gluten free. Wheat free. High in fiber. Fresh. Dairy free. Suitable for vegetarians. Ingredients:

Water, potato starch, corn flour, vegetable oil, tapioca starch, dried egg white, rice bran, treacle, yeast, sunflower seeds (1.9%), cellulose, linseed (0.9%), poppy seed (0.9%), cellulose gum, sugar beet fiber, salt, stabilizer (xanthan gum).

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Product examples Finax Naturligt Glutenfri Frukt Musli: Naturally Gluten Free Fruit Muesli Cereals Company:

FINAX

Country:

Sweden

Category:

Breakfast Cereals

Event Date:

05/2011

Price:

US

3.88

EURO

2.72

Description: Naturally gluten free fruit muesli cereals in a carton. Claims: Gluten free. Wheat free. Milk free. Soy free. Egg free. Ingredients:

Buckwheat flour, maize flour, sugar, caramel, salt, corn, quinoa flour, rice flour, rice flour, maltodextrin from corn, papaya, sugar, sugar beet fiber, apple fiber flakes, sunflower kernels, pineapple, pineapple juice, citric acid, pineapple flavorings.

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Product examples Granfette Sliced Gluten Free Bread Company:

NOVE ALPI

Country:

Italy

Category:

Bread & Bread Products

Event Date:

04/2011

Price:

US

4.05

EURO

2.85

Description: Sliced gluten free bread in a plastic wrapper. Claims: No gluten. With fiber flakes. Ingredients:

Water, cornstarch, rice flour, non hydrogenated vegetable margarine, sugar, guar seed flour, yeast, thickener: E464, yellow pea proteins, iodized salt, psyllium fiber, whole meal rice flour, beet fiber 2%, acidity regulator: tartaric acid.

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Product examples Enjoy Life Eat Freely On The Go Chewy Bars: Very Berry Company:

ENJOY LIFE NATURAL

Country:

United States

Category:

Cereal & Energy Bars

Event Date:

09/2010

Price:

US

4.33

EURO

3.33

Description: Individually wrapped on-the-go chewy bars with Very Berry. Claims: Now even tastier. Gluten free. Dairy free. Free of the 8 common allergens. Allergy friendly. Certified kosher. Suitable for vegan. Sulfite free. Ingredients:

Organic Brown Rice Syrup, Organic Evaporated Cane Juice, Brown Rice Flakes, Brown Rice Flour, Sorghum Flour, Dried Cranberries (Sulfite Free) (Cranberries, Sugar, Sunflower Oil), Fig Paste, Date Paste, Vegetable Glycerin, Expeller-Pressed Vegetable Oil (Safflower Oil and/or Sunflower Oil), Organic Beet Fiber; Sunflower Seed Butter (Roasted Sunflower Kernels, Evaporated Cane Juice, Salt), Ground Flaxseed, Xanthan Gum, Baking Soda, Salt, Natural Raspberry Flavor, Vitamins and Minerals: Calcium, Magnesium, Niacin (Vitamin B3), Riboflavin (Vitamin B2), Vitamin B6, Thiamine (Vitamin B1), Folate.

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Product examples Findus XL Portion Chorizo and Meatballs Company:

FINDUS

Country:

Sweden

Category:

Ready Meals

Event Date:

06/2010

Price:

US

4.73

EURO

3.32

Description: Chorizo and meatballs stew with peppers, served with fried potatoes. Claims: No unnecessary additives. This is a microwaveable product. Ingredients:

Potatoes: Potatoes, vegetable oil and glucose; Meatballs: Beef, potatoes, onions, starch, skimmed milk powder, vegetable oil, salt, egg powder, beet fiber, spices, garlic, peppermint extract and Onion extract; Chorizo Casserole: Skimmed milk, bell pepper, cream, onions, cucumbers, beef, mustard, vegetable oil, soy sauce (water, soybeans, wheat, salt), starch, beef broth, wheat starch, salt, garlic, spices, vinegar, potato fiber, smoke flavoring, sugar, vegetable concentrate (tomato, carrot, onions), carrots, caramelized Sugar and spice extracts; Vegetables: Peppers.

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This information was presented by FoodIngredientsFirst.com and Innova Market Insights. Would you like to find out more communication opportunities with www.FoodIngredientsFirst.com?

Contact Michel at +31 26 319 0650 or michel@cnsmedia.com and ask for more details.

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