Issuu on Google+

Global Product Launches Tracked with Antioxidant Positioning (Q1 2011) by Top-5 Markets Analysis of global product launches with an “antioxidant” positioning tracked by the Innova Database in the first quarter of 2011 revealed that Soft Drinks and Hot Drinks were the main applications. They accounted for 28.6% and 26.5% of tracked launches respectively. 10.8% of all products with an “antioxidant” positioning were tracked in Confectionery, followed by Cereals (6.5%) and Snacks (6.5%).

Excluded: Pet Food Source: Innova Market Insights

Also visit www.FoodIngredientsFirst.com


Product Launches Tracked with Lycopene as an Ingredient (Q1 2011) by Top-5 Markets In terms of applications for lycopene as ingredient, unsurprisingly supplements lead. This sector accounted for nearly half (45.8%) of the all product launches with lycopene in the first quarter of 2011; followed by the Clinical Nutrition products (26.0%). Lycopene is also finding applications in Confectionery, Dairy and Sauces & Seasonings (4.2% each category), where it is mainly used as a food colorant.

Excluded: Pet Food Source: Innova Market Insights

Also visit www.FoodIngredientsFirst.com


Product examples GNC Preventive Nutrition Lyc-O-Mato Lycopene From Tomatoes: 60 Softgels Company:

GENERAL NUTRITION

Country:

United States

Category:

Antioxidants

Event Date:

11/2011

Price:

US

26.99

EURO

20.77

Description: Features Lyc-O-Mato lycopene to help protect the body against free radical damage and support cardiovascular and prostate health. Claims: Antioxidant support for cardiovascular health. Lyc-O-Mato features a natural combination of lycopene, phytoene, phytofluene, beta-carotene and phytosterols. An all-natural extract derived from red, ripe tomatoes. No sugar. No starch. No artificial colors. Ingredients:

Soybean oil, gelatin, glycerin, betaCarotene.

Also visit www.FoodIngredientsFirst.com


Product examples Heinz Tomato Ketchup Balsamico Essig: Ketchup with Balsamic Vinegar Company:

HEINZ

Country:

Germany

Category:

Table Sauces

Event Date:

10/2011

Price:

US

2.40

EURO

1.69

Description: Tomato ketchup refined with balsamic vinegar, in a glass bottle.

Claims: Limited edition. No artificial flavorings, flavor enhancers, coloring, and binding agent. Contains 8.5mg lycopene in 100g. Ingredients:

Tomatoes, balsamic vinegar 22% (wine vinegar, grape juice), brown sugar, salt, spice extract, herb extract.

Also visit www.FoodIngredientsFirst.com


Product examples V8 Original Low Sodium 100% Vegetable Juice Company:

CAMPBELL

Country:

United States

Category:

Juice & Juice Drinks

Event Date:

09/2011

Price:

US

2.99

EURO

2.30

Description: V8 100% vegetable juice provides an easy, delicious way to help you get the vegetable nutrition you need every day.

Claims: New look, same great taste. From concentrate with added ingredients. Two full servings of vegetables. Heart healthy. Made with all natural juices. 120% daily value of vitamin C. 66% less sodium than V8 Original (140mg vs. 420mg per serving for V8 Original). Low in saturated fat and cholesterol. Certified by American Heart Association. Certified kosher. Which 8 vegetable juices are in V8: Red Group (tomatoes and beets) provides powerful natural antioxidants like lycopene and tomatoes which help protect against cell damage. Orange Group (carrots) delivers vitamin E (alpha and beta-carotene) to help maintain vision and immune function. Green Group (spinach, celery, lettuce, parsley, and watercress) V8 juice provides a sampling of these vegetables, which when consumed in sufficient quantities, help round out your diet with vitamins and minerals. Recyclable packaging. Ingredients:

Reconstituted Vegetable Juice Blend (Water And Concentrated Juices Of Tomatoes, Carrots, Celery, Beets, Parsley, Lettuce, Watercress, Spinach), Contains Less Than 2% Of: Potassium Chloride, Sugar, Magnesium, Natural Flavoring, Salt, Vitamin C (Ascorbic Acid), Disodium Guanylate, Disodium Inosinate, Citric Acid.

Also visit www.FoodIngredientsFirst.com


Product examples Hunt's Pinoy Style Tomato Sauce with Lycofiber Company:

HUNT UNIVERSAL ROBINA

Country:

Philippines

Category:

Cooking Sauces

Event Date:

10/2011

Price:

US

0.32

EURO

0.22

Description: Sweet and flavorful tomato sauce in a plastic pouch.

Claims: Sweet blend of tomato sauce loved by Filipinos, made healthier with lycopene plus fiber. Ingredients:

Tomato concentrate from vine-ripened red tomatoes, water, refined sugar, modified food starch, iodized salt, vinegar, tomato fiber, natural spices, monosodium glutamate, natural flavor, and FDC Red 40.

Also visit www.FoodIngredientsFirst.com


Product examples Del Monte Diced Tomatoes with Green Pepper & Onion Company:

DEL MONTE

Country:

United States

Category:

Vegetables

Event Date:

09/2011

Price:

US

1.39

EURO

1.07

Description: Diced tomatoes with green pepper and onion, in a 411g can.

Claims: Natural source of antioxidants. Natural source of vitamins (A and C). Contains lycopene. Nature's nutrition made deliciously simple. No artificial flavors or preservatives. Ingredients:

Tomatoes, Tomato Juice, High Fructose Corn Syrup, Salt, Dried Onions, Dried Green Peppers, Calcium Chloride, Citric Acid, Spice.

Also visit www.FoodIngredientsFirst.com


Product examples BC Hot House Easy Bites Grape Tomatoes

Company:

BC HOT HOUSE

Country:

United States

Category:

Vegetables

Event Date:

09/2011

Price:

US

3.79

EURO

2.92

Description: Tomatoes that look like grapes with very fine skin, sweet taste and a pleasant aroma. Claims: Packed with an important antioxidant called lycopene. 100% snackable and kids love them. Ingredients:

Grape tomatoes.

Also visit www.FoodIngredientsFirst.com


Product examples Tekoa Farms Cherry Tomato Sweets Company:

TEKOA FARMS

Country:

Israel

Category:

Fruit

Event Date:

11/2011

Price:

US

5.65

EURO

3.97

Description: Cherry tomato sweets in a plastic pouch.

Claims: Certified kosher. Rich in lycopene.

Ingredients:

Dried cherry tomatoes, sugar, apple acid, citric acid, preservatives (E200, E202, E221).

Also visit www.FoodIngredientsFirst.com


Product examples Predilecta Extrato de Tomate: Tomato Extract

Company:

PREDILECTA

Country:

Brazil

Category:

Cooking Sauces

Event Date:

10/2011

Price:

US

0.58

EURO

0.41

Description: Tomato extract in an aluminum pouch.

Claims: Natural ingredients. Source of fiber. With lycopene.

Ingredients:

Tomato pulp, sugar, salt.

Also visit www.FoodIngredientsFirst.com


Make sure your ingredients are featured on FoodIngredientsFirst.com

This information was presented by FoodIngredientsFirst.com and Innova Market Insights. Would you like to see your ingredients featured on the Ingredient Focus section of www.FoodIngredientsFirst.com? Contact Michel at +31 26 319 0650 or michel@cnsmedia.com and ask for more details.

Also visit www.FoodIngredientsFirst.com


Antioxidants