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Product Launches Tracked With Natural & Artificial Colors (2007-2011) •

Product launch activity in artificial food colors in West Europe is showing a decrease of usage by manufacturers.

West Europe: Artificial Colors

The majority have been looking for alternatives to replace synthetic/ artificial colors after EU regulatory changes led to the need for an addition of a warning for children on products containing certain azodyes [the so-called “Southampton Six” colors].

Source: Innova Market Insights

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Following The Regulatory Change – Cutting Out “E� Numbers

Jan 2010

Jan 2012

Colors: (anthocyanins, beta-carotene, E150c, E122, E129)

Colors: anthocyanins, beta-carotene, paprika extract, beetroot red

UK: Cadbury Mini Eggs Milk Chocolate Delights Milk chocolate contains minimum 14% milk solids and minimum 25% cocoa solids. Suitable for vegetarian. Ingredients : Milk chocolate (milk, sugar, cocoa butter, cocoa mass, vegetable fat, dried whole milk, dried whey, emulsifiers (E442, E476), flavorings), sugar, modified maize and tapioca starches, colors (anthocyanins, beta-carotene, E150c, E122, E129), flavoring.

UK: Cadbury Mini Eggs Milk Chocolate Delights Milk chocolate contains 14% minimum milk solids and 25% minimum cocoa solids. Ingredients: Milk chocolate (milk, sugar, cocoa butter, cocoa mass, vegetable fat, dried whole milk, dried whey, emulsifiers (E442, E476), flavorings), sugar, modified maize and tapioca starches, colors (anthocyanins, beta-carotene, paprika extract, beetroot red), flavoring.

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Soft Drinks Market Sub-Category : Global Product Launches Tracked Containing Natural Colors (‘09-’10-’11)

Different colors for different applications: Anthocyanins: Works well in low pH red beverage applications. Not suitable for applications with neutral PH. The number of products launches tracked containing natural colors within soft drinks showed an outstanding increase in 2011. Natural beta-carotene is still the biggest natural color in this sub-category.

Source: Innova Market Insights

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Application and Usage of Natural Colors

•

Beetroot red has limited stability to heat. For UHT processed food/drinks, lycopene or carmine will work better.

Teisseire Fruit Shoot Tropical Fruit Drink Source Water 78%, Concentrate Fruit Juices 13%: Orange 6%, Apple 5%, Mango 1%, Passion Fruit 1%; Sugar, Acidifier: Citric Acid, Natural Flavoring; Preservative: Potassium Sorbate, Bicarbonate Dimethyle; Antioxidant: Ascorbic Acid, Paprika Extract.

Velle Oat Beverage with Red Currant Flavor Contains probiotic cultures (Lactobacillus Acidophilus and Bifidobacterium). Only 59kcal. All goodness of oats. No artificial flavors and colors. Ingredients: Water, Red Currant Fruit Preparation (Sugar, Red Currant, Apple Puree, Natural Flavor, Acidity Regulators [Sodium Citrate, Citric Acid, Calcium Citrate], Gellifier [Pectin], Coloring [Carmine]), Oat, Oat Bran, Fructose, Probiotic Cultures (Lactobacillus Acidophilus And Bifidobacterium).

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Meat & Fish Market Sub-Category: Global Product Launches Tracked Containing Natural Colors (2007-2011)

The ingredient will color the food: Orange, red and yellow colors are mostly derived from ingredients like tomato puree, turmeric spice and paprika. Curcumin and Plain Caramel 1 are mostly used in the meat and fish category for marinades, breaded crumbs.

Source: Innova Market Insights

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Food Coloring in Meat And Fish

•

Beetroot red and paprika extracts are often used to give chicken a Tandoori Masala or Hot and Spicy Products a red/orange color.

UK: Rooster's Hot and Spicy Flavored Chicken Wings No artificial colors, flavorings or preservatives. Ingredients: Chicken wings with added water, coating (wheat flour, tapioca starch, wheat starch, wheat gluten, salt, spice and spice extracts, onion powder, garlic powder, tomato powder, color: paprika extract, citric acid, yeast extract, water), vegetable oil.

UK: Young's Scottish Smoked Haddock 4 Flaky Fillets Ingredients: Smoked haddock (contains salt, natural colors: curcumin, annatto), water (as a protective glaze).

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Natuurijs Yoghurtijs Met Aardbei: Erbens Natural Yogurt Ice Cream

Company:

ALBERT HEIJN

Country:

Netherlands

Category:

Ice Cream - Take Home

Price:

US

3.97

EURO

2.79

Description: Six servings of separately packed organic natural yogurt ice cream on a stick, with strawberry flavor. Claims: Organic ice cream. EKO emblem. NL-BIO-01 EU/non EU agriculture. Skal 001541. Ingredients:

Full fat yogurt*, 20% strawberry 63%, cane sugar*, wheat syrup*, egg yolk*, stabilizers (guar gum, locust bean gum), red beet juice concentrate*; * =from organic agriculture.

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Funny Frisch Naturlich Honig & Senf: Honey-Mustard Flavored Potato Crisps Baked with Peel Company:

FUNNYFRISCH

Country:

Germany

Category:

Savory/Salty Snacks

Price:

US

2.12

EURO

1.49

Description: Honey mustard flavored potato crisps baked with peel, in a foil bag. Claims: Only natural ingredients. Without yeast extract. Without artificial flavorings. Gluten free. Suitable for vegetarian. Ingredients:

Potato, sunflower oil, sugar, salt, natural flavoring, mustard, honey powder, coloring vegetable: curcumin extract, onion powder.

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Oat-Based Weight Management Drink with Pineapple-Orange Flavor

Company:

BIOFERME

Country:

Finland

Category:

Dairy Alternative Drinks

Price:

US

4.40

EURO

3.09

Description: A cup of pineapple and orange flavored oat-based drink with glucomannan fiber, that helps in weight management. Claims: Milk free. Soy free. Plant derived. No preservatives. Promotes weight loss when combined with a low calorie diet. Contains Stevia sweetener. Ingredients:

Water, Oat, Pineapple 4.8%, Fruit Sugar, Orange 1.4%, Glucomannan Fiber, Thickener (Pectin), Flavorings, Color (Beta Carotene), Emulsifier (Sorbitan Monooleate), Sweeteners (Steviol Glucosides), Leaven.

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Chixxs A Taste Of The World Indian Masala Chicken Goujons Company:

PLUSFOOD

Country:

United Kingdom

Category:

Poultry

Price:

US

4.04

EURO

2.84

Description: Inspired by the captivating cuisine of India, Masala Chicken Breast Fillet Goujons are lovingly wrapped in a crunchy coating with top notes of coriander, warm cumin, aromatic cardamom and a garlic and delicate chilli finale. Claims: Only natural flavors. No artificial colors or preservatives. Made with 100% chicken breast fillet. Ingredients:

Chicken (58%), breadcrumbs (wheat flour, yeast, salt, xylose, dextrose), water, vegetable oil, wheat flour, masala curry powder (1.6%) (spices (pepper, coriander, turmeric, cumin, fenugreek chillies, cardamom, mustard seed), herbs (garlic, fennel), salt), modified potato starch, salt, natural flavoring, milk protein, glucose syrup.

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Giannis 6 Assorted Real Fruit Splits Company:

ALDI

Country:

United Kingdom

Category:

Ice Cream - Take Home

Price:

US

1.61

EURO

1.13

Description: Six individually wrapped water ice lollies in strawberry, pineapple and blackcurrant flavors with a vanilla flavored ice cream center. Claims: Suitable for vegetarian. Contains real fruit. No artificial colors, flavorings or preservatives. Ingredients:

Blackcurrant: water, sugar, skimmed milk concentrate, blackcurrant juice from concentrate, vegetable oil, glucose syrup, whey powder, flavoring, colors anthocyanins, curcumin, beta-carotene, citric acid, stabilizers locust bean gum, guar gum, emulsifier monoglycerides and diglycerides of fatty acids; pineapple: water, pineapple juice from concentrate, sugar, skimmed milk concentrate, vegetable oil, glucose syrup, whey powder, citric acid, flavoring, stabilizers locust bean gum, guar gum, emulsifier monoglycerides and diglycerides of fatty acids, colors curcumin, beta-carotene; strawberry: water, sugar, skimmed milk concentrate, strawberry puree, vegetable oil, glucose syrup, whey powder, flavoring, colors beetroot red, curcumin, beta-carotene, citric acid, stabilizers locust bean gum, guar gum, emulsifier monoglycerides and diglycerides of fatty acids.

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Sainsburys Fruit Fool Mediterranean Lemon Natural Yogurt

Company:

SAINSBURYS

Country:

United Kingdom

Category:

Yogurt

Price:

US

0.89

EURO

0.63

Description: Lemon fool made with a blend of Mediterranean lemon compote, natural yogurt and whipping cream, in a 114g plastic pot. Ingredients:

Yogurt (28%), whipping cream (26%), sugar syrup, water, Mediterranean lemon (7%), corn flour, Mediterranean lemon juice concentrate (1.5%), pork gelatine, flavoring, glucose, thickener: guar gum, natural color: curcumin.

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Continental Cup a Soup Sensations: Pumpkin

Company:

UNILEVER

Country:

New Zealand

Category:

Soup

Price:

US

0.77

EURO

0.54

Description: Pumpkin flavored soup mix with sour cream and chives, in a foil sachet. Claims: No added MSG. Ingredients:

Thickener (1412), vegetables (onion, pumpkin, tomato, potato, garlic), sugar, salt, skimmed milk, sour cream, creamer, chives, vegetable oil, wheat flour, maltodextrin, yeast extract, mineral salts (E451, E452, E339, E450), lovage, natural color (turmeric, paprika extract), natural butter flavor, food acid (citric).

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Hopper Soft Brew Blackcurrant Flavored Soft Drink

Company:

JUICE BREWERY

Country:

United Kingdom

Category:

Carbonates

Price:

US

2.74

EURO

1.93

Description: A bottle of non-alcoholic, blackcurrant flavored sparkling soft drink. Claims: A sophisticated soft drink with the depth of an ice cold beer. Made with fruit which has been mashed, like a beer with hops and malt. Non-alcoholic. No preservatives. No additives. Ingredients:

Sparkling water, fruit juices from concentrate (apple 15.9%, lemon 4%, blackcurrant 0.1%), sugar, malted barley, malted wheat, hops, coloring concentrate from black carrots, natural flavorings, antioxidant (ascorbic acid), stabilizers (quilaia extract, gum arabic).

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Make sure your ingredients are featured on FoodIngredientsFirst.com

This information was presented by FoodIngredientsFirst.com and Innova Market Insights. Would you like to see your ingredients featured on the Ingredient Focus section of www.FoodIngredientsFirst.com? Contact Michel at +31 26 319 0650 or michel@cnsmedia.com and ask for more details.

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