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Product launches tracked with food colorants per year (relative) •

Of all g global p product launches tracked with food colorants between 2008 and 2012, 28% were launched in 2012 more than twice as 2012, much as in 2008.

On average the amount of global product launches tracked with food colorants has grown 22% annually from 2008 to 2012 in absolute numbers.

Relative Relati e to all global prod product ct launches, product launches with food colorants have been stable [[+0.8%]] over this period.

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Product launches tracked with food colorants per region (2012) •

Western Europe p [[31%]] accounts for most product launches tracked in 2012, followed by Asia [23%] and North America [20%] [20%].

Launch activity of products tracked with food colorants has grown in each region over the period 2008 to 2012.

During the same period, Africa, experienced the highest average annual growth [+49%], followed by Asia [+36%].

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Top 7 markets for product launches tracked with food colorants (2012) •

Confectioneryy [15.6%] [ ] is the leading market for product launches tracked with food colorants, followed by bakery [14.5%]. [14 5%]

However, food colorants show the highest penetration in Clinical Nutrition [43% of the total cateogry].

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Examples of Food colorants in Confectionary and Bakery products

Bakery

Confectionary M&Ms Milk Chocolate Mars Malaysia Ingredients: Milk chocolate (sugar, cocoa mass, milk powder, lactose, cocoa butter, veg fat, milk fat, emulsifier soy lecithin, salt, artificial flavor, sugar, peanuts, cornstarch, glucose syrup, colors (titanium dioxide, sunset yellow , allura red AC, tartrazine, brilliant blue), thickeners (gum acacia, dextrin).

Mini Mix 12 Choccy Cupcakes The Fabulous Bakin Boys United Kingdom Ingredients: wheat flour, sugar, rapeseed oil, glucose syrup, humectant (vegetable glycerol), fat reduced powdered cocoa (2%), whole egg powder, water, modified potato starch, raising agents (sodium bicarbonate, sodium aluminum phosphate), salt, emulsifier (monoglycerides and diglycerides of fatty acids), wheat protein, milk protein, whey powder (from cow's milk), thickener (xanthan gum), color (mixed carotenes), citric acid, enzymes

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Product launches tracked with artificial food colorants per year (relative) •

2012 accounts for 27.2% of the product launches tracked with artificial food colorants between 2008 and 2012 2012.

Of all global product launches in the p period 2008 to 2012 tracked with food colorants, 19% contains artificial food colorants.

The average annual growth of product launches with artificial food colorants is +22%, similar to the growth rate of product launches tracked with both types of food colorant. colorant

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Product launches tracked with artificial food colorants •

Almost half of all global product launches in 2012 tracked with artificial food colorants were in Asia [41.5%].

The regions g with the highest g average annual growth rate from 2008 to 2012 were Africa [+71%], North America [+41%] and Asia [+37%] [+37%].

The region with the lowest average g annual g growth rate from 2008 to 2012 was Australasia [-10%].

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Product launches tracked with artificial food colorants Yupi Gummy Baby Bears Candies Ylf Singapore Glucose syrup, sugar, water, gelling agent (beef gelatine), humectant (sorbitol E420), acid (citric acid E330, lactic acid E270), flavors, glazing agent (beeswax E901), food colors: humectant (E420), acid (E330, E270), glazing agent (E901), flavorings and colorings (E100, E110, E129, E133).

Mariza Blueberry Topping Jam Marizarasa Sarimurni Indonesia Ingredients: sugar, water, blueberry juice, citric acid, pectin, preservative: potassium sorb ate, food color: carmoisine CI 14720 brilliant blue FCF CI 42090 14720, 42090.

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Product launches tracked with natural food colorants (relative)

2012 accounts for 28.0% of product launches tracked with natural food colorants b between 2008 and d 2012 2012.

Of all global product l launches h ffrom 2008 tto 2012 tracked with food colorants, 86% contains natural food colorants.

The average annual growth of product launches with natural food colorants is 22%, similar to the growth rate of product launches tracked with both types of food colorant.

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Product launches tracked with natural food colorants

Western Europe [34.0%] accounts for most product launches tracked with natural f d colorants food l iin 2012 2012, followed by North America [22.3%] and Asia [19.5%].

Africa [+43%] and Asia [+37%] show the highest average g annual g growth rate from 2008 to 2012.

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Product launches tracked with natural food colorants

Within Health (passive) related positioning, No Additives or Preservatives [13 3%] iis the [13,3%] h most popular l claim.

Only O l 5.5% 5 5% off allll product d t launches in 2012 with natural food colorants claims to be natural.

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Product launches tracked with natural food colorants

Sweets Worms Classics Au Natural Sour Grape, Tangerine and Lemon Flavors Sweet Candy United States Ingredients: Cane Sugar, Tapioca Syrup, Modified Cornstarch (Non GMO), Dextrose (Non GMo Corn), Natural Flavors, Sodium Citrate, Citric Acid, Malic Acid, Colored with Vegetable Extracts (Red Cabbage, Paprika, Turmeric), Saturated Sunflower Oil.

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Graduates 2+ Creamy Fruit Blends Company: p y

Gerber

Country:

United States

Category:

Baby Meals

Event Date:

Sep 2013

Price:

US

EURO

Description: Four individual pots of low fat milk and fruit snack with mixed berries and cream, for toddlers. Claims: Creamy Fruit Blends are made with low-fat milk and real fruit! Their smooth and creamy texture is just right for mastering the use of a spoon. Omega-3 fat. Contains 5 vitamins and minerals. No preservatives. N t ll flflavored Naturally d with ith other th natural t l flflav... Ingredients:

Lowfat milk, water, strawberry and raspberry and blueberry purees, sugar, modified cornstarch, canola oil, glucono delta-lactone (controls t t tartness), ) maltodextrin, lt d t i whey h protein t i concentrate, modified tapioca starch, calcium citrate, pectin, magnesium phosphate, black carrot extract color, natural flavor, strawberry juice concentrate, alpha p tocopheryl p y acetate (vitamin E), vitamin A palmitate, paprika extract color, vitamin D3.

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Happy Munchies Organic Super Foods Rice Cakes: Blueberry & Beet Company: p y

Op p Chocolate

Country:

United Kingdom

Category:

Cakes - Pastries & Sweet Goods

Event Date:

Oct 2013

Price:

US

0.81

EURO

0.57

Description: Six crunchy wafers filled with pink and white mallow mallow, in a plastic tray held in a plastic bag. Claims: Less than 2% fat.

Ingredients:

Glucose syrup, wheat flour, sugar, water, gelatin, soy flour, vegetable oil, emulsifier (soy lecithin), salt, raising agent (sodium bicarbonate), natural colors (cochineal, (cochineal annatto), annatto) flavoring (vanillin), skimmed milk powder, corn flour.

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Happy Munchies Organic Super Foods Rice Cakes: Blueberry & Beet Company: p y

Happy ppy Family y

Country:

United States

Category:

Baby Cereals & Biscuits

Event Date:

Sep 2013

Price:

US

EURO

Description: Blueberry and beet flavored rice cakes are great for baby teething and toddler snacking. They are made with organic ingredients, and sweetened with 100% juice, and they encourage self-feeding. Suitable for babies from 7 months onwards. Claims: Organic ingredients. Sweetened with 100% juice. Encourage selffeeding Gluten free. feeding. free No wheat. wheat Wholegrain brown rice rice. Lightly sweetened with fruit and vegetable juice. No artificial colors, flavors, or preservatives. Perfect finger food. USDA organic... Ingredients:

Organic brown rice, organic apple juice concentrate, organic red beet juice concentrate organic blueberry concentrate, puree, organic black carrot juice concentrate, thiamine mononitrate (Vitamin B1).

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Happy Munchies Organic Super Foods Rice Cakes: Blueberry & Beet Company: p y

Haribo

Country:

Hungary

Category:

Gummies/Jellies

Event Date:

Sep 2013

Price:

US

2.26

EURO

1.59

Description: Smurf shaped gummies with fruit flavor flavor, in a 175g plastic bag bag.

Claims: No artificial colors.

Ingredients:

Sugar, glucose syrup, gelatin, edible acids: citric acid, malic acid, vegetable and fruit extracts (spirulina, apple, safflower, sweet potato, carrot, radish black currant radish, currant, hibiscus hibiscus, lemon; flavor, glazing agent: carnauba wax, invert sugar syrup.

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Happy Munchies Organic Super Foods Rice Cakes: Blueberry & Beet Company: p y

Mars

Country:

United Kingdom

Category:

Sugar Confectionery

Event Date:

Jan 2012

Price:

US

2.27

EURO

1.60

Description: Individually wrapped strawberry and banana banana, mango and passionfruit, and blueberry, strawberry and yogurt flavored chews in a new sharing bag. Claims: Bursting with fruit juice. No artificial colors or flavors. Suitable for vegetarians. Ingredients:

Glucose syrup, sugar, vegetable fat, fruit juices (4.6%) (strawberry, banana, mango, passion fruit, blueberry), acid (malic acid), natural flavorings, modified starch, starch dextrin dextrin, maltodextrin, maltodextrin salt, emulsifier (soy lecithin), natural colors (paprika extract, turmeric root extract, elderberry juice).

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Nestle Smarties Colour-varied Sugar-coated Chocolate Company: p y

Nestle

Country:

South Africa

Category:

Chocolate

Event Date:

Aug 2013

Price:

US

6.15

EURO

4.33

Description: Color Color-varied varied sugar-coated sugar coated chocolates in a resealable foil pouch. Brighten up any journey with smarties. Love to share infront of your favorite film. Add a smarties smile to your cake. Reseal packaging for later. Claims: No artificial colors, flavors or preservatives. Recyclable packaging packaging. Ingredients:

Sugar, cocoa mass, lactose and proteins from whey, butterfat, cocoa butter, wheat flour, skimmed milk powder rice starch powder, starch, emulsifier (sunflower lecithin), fruit and vegetable concentrates (safflower, radish, black carrot, lemon hibiscus, red cabbage), spirulina concentrate, orange oil, glazing agents (carnauba wax, beeswax), ) invert sugar syrup.

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Becel Original Butter Spread Company: p y

Unilever

Country:

Belgium

Category:

Fats & Spreads

Event Date:

Jun 2013

Price:

US

EURO

Description: Becel original butter is a delicious and easy to spread on bread product with 45% fat. Claims: 70% less saturated fat than butter. 30% more Omega 3. Omega 3 and 6 are good for the heart and arteries. Omega 3 and Omega 6 helps maintain normal cholesterol levels in the blood blood. The recommended daily intake of 2g of Omega 3 and Omega 6 10g. Ingredients:

Water, fat (45%): vegetable oils and fats, emulsifiers, monoglycerides and diglycerides of fatty acids, sunflower lecithin preservative: sodium sorbate, lecithin, sorbate acidifying, vitamins: vitamin A and vitamin D; flavorings; color: betacarotene.

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No artificial colorants examples

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Colorants 2013