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Brand Standards


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table of contents

L OG O USE + VAR I AT IONS

02 - Primary Mark 06 - Secondary Mark 08 - Logo Variations

TY POG RA PH Y

10 - Typefaces 11 - Alternative Uses

G RA PH IC E L E MENT S

12 - Color Palette 13 - Patterns 15 - Photo Treatment 16 - Illustration Style


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Primary Mark


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18 ยบ


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Primary Mark

O N E - C OL OR

R E VER SE


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C L E A R SPACE

M I N I M U M SIZE

1�

This mark is intended for use on the majority of external communications. It can be used in color or reversed. It should always be given ample clear space and never be reduced to a size smaller than 1� wide.


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secondary mark

O N E - C OL OR

R E VER SE


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C L E A R SPACE

M I N I M U M SIZE

1.5�

This mark is intended for use on the majority of external communications where a horizontal space warrants a logo that is wider than it is tall. It can be used in color or reversed. It should always be given ample clear space and never be reduced to a size smaller than 2� wide.


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variations

S YM B O L + TEXT

M I N I M U M SIZE

1”

S Y M B O L O NLY

M I N I M U M SIZE

1”


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U S E VAR I AT ION S

When being used as a stamp, the opacity of the logo must be reduced and the word “Crossroads� must be clearly readable.

Logo variations are intended for use on internal or external communication materials where the name or tag line is elsewhere stated. The use variations displayed above can be created with any of the logos.


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Typography

PR I MA RY

A b c d e f g h i j k l m n o p q r s t u v w x y z bebas neue upper case - 200 pt kerning

S E C ON DA RY

A B C D E F G H I J K L M N O P Q R ST UVW XY Z GILL SANS UPPER C ASE - 100 PT KERNING

B ODY COPY

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Bell MT Upper and lower case


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A LTE RNAT IV E USES

18ยบ

Bebas Neue should be used on the most important piece of text in a composition. Where a subhead is necessary, Gill Sans should be utilized. Bell MT should be used for text elements that are longer than one sentence long.


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color palette + patterns

G RA N D RED

MCGEE N AVY

C 14 M 86 Y 84 K 03

C M Y K

88 87 41 39

C 21 M 91 Y 88 K 11

C M Y K

88 82 48 57

B ALTI M O R E BLUE

C 72 M 72 Y 00 K 00

C 82 M 78 Y 48 K 04

SOUTHWEST TE AL

C 34 M 07 Y 21 K 00

C 44 M 14 Y 29 K 00


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PAT T ER N S

T E X T UR E


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All photography elements utilize duotones to enhance cohesiveness across the system. Photographs can also be cut at an 18ยบ angle and used in unison with a the stamp logo variation at a reduced opacity.


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Photo treatment

S TA M P OPACIT Y

Grand Red - 60%

McGee Navy - 60%

Southwest Teal - 80%


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ILLUSTRATION STYLE

B OL D K EY E L E M E NT S

S T I P PL ED TE X TUR E

PAT T E RN IN G I N S I D E S H A PES


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Profile for Olivia Feathers

Crossroads Brand Standards  

Crossroads Brand Standards  

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