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AT TH E INT E RS E CT I ON OF

culture + cr individuality progress + P


eativity + community ride W E’ RE TH ER E.


I T ’S W H E R E W E SUP PO RT, PRO MOT E, ENC O U R AG E, AND A DVA N CE T H E R E V I TAL IZAT IO N O F T H E C O MMU NIT Y A S A T H R I V I N G , SA FE AND AT T R AC T IV E C ENT ER O F ART, H I STO RY, E N T E R PR I SE, C O MMER C E, C U LT U R E, R ES IDENC E, E N T E RTA I N M E N T, A ND EDU C AT IO N.

sup • port /v bear all or some of the weight of; to hold up

pro • mote /v further the progress of; to support or encourage

ad • vance /v move forward, typically in a purposeful manner

en • cour • age /v give support, confidence, or hope to (something)


we’re at a crossroads.


a c t u a l ly, w e a r e THE crossroads.


B U T D O W E LO O K T HE PART ?


OUR ST YLE S H OUL D S H OW WH AT PUT US ON T H E M A P. WE ARE

profo bo


undly ld,


i n fi n expre


itely ssive,


unapolo g quir


et ically ky.


o d we

d o go

k r wo


6 SERVICES RE S I D E NC E

E N T E RTA I N M E N T

SH O PPING

With a current population of 2,000, prospective residents have a variety of lofts, apartments, and condos available.

The variety of entertainment options in the Crossroads is the largest in the city, ranging from ballets to DJs.

Those interested in supporting local business can shop at any number of boutiques, art-supply stores, and the like.

A RTS

DINING

E V E NT S PAC E

First Fridays is one of the most popular events in the Crossroads showcasing the work of 400 artists and 100 studios.

Visitors can find meals and drinks at the various Crossroads restaurants which differ in genre and price range.

From DIY to high-end, spaces like Nara, Berg Event Space, and the Terrace on Grand can accommodate any event.

The what: A Kansas City neighborhood with a strong focus on the artistic and cultural aspects of our local community


i

s

m i a c n w y ay d n


3 TOUCHPOINTS P RE -E X P E RI E NC E

E XPE R I E N CE

PO ST- EX PER IENC E

Before attending an event at the Crossroads, a stakeholder will see promotional advertisements such as billboards, event posters, and street banners.

While at any Crossroads event, one would find the Crossroads Truck which would sell branded merchandise and give out Crossroads Community Association Membership kits. He or she would also see that between arts, music, shopping, food, etc., there is something for everyone in the neighborhood.

After an experience in the Crossroads, a stakeholder would continue to interact with their purchased merchandise and potentially use their CCA Membership kit to join or inquire about the Crossroads Community Association.

The how: By hosting events, housing local businesses and artists, and providing residential space


for great people.


2 AUDIENCES INTERNAL

E XT E R NAL

Residents, artists, employees, and Crossroads Community Association members

Visitors to the area, music buffs, foodies, art-lovers, and locals

The why: To revitalize the area as a collaborative community of art, culture, entertainment, and residence


people with their own interests + ideas. YOU NG A D U LTS

TOU RI S TS OR VI S I TORS

C RE ATI VE MI ND S

MU S I C BUFFS

LOC A L F OOD I E S

E MOT I O N A L I N CE N T I V E

L O G IC AL INC ENT IV E

A space to connect with people, a way to support the local community, a place to be expressive

It’s close, it’s lively, and it’s inexpensive or free

The chance to contribute to the area one is visiting, a way to have an authentic KC experience

The area is popular, there is opportunity to interact with the community

Space for a true creative community, the ability to be inspired by your experiences, supporting the arts

There are many workspace options, places to purchase supplies, and people to connect with

An area with smaller venues for more intimate experiences, the opportunity to see many artists

It’s relatively inexpensive live music, a good opportunity to be seen and heard

An opportunity to eat local and support local restaurants, a variety of food genres

Eating out is a social activity, options are diverse and often allergy-friendly


WE ARE PROUD TO B E

a jack of all trades


+ a local, artsy friend


who celebrates our place


+ our people.


AT TH E INT E RS E CT I ON OF CULT URE + CR E AT I VI T Y, INDIVIDUAL I T Y + COM M UNI T Y, PROGRESS + PR I D E , WE ARE T H E R E .

Here’s how w


e can show it. CO MIN G ?


COMMUNITY ASSOCIATION MEMBERSHIP KIT P OC KE T F OLD E R ME MB E RS HI P C A RD TI ME LI NE AP P LI C ATI ON

The Crossroads Community Association is the driving force behind the neighborhood’s mission of revitalizing the area as a creative space. This membership kit will provide basic information about the association, a membership application, and a space for a membership card once received.


ADVERTISEMENTS S P E C I AL E VE NTS P O ST E R S S TRE E T B A NNE RS B I LLB OA RD S

A variety of external advertisements would be utilized to promore the Crossroads in general and to publicize special events. Stylistically, general advertisements such as billboards and street banners would utilize photography to convey their messages and special events posters and miscellaneous print collateral would utilize illustration.


MERCHANDISE TOTE B AGS C ROS S ROA D S TRU CK S HI RTS P I NS E VE NT C ALE NDA R

The Crossroads Truck would be present at various events to sell branded merchandise and distribute CCA Membership Kits. Merchandise would include shirts, pins, tote bags, and a calendar.


GRINDERS

J U LY 2 0 1 8 S U N DAY

M O N DAY

01

T U E S DAY

02

W E D N E S DAY

03

04

T H U R S DAY

F R I DAY

05

S AT U R DAY

06

07

First Fridays

08

09

10

11

13

14

17

18

19

12

20

21

25

26

27

28

Everyday People Thou Mayest Coffee Roasters

CCA Infrastructure Meeting Dialect Engineering

15

16

22

23

24

29

30

31

CCA Board Meeting

CCA Meet + Mingle Travois

N OT E S

Grinders is the embodiment of the common thread between all that the Crossroads stands for. As the brainchild of a local artist and foodie called Stretch, Grinders guarantees a great experience for anyone ready for a delicious meal and energetic atmosphere.


GR


RINDERS

GREEN LADY LOUNGE

1809


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