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oliver joyce product design portfolio

hi, i’m oliver joyce

contents snow/sand scooter

design week

injection mould tool

personal project

electronics/ mechanics

snow/sand scooter brief Using the solid modelling techniques you have learnt through your first year of study, design and create a concept scooter on Solidworks.

4 wks

persona Name: Liam Williamson Age: 23 Occupation: Junior Designer

scenario Liam is a keen outdoorsman with a passion for sport. He competed as a middle-distance runner for his university, and takes this aspect of his life very seriously. However, in his leisure time, Liam also enjoys taking part in extreme sports such as skiing, mountain biking, and white water rafting. The adrenaline rush from these sports differentiate them from any other sport, making them so attractive to a thrill-seeker. Liam feels that within the industry there is a wide scope to utilise aspects of sports to create new challenges.

goals Liam wants a new challenge. He wants a product that can offer a new experience and new skillset, whilst maintaining the thrill from the sport. Combining elements from a variety of extreme sports could generate a new sport entirely.

brand identification Liam expressed a particular interest in the bicycle brand SPECIALIZED, having owned products of their’s before. In the scooter that I design I will attempt to embody this brand identity, whilst still creating a unique product. I believe that accurately emulating this brand would be key to the success, if this product were to be commercialised by exploiting the current market identity that they hold.

Similar to all design projects, this process began with fast, rough ideation. In this case, I began by analysing bicycle frames, particularly those designed by SPECIALIZED. The development led to the combination of these frame styles along with ski/snowboard elements. With a clear vision of my design concept, I could take these sketches and begin refinement through CAD programs.


cad The CAD model was created through Solidworks. The project aided me in developing my skills on this program, allowing me to explore a variation of tools and forms. The renderings were generated on Keyshot. The inclusion of branding enabled me to expand my knowledge of Keyshot features, using labels to create an authentic-looking product.

Skiing has become a giant in the world of extreme sports; this being said, the market for different variations of ski equipment is monumental. The ski scooter offers the opportunity for a new challenge. Combining the fundamental elements of two existing products generates an entirely different concept.


The ski scooter offers the opportunity for a new challenge


An unconventional extreme sport that has come to fruition in recent years is sand skiing. This adaptation of skiing has taken athetes to remote sand dunes in the depths of Peru, Dubai, Egypt, Abu Dhabi, Morocco, the list goes on. As this sport begins to grow, it seemed appropriate to incorporate this element into my product, enabling the user to challenge their own skills in an unfamiliar environment.

functionality The details in the ski scooter create a

functionally viable product. The user is able to adjust position, stance, and direction using both the handlebars attached to the front ski and by adjusting their weight distribution over the rear suspension system. The entire mechanism allows the user to angle the skis into the snow, making the scooter capable of carving.

snow/sand The two scooters are based around the

same model, with only the colourway and branding setting them apart from each other. In a commercial market there would be opportunity for further variations of the product, allowing the consumer to customise the scooter to suit their preferences.

DESIGN WEEK brief Using live hinges, you must design a homeware product for student accommodation that must be capable of compact storage.

1 wk


Getting students to take the bins out is hard enough, but when bins are not designed to make that activity easy, it becomes even more of a chore. Tetrabin is designed to aid this.

The user is emptying the bin, they grab the bag on both sides and begin to pull.

On average, students live in houses or flats of 4+ occupants, this means bins fill up quickly.

The weak bag tears due to excessive friction on the inside of the bin and therefore too much force is required to pull the bag out.

When the bin is full, the bag can be tied up, and the magnetic tabs on the bin can be detached, allowing the bin to unfold.

To solve this issue, Tetrabin has been introduced.


Once the bin has unfolded, the user can simply pick the bag up and take it to their dustbin. There is no longer a user-product struggle.

As a result, some contents of the bag has poured out onto the floor, meaning that the user must now clear up the mess as well as use another bag to secure the rest of the waste; the task has left the user feeling frustrated.

tetrabin photo of initial models The simple geometric logo offers a recognisable brand identity. As the product is a homeware bin, excessive branding is not necessary, however, product branding is key to establish a name within the market. Due to this being a live 1 week brief, rapid prototyping was essential to the fast progression of the project. The initial prototypes were developed using paper and card, before moving onto the 3mm and 5mm foamboard to more accurately represent Polypropylene - the material that the product would be manufactured from. Using the foamboard allowed me to experiment with different geometry in order to gauge feasibility of my concepts.

“rapid prototyping was essential to the fast progression of the project�

“Tetrabin is a twist on the conventional bin, utilising live hinges to enable easier unloading for the user�

injection mould tool brief Design and manufacture an injection moulded promotional widget for a company of your choice. The project involves an individual folio development stage, followed by group manufacture of the chosen injection mould tool.

12 wks

This project began with an individual folio submission through which each student developed an individual promotional widget, and its injection mould tool, for a company of their choice. After this stage, we were grouped and given the task of choosing one of these individual products to take forward into the manufacturing stage; our group chose the ‘ski pole holder’ design, developed to incorporate the brand Scott.

3 million in 3 months We also had to develop the mould tool for mass manufacture, we were challenged with producing 3 million widgets in 3 months (13 weeks). Adapting the tool to produce 4 widgets in one tool, as opposed to 1, meant that the cycle time of 1 injection was 9.83 seconds. A working week consists of 160 operation hours - accounting for 8 hours per week for repairs and maintenance. With 576,000 operating seconds per week, we could perform 58,596 injections per week, giving a total of... Once the design had been chosen, the group proceeded in generating a 3D printed rapid prototype of the widget; this would allow for any adjustments needing to be done to the widget prior to the manufacturing stage, to be identified. The group then looked at producing CNC milled blue foam test blocks using HSM works within the Solidworks program. These are exact replicas of the mould blocks that will be used for the actual injection moulding process and were used as preliminary tests to ensure that the CNC code for the actual blocks was correct. In our case, this test allowed us to identify a problem where a cavity was milled for one of the inserts; this was corrected before the aluminium blocks were milled.

3,046,998 widgets in 3 months

Having successfully CNC milled our foam test blocks, we were able to begin manufacture of the actual mould tool. This began by generating engineering drawings from the CAD files, as well as programming the CNC milling machine to create the aluminium mould blocks; the toolpaths for the CNC machine were created through the CAD model in Solidworks. Once the mould blocks had been milled, the group could focus on manufacturing the seven required inserts, as well as the pins. Two of these inserts were created through CNC milling due to the complex nature of the geometry. The remaining five inserts were manufactured using manual machining on milling machines and lathes. As part of the group I was heavily involved in the manufacturing process; this incorporated good time management, setting of clear goals before each manufacturing session, evaluation of continuing progress, as well as my own machining skills. Members of the group worked efficiently together throughout the duration of the project, utilising the available time, and thereby successfully meeting the submission deadline.

With the dimensioning checked, we could make the inserts, which involved using the milling machine. This was primarily used for facing off and cutting inserts to shape.

Once the injection mould tool was complete, injection tests could be carried out. This was essentially a trial and improvement process where we were experimenting with different fill pressures and fill times. The objective being to find the most appropriate values where the plastic, in this case LDPE, would fill the entire cavity, without overfilling and causing flash. We did a total of 9 injection tests before finalising on the optimal injection values. The final injection can be seen in the picture below, with the injection sprues still attached. The product in use can be seen on the right. This widget would be offered as a free promotional product along with the purchase of a set of Scott ski poles. It functions as a ski pole holder for use on ski lifts; the large arc clips onto the ski lift bar, and the ski poles clip into the two circular cavities in the ‘S’ component. The product is designed to allow the consumer use of both hands while on a ski lift, as well as ensuring the user does not drop their poles.

personal project brief To design, develop, and manufacture a high-end upcycled speaker with a contemporary aesthetic. This was taken on as a self-directed project over the course of one summer.

4 wks

“55.7% of UK household waste goes to landfill�

In an attempt to generate a functionally viable, and aestethically pleasing, product, the project began with ideation of different recycling/upcycling techniques. This ideation process identified common household items that often become general waste due to lack of use; this includes old car tires, PVC tubing, unused cement blocks, among others.

Despite the technological progression in the past few years, recycling tires still proves to be a challenge. Re-use of tires remains to be the most efficient option with regards to the impact on the environment. The circular nature of both the car tires and speaker cones offers the possibility of an attractive blend between geometry. Further ideation of the orientation and combination of speakers within the product was explored.

Having decided on the final design of the speaker, the next step was to source the materials to begin manufacture. As this project was based around recycling/upcycling, various methods were used to seek out these materials. The tire itself was obtained through a local garage, who willingly gave the tire away free of charge. The speakers were from an assortment of old speaker systems; these old systems had other faulty components which had not affected the speakers themselves but had subsequently rendered them unusable. The timber used as the base panel in the product came from an old, broken desk of mine. The amplifier and additional components (such as wires) were the only parts that were sourced from new. Not only are these parts difficult to find at recycling stations – or similar – but the safety of these components is crucial to the safety of the product, therefore buying from new was the appropriate option.

For the product to operate within a contemporary home, it must adhere to the functional expectations of the modern user. This involves the inclusion of features such as bluetooth, allowing the user to control the output of the speaker directly from their smartphone. I originally took this project on as a self progression task. despite not claiming to be an audiophile, it has been an ambition of mine for a long time to build my own speaker. I have always been intrigued in the electronics and functions behind the face. The project allowed me to gain an insight into this area of work, alongside exploring the upcycling industry and the possibilties that surround us.

Electronics brief We are currently in progress of an ongoing electronics based project where we have been tasked to design and develop a product utilising sensors and microcontrollers to produce an embedded control system.

12 wks

Hardware The BSc Product Design and Technology programme has enabled me to refine my technical skills in electronic hardware system design. Prior to university, my knowledge surrounding this topic was limited, the course has given me the opportunity to develop my skills in soldering and circuit design, as well as broadening my knowledge of electronic components.

Software Combining the fundamental elements of hardware and software within electronics, I have been able to establish an understanding of programming and interfacing for design. Utilising key software, including MPLAB, Design Spark and Livewire, alongside the ability to code through C language, has improved my competency within this field.

Ongoing Project We are currently in progress of a project utilising sensors and microcontrollers to produce an embedded control system. The project is undertaken in pairs where my partner and I are looking at developing a bicycle proximity sensor, aimed at reducing road collisions for the most vulnerable road users. The system will use sensors to detect the distance between the user’s bicycle and other vehicles, relaying the information to a display on the users handlebars.

Mechanics brief We are currently in progress of an ongoing mechanics based project where we have been tasked to design, develop and manufacture a squash ball launcher to throw a ball to a specified distance.

12 wks

Maths Within our mechanics module, we are taught to use static and dynamic mechanical theory to analyse the performance of functional systems; this includes such topics as rotational dynamics and axial loading. Our skills in these areas are tested through two disciplines: formal examinations and applied coursework.

Prototyping The programme has encouraged the production of both preliminary rapid prototypes and fully-working prototypes as part of coursework projects. Using the mechanical knowledge gained through examinations and applying it to real scenarios enables us to gain an understanding of how mechanical theory influences design, and the capabilites of product features.

Ongoing Project We are currently in progress of a group project where we have been tasked to design, develop and manufacture a squash ball launcher to throw a ball to a specified distance. The initial stage of this project began with calculations based on projectile motion theory, accompanied by bending theory and shear stress and torsion. Four concepts were proposed with one of these being taken forward and further analysed; our system is based on the fundamental elements of a crossbow. The manufacture of this prototype begins in April where we, as a group, will have 5 weeks to create a fully functioning product to compete against other teams.

Render of slingshot


I am an ambitious and enthusiastic undergraduate Product Design and Technology BSc student at Loughborough University’s Design School seeking a placement starting summer 2018. Studying Product Design and Technology BSc at Loughborough University’s Design School has enabled me to explore a technologically innovative approach to the design, development, and manufacture of functionally viable products, while maintaining a focus on beautiful aesthetics. I am excited to become a part of a team where I can creatively enhance the quality of people’s lives through my design.



Loughborough University Product Design and Technology BSc 2016 - present Achieved a 1st in Year 1

Williams Jet Tenders Assistant to the Design Engineering Manager February 2016

Fitzharrys School, Oxfordshire 3 A-levels: Product Design, Maths, Economics 2014 - 2016

IBM Design Thinking Workshop User-based Research Participant October 2017

interests When I’m not designing, I enjoy taking part in recreational sports, such as football, skiing, and mountain biking, as well as undertaking diy projects. I love to travel and am keen to broaden my design experience throughout the world.

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Thank you i look forward to hearing from you

Oliver Joyce - Product Design Portfolio  

I am a second year Product Design and Technology student at Loughborough Design School. I'm seeking a 12-month placement, commencing summer...

Oliver Joyce - Product Design Portfolio  

I am a second year Product Design and Technology student at Loughborough Design School. I'm seeking a 12-month placement, commencing summer...