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Branding Richard Swales Bespoke Furniture Maker


Who is he?

· 47 Year old Mature Student · Creates bespoke one-off pieces of furniture. · Takes inspiration from the natural forms found in wood. · Enjoys walking peaks around the UK · Based in Leeds


The Aim.

路 Get his name out there. 路 Market him different to his competitors. 路 Market him with a low budget.


Message/Position

Just as the structure of an English home is rarely homogenous, neither are its contents.


What makes him unique

路 Hidden dept 路 A lot of Life experience 路 Makes natural materials surprisingly functional


Audience

路 40 - 60 year old who appreciate oneoff hand crafted, quality furniture. 路 30 - 50 year old professionals, single and couples who appreciate intricate designs with hidden aesthetics.


Marketing Strategy.

路 Low budget 路 Website 路 Promotional pack


Logotype Emphasising the natural flow of Richards designs and focusing on hidden aesthetics often found within his work.

Bespoke Furniture


Promotional Pack

01


Stationary


Website


Swales  
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