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TRADE FAIRS Womens and Menswear:

• • • • •

TRANOI MADE IN FRANCE PARIS SUR MODE MAN (menswear) VENDOME LUXURY Fashion Accessories:

PREMIERE CLASSE Online Fair:

LE NEW BLACK


Dates and locations

Four times a year, during Paris Fashion Week,  Tranoï takes place in its prestigious locations  and puts creativity and business together. More  than a commercial gathering, Tranoï – which  literally means “between us” – is an artistic  platform with a stern selection of more than 1000 premium designers from all over the world, created for them to meet the  most influential fashion ambassadors. This selection  makes the show what it is: a valuable source of truly different, international creativity, high-quality and outstanding talent. Tranoï is more than tradeshows. It also  includes artistic installations, designers  exhibitions, catwalk shows, fashion parties and all sorts  of events which arouse the dreams and desires inherent to fashion.

January Tranoï Preview Avant-Premiere collections Preview Show in Paris during Men's Fashion Week Carrousel du Louvre (99, rue de Rivoli) sales@tranoipreview.com T : +33 (0)1 53 01 84 90 F : +33 (0)1 42 71 07 03 Tranoï Homme Palais de la Bourse man@tranoi.com T : +33 (0)1 53 01 84 90 F : +33 (0)1 42 71 07 03

March Tranoï Palais de la Bourse, Carrousel du Louvre (99, rue de Rivoli), Montaigne (7 rond point des Champs Elysées) 75008 Paris woman@tranoi.com T : +33 (0)1 53 01 84 90 F : +33 (0)1 42 71 07 03


Visitors Profile The targeted visitors’ profiles at Tranoi are fashion professionals such as:

•Designers •Boutiques’ and Stores’ Staff •Buyers •Manufacturers •Stylists •Beauty Saloons

and other representatives of fashion industry

Exhibitors Profile The targeted exhibitors’ profiles at the Tranoï Woman 2011 are from:

•Apparel & Clothing •Beauty & Hair products •Shoes •Bags •Accessories


Palais De la Bourse ‣contemporary designers

‣emerging brands ‣creative and innovative products

‣urbanwear and streetwear

‣bridge premium price level

‣presenting collections in an adequate atmosphere

‣getting contacts ‣rising brand awareness

‣expanding

geographically by targeting regional and international buyers

‣being aware of the

current situation in the sphere

concept stores:

‣appropriate

surroundings (=other brands presented in the store)

‣better brand image ‣reputation ‣more visitors

distinct customers:

‣low brand loyalty, easily switch to new brands

‣mix of quality, comfort and style is important

‣require high customer service

‣salespeople who can

guide them through a range of new designers


a very specific target group:

Carrousel Du Louvre ‣avant-garde designers ‣strong brand image built by a designer with a certain vision

‣very niche brands ‣unique specific clothes ‣high price level

‣interested in fashion, well‣maintaining existing contacts and getting the new ones

‣rising/maintaining brand awareness

‣getting new opportunities for their business ‣being aware of the current situation in the sphere

multibrand stores:

‣appropriate

surroundings, niche brands

‣getting reputation ‣rising brand

awareness among final customers

informed about brands and last happenings in the field

‣require high-end and particular products

‣go for their favourite brands, but loyal to innovative designers if they offer interesting products

‣require high customer

service and perfectly trained personnel


privilege and high-income people:

‣both well-informed people as

Montaigne ‣luxury and high-end designers

‣well-known brands in the market as well as upcoming ones

‣fashionable and classy ‣different types of

product categories: casual, urbanwear, eveningwear

‣high price level

‣maintaining existing

boutiques, department and multibrand stores

well as the ones who are going just for high-end clothes

contacts and getting the new ones

‣elite and luxury

‣ready to spend money for

ambience

shopping

‣being presented

‣a variety of products

‣products that let them be a

and styles

part of a high society

‣products are

‣quality is very important

(introduced) among the outstanding brands

‣getting new

opportunities for their business

‣expanding distribution geographically

presented in a very exclusive way

‣high reputation

‣go mainly for their favourite brands

‣require best customer service

and perfectly trained personnel

‣the salespeople are the ones who can introduce new products and brands


To introduce the women’s apparel collections, Paris Sur Mode is organised in two temporary tents located at the very heart of the Jardin des Tuileries in Paris to discover over 100 international brands of women's fashion and accessories simultaneously with the catwalks of new creators. It is the crossroads where established brands, young designers and buyers from around the world can mingle looking for new designers and trends for the future.

Dates and locations January and September Paris Expo (Porte de Versailles) March and October Jardin des Tuileries. info@parissurmodeshowroom.com T : +33 (0)1 40 13 74 83 F : +33 (0)1 40 13 74 84


A professional fair which celebrates the 'Haute-Façon' spirit with over 80 French exhibitors, B to B fair, Made In France highlights know-how between tradition and modernity, luxury and genuineness. The manifesto • Talent: Show your new performances • Energy: Be close to your customers and prospects • Reactivity: Perform the proximity to gain the markets • Together: Anticipate the evolution of the distribution and find tomorrow's talented people • Avenir devenir Visitors • AGNES B • AIGLE INTERNATIONAL • AUBADE PARIS • AZZARO • BABY DIOR • BALENCIAGA • BALMAIN • BILLTORNADE SA • BONPOINT SA • CACHAREL • CAROLL • CARVEN • CELINE • CERRUTI • CHANEL • CHANTAL THOMASS • CHEVIGNON • CHLOE

• CHRISTIAN LOUBOUTIN • COURREGES •CRAVATATAKILLER • ERES • GUY LAROCHE • HERMES • JC DE CASTELBAJAC • JEAN PAUL GAULTIER • KENZO • LANVIN PARIS • LEE COOPER •  LEJABY • LOUIS VUITTON • MAJE • MARC JACOBS • MARITHE FRANCOIS GIRBAUD

• MONOPRIX • MUGLER • NINA RICCI  • OPERA DE PARIS • PACO RABANNE • PAUL & JOE • PRINCESSE TAM TAM • PRINTEMPS • REPETTO • SONIA RYKIEL • VANESSA BRUNO SOLUNE • YVES SAINT LAURENT • ZADIG ET VOLTAIRE • VICTORIA BECKHAM ...

37-39 rue de Neuilly - BP 121 T. +33 (0) 1 47 56 32 32 F. +33 (0) 1 47 56 32 99 www.salonmadeinfrance.com


MAN is dedicated to building a well-edited community of brands from around the globe, each with their own unique identity and determined purpose; all together offering an unparalleled industry perspective on quality over quantity. MAN remains devoted to offering their brands a welcomed introduction to the right, cultivated buyers as well as press, from large scale department stores to independent, off the beaten path boutiques. MAN is first and foremost a place to build business and make connections. For Antoine Floch, formerly Surface to Air / Rendez-Vous, now Director of MAN, the most rewarding part is hearing that at the end of the fair each of brand was able to create new business. Also behind MAN are Romain Bernardie-James and Olivier Migda who are both Owners & Directors of creative agency The Imaginers Paris. MAN is open to buyers, press and fashion industry professionals only.

Dates and locations January and June ESPACE 5BIS (5bis rue Froissart)24/32, rue des Amandiers 75020 Paris, T : +33 (0)1 43 66 57 03 www.man-shows.com manshows@exposure.net www.exposure.net


‣contemporary designers ‣new and emerging

‣placing collections and brands in the market

for their business

‣better brand image

‣mix of quality, comfort and style is

‣expanding geographically

‣reputation

‣creative and innovative

‣rising brand awareness

streetwear

‣bridge premium price level

‣low brand loyalty, easily switch to new brands

‣getting contacts

‣casual, urbanwear and

‣appropriate

distinct customer:

surroundings (=other brands presented in the store)

brands

products

concept stores:

‣getting new opportunities

by targeting regional and international buyers

‣being aware of the

current situation in the sphere

‣more visitors

‣open to the new brands, their stories and products important

‣require interactive environment ‣salespeople who can guide, if

necessary, through a range of new products


For 20 years, Premiere Classe has been the world's most beautiful show room for fashion accessories. Premiere Classe presents a selection of 350 edgy high end fashion designers, including major brand names. They meet up in Paris, the capital of fashion, to unveil and display their latest collections to international buyers and journalists. Increasingly selective, the show campaigns for creativity. Premiere Classe strives to find innovative products and young talents that will create tomorrow's accessory. The success and reputation of Premiere Classe are also due to the presence of the most representative players in the market, as well as its staging, set design, communication and promotional activities.

Dates and locations January and September Paris Expo (Porte de Versailles) March and October Jardin des Tuileries. info@premiere-classe.com T : +33 (0)1 40 13 74 70 F : +33 (0)1 40 13 74 80  


‣emerging and wellknown brands

‣presenting collections in an adequate atmosphere

‣creative and innovative

‣getting/maintaining

‣accessories for different

‣rising/maintaining brand

products

purposes, of different styles and materials

‣both bridge premium and high price level

concept and multibrand stores:

‣appropriate

awareness

surroundings (=other brands presented in the store)

‣expanding geographically

‣brand image

contacts

by targeting regional and international buyers

‣reputation

‣being aware of the

‣more visitors

current situation in the sphere

customers:

‣both well-informed people as well as the ones who are just going for accessories

‣low brand loyalty,

easily switch to new brands

‣different

requirements for the products

‣very well-informed salespeople who can guide them through a range of new designers


Dates and

Recognized for its high-end selection of luxury brands and sought after designers of womenswear, evening dresses, accessories and jewelry, Vendôme Luxury is imposing as one of the leaders in trade shows during Paris Fashion Week. Since 2004 the show offers exclusive spaces within prestigious hotels located next to place Vendôme : Le Meurice, Hôtel d’Evreux and Park Hyatt Paris Vendôme. Its attendance is esssential over the international buyers and press. Vendôme Luxury exigency in its organization and service quality help the designers to showcase their collection with the best conditions.

locations

March Vendôme Luxury Hôtel D'Évreux (19 place Vendôme) contact@xxb.fr T : +33 (0)1 42 86 98 28 F : +33 (0)1 42 86 98 27 June Vendôme Luxury Preview Hôtel de Noailles (211 rue Saint Honoré) contact@xxb.fr T : +33 (0)1 42 86 98 28 F : +33 (0)1 42 86 98 27

March and September Vendôme Luxury Park Hyatt Paris Vendôme (5 rue de la Paix) Hôtel Le Meurice (6 rue Castiglione) Hôtel D'Évreux (19 place Vendôme) contact@xxb.fr T : +33 (0)1 42 86 98 28 F : +33 (0)1 42 86 98 27


privilege and high-income people:

‣luxury and high-end designers

‣well-known brands in the market as well as upcoming ones

‣fashionable and classy ‣different types of

product categories: highend casual and urbanwear, eveningwear, fine jewellery and prestigious accessories

‣high price level

‣maintaining existing contacts and getting the new ones

‣being presented

(introduced) among the outstanding brands

‣getting new

opportunities for their business

‣expanding distribution profile, also geographically

boutiques, department and multibrand stores

‣elite and luxury ambience

‣a variety of products and styles

‣products are

presented in a very exclusive way

‣high reputation

‣both well-informed people as

well as the ones who are going just for high-end clothes

‣ready to spend money for shopping

‣products that let them be a part of a high society

‣quality is very important ‣go mainly for their favourite brands

‣require best customer service

and perfectly trained personnel

‣the salespeople are the ones

who can introduce new products and brands


Lenewblack SAS 58, rue Charlot 75003 Paris, T : +33 (0) 1 84 16 10 70 www.lenewblack.com’

Le New Black allows international retailers (department stores to boutiques) to place their pre-orders online throughout the duration of each season from anywhere at anytime, and the brands selected to enjoy permanent sales campaigns, maximize commercial opportunities and develop a stronger clients base. A revolution in the fashion industry. A REVOLUTIONARY CONCEPT The fashion market is now saturated, unstable and fast-changing. Fashion events are increasing in the traditional fashion capitals along with the emerging fashion capitals. The market has never been so attractive yet so complex to succeed in. Le New Black finally breaks the constraints of time and distance characteristic of traditional showrooms. THE PERFECT COMPLEMENT TO SALES EVENTS Through Le New Black, brands exhibit and sell their collections online in their own private wholesale showroom, on a single web platform. A controlled, pre-approved network of international retailers has access to view the collections and place pre-orders online. A HIGH-END POSITIONING Le New Black aims to showcase the most sought-after international brands : the iconic designers of international fashion weeks who present collections in exclusive private showrooms and brands selected at the world’s most notable fashion tradeshows 80 BRANDS AVAILABLE Brands seeking to maintain selective distribution with an innovative approach.


Lenewblack SAS 58, rue Charlot 75003 Paris, T : +33 (0) 1 84 16 10 70 www.lenewblack.com’

OVER 1300 SELECTED BUYERS REGISTERED Buying offices, department stores, luxury boutiques and concept stores are able to register on the site for free. Once personally approved by Le New Black according to their positioning and existing range, buyers can access the collections any time with their username and password. EUROPE : 52% Graanmarkt 13, Sien, Hunting and Collecting (BE), Farenah Concept (BG), Looq, L’Arsenal Store (CH), Quartier 206, Voo, Greta & Luis (DE), Stylepaste.com, Henrik Vibskov, Youheshe.com (DK), Ekseption, Yvonne Rohé (ES), Helsinki10, Beamhill (FI), Franck & Fils, Lambert & Associates, MP Select, Colette, Les Galeries Lafayette, Série Noire, L’Exception.com, The Next Door (FR), Kronkron (IS), 10 Corso Como, Blondie, Wok, Super, Christine Ellis Associates (IT), Ansh46, Intenso, Kabinet (NL), Raionul6 (RO), UK Style, Podium (RU), Aplace (SE), Villa Gross (UA), The Shop at Bluebird, Browns, Dover Street Market, Avenue32.com, Matches, Net-à-Porter, The Outnet, Urban Outfitters (UK), etc. AMERICAS : 32% Legion, La Garçonne, If, Ssense, Barneys, Project n°8, Saks, Oak, Gilt Groupe, Satine, Jumelle, Blue & Cream, Alex and Chloé, Elizabeth Charles, Steven Alan, American Rag, Seven, Gargyle, Stand up Comedy, Brigade, Creatures of Comfort, Fred Segal Man, Ooga Booga, Black Parrot, Otte, Pour Porter, N°6 Store, Satine, Founders & Followers (US), Serpentine, Boutique U&I, Ssense, Jonathan & Olivia (CA), Saks Mexico (MX), Bella Bella (GT) etc. ASIA & REST OF THE WORLD : 16% Jean Brown, Husk, Offtherunway.com.au, Mychameleon.com.au, MyCatwalk.com.au, Dilettante (AU), Lane Crawford, Joyce, Bauhaus, I.T, Harvey Nichols (HK), Barneys Japan, Adam et Ropé, Restir, H.P. France, Isetan (JP), Tom Greyhound, 10 Corso Como, Daily Projects, Galleria, Kwin conceptshop, Darlingyou (KR), Ms Dantel Boutique 4 (KW), Piaff, Ginette (LB), Must Concept Store (MA), Aseana (MY), Impression (QA), Harvey Nichols Riyadh, Life (SA), Front Row, Club21 (SG), Beymen, V2K Designers (TR), TuanTuan (TW) etc.


‣emerging and wellknown brands

‣different types of product categories: casual, urbanwear, eveningwear and accessories

‣both bridge premium and high price level

‣being available online is

an advantage in terms of presenting the collection: just clicking on it buyers get all the information about the product

‣disadvantage: the

fabrics/materials, fittings and shapes can’t be qualified easily (important in high-end products)

‣getting/maintaining contacts

‣rising/maintaining brand

concept and multibrand stores:

‣appropriate

surroundings (=other brands presented in the store)

customers:

‣well-informed

people interested in fashion

‣medium brand

‣brand image

loyalty, interested in discovering new brands

‣reputation

‣different income,

‣more visitors

from high to medium

‣different

awareness

requirements for the products

‣expanding geographically

‣well-trained

by targeting regional and international buyers

salespeople who can guide them through a range of new designers


SHOWROOMS

MC2 Showroom

Romeo Showroom

Creative Door Showroom

247 Showroom

La Galerie


MC2

Woman Alena Akhmadullina Amaya Arzuaga Army Fur Arzu Kaprol Meteo Peachoo + Krejberg Sharon Wauchob Tiger in the rain Veronique Branquinho Victoria/Tomas Wanda Nylon

Man Cy Choi Juun. J Songzio Yves Salomon homme Zio Songzio Zsaint


MC2 Showroom is set in the Marais, Paris and is positioned on the high end. The showroom was born in 1999 and became a key actor on the Paris fashion scene, recognized for its perpetual support to young and talented designers from all over the world. The showroom is a key player in the fashion field that accompanies the creators of all phases of their business, design, manufacturing, marketing and distribution.

Paris men's fall-winter 13 / 14 from Wed. January 16 2013 to Friday January 25 2013 MC2 Diffusion Brands: Cy Choi, Juun. J, Meesha, Notify, Songzio, Zsaint, Wanda Nylon, Zio Songzio. Paris women's fall-winter 13 / 14 from Wed. February 27 2013 to Friday March 08 2013 MC2 Showroom Brands: Alena Akhmadullina, Amaya Arzuaga, Army Fur, Arzu Kaprol, Ground Zero, Meesha (Acc.), Meteo, Notify, Peachoo + Krejberg, Sharon Wauchob, Tiger in the Rain, Veronique Branquinho, Victoria/Tomas, Wanda Nylon.

MC2

41, rue de Saintonge 75003 Paris , France

Magali Charruyer & BenoĂŽt Jutel info@mc2-showroom.com T : +33 (0)1 48 04 06 48 F : +33 (0)1 48 04 06 49


* scheme correspondent to Tranoi Palais De la Bourse basing on the similar brands, products and target markets

MC2 ‣contemporary designers

‣emerging brands ‣creative and innovative products

‣urbanwear and streetwear

‣bridge premium to high price level

‣presenting collections in an adequate atmosphere

‣getting contacts ‣rising brand awareness

‣expanding

geographically by targeting regional and international buyers

‣being aware of the

current situation in the sphere

concept stores:

‣appropriate

surroundings (=other brands presented in the store)

‣better brand image ‣reputation ‣more visitors

«fashionista» customer:

‣low brand loyalty, easily switch to new brands

‣mix of quality, comfort and style is important

‣require high customer service

‣salespeople who can

guide them through a range of new designers


ROMEO

Woman A Tentative Atelier Aleksandr Manam誰s Avatarmade Curated Giuliano Fujiwara Kysst Lovat & Green Maurizio Massimino Nino Bollag Pleasure principle Share Spirit Yen by Michiko Koshino

Man Aleksandr manam誰s Giuliano Fujiwara Jehee Sheen Komakino Kysst Lecur Manmade Natural The Tube


Romeo Oh started Showroom Romeo in 1999 in Paris as a sales agency, representing the new trend of designers known as "créateurs". With a new approach to commercial sales, Showroom Romeo has managed , to present its designers in the best multi-brand stores and department stores in the world. PRODUCTS Innovative, Original, Luxury, Urban wear, Price Range (Luxury and Bridge Premium

Paris men's fall-winter 13 / 14 from Wed. January 16 2013 to Saturday January 26 2013 Brands: 08sircus, Obscur, Giuliano Fujiwara, Jehee Sheen, Lecur, Komakino, Bess nyc, Lentrian, Manmade Natural, Maurizio Massimino, Leigh, J’ai mal à la tête, Trine lindegaard, The Tube, Lovat & Green, Aleksandr Manamis.

Paris women's fall-winter 13 / 14 from Wed. February 27 2013 to Saturday March 09 2013 RTW brands: Share Spirit, 08Sircus, Giuliano Fujiwara, Kysst, A Tentative Atelier, Nino Bollag, Maurizio Massimino, Lovat & Green, Aleksandr Manamïs, Yen by Michiko Koshino, Curated. Acc. brands: Share Spirit, Giuliano Fujiwara, Lovat & Green, Kysst, A Tentative Atelier. Showroom Romeo 18, rue Ferdinand Duval 75004 Paris , France Chaco chaco@showroomromeo.com T : +33 (0)1 42 77 29 83


* scheme correspondent to Tranoi Palais De la Bourse basing on the similar brands, products and target markets

ROMEO ‣contemporary designers

‣emerging brands ‣creative and innovative products

‣urbanwear and streetwear

‣bridge premium to high price level

‣presenting collections in an adequate atmosphere

‣getting contacts ‣rising brand awareness

‣expanding

geographically by targeting regional and international buyers

‣being aware of the

current situation in the sphere

concept stores:

‣appropriate

surroundings (=other brands presented in the store)

‣better brand image ‣reputation ‣more visitors

«fashionista» customers:

‣low brand loyalty, easily switch to new brands

‣mix of quality, comfort and style is important

‣require high customer service

‣salespeople who can

guide them through a range of new designers


CREATIVE DOOR

Women's Glenn Martens Perret Schaad Rika Soulpot Studio Vanessa Morin Veronica B Vallenes

Men's   Avelon Francisco Van Benthum Xander Zhou

Accessories Boyy De la Forge J Dauphin Perret Schaad Rika Scho


In an industrial yet luxurious space with an intimate touch, Creative Door offers a permanent showroom with press relations, lifestyle PR services and sales management to enable the growth and development of a handful of creative designers.

Paris women's fall-winter 13 / 14 RTW brands: 22/4, Avelon, Glenn Martens, Kristofer Kongshaug, Perret Schaad, Rika, Soulpot Studio, VanessaMorin, Veronica B Vallenes. Accessories Brands: Boyy, J Dauphin, Lomo, Scho, Rika, Yvonne KonÊ. from Wed. February 27 2013 to Friday March 08 2013 Creative Door 9/9 bis, rue de Lesdiguières 75004 Paris , France Alina Bernau sales@creativedoor.fr T : +33 (0)1 44 78 87 80 F : +33 (0)1 44 78 90 39


CREATIVE DOOR ‣avant-garde designers ‣strong brand image built by a designer with a certain vision

‣very niche brands ‣unique specific clothes ‣high price level

‣maintaining existing contacts and getting the new ones

‣rising/maintaining brand awareness

‣getting new

opportunities for their business

‣being aware of the

current situation in the sphere

multibrand stores:

* scheme correspondent to Tranoi Carrousel Du Louvre basing on the similar brands, products and target markets

a very specific target group:

‣appropriate

‣interested in fashion, well-

‣getting reputation

‣require high-end and particular

surroundings, niche brands

‣rising brand

awareness among final customers

informed about brands and last happenings in the field products

‣go for their favourite brands, but loyal to innovative designers if they offer interesting products

‣require high customer service

and perfectly trained personnel


247 SHOWROOM Temporary Showroom

Man Kenzo Orlebar Brown Saturdays Surf Ny Andrea Incontri S.N.S Herning Silent Damir Doma The Editor Arc’teryx Veilance Henrik Vibskov

Woman Kenzo Surface To Air Henrik Vibskov Andrea incontri Risto Silent Damir Doma S.N.S HErning Marios The Editor

Accessories Volta Footwear Andrea Incontri Mykita VW-Volta Woman’s Collection Cote&Ciel Borsalino 18:57 The Editor For Saucony Forfex

Beauty Mad et Len


247Showroom is a sale and strategic counseling platform originated in 2007. Since its very beginning 247Showroom has been committed to scouting, marketing and sale strategy of brands and designers in great demand, with a unique profile. The idea was to create a space where designers and brand would be represented not just through their products but also through their story and concept. Guided by this principle, 247Showroom has become in a very short time one of the most successful and well known showroom in Italy and the world. Its headquarter is located in the San Cristoforo district of Milan, the new strategic fashion centre of Italy

PRODUCTS Classic, contemporary, Price range ( Premium Bridge) Paris men's fall-winter 13 / 14 from Friday January 18 2013 to Tuesday January 22 2013 247 Showroom Location TBC Paris , France Brands: The Editor, The Editor for Saucony, Volta Footwear. Giacomo Piazza sales@247showroom.it T : +33 (0)1 44 54 92 15 F : +39 02 78 62 76 63

Paris women's fall-winter 13 / 14 from Friday March 01 2013 to Tuesday March 05 2013 247 Showroom 96 bis, rue Beaubourg 75003 Paris , France Brands: Volta Footwear, VW by Volta Footwear, The Editor, The Editor for Saucony, The Editor for Sebago, Marios, Forfex, Risto. Chiara Sparacio chiara@247showroom.it T : +39 02 78 62 76 53 F : +39 02 78 62 76 63


247 SHOWROOM ‣contemporary designers ‣new and emerging

‣placing collections and brands in the market

for their business

‣better brand image

‣mix of quality, comfort and style is

‣expanding geographically

‣reputation

‣creative and innovative

‣rising brand awareness

streetwear

‣bridge premium price level

‣low brand loyalty, easily switch to new brands

‣getting contacts

‣casual, urbanwear and

‣appropriate

distinct customers:

surroundings (=other brands presented in the store)

brands

products

concept stores:

* scheme correspondent to Paris Sur Mode, Man, Made in France basing on the similar brands, products and target markets

‣getting new opportunities

by targeting regional and international buyers

‣being aware of the

current situation in the sphere

‣more visitors

‣open to the new brands, their stories and products important

‣require interactive environment ‣salespeople who can guide, if

necessary, through a range of new products


LA GALERIE

Women's Bonheur Enza Costa Joie Dom Tom Mother

Men's & women's AG Adriano Goldschmied BLK OPM Denham Equipment Free City Novemb3r

Accessories Dolfie Leather Crown Tkees Violet


Located in the heart of Paris, fashion's city of lights, La GALERIE is first and foremost a place of exchange and sharing, where the creativity of a new generation of designers is expressed, and exposed to the world of sales. It is integral to us that both ethics and people, as well as the commitment and the aspirations of our partners, are emphasized, as they collectively drive the brands we represent and wear. Our goal: enable the diverse passions and growing trends of an eclectic fashion world to interact.

Paris women's fall-winter 13 / 14 from Monday January 14 2013 to Sunday March 31 2013 Women's brands: Enza Costa, Equipment, Mother, Joie, Ag Adriano Goldschmied, Free-City, Bonheur, Novemb3r, Denham. Accessories: LeatherCrown, Tkees, Dolfie.

Paris men's fall-winter 13 / 14 from Monday January 14 2013 to Sunday March 31 2013 Men's brands: Equipment, Ag Adriano Goldschmied, Free-City, Novemb3r, Denham. Accessories: Leather-Crown, Dolfie. La Galerie / Brama 10 Rue Charlot 75003 Paris , France Martine Thiam martine@lagalerieparis.com Aurelie Lesle aurelie@lagalerieparis.com T : +33 (0)1 47 70 83 03


LA GALERIE ‣contemporary designers ‣new and emerging

‣placing collections and brands in the market

for their business

‣better brand image

‣mix of quality, comfort and style is

‣expanding geographically

‣reputation

‣creative and innovative

‣rising brand awareness

streetwear

‣bridge premium price level

‣low brand loyalty, easily switch to new brands

‣getting contacts

‣casual, urbanwear and

‣appropriate

distinct customer:

surroundings (=other brands presented in the store)

brands

products

concept stores:

* scheme correspondent to Paris Sur Mode, Man, Made in France basing on the similar brands, products and target markets

‣getting new opportunities

by targeting regional and international buyers

‣being aware of the

current situation in the sphere

‣more visitors

‣open to the new brands, their stories and products important

‣require interactive environment ‣salespeople who can guide, if

necessary, through a range of new products


RETAILERS

• • • • • •

PRINTEMPS FRACK ET FILS COLETTE L’ECLAIREUR MERCI 58M


PRINTEMPS

One of the most important Department store in paris with its 9 floors. Printemps is a 45,000 square metres store of shopping. Dedicated to fashion & luxury brands with 3,000 must-have, the most prominent fashion brands, elegance and beauty within the innovative departments theme, unique in Paris and Europe.


FRANCK ET FILS

Franck et Fils is the combination between luxury and contemporary fashion. A large concept store where exclusivity,modernity, originality and sophistication go hand in hand. Separate departments on three floors. Fashion for men and women, shoes, leather goods, hats, scarves, jewellery, swimwear, lingerie, home items, perfumes and accessories. All the top names are here, from Armani to Acne, from Burberry to By Zoe and Paul Smith to Helmut Lang.


COLETTE

French progressive clothing and accessory retailer with collections by new and upcoming designers. Three floor 8,000 square feet (740 m2) concept store. Contains an exhibition space, bookshop, and a "water bar" serving more than 100 brands of bottled water. Mixing the things and the kinds as it is in the street or in the real life. Simplicity: putting the product itself under the light, the value and not the dÊcor.


L’ECLAIREUR

First concept store opened in Paris, L’Eclaireur is always ahead, pointing the new direction to follow, having the vision of what’s next in the universe of fashion, art and design. It is the first distributor of brands like Girbaud, Prada, Helmut Lang, John Galliano, Ann Demeulemeester, Dries Van Noten, Martin Margiela in France. «This is not just a shop, it’s an experience. The project grew as a dream fed by emotions, history and memories. It is a fantasy in which I hope everyone will find a story for themselves.»


MERCI

The 16,000 Sq feet concept store New mecca for design and fashion lovers Concept of exploring the store Stunning design with differently decorated areas Green concept:The first “Charity Store� in France, (100% of their profit will go to a charity association helping women and kids in Madagascar)


58M

The selection is feminine, sexy and easy to wear, with over thirty designers. Brands like Michel Vivien, Marc by Marc Jacobs, Martin Margiela, Lanvin, Veronique Branquinho, Comme des Garcons, and other creative talented designers.


PRODUCT Range Occasion of use Type of Merchandise Values

Apparel/ Accessories/ Jewellery/ Eyewear Casual/ Urbanwear/ Streetwear/ Sportswear/ Smart casual/ Business Formal/ Formal Staple/ Assortment/ Fashion/ Seasonal/ Fad Comfort and Uniqueness, Story-telling approach

Stylistic Features

Refined, chic, modern, creative, discreet

Technical details

Attention to the quality of materials and details (accessories, openings, linings etc.)

Price Category

Mass Market/ Bridge Premium/ Luxury/ Exclusive

Social and Material References

Not related to social and material status/ Aspiring/ Refined metric of social and material status/ Exposing social and material status TARGET GROUP

Important characteristics Level of knowledge in the field Brand Loyalty Income

Enjoy doing shopping and being well-dressed without exaggerating None/ Basic knowledge about important brands/ Informed and updated/ Well-informed Low/ Medium/ High Low/ Below Average/ Average/ Above Average/ High/ Very High PLACE

Retail Trade

Small Scale/ Medium Scale/ Large Scale

Retail Format

Monobrand Stores/ Boutiques/ Multibrand Stores/ Concept Stores/ Department Stores

Availability

Selected distribution channels/ Capillarity

Distribution channels at the first level

Trade shows/ Monobrand Showrooms/ Multibrand Showrooms

Territory of distribution channels at the first level

International market/ Domestic market/ European/ American/ Asian

Assortment Range

Qualitative selection of brands/ Mix of different brands with different merchandise

Customer Service

Low/ Medium/ High

Sales Staff Education

Poor knowledge of the products and sphere/ Basic knowledge of the presented products/ Well-informed personnel in both POS specialization and the sphere in general


WHOLESALE CHANNELS Distribution system midterm exam Chiara Brunone Olga Loboda Level 5 Fashion Marketing


Distribution: wholesale channels in Paris