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Powerful light for inside and out. With the new LED torch range from OSRAM you can bring some dynamism to your shelving.


A real trend­ setter – the new range of OSRAM torches. LEDs offer impressive benefits, LEDs are in hot demand – and LEDs offer enormous potential for the future. Reason enough for OSRAM to launch a new range of torches with the latest OSRAM LED technology on the ever-growing torch market. The two new product families of CROSSER™ and SIRIUS® will put your customers in the mood to buy. They combine modern design with outstanding functionality and cover all the possible applications of mobile lighting – from keyfobs and elegant torches for the home or car to ­camping lanterns.

Perfectly equipped for indoor or outdoors – with the new high-power LED torches from OSRAM.

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MARKET OPPORTUNITIES

LEDs ARE the ! future The torch market.

Future positioning

Xenon Halogen Krypton

Technology

LED

Today

Market

Outstanding potential. With its superior product characteristics, LED technology will oust conventional light sources from the torch market within only a few years. Source: OSRAM GmbH

Strong products … OSRAM, the lighting professional, combines its many years of experience in the torch sector with its expertise as a ­supplier of high-quality high-power LEDs. This has resulted in two innovative LED torch ranges that meet all the requirements of modern torches and will certainly impress your ­customers. The products in the two CROSSER™ and SIRIUS® ranges are impressive due to their trendy design, clever ­func­tionality, quality of workmanship and the extremely long life of the LEDs. … and a clear marketing strategy. With their impressive product characteristics, LEDs are ­superior to other light sources in many respects. Over the next few years this superiority will become more and more evident. As a result, LED products will take more and more

of the market share. OSRAM is responding to this development with an extensive and clearly structured range of LED torches with a real family character thanks to their uniform materials and design, giving you the opportunity to exploit the market potential of LEDs in this sector. All the benefits add up to a big plus for your business: • The future belongs to LEDs in the torch segment. • OSRAM combines torch know-how with LED expertise. • The two new LED torch ranges meet all the requirements of ­modern torches – indoors and outdoors, from keyfobs to camping lanterns. • CROSSER™ and SIRIUS® meet all the demands of your customers – from robust to elegant. • OSRAM will support you with sophisticated marketing and ­attention-grabbing advertising material.

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Sirius®

SIRIUS® – high-quality elegance. SIRIUS® torches stand out from the crowd with their elegant silver coloured aluminum casing. But this stylish design is not its only strength. This LED torch is a prime example of high-quality workmanship and is available in three sizes. It even has an illuminated switch so you can easily find it in the dark. ­SIRIUS® torches are ideal around the home or in the car – and of course wherever style is an important consideration.

The elegant modern design and strong light of a SIRIUS ® torch make it impressive in any situation.

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Sirius®

SIRIUS ® SMALL The small SIRIUS ® has a high-power OSRAM LED and an output of 1.2 W, making it the most portable version.

SIRIUS ® MEDIUM The standard size SIRIUS ® has a high-power OSRAM LED and an output of 2.2 W, making it the ideal general-­ purpose torch.

SIRIUS ® LARGE The large SIRIUS ® has a high-power ­OSRAM LED and an output of 2.7 W, ­making it the ideal torch for the home.

Premium down to the last detail. Whether it’s the small, medium size or large version, each SIRIUS® torch offers premium quality right down to the finest detail – from the high-class aluminum ­casing and illuminated switch to the high-power OSRAM LED with its impressive output and extremely long life.

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Crosser™

A robust companion for any situation. With a CROSSER ™ torch you can avoid tears before bedtime.

CROSSER™ – robust and versatile. The high-quality plastic casing in dark gray and black indicates immediately that CROSSER™ torches are robust enough for any leisure or outdoor activity. Thanks to their non-slip rubber grip they can be held securely in any situation. And because there are seven members of the CROSSER™ family of torches your customers will find precisely the right CROSSER™ to meet their requirements in terms of size and function.

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Crosser™

Three sizes to cover any leisure activity. CROSSER™ is available as a torch with standard functionality in three different sizes with outputs of 1.2 to 2.7 W, each equipped with a high-power OSRAM LED – the perfect ­companion for people on the move who go out even in the worst weather.

Out walking when night falls? You can rely on a CROSSER ™ torch – thanks to the long life of the LED, extremely low power consumption and robust construction.

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Crosser™

Specialists for any need. In addition to the three torches with standard functions – CROSSER™ SMALL, CROSSER™ MEDIUM and CROSSER™ LARGE – the CROSSER™ family includes fours specialists with ­particular talents. You can therefore offer your customers the perfect torch whatever their need.

CROSSER™ MICRO Always to hand – CROSSER™ MICRO, the torch for your keyring, impressively small, impressively bright.

CROSSER™ MULTIFUNCTION Always the right solution – CROSSER™ MULTIFUNCTION, the torch with a flashing function, pull-out head and magnet, provides assistance whenever you need it. Perfect for the car.

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Crosser™

CROSSER™ TUBE Light anywhere all the time, like at home – CROSSER™ TUBE, the dimmable camping lantern with a pull-out head, creates a pleasant atmosphere away from home.

CROSSER™ SPOTLIGHT Always as bright as day – CROSSER™ SPOTLIGHT, the bright dimmable spotlight with a directional head and ­shoulder strap for good vision even in the darkest night.

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Outstanding products, a comprehensive range and a clear marketing strategy hold the promise of successful sales.

Strong in appearance, big on success: CROSSER™ und SIRIUS® at the PoS. To ensure that the new strong LED torches also sell strongly OSRAM offers you a PoS presence that is both comprehensive and complete. The combination of a superior product range and ­attention-grabbing marketing guarantees brilliant success. Use the advertising material offered for the market launch and reap the ­benefits right from the start.

Floor display. Perfect for secondary placement – the eye-catching floor display in the shape of a torch is a visual attraction that ­encourages a high rate of impulse buying. The entire range of LED torches can be successfully marketed in this way.

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Point of sale

Blow-up ceiling hanger. The blow-up ceiling hanger attracts the attention of your customers from a long way off to the new OSRAM LED torches.

LED shelf divider. The new torches really catch the eye of your customers – the LED shelf divider on the OSRAM shelf provides a special highlight effect.

Shelf insert box. This illuminated insert box made of high-grade plastic demonstrates the high quality of the SIRIUS® range of torches.

PoS crowner. Strategically extremely important, waiting times at the PoS give your customers time to persuade themselves that the new torches are what they need – and therefore encourage impulse buying. Available on request.

Strip hanger. The strip hanger is designed to be placed in departments away from the actual pro­ ducts to encourage your customers to make spontaneous purchases. Available for SIRIUS® and CROSSER™ products.

Side hanger. The attractive side hanger arouses curiosity and is ­intended for cross-placement, for example in the ­automobile accessory sector. Available on request.

Counter display. The right solution if you have limited space – the counter display is available in two versions: one for CROSSER™ ­products and one for SIRIUS® products. 11


Technical data

Article name Order reference

Order code (EAN)

SIRIUS – Silver – Blister SIRIUS LARGE SIRIUS MEDIUM SIRIUS SMALL

2.7 2.2 1.2

278 228 131

1 1 1

4 6 6

SIRIUS LARGE SIRIUS MEDIUM SIRIUS SMALL

4008321957429 4008321957399 4008321957368

CROSSER – Gray – Blister CROSSER LARGE CROSSER MEDIUM CROSSER SMALL CROSSER MICRO CROSSER SPOTLIGHT CROSSER MULTIFUNCTION CROSSER TUBE

2.7   60 258 2.2   52 217 1.2   42 134 0.5   20   73 3.3 135 216 1.2   44 134 2.2   91 150

1 1 1 1 1 1 1

6 6 6 6 6 6 6

CROSSER LARGE CROSSER MEDIUM CROSSER SMALL CROSSER MICRO CROSSER SPOTLIGHT CROSSER MULTIFUNCTION CROSSER TUBE

4008321957542 4008321957511 4008321957481 4008321957450 4008321957634 4008321957573 4008321957603

69 55 48

Displays Article name

Units/ display

Order code (EAN)

Article name

Units/ display

SIRIUS counter display SIRIUS LARGE 3 SIRIUS MEDIUM 6 SIRIUS SMALL 3

4008321532060

CROSSER counter display CROSSER LARGE 3 CROSSER MULTIFUNCTION 4 CROSSER TUBE 4

4008321532091

Floor display SIRIUS LARGE 6 SIRIUS MEDIUM 12 SIRIUS SMALL 6 CROSSER LARGE 6 CROSSER MEDIUM 6 CROSSER SMALL 6 CROSSER MICRO 12 CROSSER SPOTLIGHT 6 CROSSER MULTIFUNCTION 12 CROSSER TUBE 6

Order code (EAN) 4008321965936

412P002GB 04/10 VO OSRAM GI SL MK E  Technische Änderungen und Irrtümer vorbehalten.

Torches


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