TGS | Family First, the Pembrook Way

Major County, Oklahoma, is home to several rural towns, many of which have populations smaller than some believe possible. Nestled out in the country limits of Fairview, a town fewer than 3,000, lies an operation that conducts business nationwide with a far-spanning impact in the agricultural industry: Pembrook Cattle Company.

More often referred to as PCC, Beth Pembrook, her late husband, Travis, and their two sons, Bret and Bryson, own and operate PCC, which specializes in selling show heifers, female groups, genetics and more. PCC has a special focus on ag youth, and perhaps no one knows that better than Bret and Bryson.

Bret, now 17 years old, is the eldest brother and spends all of his time on the field, in the classroom, or traveling around with his family, exhibiting heifers and helping PCC customers do the same.

“It seems like I’ve shown all my life,” Bret said, “and I am always in the barn, either working on a sale heifer for a customer or getting mine ready to show.”

While PCC focuses solely on cattle, their operation is quite diverse within the show cattle industry.

Bret and Bryson show a myriad of breeds, including Maine-Anjou, Simmental, Chianina, and Red Angus. While diversification has brought several opportunities to the Pembrook brothers, Bret says their family focus remains the same: breeding and raising cattle that are elite enough to go compete at any level, from local to national stages.

Throughout the year, PCC will attend state shows like the Oklahoma Youth Expo and national shows like Cattlemen’s Congress or breed Junior Nationals. They put many miles on their pickups, but most importantly, they fill their cups with the people they see.

“Our show experiences are always busy, but it’s always fun to hang out with friends and catch up with people we maybe haven’t seen in a while,” Bret said. “It seems like we’re always trying to help customers or get our own heifers ready to show, and it’s always better doing it alongside family and friends,” he added.

It takes a village to make it all happen, Bret emphasized, but perhaps the most special part is doing it all as a family.

“The work we do isn’t always fun, but it takes a lot of teamwork, and I get that with my brother,” Bryson said. “Whether we’re putting out hay, feeding cows, rinsing heifers or getting ready for a show, we work together a lot and cheer each other on,” Bryson said.

Every step of the Pembrook’s journey revolves around support and collaboration, and it’s the core of the brotherly bond Bret and Bryson share, Bret said.

“Sometimes it can be a bit wild having a little brother, but it can also be really fun,” Bret said through a laugh. “It shows you that he’s looking up to you and wants to be like you someday — that makes it even more special and more fun.”

Being raised in the barn and brought into the family business has instilled a deeply-rooted passion for PCC and the livestock industry at-large within the Pembrook boys.

With hundreds of shows under their belts and plenty more on the horizon, it’s all a rewarding opportunity to work as hard as you can, enjoy time in the showring, and do it alongside awesome people, Bryson said.

“I feel like it all comes together when our whole crew gets ready for the show,” Bryson said. “It takes us all to do it all.”

That’s why getting the champion slap or being handed a winning banner means so much to PCC, Bret said. “It’s hard for it not to be your favorite part when you remember it’s a win for our entire team,” he added.

The Pembrook boys are continuing their show journeys into 2026, all with high hopes of enjoying the time they have filled with high quality cattle, high quality shows, and most importantly, high quality people.

– Written by Emile Mittelstaedt