that your checkoff dollars accomplish marketing achievements that inspire consumer conﬁdence in beef? “The beef checkoff and my state beef council helps us do a better job of connecting with consumers. On my own, I can’t do all the market research and message development needed to keep beef ‘top of mind’ with consumers, retailers, nutritionists, and others who inﬂuence beef consumption. By working together, our investment really can impact our bottom line by maintaining beef demand.” >OPSL`V\HUK[OL;H`SVYZHYLTHUHNPUN `V\YJH[[SLI\ZPULZZLZ`V\YJOLJRVMMPZ PUÅ\LUJPUNJVUZ\TLYZ»ILOH]PVYHUK JVUÄKLUJLPUW\YJOHZPUNILLM
Tra cy a n d Ji m my Ta ylor Oklahoma Farm Bureau members
oklabeef.org Funded by the Beef Checkoff.
52 — Oklahoma Country
Published on Oct 9, 2017