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that your checkoff dollars accomplish marketing achievements that inspire consumer confidence in beef? “The beef checkoff and my state beef council helps us do a better job of connecting with consumers. On my own, I can’t do all the market research and message development needed to keep beef ‘top of mind’ with consumers, retailers, nutritionists, and others who influence beef consumption. By working together, our investment really can impact our bottom line by maintaining beef demand.” >OPSL`V\HUK[OL;H`SVYZHYLTHUHNPUN `V\YJH[[SLI\ZPULZZLZ`V\YJOLJRVMMPZ PUÅ\LUJPUNJVUZ\TLYZ»ILOH]PVYHUK JVUÄKLUJLPUW\YJOHZPUNILLM

Tra cy a n d Ji m my Ta ylor Oklahoma Farm Bureau members Funded by the Beef Checkoff.

52 — Oklahoma Country

Oklahoma Country - Fall 2017  
Oklahoma Country - Fall 2017