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CARAT UNIVERSITY DIGI 201 CREATING DIGITAL INNOVATIONS


STUDENTS CHECK-IN PROCESS

REPLY YOUR CITY (SH/BJ/GZ) & THE FOLLOWING SONG TO CARATDIGI WECHAT TO COMPLETE YOUR CHECKIN PROCEDURE FOR THIS CLASS.


WHAT IS

INNOVATION


INNOVATION DISTINGUISHES BETWEEN

A LEADER AND A FOLLOWER. STEVE JOBS


I BELIEVE IN INNOVATION AND THAT THE WAY YOU GET INNOVATION IS YOU FUND RESEARCH AND YOU LEARN THE BASIC FACTS. BILL GATES


MEASURING INNOVATION HAS ONLY ONE STANDARD – THE USER EXPERIENCE. WERNER VOGELS


HOW

INNOVATION REVOLUTE


MINI ART BEAT

DRIVEN BY YOUR STYLE


HOW

INNOVATIONS WORK


Thinking Out of the Box!

SOCIAL DNA

New Innovation Pioneered in China Digital Scene since Jan 2012 Carat exclusive for new versions

SOCIAL DNA


EVERY DAY CONSUMER


EVERY DAY CONSUMER


What is your name

How you look like Where you are

UNTIL ONE DAY BRAND KNOWS

What you like Who you are following

Who are your friends Who commented you lately

Who liked your most ‌


INNOVATIVE AD UNIT

DYNAMIC DISPLAY

SOCIAL INTEGRATED

CUSTOMIZED COMMUNICATION


CHIPS AHOY! – 1ST FMCG BRAND ENGAGEMENT RATE ON SINA IMPROVED

>420%

ENGAGEMENT RATE ON TENCENT IMPROVED

>5500%


OVERALL

Social DNA 1.0 1.Profile Name 2.Mini Game

Social DNA 1.5 1.Profile Name 2.Profile Picture

PERFORMANCE Social DNA 2.0 1.Profile Name 2.Profile Picture 3.Location (Province / City) 4.Football follower 5.Voting

Social DNA 3.0

TOTAL INTERACTIVITY CAN IMPROVE

>400%

1.Profile Name 2.Profile Picture 3.Friends 4.Mini Game

Social DNA 3.5 1.Profile Name 2.Profile Picture 3.Friends 4.Passions / Accounts followed


NEXT UPGRADE

42%

MULTI-TASKING CONCURRENTLY

39% SCAN QR CODE


NEXT UPGRADE DUAL-SCREEN ENGAGEMENT

ONLINE-OFFLINE CONVERSION


1ST QUESTION: HOW MANY ONLINE USERS WILL USE THEIR MOBILE PHONE WHEN THEY ARE VIEWING THEIR PC? 1A]

52%

1B]

45%

1C]

42%

REPLY THE ABOVE [1A] [1B] OR [1C] TO CARATDIGI WECHAT WITH YOUR CORRECT ANSWER.


1ST QUESTION: HOW MANY ONLINE USERS WILL USE THEIR MOBILE PHONE WHEN THEY ARE VIEWING THEIR PC?

1C] 42%

REPLY THE ABOVE [1A] [1B] OR [1C] TO CARATDIGI WECHAT WITH YOUR CORRECT ANSWER.


VIDEO POCKETS New Innovation Pioneered in China Digital Scene since Jan 2012 Carat exclusive for new versions


FAST-GROWING VIDEO CONSUMPTION


388M PC USERS

4 5%

130M MB USERS

9 5%

13H PER WEEK

24%

.

.


FORCED-VIEWING VIDEO PREROLL


VIDEO POCKETS


HOW IT WORKS

?

OPENING INSTRUCTION

VISUAL PROMPTER

POCKETS CONSTRUCTION

A short, sharp call-to-action message will be screened at the beginning to inform viewers that this is a special interactive video where they can find embedded pockets.

An identified icon will appear throughout the video as and when a pocket is available for viewers to interact. This can be removed if a very sophisticated Video Pockets is being built where viewers can literally interact with most items that were featured in the original video. .

A pocket can be activated with a visual prompter or by the selected area on screen. For the latter; we can create the area by the outline of whichever identified visual within the video (A person, a product, etc) A pocket can be another video; mini game; Appdownload; data-base collection; ecommerce; etc – we can build literally anything since we control the server – Carat experts will recommend accordingly for optimized viewing experience.


CHIPS AHOY! – 1ST FMCG BRAND ENGAGEMENT RATE ON TENCENT IMPROVED

>380%

ENGAGEMENT RATE ON YOUKU IMPROVED

>1100%


CHIPS AHOY! – 1ST FMCG BRAND FIRST BRAND EVER IN CHINA MARKET TO HAVE VIDEO POCKET BUILT WITH A BRAND’S WEIBO PAGE – ALSO A BREAK-THROUGH ON NEGOTIATION FOR THIS ALLOWANCE GRANTED


TOTAL INTERACTIVITY

ENGAGE RATE INCREASED

>400% TIME SPENT EXTENDED

>300%


MOBILE VIDEO POCKETS


2ND QUESTION: HOW MUCH TIME DO ONLINE USERS SPEND ON ONLINE VIDEOS EVERY WEEK AVERAGE? 2A]

13 HOURS

2B]

24 HOURS

2C]

38 HOURS

REPLY THE ABOVE [2A] [2B] OR [2C] TO CARATDIGI WECHAT WITH YOUR CORRECT ANSWER.


2ND QUESTION: HOW MUCH TIME DO ONLINE USERS SPEND ON ONLINE VIDEOS EVERY WEEK AVERAGE?

2A] 13 HOURS

REPLY THE ABOVE [2A] [2B] OR [2C] TO CARATDIGI WECHAT WITH YOUR CORRECT ANSWER.


EVERY LITTLE THING


THANKS!


Carat university digi 201 creating digital innovations final  

Carat university digi 201 creating digital innovations

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