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Modern Classics

From humble beginnings on a farm in a small village in Demark to the leaders of audio and home automation products, Bang & Olufsen has become one of the world’s most iconic brands. Angela Beitz paid a visit to their headquarters in Strauer to meet with Head of Design, Torsten Valeur to discuss B&O’s latest collection

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ell us about the Cool Modern Collection? This collection introduces an entirely different style choice to the Bang & Olufsen universe. The brass tone is inspired by contemporary interior design and Art Deco also known as Style Moderne. And just like Art Deco did almost a century ago, this permanent collection fuses technology and decorative art in a celebration of colourful living. We’ve added a warm nuance to the brand with brass-toned products inspired by contemporary living and timeless elegance of the Art Deco movement. The Cool Modern Collection introduces an entirely new style choice to the Bang & Olufsen universe by presenting a line of its most popular sound systems, speakers and televisions draped in warm colors, rarely seen in electronic products. The new Cool Modern Collection combines the iconic design and cool Nordic minimalism of Bang & Olufsen with gleaming, brass-toned aluminum structures and dark beautiful textile colours to create a warm polished ambience in line with the leading trends. Tell us about the new textile colours? The addition of bold temperamental colours to the stringent architectural form language is inspired by both contemporary interior trends and the creative Art Deco movement of the roaring 1920s when Bang & Olufsen was founded. The Cool Modern Collection fuses technology and decorative art in a celebration of colourful living, introducing two new jewel-toned fabric colours for speaker covers. Purple Heart delivers a warm nuance of aged wine and dark heather, while Parisian Night suggests a velvety deep blue night 80

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sky. As part of the Cool Modern Collection, BeoLab 18 and BeoVision 14 are fitted with smoked oak lamellas on the speaker covers. They are paired with new matte black stands and wall mounts to ensure a cohesive interaction with the soft glow from the brass-toned frame. Tell us about the uniqueness of B&O design? It is timeless design with an enduring appeal. Attractive products that you would like to keep forever. A user must continue to adore it every day and it should be a joy to own and to use. The design should stay visually fresh regardless of time and that is why I try to stay away from fashion or trends. Timeless design cannot be made by copying classic designs or by taking styles from the past. Instead you have to focus on creating the unique identity of the object itself. What about the identity of B&O? Common to the Bang & Olufsen products is that they all have a very strong iconic identity which does not refer to the time it was created, but to its own identity. The identity of the Bang & Olufsen design is easy to recognize and remember. There is a high level of diligence put into the creation of each product by us, the designers and the engineers from Bang & Olufsen. All aspects must be solved to a level where the product seems completely finished/perfect. We want to achieve the pure, simple and wholly completed though yet unseen. And the user should feel the effort put into the creation of the product and value this serious attention to the detail that everyone involved in the product creation have.

Ohlala Abu Dhabi February 2017  

For The Modern Middle Eastern Woman

Ohlala Abu Dhabi February 2017  

For The Modern Middle Eastern Woman

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