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SCOUTING REPORT


Executive Summary

1

This report highlights a strategic plan for the National Sports Forum to create

Table of Contents Sponsorship Services ..................................................................................3 Idegy, Inc. .....................................................................................................4

professionals. Both of these Stand Alone Days will generate revenue for the National Sports Forum and will provide them with the opportunity to delve into different sectors within the sports industry.

Idegy, Inc. Sponsorship .............................................................................. 5

The Stand Alone Day is an intimate gathering of sports professionals who are part

What’s In It For... .........................................................................................7

Stand Alone Day Content ..........................................................................6

opportunity to discuss issues pertinent to their particular sector. Sports professionals

Four Pillars .................................................................................................. 8-9

important topics in their respective industry. Having a Stand Alone Day at the National

Full Sail Univeristy ..................................................................................... 10 Full Sail University Sponsorship .............................................................. 11

the sports industry. to some of the top sectors of the sports industry. The NFL, MLB, MiLB, NHL, Motorsports, and Ohio University all have their own Stand Alone Day. A new Stand Alone Day was created this past year that targeting diverse sports professionals. All of these Stand Alone Days have National Sports Forum has not tapped into other sectors of the industry, though, aspects of the sports industry. The Sponsorship Services Stand Alone Day is geared toward Sponsorship

technologies and how to integrate them into their respective sports organizations will Sports Sports Forum that focuses on their foundational four pillars education. Students will have the opportunity to learn and interact with other top To offset the cost of putting on a Stand Alone Day, the National Sports Forum will partner with two companies who sponsor the newly created Stand Alone Days. Idegy, Services Stand Alone Day and will provide Sponsorship Services Directors with partner with the National Sports Forum to create content for the National Sports associating with the top sports professionals at the National Sports Forum.

Stand Alone Day Content ..........................................................................12-13 What’s In It For... .........................................................................................14 Top Ten Prospect Companies ................................................................... 15-16 Conclusion ...................................................................................................17 References .................................................................................................... 18

2


Sponsorship Services

Idegy, Inc.

3

4

The Sponsorship Services department is one that wears many hats. This department does everything from escorting clients to manipulating a car inside of a in Charlotte, Chicago, Cincinnati and Shenzhen, China. Idegy, Inc. provides clients with:

As many are aware, this is not a department that generates revenue. However, the Sponsorship Services department maintains revenue. To place any sort of value were not maintained properly plus the cost of acquiring that lost revenue elsewhere. Without the Sponsorship Services department, a company could potentially lose hundreds of thousands of dollars in revenue yearly.

with strategy and then provide ideas to their client. With this type of program in associate retention.

is after. These custom orders can range from inexpensive gifts to luxury items in an of the client.

Washington Nationals, and the Baltimore Ravens to name a few.

Sponsorship Services

Prospect

Sponsorship Services

Prospect


Idegy, Inc. Sponsorship

5

Stand Alone Day Content

Currently, Idegy, Inc. is not a sponsor of National Sports Forum. However, Matt

Alone Day include:

Sponsorship Services Director. Branding promotional items is an essential part of exposing fans to sponsors. When done correctly, sponsors will receive impressions long after the event has

Learning how other organizations organize their asset inventory is extremely

ways to engage the fan with the event and sponsor simultaneously without forcing

partnership into a relationship.

Sponsorship Services

Prospect

Sponsorship Services

Prospect

6


7

8

Sponsorship Services Directors Sponsorship Services Directors who participate in this Stand Alone Day will have the opportunity to interact with sponsorship services teams from other teams and other leagues that are not usually offered to them. This is a sector of the front

four areas. These pillars represent the foundation upon which the National Sports

Idegy, Inc. e a huge asset to Idegy, Inc.

“4 success within their organization. There are also four additional components of

well. Partnering with the National Sports Forum, Idegy, Inc. is given the opportunity to associate themselves with sports professionals and have an advantage over their competitors. The goal of this partnership is to align Idegy, Inc. with the prestige of the

positioning, and perception are other tools that can provide value to an organization.

of increasing the overall participation of the sport. By creating this day for sponsorship services, the National Sports Forum will create an outlet for a sector of sports that is not usually given the opportunity conferences, so the National Sports Forum will have a competitive edge when ignored, the National Sports Forum has the opportunity to increase attendance to create memories for families or provide value to the people in attendance at an event Day.

experiences and the memories that are made while in attendance.

Sponsorship Services

Prospect

Sponsorship Services

Prospect


9

10

Sponsorship

funds or services. The other side of the deal is the sponsee, who is an individual, event, or company that provides exposure for the particular sponsor. Typically, a

for entertainment and create a career. Full Sail University is a special educational

sponsee. education and give them the power of creativity and innovation. Currently, Full Sail

of how these three components are intertwined is crucial in order to create value for and professional growth within an organization. This growth involves the cooperation interact and how solid their relationship is can indicate the potential for growth

M A R K E T I N G

T I C K E T

S A L E S

Sponsorship Services

S P O N S O R S H I P

B U S I N E S S

D E V E L O P M E N T

Prospect

Sponsorship Services

Prospect


11

Stand Alone Day Content

Booth for recruiting purposes for online program

Signage at National Sports Forum Social media

Sponsorship, and Business Development.

Another aspect of the sponsorship deal is the creation of the Four Pillars

Sponsorship Services

Prospect

Sponsorship Services

Prospect

12


Stand Alone Day Content

13

14

opportunity to further their education in a focused program at the most popular sports conference. For those individuals who are employed, there is an option to have their

they have to spend an inordinate amount of time in a full online degree program.

has the opportunity to associate themselves with the largest gathering of sports creation of this program will also increase the perceived standard of excellence in

open to all attendees and will generate more revenue for the National Sports Forum.

Sponsorship Services

Prospect

Sponsorship Services

Prospect


15

16

iProspect

media, PPC, reputation management,

BrightBox

and detailed reporting and analytics management

and consulting

Sponsorship Services

Prospect

Sponsorship Services

Prospect


Conclusion

17

References

18

The National Sports Forum is a prestigious conference that attracts some of the day for sports professionals to gather with their industry peers and discuss issues from attendance at the conference. Additionally, the creation of the National Sports Forum academia, which will help differentiate them from other sports conferences. The National Sports Forum should also consider targeting companies that may

from some of the top sports professional and organizations. Through our two recommendations for new Stand Alone Days and suggestions

National Sports Forum - Revenue Generation Project 2  

Carey Goodman, Nate Engelhardt, Lindsae Lowrie.

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