Greensboro’s Got Style Put aside your polos and your Bermudas: It’s time to dress to impress at Greensboro Fashion Week
By Waynette Goodson
What do New York, Berlin, Shanghai and
Greensboro have in common? They all have their own fashion week.
Whether you’re involved in fashion or you’re just looking for something fun to do, the third annual Greensboro Fashion Week, September 22–25, will feature everything from live bands to professional runway shows — all in high style, of course. “Every night has its own special theme,” says director Giovanni Ramadani. “And every night has a different shaped runway and different seating. There’s a two-hour vendor reception before the show, so you can shop the trendiest stores in the area and enjoy wine-tasting at the same time.” Back by popular demand, pop/ R&B trio Citizen Shade will play during intermission as well as other local performers serving up a variety of genres, including jazz. “You’re going to come away with an experience,” Ramadani says. “Whether it’s a date night or a family night, there’s entertainment from start to finish. Shop, eat, drink and see all the collections.” The four-night event at the swank Elm Street Center calls for cocktail attire, of course, which you’ll need for your grand entrance on the red carpet.
The Art & Soul of Greensboro
Ramadani observes a misperception of Southern style, noting that those beyond the Mason-Dixon line “think we wear polos and Levi’s and flip-flops all the time. We want to dispel this perception.” Both he and his partner Witneigh Davis stress that the Greensboro show is modeled after fashion weeks in larger cities, with industry standard models, rehearsals, contracts — requiring up to a year to organize. The two want to create a bridge to New York Fashion Week, and their goal is to become the premier show in the Southeast. Another goal: To elevate Greensboro and call attention to the high-end nature of the area, which they easily achieve via the title sponsor Jaguar and Land Rover Greensboro, and the elegant venue, Elm Street Center. The two style visionaries say they have “pulled out all the stops” for the junior year of their fashion extravaganza, complete with blocking off a portion of North Elm Street, red carpet galore and special VIP areas. Based on attendance during previous years, they’re expecting 5,000 guests, about 1,000 each night. “We want to make sure that everyone comes to the shows and participates,” Ramadani says. “It’s once a year, and we want to make sure we celebrate it.” The event has grown from three to four days, and, for the first time, the week will have special themed nights. The following is a guide to each night. (Fashionistas take note: If you like a look that comes down the runway, you can buy it right then — you don’t have to wait!). September 2016