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2013-2014 Marketing Statistics The Oglesby Union hosts many programs throughout the academic year. Such programs include the following: Seminole Sensation Week, Breakfast for A Buck, Homecoming, Haunted Harvest, Dance Marathon, and Spring Fling. Most of these events are provided to students free of charge (others have a small fee) and are meant to engage them in fun and safe alternatives that revolve around school spirit. These events are held at locations that students are familiar with or can easily travel to such as the Oglesby Union, other locations on-campus, or off-campus locations that are near campus, such as the Leon County Civic Center. These events are promoted in a number of ways, such as posters, Facebook event pages, yard signs, and for the major events, billboards. The Oglesby Union Student Activities Center takes the lead in the planning and promotion of these events. In collaboration with the Student Activities Center, these events and programs are co-sponsored by other departments of the university, such as the Office of the Provost, New Student and Family Programs, Campus Recreation, University Housing, Center for Leadership and Social Change, Advising First, Greek Life, University Health Services, the Student Alumni Association, and the Student Government Association. The purpose of this report is to summarize the marketing strategies that have been effectively working to bring awareness of school events to students and which have not. Graphs: The data was taken from all the surveys that were administered during the 2012-2013 academic year which asked about which of the marketing materials students saw and why students attended. As the graphs display, the most common way students found out about these events were through friends/ word of mouth (31%). The most popular reason as to why they attended the events were because they were hungry and there was free food available for them at the event (36%).


How Did You Hear About This Event? (Per Event) 3000 2500 2000 1500 1000 500 0 Seminole Haunted Harvest Homecoming Dance Marathon Sensation Week

Spring Fling

Breakfast for a Buck

Banner

Billboard

Dining Hall Ad

Door Hanger

E-mail

Facebook

Flyer/ Poster in Residence Hall

Friend/ word-of-mouth

Newspaper

Nole Central

Promo items/ t-shirt

Resident Assistant

Table Tent

Twitter

Website

Yard Signs

How Did You Hear About This Event? (All Events Combined) 4% 1%

2%

4%

3% 4%

9%

3%

3% 6% 4%

1%

5% 9% 31% 11%

Banner Billboard Dining Hall Ad Door Hanger E-mail Facebook Flyer/ Poster in Residence Hall Friend/ word-of-mouth Newspaper Nole Central Promo items/ t-shirt Resident Assistant Table Tent Twitter Website Yard Signs


Why did you come to the event? (Per Event) 3500 3000 2500 2000 1500 1000 500 0 Seminole Sensation Week

Haunted Harvest

Homecoming

Spring Fling

Breakfast for a Buck

Enjoy the event(s)

Hungry/free food

Learn about campus activities

Meet new people/socialize

Nothing else to do

Other

* Dance Marathon did not ask respondents for this information.

Why did you come to the event? (All Events Combined) 3% Enjoy the event(s)

12% 29%

Hungry/free food Learn about campus activities

15%

Meet new people/socialize 5%

Nothing else to do 36%

Other


2013 2014 marketing report  
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