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2011-2012 Marketing Statistics The Oglesby Union hosts many programs throughout the academic year. Such programs include the following: Seminole Sensation Week, Breakfast for A Buck, Homecoming, Haunted Harvest, and Spring Fling. Most of these events are provided to students free of charge (others have a small fee) and are meant to engage them in fun and safe alternatives that revolve around school spirit. These events are held at locations that students are familiar with or can easily travel to such as the Oglesby Union, other locations on-campus, or off-campus locations that are near campus, such as the Leon County Civic Center. These events are promoted in a number of ways, such as posters, Facebook event pages, yard signs, and for the major events, billboards. The Oglesby Union Student Activities Center takes the lead in planning and promotion of these events. In collaboration with the Student Activities Center, these events and programs are cosponsored by other departments of the university, such as the office of the Provost, New Student and Family Programs, Campus Recreation, University Housing, Center for Multicultural Affairs, Advising First, Greek Life, Thagard Health Center, the Student Alumni Association, and the Student Government Association. The purpose of this report is to summarize the marketing strategies that have been effectively working to bring awareness of school events to students and which have not. Graphs:

The data was taken from all the surveys that were administered during the 2011-2012 academic year which asked about which of the marketing materials students saw and why students attended.

How Did You Hear About This Event? 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

267

8

7

33

30

282

43 96

0 37

29

323

99

259

28

27

Seminole Sensation Week

Haunted Harvest

Homecoming

Website/Facebook

Flyers/Posters

*Billboards were only used for Homecoming **The surveys for Breakfast for a Buck did not contain this question

Friend

43

Other

Spring Fling Billboards


Why Did You Attend? 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

175

10

288

23

368

23

481 40 486 Seminole Sensation Week Meet New People

117

33

81

830

23

237

321

41 13

22

278

Homecoming

Spring Fling

Breakfast for A Buck

Enjoy the Activity

Nothing Else To Do

Hungry/Free Food

Other

*The survey for Haunted Harvest did not contain this question

As the graphs displayed, the most common way students found out about these events were through flyers and posters (30.4%). The most popular reason as to why they attended the events were because they were hungry and there was free food available for them at the event (31%).


2011 2012 marketing report