Page 1

ORIANA GONZALEZ 4450 Ridgemont Dr. #1711, Abilene TX 79606 · · 512.913.5848

Bilingual marketing specialist experienced in web development and digital media, collateral development and design, project and proposal coordination, event sponsorship packaging and marketing strategy. EDUCATION B.B.A. in Marketing with Minor in Digital Media (2011) Abilene Christian University, Abilene, Texas Graduated with Honors; 3.7 of 4.0 grade point average PERSONAL STRENGTHS • Multicultural perspective • Fluent in Spanish • Flexible, deadline-oriented

• • •

Highly organized Self-motivated Quick learner

SELECTED PROJECT RESULTS • Assisted in the production and assembly of dozens of written and electronic project proposals with business development and operations. • Increased United Way participants for Lauren Engineers & Constructors by 116% through internal promotional campaign. • Managed LinkedIn group for construction professionals and assisted in reaching 30,000 members. • Increased football Game Day Partners by 34.7% for Abilene Christian University through B2B personal selling effort to business managers. • Implemented new digital Service Response Cards survey system for ACU’s Creative Services office. SPECIALIZED SKILLS • Website and digital media development • Personal selling in B2B, retail settings • Market research, strategic planning • Collateral development and design

• • •

Proficient in Microsoft Office Suite; Adobe Design Suite; CSS and XHTML Video editing skills Event planning/volunteer coordination

PROFESSIONAL EXPERIENCE Marketing Specialist Lauren Engineers & Constructors, Inc., Abilene, TX (August 2011-present) • Assisted in the production and assembly of dozens of written and electronic project proposals with business development and operations. • Created, updated and maintained multiple databases for employee resumes and project information. • Developed and distributed quarterly newsletters by acquiring information and photos and writing content. • Organized and maintained marketing collateral while providing support for creative development. Game Day Marketing Intern Marketing, Abilene Christian University, Abilene, TX (Fall 2010) • Increased Game Day partners by developing targeted business list, packaging and delivering effective marketing materials, personally contacting business managers. • Managed a team of project volunteers to aid in Game Day campaign. • Planned tailgate event to promote ACU athletics for Game Day campaign.

Office Assistant Creative Services, Abilene Christian University, Abilene, TX (August 2008-May 2011) • Maintained complex project filing system for graphic designers; handled several hundred files. • Recommended change of system and implemented new online customer satisfaction surveys. Customer Sales Representative Blockbuster Inc., Friendswood, Texas (Summer 2008) • Marketed and sold rewards programs to customers and members. • Utilized computerized point of sale system to maintain member accounts. • Met or exceeded company standards for ongoing marketing programs, store appearance. LEADERSHIP & SERVICE • Participated in Leadership Summit 2011. • Provided 200 hours of volunteer service in past five years across the country.

ORIANA GONZALEZ 4450 Ridgemont Dr. #1711, Abilene TX 79606 路 路 512.913.5848

Professional References

Personal References

Marco Giron Human Resources Manager Lauren Engineers & Constructors, Inc. 325.734.3973 HR Manager at Lauren/Coworker

Kevin Rhodes Vice President of Development World Bible School 512.345.8190 Family friend

Jason Groves Chief Marketing Officer Abilene Christian University 325.674.4977 Supervisor during ACU Marketing internship

Scott Warner Local Outreach Minister Westover Hills Church of Christ 512.345.6386 Youth group huddle leader

Ron Hadfield Assistant VP for University Communication Abilene Christian University 325.674.2690 Supervisor at Creative Services

Dr. Gary McCaleb Vice President Abilene Christian University 325.674.2156 Volunteer group leader

Tessa Bean Executive Assistant for Marketing Abilene Christian University 325.674.6053 Supervisor at Creative Services

Mimoy Balza Associate Lawyer Horacio Wheelock Law Offices 402.201.7875 Family friend

Amber Gilbert Production Coordinator for Creative Services Abilene Christian University 325.674.2061 Supervisor at Creative Services

Megan Whistler 210.289.2372 College roommate

Oriana Gonzalez_Resume  

Professional Resume