Mass Email OFYP utilizes Lyris, the U of M sponsored delivery system, to reach all of our audiences. Students and parents are sent orientation-specific information, Transfer students are encourged to complete Online Orientation, first-year students receive a monthly eNewsletter, staff and faculty are invited to conferences, and more.
Social Media In 2013 we considered how social media can be used for both communication and student engagement. We use a main OFYP Facebook and Twitter account to promote big picture public information, and private Facebook groups for incoming freshmen and new transfer students to engagement connection within these communities.
Video
(to allow current leaders to share their experiences), as well as welcome programs that serve large audiences with rotating presentations.
Print With every communication project we begin by considering audience and how best to deliver the important information. Whenever possible we attempt to utilize electronic options. Our main publications include the Gopher Guide (planner and resoruces guide), Gold Book (for all new students and their parents during Orientation), the Parent & Family Calendar (to help parents better support and engage with their students during the first year), and the Welcome Week Student Handbook (for first-year students, and includes all details needed to complete the program).
Video has proven to be a useful tool with leadership recruitment
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