Page 1

The standard in attribution analytics.

Prepared by the MobileAppTracking Sales Team Š2013 HasOffers, Inc. | All rights reserved


MAT is for marketers that... need one SDK for all mobile advertising. work with multiple ad networks, channels, and partners. need a single dashboard for reporting and LTV. want to own and protect their customer data. want to optimize Google, Twitter, and Facebook. adopt the industry standard in mobile attribution.


One SDK to Rule Them All For the most adopted mobile platforms across every device

PAGE 3 / MOBILEAPPTRACKING.COM


Market Your Apps Anywhere ● ●

Ad Networks Mobile Apps

● ●

PAGE 4 / MOBILEAPPTRACKING.COM

Mobile Web Cross-Promotion

● ●

Email Press

● ●

SMS QR Code


One Universal SDK ● Attribute installs and events to your own publishers ● Attribute performance to Ad networks with one integration ● Designed only to collect the customer/user level data you require while following mobile advertising best practices and industry standards ● Lightweight at 400kb and asynchronous ● Complete documentation for ease of installation

PAGE 5 / MOBILEAPPTRACKING.COM


Hundreds of Integrated Publishers and Networks Build new partner relationships PAGE 6 / MOBILEAPPTRACKING.COM


One SDK to work with over 400 Ad Networks and Publishers

PAGE 7 / MOBILEAPPTRACKING.COM


Tracking Methodologies MAT has multiple attribution methods in a single solution â—? Seamlessly attribute app-to-app installs â—? Mobile web-to-app installs

Tracking Link

Mobile Ad

PAGE 8 / MOBILEAPPTRACKING.COM

App Marketplace

Install & Attributed


“Last Click” Publisher Attribution Prevents you from paying for duplicate installs

PAGE 9 / MOBILEAPPTRACKING.COM


Multi-touch Attribution Measurement ● ●

Assists Contributions

PAGE 10 / MOBILEAPPTRACKING.COM

● ●

Windowed Non-Windowed

● ●

Retargeting Re-engagement


Reporting Central Dashboard with Actuals, Cohort, Logs PAGE 11 / MOBILEAPPTRACKING.COM


One Robust Reporting Dashboard Real-Time Actuals - View and visualize aggregate events that occur within any time frame. Cohort Analysis - Study specific cohorts of clicks/installs to determine RPI and LTV Complete Logs in Real Time - See all information about every request such as clicks, installs, and events in our log reports Export All Data and Reports via CSV or API

PAGE 12 / MOBILEAPPTRACKING.COM


Actuals Report

PAGE 13 / MOBILEAPPTRACKING.COM


Cohort Report

PAGE 14 / MOBILEAPPTRACKING.COM


Data Privacy The highest level of compliance for you and your customers.

PAGE 15 / MOBILEAPPTRACKING.COM


Your Data Belongs to You We collect data to report it back to you. As a pure attribution and analytics partner, we don’t repurpose your data for retargeting or monetization. Mobile ad networks and publishers trust MobileAppTracking more than any other provider as the only truly unbiased third party. We are here to remove the barrier for accurate attribution without interfering with your advertising relationships.

PAGE 16 / MOBILEAPPTRACKING.COM


MAT Support Documentation, API, and Customer Service

PAGE 17 / MOBILEAPPTRACKING.COM


Unrivaled Customer Service 24 x 7 Support over multiple time zones ●

Smooth onboarding process through our expanding team of sales engineers

Account Management Support & point of contact

Industry knowledge and expertise

Having access to a great customer support team is what sold us on working with MobileAppTracking. We reach out to the team often, and MAT Support never misses a beat to ensure that our tracking runs smoothly. We have been able to significantly scale our user acquisition efforts with their quick action and thoughtful advice."

PAGE 18 / MOBILEAPPTRACKING.COM

Erin Hassey User Acquisition Manager Gameloft


The Most Thorough Documentation

Hundreds of thorough articles to help you understand every aspect of MobileAppTracking

Documentation for every publisher integration

Diagrams and step by step instructions for ease of use

support.mobileapptracking.com

PAGE 19 / MOBILEAPPTRACKING.COM


The Most Transparent API Our API isn’t just a feature. It is our core data layer. - Over 50 Controllers with over 400 actions.

PAGE 20 / MOBILEAPPTRACKING.COM


About US Global team, global customers

PAGE 21 / MOBILEAPPTRACKING.COM


About MobileAppTracking Launched in 2011 to solve attribution for mobile app marketers with unbiased technology. • • • •

100+ Employees Seattle, San Francisco, London, Tel Aviv Working with the top grossing apps on iOS and Android Over 1 Billion attributions tracked every month.

A few of our clients apps include:

Venture backed by PAGE 22 / MOBILEAPPTRACKING.COM


In the News:

We’re curating a top 10 to help ad buyers, mobile marketers, and others to make sense of the hundreds of vendors in this complex landscape. [MobileAppTracking] has won traction because it does something very valuable of publishers - enables them to know who their most valuable users are, and where they came from.”

PAGE 23 / MOBILEAPPTRACKING.COM


Our Clients Speak for themselves

“ “ “

MobileAppTracking has allowed us to scale our marketing efforts fast, reliably and efficiently. Their dashboard is easy to manage and their customer service is excellent.” - Ryan Leach Director of User Acquisition, Phoenix Age

Tracking which advertising and marketing channels send us the best mobile users is vital to Kabam. MobileAppTracking has exceeded our expectations, giving us the insight we need in real-time to make faster, smarter marketing decisions. - Chris Pitz VP, Mobile Marketing & Publishing, Kabam MobileAppTracking (MAT) is a tool we couldn’t live without. We have a very lean user acquisition team, so choosing the right tools is a must. MAT makes everything we do in terms of user acquisition possible” – Billy Shipp, VP Growth, Iddiction

PAGE 24 / MOBILEAPPTRACKING.COM


Yaron Pasternak Sales Executive yaron@hasoffers.com @mobileapptrack

MobileAppTracking by HasOffers  

MobileAppTracking by HasOffers