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ORBA.BIZ

WINTER

THE CEO OF “4 WHEEL PARTS” GOES UNDERCOVER TO MEET THE EMPLOYEES WHO KEEP HIS COMPANY ON THE RIGHT TRACK, ON “UNDERCOVER BOSS,” FRIDAY, FEB 5

“4 Wheel Parts” – Greg Adler, President and CEO of 4 Wheel Parts, the global leader in truck, Jeep, SUV and off-road tires, wheels, lift kits and accessories, goes undercover to meet the employees who keep his company on the right track, on UNDERCOVER BOSS, Friday, Feb. 5 (8:00-9:00 PM, ET/PT) on the CBS Television Network. During the boss’s undercover mission, the pressure rises when he is tasked with mounting massive tires on a Jeep.

Dear friends, I am excited to share the news about the airing of 4Wheel Parts on Undercover Boss. My journey was a once in a lifetime experience and I hope it plays well on national TV. The show airs on CBS, Feb 5th at 8pm (most time zones) with a viewership of over 7 million. The media blitz will gear up starting next Monday Feb 1st, but feel free to share this as you wish. Thanks, Greg

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Profile for Off-Road Business Association (ORBA)

National Advocate - Winter 2016  

The Winter 2016 issue of the National Advocate features: updates from ORBA Representatives, SEMA, Cal4 Wheel, Outstanding Ambassador Jeff Sl...

National Advocate - Winter 2016  

The Winter 2016 issue of the National Advocate features: updates from ORBA Representatives, SEMA, Cal4 Wheel, Outstanding Ambassador Jeff Sl...

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