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02 IMMAGINI 01 - View of a village with rice field terraces in China. Increasingly, there is an interest in rural areas for recreation to escape away from large cities in China. Crediti: Juhku. 02 - Water pollution in China. The images shows cyanobacteria bloom contamination in Taihu lake, China. Crediti: Jixin Yu. 03 - “Urbanized” farmers could use digital business strategies and social media as one way to build business networks in dispersed settlements. Crediti: Everything Possible. 04 - Chinese farmer working on a rice field to maintain a livelihood. Crediti: Hung Chung Chih.


profitability of agricultural and food production in the countryside.

some villages in Guangzhou, which are implementing eco-tourism

He believes that agricultural production can be made more self-

(img. 01) concepts (Wang et al 2012) to revitalize abandoned villa-

sufficient by abandoning the dependence on carbon-based sources

ge. She is working towards developing her plot of land into a venue

of energy. He hopes to promote on-site renewable energy produc-

for agri-tourism and hobby farming. She is hiring local peasants to

tion by farming collectives. Due to his upbringing the Guangzhou,

cultivate the land and is converting some of the existing buildings

Deming can be regarded as a group of young urban-industrialists

into holiday accommodations. Eu-meh’s vision is to create an eco-

permeating into rural settlements.

farm holiday destination for urbanites in Guangzhou. Her plan is

Eu-meh is a 36 year old urbanite living in Guangzhou city. Her

to prepare local authentic cooking and food products at her farm.

parents are urban-industrial capitalists. They made their fortune

Imitating the western concept of organic food branding, she belie-

through a wood processing plant. Later, they focused on real estate

ves in a growing market for organic agricultural produce in larger

developments in the early 90s. Coming from an urban-elite family,


Eu-meh had the opportunity to be educated in the USA. She stu-

The five persons introduced show possible life-style choices for

died brand-management, and completed a degree in land economy.

carving-out livelihoods in rural areas. To improve their way of li-

Motived by her experience abroad, she hopes to combine her fa-

ving, all of the scenarios presented utilize metropolitan know-how

mily’s land development company with her interest for ecology and

in remote, dispersed settlements. They work towards creating new

landscape. Her awareness of environmental pollution (img. 02) in

hybrids between rural-urban values by meshing together local and

Guangdong and her passion for the countryside, inspired her to

global knowledge. What is likely to be crucial for a viable life in di-

acquire a larger plot of land close to the Xinfengjiang Reservoir.

spersed settlements, will be a continued proliferation of urban-rural

The land has a traditional country home with ancillary buildings

linkages by reciprocal migration between rural and metropolitan

for farming activities, and a small lake for fishing. Some of the land

communities. Territorial design needs to be reconsidered to cater

is forested, another part of the land is dedicated to farming. With

for the needs of people seeking a life with global participation, whi-

her training in marketing, Eu-meh is interested in rural-branding

le being in touch with rural life. A key question is what kind of set-

concepts, as well as in ideas of the New Rural Reconstruction Mo-

tlement spaces need to be conceived for future generations, living

vement (Tiejun et al. 2012) in China. She has previously visited 5


in proliferated networks of rural-to-urban linkages? ♦

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