Reflect for a moment on Apple’s celebrated in-store experience, or that of mobile network 3 – which has been awarded Best In-Store Customer Experience at the Mobile Choice Consumer Awards for two years running. Both are characterised by open environments, touchable products, and one-to-one demonstrations by approachable and knowledgeable staff. These highly social environments aren’t piled high with visible stock. Instead, they give consumers free rein to live and breathe the products – and their brands. With research indicating 81% of shoppers would pay more for a better customer experience, it is clear that the high street still holds plenty of opportunity for retailers who can get their store environment right.
RetailTeam offers several services to help our clients bring their brands to life in the store environment. Our furniture and interiors division InteriorsTeam are experts in transforming interiors to reflect retailers’ brand visions. Our work on Peter Vardy’s car showroom on the outskirts of Glasgow is a prime example. The firm prides itself on providing a fresh approach to car sales. So, when it came to furnishing the store, it sought something special. We worked with the car retailer’s creative and marketing teams to bring this ethos to life through a range of comfortable furnishings in a selection of vibrant colours – including bean bags for the children’s play area. The result was a relaxed environment, in-keeping with the showroom’s fun features such as games consoles, pinball machines and freshly served coffee. Read the full case study here. Meanwhile, our print division PrintTeam fulfils the whole spectrum of point of sale print to help our retail clients keep their stores up-to-date with their latest campaigns. As part of our service for fashion retailer Store Twenty One, we fulfilled its Christmas campaign of 57 individual items, spanning window display backdrops, window vinyls, internal display graphics, shelf edge strips, swing tickets and hanging boards. We managed the printing, storage, picking and distribution of these items to over 200 stores nationwide, keeping their in-store experience consistent with their wider marketing strategy. Read the full case study here. Contact us to learn how we can help your store stand out from the crowd.