OESA News 2018 4Q Edition 3

NEWS Original Equipment Suppliers Association

2018 Fourth Quarter │ Edition 3

Strategic Insights Executive Briefing Series | Dec 11 | Register Today!

IN THIS ISSUE...

3 4 6

The Suppliers' Voice Supplier Pulse MEMA CTO Update

7 9

OESA Events Welcome New Members

12 Guest Column: Plante Moran 15 Calendar of Events

OESA News - 2018 Fourth Quarter

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Voice

The Suppliers’

Congratulations to Ann Wilson, Senior Vice President, Goverment Affairs, MEMA, named as the 2018 Automotive News All-Star in Government Affairs.

See the full article here

Julie A. Fream

The Big 4: Trade Issues that Directly Impact the Supplier Industry

President and CEO

One of the many benefits of OESA membership is the power of the MEMA advocacy team in Washington, D.C. The team is a strong voice for suppliers on issues impacting the industry. Along with many other matters, MEMA continues to address four major trade and tariff issues affecting OESA members: 1. Section 232 Steel and Aluminum Tariffs Under Section 232 of the Trade Expansion Act, the administration determined that imported steel and aluminum threaten to impair U.S. national security and imposed a 25 percent tariff on steel imports and a 10 percent tariff on aluminum imports.

MEMA testified against blanket tariffs and quotas on steel and aluminum, and continues to provide the administration updates on the detrimental impact of these tariffs.

2. Section 301 China Tariffs The Trump administration imposed import tariffs on more than $300 billion of Chinese imports into the U.S., based on its findings of intellection property (IP) theft and inapproprieate technology transfer.

As a long-standing advocate for global protection of IP, MEMA continues to work with the administration to strengthen protection of intellectual property.

3. USMCA The United States Mexico Canada Agreement (USMCA) will replace the North American Free Trade Agreement (NAFTA).

MEMA has been a leading voice for positive renegotiation of NAFTA and believes the potential strength and longevity of the USMCA will be in the details.

4. Section 232 Automotive and Auto Parts Tariffs The administration launched a Section 232 investigation of the Trade Expansion Act on passenger vehicles and automotive parts to determine the effects on the national security of imports of automobile and automotive parts.

The Department of Commerce will soon report on the investigation and give recommendations for proposed

actions (if any) to the president. The president must determine next steps by February 17, 2019.

The advocacy team recently testified in a public hearing on the topic, providing comments on the net negative impact automotive parts tariffs would have on suppliers. MEMA will continue to provide updates and information to the Department of Commerce.

MEMA and OESA have also joined forces with other trade associations including the American Automotive Policy Council, the Alliance of Automobile Manufacturers, the Association of Global Automakers to strengthen the industry's position on trade.

As these issues move through the process, we will continue to ensure the supplier voice is well represented. As always, please feel free to contact me at 248.430.5963 or jfream@oesa.org.

Julie A. Fream President and CEO OESA

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For more information on U.S. Trade and Tariffs, visit www.mema.org/trade

SUPPLIER PULSE

Portfolio Planning Agility Mike Jackson Executive Director, Strategy and Research 248.430.5954 │ mjackson@oesa.org

As consumers across the North American market continue to favor light trucks, automakers are racing to deploy product strategies that support stronger SUV portfolios to the greatest extent feasible. For most manufacturers, this also means fielding SUV product sets that extend across brands, product types and segments in an effort to achieve or maintain competitive economies of scale. Most automakers are scrambling to offset declining passenger car sales by supplying higher levels of sport utilities. Through 3Q 2018, U.S. light vehicle sales gained one half of a percentage point from year ago levels, up 62,000 units to 12.94 million units.

While positive, passenger car sales through September plunged 13 percent from 2017 levels, enough for a decline of 620,000 units. Trucks sales continue to offset weaker passenger car demand as SUV sales jumped 10 percent, rising 591,000 units year to date, while the truck category, including pickups and vans, rose four percent for a gain of 91,000 units.

Many product cycles ago, Honda was one of the first automakers to produce its compact CUV, the Honda CR-V, on the same platform as its small car, the Honda Civic. Most automakers have since followed suit. However, competitive dynamics will require far greater levels of product differentiation on common architectures. Much progress has already been made, given that utility platforms accommodate mass market and luxury brands alike, as the same platform that spawns the Honda CR-V serves to underpin the Acura RDX. As consumer appetites for utilities continue to grow, manufacturers will increasingly differentiate execution across multiple CUV derivatives, traversing a product continuum, ranging from refined to rugged. Unibody architectures offer enhanced product flexibility and better prospects for economies of scale than most fullframe applications.

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SUPPLIER PULSE

Consumers continue to prefer product attributes of sport utility vehicles and are willing to pay a meaningful pricing premium for them relative to similar sized passenger cars. More specifically, transaction prices for CUVs average 40-50 percent higher than similar sized passenger car offerings.

Taking a closer look at Ford, the Blue Oval is working to rapidly expand its light truck portfolio in the crucial compact, or C-segment, category underpinned by the C1/C2 platform. Ford has made it clear that it will allocate resources to products that are capable of generating a compelling rate of return. While sound, the effort is especially ambitious in light of the strategic direction to phase out regional sourcing of the Ford Focus small car.

For perspective, in 2015 the C1 platform accounted for nearly 700,000 units of output in North America. This included the Focus, C-Max, Escape and Lincoln MKC nameplates, where Focus accounted for more than one third of regional platform volume. Ford asked some tough questions as it evaluated new product opportunities in the process of rebuilding its C1/C2 platform portfolio.

Building on Lincoln MKC and Escape sport utilities, Ford is slated to add a unique compact utility that offers a more rugged appearance to augment the sporty position of the on-road Escape, likely bearing the Maverick name. Moreover, Ford is expected to build on its current strengths by adding local sourcing of the Transit Connect compact van. Finally, by leveraging these same underpinnings that have proven their mettle, Ford is well positioned to offer a uniquely capable compact pickup from the C1/C2 basis. While a unibody compact pickup is not at all a new product category to the industry, it is new to the North American market and represents a positive sign that Ford is open to new ideas and new product opportunities.

A small share of unibody pickup offerings already exist in the market and even more have emerged in concept form. The Honda Ridgeline is constructed on a unitized architecture shared with the Honda Pilot.

Given the near full-size dimension and the featurerich content of the Pilot, pricing stands at a premium and serves to constrain market demand. Hyundai is in the process of deploying this same unibody strategy for its Santa Cruz pickup which was shown in concept form at the North American International Auto Show in 2015. Sharing underpinnings from the Santa Fe, Hyundai will enter the midsize pickup category in 2020.

Hyundai is eager to gain a foothold in the profitable midsize pickup category and while the Santa Cruz offers a compelling perspective, the brand will face an uphill climb given increasing competition. What makes Ford’s C2 based compact pickup strategy unique is the distinctly compact dimensions, positioned below today’s midsize entries including the all-new Ranger, based on Ford’s rugged T6 full-frame architecture. Remarkably, Toyota’s product planners also considered the opportunity and revealed the A-BAT concept at the 2008 North American International Auto Show in Detroit, which was based on the RAV4.

Honda Ridgeline

Hyundai Santa Cruz

This shift proves that successful product planning requires fresh thinking and the flexibility to deliver an enduring competitive advantage despite market dynamics.

Toyota A-BAT Concept 4 │ OESA News - 2018 Fourth Quarter

CTO UPDATE

Automated Vehicle Technology Update Brian Daugherty Chief Technology Officer - MEMA 248.430.5966 │ bdaugherty@mema.org

The 37,000+ roadway fatalities that the U.S. has per year is a national tragedy. The automotive and heavy truck industries, along with federal and state agencies, are working on many technologies including Advanced Driver Assistance Systems (ADAS), Vehicle-to-Vehicle communications (V2V), and automation technologies to dramatically reduce that number. While human drivers are at fault nearly 100 percent of the time with current vehicle technology, the overall U.S. fatality rate is one death per 90 million vehicle miles travelled. So, even as flawed as human drivers are, they are surprisingly difficult to replace. The general feeling among experts, as well as the public, is that driverless Automated Vehicles (AVs) must be at least as safe as human drivers before they are deployed in test fleets without safety drivers. Anything less than this standard will reduce overall safety levels and increase fatalities. However, it is difficult for anyone developing AV technology to demonstrate that they meet or exceed today’s safety levels. This is quite hard to prove, even internally, much less to a state government or to NHTSA. In addition, the safety of new model, human-driven vehicles will continue to improve as more ADAS features and SAE Level 2 automation becomes available, thus creating a moving target for expected driverless AV safety levels.

Uber is now re-starting limited AV testing after a six-month global halt due to the March death of a pedestrian in Tempe, Arizona. This will occur in Pittsburgh with two “mission specialists” in each vehicle – one to oversee the road testing and take over if needed, plus a second observer to take notes and monitor the system. The fatal accident pointed out the dangers in having potentially distracted humans monitoring AV development and testing on public roads.

GM and Waymo, the AV unit of Google, are two of the clear leaders in AV technology and both are moving forward with their testing and deployment plans.

GM has two on-going automation efforts: one to assist human drivers and one to replace them. GM has launched its SAE Level 2 Super Cruise system that, under the right conditions, allows hands-free driving on more than 130,000 miles of U.S. highways. GM has spent a significant amount of time figuring out how to ensure that the driver remains attentive when the system is engaged and if the driver becomes distracted, the system shuts down. It also limits the types of roadways on which the system can be engaged. GM’s Cruise Automation subsidiary is continuing development of their driverless technology, but has not yet started passenger trials.

Waymo is planning to continue its trials in Chandler, Arizona, with its fleet of SAE Level 4 Chrysler Pacifica hybrid minivans and is in the process of expanding its fleet from 600 to 62,000 vehicles. They also announced plans to acquire up to 20,000 Jaguar I-PACE vehicles for AV use over the next several years. While most of Waymo’s test vehicles have safety drivers, they are beginning to do tests without them in Arizona. Their plan is to begin driverless taxi services in Phoenix, then add additional cities over time as their overall fleet size increases.

Exciting times are ahead as these companies and others ramp up testing of AV systems designed to either assist human drivers or even replace them under certain conditions.

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OESA EVENTS

OESA 4Q Mobility Supplier Forum | Dec. 4 The Original Equipment Suppliers Association (OESA) will host the fourth quarter 2018 “Mobility Supplier Forum” on December 4, 2018, at ProspectSV in San Jose, Calif. This automotive forum meets quarterly in California’s “Silicon Valley” area and is intended to help automotive suppliers advance their business interests in connected and transformative technologies. Each meeting features insights from leading industry experts on issues of common concern for automotive suppliers.

Jonathan Woods, purchasing manager, SF Motors, will provide an overview of SF motors and recent company activities. SF Motors is a global electric vehicle company that aims to accelerate the growth of the EV industry at large through a premium consumer vehicle brand and supporting other players in core EV technologies and manufacturing. The meeting also features a legal discussion with Cynthia Haffey, shareholder, and Jennifer Dukarski, shareholder, Butzel Long. They will examine the current and projected path of lawsuits where test vehicles fail, how those suits and state testing laws impact supplier liability, and how product development teams can integrate Supporting Partners lessons learned into the product design cycle to reduce the risk of future events. Dr. Philipp Kampshoff, partner and leader, McKinsey Center for Future Mobility, will discuss how autonomous driving will change the auto industry as we know it.

For more information, contact Steve Horaney, vice president, membership & sales, OESA, at shoraney@oesa.org. Automotive suppliers may register for the Mobility Supplier Forum in the events section of http://www.oesa.org.

The China Outlook: Assessing the Industry's Stalled Growth Engine - Webinar | Dec. 6 China’s light vehicle sales and production has surged over the past three decades, with output soaring more than ten-fold since the 1990s. Consumer confidence has now weakened in the face of trade tensions, leading to vehicle sales declines for the past five months and likely for full year 2018.

Gain new insights into the world’s largest vehicle market by understanding the latest changing market dynamics. What are the implications of demand volatility across the competitive landscape? Which manufacturers are better positioned to weather new competitive realities? How can automotive companies respond?

OESA members are invited to join OESA and Yale Zhang, managing director, Automotive Foresight, on Dec. 6, 2018, for The China Outlook: Assessing the Industry’s Stalled Growth Engine.Attendees of this webinar will learn first-hand from Shanghai-based industry expert, Yale Zhang, on levers impacting the outlook for the China market, including prospects for policy intervention.

Participants on the webinar can expect to gain insight on a detailed review of the vehicle demand environment, prospects for success across competing product segments, production updates impacting OEM planning and portfolio strategies, and profiles showcasing opportunities and threats among global and domestic automakers.

Register in the events section of http://www.oesa.org. For additional registration and program information, contact OESA at 248.952.6401 or info@oesa.org.

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Exclusive Content Providor

OESA EVENTS

Strategic Insights Executive Briefing Series | Dec. 11 OESA will host a new forum for executives to learn about near-term industry forecasts and long-term trends surrounding autonomous, connected, electrified and shared (ACES) mobility solutions.

The Strategic Insights Executive Briefing Series will offer fresh perspectives and valuable insights on market demand and production forecast dynamics. Moreover, attendees will learn from leading industry experts on actionable intelligence to inform strategic planning frameworks.

The first Strategic Insights Briefing will be held Dec.11, 2018, at the MSU Management Education Center in Troy, Mich.

Joe McCabe, president & CEO, AutoForecast Solutions, will share an outlook on the automotive sector with a strategic assessment of the demand environment and vehicle production strategies for North America and its role within the global industry framework.

In addition, Joern A. Buss, partner, Oliver Wyman, will provide an update on dynamic forces transforming the automotive industry as it races toward a mobility future. Buss will share a strategic assessment from the four pillars of Autonomous, Connected, Electrified and Shared (ACES) to highlight priorities to successfully navigate this complex landscape as stakeholders engage to forge new frontiers.

Attendees will gain a thorough understanding of planning priorities to set stronger resource allocation strategies and better position their organization for future success.

Future dates for the OESA Strategic Insights Executive Briefing Series are as follows.

• • • •

February 27, 2019 June 12, 2019 September 10, 2019 December 12, 2019

OESA members an industry guests may register in the events section of http://www.oesa.org. For registration and program information, contact OESA at 248.952.6401. Sponsorship opportunities are also available, contact Drew Rhodes at 248.430.5961 or drhodes@oesa.org for details.

Upcoming OEM Town Halls Jan 29

Nissan Town Hall Livonia, MI

Feb 19

GM Town Hall TBD

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WELCOME NEW MEMBERS Appirio, Inc. 201 S Capitol Avenue Indianapolis, IN 46225 www.appirio.com Member Representative: Jim Nader, Partner Alternate Representative: Amy Kreider, Senior Manager, Field Marketing Appirio is a global services company that helps customers create next-generation Worker & Customer Experiences using the latest cloud technologies. Appirio was founded in 2006 in the Salesforce incubator with a singular mission: to disrupt the technology services marketplace. It helps manufacturers to mitigate disruption and to strike the fine balance between efficiency and innovation, helping enterprises leverage tools like connected devices, integrated systems of record, predictive field service, workforce management, and customer and dealer communities. Appirio is a trusted partner to some of the world’s largest brands, including Honda, Johnson Controls, Cargotec, St. Gobain, Schneider, Stryker, and Rehrig Pacific.

Babst Calland 505 9th Street NW, Suite 700 Washington, DC 20004 (202) 853-3455 www.babstcalland.com Member Representative: William Godfrey, Director, Mobility, Automation and Safety Alternate Representative: Timothy H. Goodman, Shareholder and Chair, Mobility, Transport & Safety Group Babst Calland provides strategic business and legal counsel for manufacturers, suppliers, start-ups, technology companies and government entities in the full-spectrum of transportation regulatory, safety, product quality, environmental and matters including those related to automated/autonomous driving systems.

Delphi Technologies 5825 Innovation Dr Mail Code 480-415-140 Troy, MI 48098 www.delphi.com Member Representative: Scott Cromer, Head of Sales Welcome to Delphi Technologies (NYSE: DLPH). We are a leading global automotive emission, fuel economy and aftermarket solutions provider. Delphi Technologies is embarking on a new path to shape the future – for you, our customers and our company.

The greatest competitive advantage we have in achieving this goal is through our people.

Team members – at every career stage and role – energized by the chance to make lasting contributions to our new enterprise. That’s why we foster a culture where people with varied backgrounds and skills – from around the world – can collaborate together to make what can be imagined, real. Engineering. Manufacturing. Logistics. Sales. Marketing.

Customer Service. And more. Whatever your pursuit, we want you to get there – with us.

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WELCOME NEW MEMBERS Honigman Miller Schwartz and Cohn LLP 2290 First National Building 660 Woodward Avenue (313) 4657000 https://www.honigman.com/ Member Representative: Jeffrey Lamb, Partner Alternate Representative: Robert Riley, Partner Honigman’s Automotive and Manufacturing practice group includes lawyers with decades of experience representing original equipment manufacturers (OEM), Tier 1 and 2 suppliers, and significant automotive aftermarket companies. The team brings a holistic and strategic perspective to representing key companies in this sector, applying overall industry knowledge and depth of experience to assist companies in meeting their legal challenges and business objectives. Our lawyers are active with various industry and professional associations and routinely update automotive executives on relevant trends and developments impacting the industry.

Infasco Nut 3990 Nashua Drive Mississauga Ontario, Canada, L4V 1P8 (905) 677 8920 www.infasconut.com Member Representative: Dan Torti, BAccs, CGA, General Manager Alternate Representative: Michael Hudak, P.Eng., Sales Engineering Manager Infasco Nut is a world class supplier of specialty nuts, including prevailing torque nuts, nut and washer assemblies, non-rotation nut assemblies and other specialty fasteners to the automotive industry. Infasco Nut's reach to expanding world markets include Asia, South America, Europe, Australia, Mexico, Brazil, Korea Argentina and Indonesia.

In recognition of Infasco Nut's commitment to excellence in Quality, Delivery, and Customer Service, we have achieved many awards including the 2011 and 2012 Supplier of the Year awards from General Motors and the 2012, 2013 and 2014 General Motors Quality Excellence Award. On acceptance of the GM supplier of the year award, GM stated that Infasco Nut is the “Go To” supplier for nuts. Furthermore, we have received the General Motors, Platinum Supplier Status award for delivery in 2011, 2013 and 2014.

Metal Technologies 1401 South Grandstaff Drive Auburn, IN 46706 (260) 925-4717 www.metal-technologies.com Member Representative: Matthew Fetter, President and CEO Alternate Representative: Jason Warner, Vice President, Finance Metal Technologies, Inc. is headquartered in Auburn, Indiana and produces gray, ductile, and aluminum castings and machining from operations in Auburn, Indiana; Three Rivers, Hillsdale and Ravenna, Michigan; Hibbing, Minnesota; Jackson, Tennessee; and San Luis Potosi, Mexico. We produce over 300,000 tons of castings and machined compontents with 1,200 team members for a variety of industries throughout North America including automotive and heavy duty truck. The company was founded in 1997

by Chairman and Chief Executive Officer Rick James.

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WELCOME NEW MEMBERS Right Management 24800 Denso Drive, Suite 360 Southfield, MI 48301 (248) 948-1600 www.rightgreatlakes.com Member Representative: John Bourbeau, President Alternate Representative: Colleen Albright, COO Since 1980, Right Management Great Lakes has transformed the lives of businesses, high-performing teams, and individuals focused on improved leadership performance, enterprise talent management, and career transition opportunities. Simply put, we help organizations and individuals optimize and manage human capital as a competitive advantage!

For organizations dealing with significant model changes or looking to retool their workforce, our approach enhances the agility of employees and accelerates their timeto-value. We help companies of all types build an employment brand, enabling them to become an employer of choice for top talent in a market with increasingly scarce supply of qualified candidates. Additionally, we work alongside industry leaders to build professional development strategies that promote employee growth and retention. Lastly we also help companies to bridge talent internally and externally to create a talent ecosystem that promotes collaboration and returns consistent business results.

Siemens Industry, Inc. 887 Deerfield Parkway Buffalo Grove, IL 60089 (224) 434 7218 www.siemens.com Member Representative: Martin Wilke, Building Performance & Sustainability Alternate Representative: Steve Lemon, Vertical Market Manager – Automotive At Siemens, we believe in helping you create the perfect place. Safe, reliable, and energyefficient buildings and infrastructure give you the perfect place to learn, to develop, to grow, to succeed. With our comprehensive portfolio of building automation and control systems, room automation, fire safety products, and security solutions, you get the partner you need.

Ultrafabrics 303 South Broadway, Suite 201 Tarrytown NY 10591 (914) 4601730 ultrafabrics.com Member Representative: Julio Cobos, Sales Manager Alternate Representative: Rich Kaelin, Director of Operations Always innovating to deliver the most durable and luxurious performance fabrics on the market, we engineer and craft intelligent fabrics utilizing the highest quality polycarbonate resins and ingredients. Our high-performance materials are purposefully designed for seating, instrument panels, door panels, and other interior surfaces. Relentless in our pursuit of perfection, we are experts at creating custom solutions that will continuously provide your customers with a premium driving experience. With Ultrafabrics, the only detail that's standard is excellence.

Meticulously designed to meet or exceed industry standards including anti-squeak properties, OEM VOC compliance, and abrasion resistance/strength property standards.

Other benefits are: better weight reduction (1/3 less than leather and 1/2 of PVC), climate control (no cold cracking at -40C degrees), and solar endurance - high resistance to UV light.

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GUEST COLUMN

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GUEST COLUMN

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GUEST COLUMN

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CALENDAR OF EVENTS OESA Board of Directors Executive Committee Chairman of the Board Ramzi Y. Hermiz President and CEO Shiloh Industries, Inc. Immediate Past Chair Mike Mansuetti President Robert Bosch LLC Vice Chair Françoise Colpron Group President Valeo North America Vice Chair Ken Hopkins President and CEO Neapco Holdings, LLC Officer Julie A. Fream President and CEO OESA Officer Steve Handschuh President and CEO MEMA Directors Oscar R. Albin Executive President INA, Industria Nacional de Autopartes A.C. Paul Barnett President Principal Manufacturing James Bradbury President Grand Rapids Controls Company LLC David C. Dauch Chairman and CEO American Axle & Manufacturing, Inc. Jacqui Dedo Co-Founder Aware Mobility, LLC Jon DeGaynor President and CEO Stoneridge Paul Doyle CEO Coastal Automotive

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2018 UPCOMING EVENTS Dec

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Dec

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Dec

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4Q Mobility Supplier Forum ProspectSV San Jose, CA The China Outlook: Assessing the Industry's Stalled Growth Engine Webinar Strategic Insights Executive Briefing Series MSU Management Education Center Troy, MI

UPCOMING OESA COUNCIL MEETINGS* Dec

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Dec

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Dec

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Dec

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Nov 7

Chief Executive Officer Council Birmingham Country Club Birmingham, MI Warranty Management Council MSU Management Education Center Troy, MI Enterprise Leadership Council OESA Conference Center Southfield, MI Sales Executive Council Suburban Collection Showplace Novi, MI

Dec

IT Leadership Council - Final Meeting OESA Conference Center Southfield, MI

Dec

Communications Executive Council OESA Conference Center Southfield, MI

Dec

Chief Financial Officer Council OESA Conference Center Southfield, MI

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*Open to peer group council members and invited guests.

OESA Board of Directors John Dunn President and CEO, The Americas Plastic Omnium Auto Inergy Division Scott Ferriman President MAHLE Industries, Incorporated Denise Gray President LG Chem Michigan Inc. Ronald Hall Jr. President and CEO Bridgewater Interiors, LLC Michael Haughey President North American Stamping Group, LLC Kenichiro "Ken" Ito Executive Director DENSO Corporation Chris Obey President, Automotive Flex Lon Offenbacher President and CEO Inteva Products Michael Robinet Managing Director IHS Markit Samir Salman CEO NA Region Continental Automotive Systems, Inc. Daniel Sandberg President and CEO Brembo North America, Inc. Dan Sceli President and CEO Peterson American Corporation Armando Tamez CEO Nemak Jim Teets President and CEO ADAC Automotive Katsutoshi Uno Chairman and CEO HIROTEC AMERICA, Inc.

For more information and to register for OESA events and council meetings, visit oesa.org, or call 248.952.6401.

Original Equipment Suppliers Association Check out our online publication at www.oesa.org/news

25925 Telegraph Rd., Ste. 350 │Southfield, MI 48033-2553 248.952.6401 │oesa.org │info@oesa.org Connect with us on OESA News is provided by members of the OESA Communications Team.

April Buford Senior Director, Communications

Jeff Laskowski Senior Manager, Communications

Abby Napier Communications Specialist

248.430.5964 abuford@oesa.org

248.430.5951 jlaskowski@oesa.org

248.430.5957 anapier@oesa.org

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