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with advertisers that we have to work on. If we were busy doing other things the quality of the posts would go down. So we have to take it as a full time job. That is what I have been trying to do for the past year and a half, which has really benefited the overall quality of the blog.

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odd: So you consider blogging your occupation rather than just your hobby? Dario: Well yeah, it has turned into that, for the time being at least. I really don’t know how long I will continue it for, but at the very least I will get great connections out of it. If I want to switch to something else in the fashion industry it might be an easy transition because people know my website and my name. There are people who can live from blogging and I don’t know if that will be me or not. At the very least I think it will act as a really helpful tool for getting another job in the future. Blogging is sort of like a university degree for the fashion industry. odd: How do you see the future of blogging? Is it just a passing fad or is it a lasting medium? Dario: I think it will last but they are going to continue to change and develop. Maybe we will see more online media sites rather than just blogs. Already there are bloggers who have assistants and interns. It is turning into a real media platform rather than just a journal. odd: I saw on facebook that you started a new blog called dead pop stars? Why did you start that? Dario: That is more of a personal thing. I think people tend to think of a blog as something that is

meant for the public. I’m in no way hiding this blog, it is intended for the public but I have no expectation of it becoming a big thing. It doesn’t need to be popular to show someone and have them respect it. For instance if I wanted to apply for a job in the music industry, I could show them this blog. Even though no one may read it they could still be impressed by what I was doing. odd: So is music a big inspiration? Dario: Yeah, it is much more interesting to me than fashion is because I don’t regularly read many fashion blogs or magazines. It is music that I am more interested in. odd: What do you see yourself doing in the future? Something to do with music? Dario: No, I don’t think anything to do with music because it is more of just a personal interest. I don’t know what I see myself doing. I absolutely have no idea. It is all so tenuous at the moment. What I am doing right now is all going really well, so I am just going to continue and when I get an opportunity to do something else that I like, through the blog most likely, I will go with that. There are some days when I think I should just give it up entirely and go back to studying chemistry, but I don’t think that will happen. Who knows if Dario will end up in a top job in fashion or if he will go back to pursuing his high school dream of working in chemistry. Whatever happens he will have a happy life filled with interesting friends because for Dario that’s what life is about!

“I know I’m not saving lives with my blog. People could look at it as being a bit frivolous, which at the end of the day I think it is. It is something I enjoy doing though”

Profile for Odd Magazine

ODD MAGAZINE  

Completely conceptualized and realized by a group of 30 students of the Amsterdam Fashion Institute, Odd magazine explores six connections b...

ODD MAGAZINE  

Completely conceptualized and realized by a group of 30 students of the Amsterdam Fashion Institute, Odd magazine explores six connections b...

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