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The Metaphor Poster

Project Process Book

Eric Nishioka Communication Studio II Instructor: Riah Buchanan Otis College of Art and Design Spring 2013


The Metaphor Poster Project Process Book

Eric Nishioka


Introduction

Table of Contents 4


7 25 45 63

Week One Summary of Novel email Theme 1 Theme 2 Theme 3

Week Two Three Complete Themes Anatomy of a Metaphor Revised Metaphors Historical Research

Week Three Snake Research 6” X 9” Compositions Type Treatments

Week Four 2 Half-Sized Posters David Carson Type Type Treatments Grunge Era Research

75 81

Week Five Black & White Full Size Type + Image Research

Week Six e-mail Revised Lettering 5

87

Week Seven Options for Final Final Poster Poster Show Process Studies


Introduction

Project Timeline week 1 In-class: Charette. Faculty presentation. Homework: Read book, write 1 paragraph summary of the book (in your own words!) and identify 3 major themes. Make 21 color images of a visual metaphor for a theme in the story (7 per theme, 1 per 8.5 in. × 11 in. sheet, original images only, no stock and in the intended medium of its final form). 6

week 2 Due: Summary, themes and 21 visual metaphors. Bring image-making supplies. In-class: Present book and themes. Critique metaphors. Homework: Refine/revise 21 visual metaphors. Conduct visual research of the book’s historical/cultural context and bring in 20+ best images that relate (only 10 may come from the web). Identify/research a contemporary audience for the public reading based on your theme week 3 Due: 21 revised visual metaphors, 20+ research images & description of audience In-class: Present research, critique metaphors, develop name/title of the reading. Homework: Choose 3 best metaphors. Develop each metaphor in 5 different ways into 5 detailed* metaphors for a total of 15 images. Address choice of medium, appropriateness and audience. Format: 4 × 6 in. on 8.5 × 11 in. *Some ways to make a detailed metaphor: 1. Add visual detail to the form 2. A ddress context (cultural or historical)in the style and medium that you use 3. H ave a clear visual hierarchy (with at least 3 levels)


Project Timeline

week 4 Due: 15 detailed metaphors In-class: Faculty presentation on type + image. Critique metaphors and choose best 2 to develop. For each metaphor, make 4 sketches (6 Ă— 9 in.) using each of the type integration strategies (8 total). Hang on wall by 2 p.m. and discuss. Homework: 2 half-size (12 Ă— 18 in.) color posters with all required text. Address visual hierarchy, composition, medium, appropriateness and audience. week 5 Due: 2 half-size posters In-class: Critique posters. Complete full-size sketches of revised posters, addressing critique. Homework: Take full-size sketches and make into full-size posters (b&w). week 6 Due: 2 posters (b&w) In-class: Critique posters. Choose one poster to finalize. Homework: Final color poster. week 7 Due: Final color poster, full-scale, trimmed. In-class: Poster show Homework: Process book week 8 Due: Process book In-class: Begin Project No. 2

7


Week One


Summary of Novel / email / Theme 1 / Theme 2 / Theme 3

9


Week 1

10

Original book covers for High Fidelity


1 Paragraph Summary of Novel

Summary High Fidelity is a story of a thirty something year old record store owner named Rob. Rob lives in a suburb outside of London. The story starts with him making a list of his top five most memorable breakups, while making note to leave out Laura, the girl he is currently in the middle of a breakup with. Rob tells the awkward and tragic stories of his teenage and twenties love interests. He also dwells on the topic of being dumped, feeling desperate and his immoral behavior, in a brutally and shockingly honest way. Throughout the book we see the deterioration of Rob’s relationship with Laura falling apart while at the same time he is attempting to look up his past relationships and reconnect to find out what it means all these years later. After Rob begins finding out what ended all of his past relationships, he begins to gain a better perspective on what has been going on with his relationship with Laura.

11


Week 1

Riah, So here is my list of themes from High Fidelity. The good news is that i have a lot of themes from the book, and the bad news is that I have a lot of themes from the book. Could you please help me narrow down my list a bit so that I get good results from this project? I’m not sure how familiar you are with this book but I tried to explain them a little in case you are not. Major themes in Nick Honby’s High Fidelity: 1. Concurrent and conflicting emotions Holding/ wanting two opposing ideas in your mind at the exact same time, “I want to be with this girl but I don’t want to be stuck with her forever too”

12

2. Music and Sorrow. At one point them main character Rob says something to the effect of: “I’ve been listening to wistful, sorrowful pop music all of my life and now I can’t tell if I relate to the songs because of my own heartbreak or if the songs are causing my heartbreak” 3. Commitment to another person and the finality of monogamy. This theme is about the fears Rob has with his current relationship. 4. List making The main character is constantly listing top five things, such as top five records, top five films, top five relationships etc. After a while it starts to seem slightly obsessive and borderline autistic. In my experience, record collectors are already borderline autistic spectrum people (obsessive, organized, collectors, irrational etc) so this seems rightfully fitting that a record store owner would be like this. 5. Ending relationships Including being dumped and feeling rejected, infidelity, breakup logistics. 6. Mining the past This book seems somewhat therapeutic to the author, in that he is analyzing all of his past relationships and talking about what went right and what went wrong in all of them. 7. Brutal honesty This theme is a little different because it is actually seen in the book visually through the heavy use of parenthesis. To me this implies that what is outside of the parenthesis is true, but what is in the


e-mail

parenthesis is even truer- hence the title of the book High fidelity. (Fidelity is already true, so how do you have ‘high’ fidelity?) I also have a couple of visual metaphors that I think would be kinda cool specifically for an author’s reading poster, But I’m slightly afraid that I’m getting kind of cliché with it. Anyways they are: A picture of a dump or dumpster a confessional booth picture of archives therapists office anything to do with mining and excavation Exit signs by a door.... Admittedly these are kind of half baked however, I would appreciate if you could jut tell me if I’m on the right path or not. Anyways I think thats it. You can respond either to this email or to ericnishioka@gmail.com Thanks a ton, I really appreciate any feedback you may have. Have a nice day:) -Eric Nishioka 13 –––––––––––––––––––––––––––––––––––––––––––––––––––––––– Eric, I think 1, 3, and 4, sound the most promising. However, if you like another one better any of them would work. Except maybe the breakup one (5) - too vague. Good job! Riah


Week 1

14


Theme 1: Concurrent and conflicting emotions (metaphor images)

15

Items needed: 7 images X 3 metaphors = 21 total


Week 1

16


Theme 1: Concurrent and conflicting emotions (metaphor images)

17


Week 1

18


Theme 2: The Finality of Monogamy (Metaphor images)

77-6725 (2A-6B) 675M-3-54

142

PERMANENT RECORD —Office file—

NAME:

Rob

HoME RooM:

Ms. Lindel

TEACHER:

Alison Ashworth

DIST No:

Penny Hardwick

795

Jackie Allen

206 SCHooL:

Charlie Nicholson

ps 221

Sarah Kendrew

Laura Shilling

1972

1973

1975

1977-1979

1984-1986

1992-1995

C+

C

B-

A++

D

B+

D

B+

F

C+

C

A+

8/10

3/10

10/10

10/10

6/10

7/10

Compatibility

F

F

F

D

F

B

Attractiveness

C

B

B+

A+++

B+

A

Musical Taste

C

F

F

B

C

B

Heartbreak level

A+

C-

B

A

A+

A+

Broke up with or Got Dumped

Dumped

Dumped

Dumped

Dumped

Dumped

Dumped

Overall Grade

B

B+

C-

A-

B-

A

Year Dated Intensity Fights Scandal

Effort: Deficient in: 1st 2nd 3rd

NO. 95-6489

A report card I scored with all of Rob’s past relationships

19


Week 1

20


Theme 2: The Finality of Monogamy (Metaphor images)

21

For the entire project there was a complete ban on borrowing any imagery found in the book.


Week 1

Pictures of geological layers, tree- rings and archives were meant to be a metaphors for the examination of the past.

22


Theme 3: Examining the past (metaphor images)

23


Week 1

24


Theme 3: Examining the past (metaphor images)

25

Understanding the moving pieces of a visual metaphor was the hardest part about this stage. This was in part due to the fact that the metaphor/themes were based off were incomplete sentences.


Week Two


Historical Research / Three Compete Themes / Anatomy of a Metaphor / Revised Metaphors

27


Week 2

Da Bomb We were asked to research historical references for image making strategies.I reseached the 90’s Because High Fidelity was written in 1995. 28


Historical Research

29


Week 2

30


Historical Research

31

It became apparent during the critiques that the 1990’s David Carson Grunge-Style would be the most interesting and appropriate direction to take the poster.


Week 2

Themes as sentences:

(complete)

32

 riting out the metaphors as W complete sentences helped the idea-generation and image-making processes. This was because it allowed me think of a metaphor image as two moving pieces working together within the same image, rather than an image of a topic that is somehow related to another topic.


The Three Themes

1

This theme is about…

2

The simultaneous & conflicting emotions that males experience in relationships

This theme is about…

3

The anxiety of feeling stuck in a relationship.

This theme is about…

The possible results of examining the past.

33


Week 2

Anatomy of a visual metaphor (Although not a very good one)

34


Anatomy of a Visual Metaphor

Theme: The anxiety of feeling stuck in a relationship.

Web = Feeling Stuck/Anxiety

Visual Metaphor:

Heart = Relationship

35


Week 2

36

This week had us start to incorporate the visual language of the time period that the book was written in. High Fidelity was first published in 1995.


Revised Metaphors

37

This 3D hidden image generator was an attempt at using a visual trope of the 90’s to convey the idea of examining the past and finding a hidden message.


Week 2

38

I wanted to push the images from the previous week and attempt to emulate some of the styles of the books time period.


Revised Metaphors

39


Week 2

40


Revised Metaphors

41


Week 2

42


Revised Metaphors

43


Week 2

44

I continued thinking in the frame of mind of what makes a good visual metaphors for the entirety of the project.


Revised Metaphors

45

A typical com-studio Monday with work hung on wall.


Week Three


Snake Research / 6” X 9” Compositions / Type Treatments

47


Week 3

A SNAKE WITH TWO HEADS

48


(two headed) Snake Research

A two headed snake is a metaphor for the two different directions that the main character Rob wanted to take in the book. A snake was the chosen animal because of the allusions to temptation sneakiness and certain male parts.

49


Week 3

50


6” X 9” Compositions

51


Week 3

Texture, Texture, Texture. 52


6� X 9� Compositions

After studying a lot of grunge era work, I noticed the heavy use of texture and laying to create an image.

53


Week 3

54


6� X 9� Compositions

I still liked the idea of an archive as a metaphor for the book, but I was beginning to see that the metaphor did not convey enough action in its meaning to warrant spending the rest of the project working on.

55


Week 3

56


6” X 9” Compositions

57


Week 3

58


6” X 9” Compositions

The tree stump served as a good metaphor for “The results of examining the past” because it communicated both the past and love in one image. However, if I were to do it over again I would have somehow indicated the counting of the rings as an analog for the act of examining the past.

59


Week 3

Single

s G o i n g S t ea d y –––––––––––––––

A public reading from the novel High Fidelity Read by author Nick Hornby

A public reading from the novel High Fidelity Read by author Nick Hornby

8pm Wednesday August 14th Amoeba Music Hollywood

6400 Sunset Blvd, Los Angeles, CA 90028

60

35 year old record store owner Rob in the middle of a break up with his girlfriend Laura. To ease the pain he makes an all time, greatest hits list of his top five breakups. After finding out what ended all of his past relationships, Rob begins to see whats happening with his latest one.

––––––––––––––––––––––––––––––

8:00pm Wednesday August 14th Amoeba Music Hollywood 6400 Sunset Blvd, Los Angeles, CA 90028

35 year old record store owner Rob

his top five breakups. after finding out

in the middle of a break up with his

what ended all of his past relationships,

girlfriend Laura. To ease the pain he

Rob begins to see what’ s happening

makes an all time, greatest hits list of

with his latest one.


Type Treatments (Round 1)

Sing le –––––s g o i n g S t 3a d y

::::::::::: A public re ading from the novel High Fidelity Read by author Nick Hornby ::::::::::: 8:00pm Wednesday August 14th Amoeba Music Hollywood

6400 Sunset Blvd, Los Angeles, CA 90028

::::::::::: 35 year old record store owner Rob in the middle of a break up with his girlfriend Laura. To ease the pain he makes an all time, greatest hits list of his top five breakups. After finding out what ended all of his past relationships, Rob begins to see what’s happening with his latest one.

Singles Going Steady

a book reading of high fidelit

:::::::::::

a book reading of high fidelity

61

At this stage type treatments were meant to stand alone and not consider the incorporation of text and image .


Week 3

A pu bl

ic re ading from the n ovel High Fidel ity Read by au thor Nick Horn by 8: 00 pm W ed ne sd ay Au gu Am oe ba st 14 th M us ic Ho ll yw oo 64 00 Su d ns et Bl vd , Lo s An ge le s, 35 year old reco rd store Rob in th owner e middle of a brea up with k his girlfrie nd Laur ease the a. To pain he makes an time, grea all test hits list of hi top five s breakups . after fin out what ding ended al l of his relations past hips, Ro b begins see what to ’ s happen ing with latest on his e.

62

I was able and excited to dig up some Letraset to use for this part of the project.

CA 90 02 8


Type Treatments (Round 1)

63

A public reAding from the novel high f i d e l i t y, r e A d b35yyearAoldurecord t hstoreo r breakups. n i c kafter finding out owner Rob in the middle of what ended all of his past h o r n b ya break up with his girlfriend relationships, Rob begins to Laura. To ease the pain he makes an all time, greatest hits list of his top five

8

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see what’s happening with his latest one.

0

Wednesday amoeba 6400

sunset

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A public reading from the novel High Fideli ty Read by author Nic k Hornby

35 year old record store owner Rob in the middle of a break up with his girlfriend Laura. To ease the pain he makes an all time, greatest hits list of his top five breakups. After finding out what ended all of his past relationships, Rob begins to see whats happening with his latest one.


Week Four


2 Half-Sized Posters / David Carson Type / Type Treatments / Grunge Era Research

65


Week 4

' ' 12

' ' 18

X Posters

At this stage the description paragraph was the hardest element to add cohesively with the rest of the poster. A mixture of type, color, size and background image was changed 66

in order to create contrast.


2 Half-sized Posters

67

Wednesday

August 14th

Amoeba Music Hollywood 6400 Sunset Blvd Los Angeles, CA 90028

8:0 0 pm

35 year old record store owner Rob is in the middle of a break up with his girlfriend Laura. To ease the pain he makes a greatest hits list of his top five most memorable breakups. After finding out what ended all of his past relationships, Rob begins to see what’ t’s happening with his latest one.


Week 4

Choosing a layout for the stump poster proved difficult at first because I wanted to incorporate 68

too many different elements into one poster.


2 Half-Sized Posters

35 year old record store owner Rob is in the middle

makes a greatest hits list of his top five most memorable breakups. After finding out what ended all of his past relationships, Rob begins to see what’s happening with his latest one.

eS S1 N NG L E 69

WEDNESDAY

August 14th

G O iNNg GO

/Amoeba Music-Hollywood

6400 SUNSET BLVD LOS ANGELES, CA 90028

ST EA DDY Y Ĉ

of a break up with his girlfriend Laura. To ease the pain he

:00 PM


Week 4

Making David Carson type

70

Images by David Carson


David Carson Type

+

+

+

+

+

+

Masked & over-layed

Blurred, leveled, and liquefied

71


Week 4

SINGLES GOING STEDY

Amoeba music Hollywood 6400 SunSet Blvd loS AngeleS, CA 90028 -

August 14th AmOEbA muSIc HOLLYwOOD 6400 Sunset blvd Los Angeles cA 90028

e

i

g

h

t

p

m

35 year old record store owner Rob is in the middle of a break up with his girlfriend Laura. To ease the pain he makes a greatest hits list of

his top five

most memorable breakups. After finding out what ended all of his past relationships, Rob begins to see what’ t’s happening with his latest one.

A public reading from the novel High Fidelity Read by author Nick Hornby

72

SINGLES GOI NG STEADY

p

r

e

S

e

n

S

-

S1ngleS goi ng Steady A u g u s t

We d n e s d ay

August 14th

Amoeba Music Hollywood 6400 Sunset Blvd Los Angeles, CA 90028

8:0 0 pm

t

35 year old record store owner Rob is in the middle of a break up with his girlfriend Laura. To ease the pain he makes a greatest hits list of his top five most memorable breakups. After finding out what ended all of his past relationships, Rob begins to see what’ t’s happening with his latest one.

8pm

1 4 t h

35 year old record store owner Rob is in the middle of a break up with his girlfriend Laura. To ease the pain he makes a greatest hits list of his top five most memorable breakups. After finding out what ended all of his past relationships, Rob begins to see what’s happening with his latest one.


Type Treatments (Round 2)

S1ngleS goi ng Steady Amoeba Music Hollywood 6400 SunSet Blvd loS AngeleS, CA 90028

August 14th

ywood muSic Holl

amsunosetebBlvad los Angeles, CA 90028

of a break up in the middle owner Rob is a greatest hits record store n he makes 35 year old ease the pai To ra. Lau finding out nd akups. After bre with his girlfrie le rab mo to see what’s five most me s, Rob begins list of his top t relationship pas his of all what ended . h his latest one happening wit

640 0

8pm

Hand cut type traced from display font FUME

8pm

august 14th

y d a e t S / g n i o g / S Single

35 year old record store owner Rob is in the middle of a break up with his girlfriend Laura. To ease the pain he makes a greatest hits list of his top five most memorable breakups. After finding out what ended all of his past relationships, Rob begins to see what’s happening with his latest one.

73


Week 4

Searching Again... Grunge (re)search

74

Work by Otis’s Com-Arts department Chair, Kali Nakitas, found randomly in an issue of Emigre from 1995.


Grunge Era Research

After speaking with the teacher, it was suggested that I check out copies of Emigre magazine from the 90’s for historical design inspiration. Also the work of Elliott Earls was raised as an example of a grunge era designer that has moved into a more contemporary practice.

75


Week Five


Black & White Full Size / Type + Image Research

77


Week 5

78

35 year old record store owner Rob is in the middle of a break up with his girlfriend Laura. To ease the pain he makes an all-time, greatest hits list of his top five breakups. After finding out what ended all of his past relationships, what happening Rob begins to see what’s with his latest one.


Black & White Full Size

At this point I had to choose which poster I would move forward with into the color printing phase. I chose the snake because that was the one that I got the most positive feedback from. I also felt like it need another weeks worth of work to get a better place. I was happy though, with the tree stump and definitely had a difficult time choosing between the two.

79


Week 5

80


Type + Image Research

This week required us to bring in what we thought were successful examples of type and image integration. As per-usual I hit the books and warmed up the scanner....

81

This image was the main inspiration for future iterations of the snake poster.


Week Six


e-mail / Revised Lettering

83


Week 6

84


e-mail

Eric Nishioka Mar 5 Hey Riah, It's Eric from your com studio class at Otis. I was just wondering if you could comment or give a little input on the direction I'm thinking about going with the my com studio snake poster. It's still in the test phase, but I definitely like the use of the type surrounding the snake, but am a little worried that it might take away from the effectiveness of the image and readability, or that it might flat out be not as good as the one I hung up on the wall Monday. Anyways here's the links to some of the tests I did this morning: new: http://octobernishioka.com/comstudio/snake.jpg and here's a link to the one I hung up on the wall yesterday: http://octobernishioka.com/comstudio/snake_2.jpg Thanks so much, any feedback you can give would be greatly appreciated. Hope you have a nice day and I look forward to hearing form you. Best, -Eric RiahMar 5 to me Hi Eric, I think this new one is probably more in line with the book. It looks pretty good. You may want to refine the type a bit, in terms of the hierarchy. The small type at the bottom is kind of floating in places - not sure how you want to fix that. It also seems a bit bunched up in the lower left compared to how the rest of that small type is floating. The black background is better.

85


Week 6

Handy Work

86


Revised Lettering

A decision at this point was also made to incorporate hand type into the descriptive part of the poster to complete the hand crafted feel that the poster was taking.

87


Week Seven


Options for Final / Final Poster / Poster Show /

Process Studies

89


Week 7

Rock/Hard-Place

90


Options for Final

After receiving a critique from a teacher I deiced not to use the hand done lettering version [left]. This was because the feed back I got said that it looked a little too much like a rock concert flyer and not enough like book reading.

91

I printed this one in large scale black & white to hopefully make it easier to narrow down my decision, but instead it just made it harder for me to choose.


Week 7

Final Poster 92

Picking a version of the final poster was a difficult decision to make. I receiving a lot of responses from a lot of different people and I deiced to stick closer to my original idea, However this version I focused more on balancing how the type interacted with the image. Overall I am very happy with how this poster turned out and am glad I had the final week to make the changes that I did.


93


Process Study

Process Study: Tree Rings

94

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ont ng re . ent is lik re y, a d plays, and anything :w -to fe ur ll da films, anant.It's not what you that make ew en e h e co li rt yo s a a s k m o- r t o e d g v y p b n e t lle s o o b ct ith l thin bly, a at's im lly meant something back then ut what ou feel e u ing m . No yo )a u w e w ona ba e th s rea t th nh ll do--that all r a it's elat ap sta m ti , pro e lik pines be I sti ec jus re lik ion py m ta en p s ar ay shi ,o so p dr e th ha te u ps , m cript, the undtrack, t r ag a ro un he , li t's ne up the s im f y int ke ed , erm p a kid... wel a ot th l, th co o was iss pl e ey' nI io k ve he as mere consequ n, sta w enc m d ew rte an y e y, d

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e about sex is th hat I lik at I c x: w an l t se n the conceivable future, so bou nly i ppening-at-all problem, themeone ose m w e a rtai ing-ha to ple have it lik ut ce noth hether peo or n o-muchill be yself ot. s I , b the Su -happaeble in it t i ks e’s ll w ction? It's nwoet like collecti rel ni to t i ee her t te ord ncdoalslea consequence can never feel mnergelyrec cords en c yt ha w T an'

r l t n , wa ntin life ron ext fo or to ge apart a but what you are thetoim It se t too hig h gt , a gf f a pitch, thos em m the w forced comest you like p o co an ies anndtil itsanllot wha ow it's just a drag, like a Those ortant pa s to me if you adde of us who be at nd or . I t's not wh da t' ho y ab .N at yo mus od it u t.I ys s hen

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absorbing activity I h most se' somewhere in t ave dis he the c 'ar t, is he word after-a-promising-beginninsentenc overe t e fac g d in using al-droop ho are happy sh proble . One in o a m x, w Se hout e dism eople bles. There's a whole worldui ld lo ; ther day, dul n m t t im e th y. lt el wi lem, ely p tique th d those states are difficu to achieve wit here, aok h ’s th ay ho e b r hi ap e s be n , an tir an i Su

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Process Study

Process Study: Snake a

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Week 7

Poster Show The poster show is organized and executed by all the students on the morning the poster is due. This time around I joined the promotions department. I decided to 98

design yet another poster to advertise this poster show, which was actually one big poster, with the information composed in six smaller posters.


Poster Show

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That’s it! Thanks. 100


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Project Specifications Length: 7 class meetings (9 weeks working) Aprox. Time spent: 150 hours Files Created: 738 Digital Data Generated: 38.29 GB Grey Hairs Found: 6


Š 2013

Student Project At:

College of Art and Design

Metaphor Poster Process Book  

© 2013 October / Eric Nishioka @Otis College of Art and Design

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