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Philosophy of Branding: Great Philosophers Think Brands by Thom Braun PDF Books #book Philosophy of Branding: Great Philosophers Think Brands

Book details ●

Author : Thom Braun

Pages : 192 pages

Publisher : Kogan Page

Language :

ISBN-10 : 0749450002

ISBN-13 : 9780749450007

Book Synopsis In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of 16 of the world?s greatest Western thinkers, including Plato, Aristotle, Descartes, Hume, Kant and Nietzsche, to reveal what they might say about branding if they were alive today.?Filled with contemporary examples, pragmatic insights, and summaries of each philosopher's "top tips,? this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.

Philosophy of Branding: Great Philosophers Think Brands by Thom Braun PDF  

Philosophy of Branding: Great Philosophers Think Brands

Philosophy of Branding: Great Philosophers Think Brands by Thom Braun PDF  

Philosophy of Branding: Great Philosophers Think Brands

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