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The City of Santa Ana Presents


The 3 OC Film Fiesta Sept. 1 - 16, 2012

A Cinematic Celebration of Orange County’S Diversity

Santa Ana, CA

A Cinematic Celebration of Orange County’s Diversity Santa Ana’s Artists Village. 207 N. Broadway.


Staff Welcome to the 3rd Annual OC Film Fiesta! With the support of the City of Santa Ana, MX Live and our generous sponsors, we celebrate OC’s multi-cultural heritage through cinema. Every year OC Film Fiesta spotlights a local Movie Hero, an Ethnic Community and a delightful screen Genre. We also strive to highlight historic spaces and cultural hubs in Santa Ana through our selection of venues and partnerships. This year OCFF takes place in downtown Santa Ana’s Artists Village in partnership with United Artists of Santa Ana and our local restaurants, Memphis, Gypsy Den, Chapter One, Izalco to create the first “Taste of Santa Ana,” a culinary tour de force following our dazzling Rita Hayworth-inspired fashion show.

Festival Director Sandra “Pocha” Peña Development Director Victor Payan

What does Rita Hayworth have to do with Santa Ana? Everything! Ms. Hayword’s family ran the Cansino Studio inside the historic Santora Artists Village on the Mezzanine Level, the glamorous home of today’s Atillano Gallery & Salon. It was inside her Santa Ana studio that Rita ran through her routines for her musicals co-starring Fred Astaire and Gene Kelly, while the Santora’s romantic staircase fueled her budding romance with the legendary Orson Wells!

Production Coordinator Josie Garcia

We’ll also have a multi-cultural tribute to our county’s Jewish residents with a screening of America’s first Yiddish silent feature film, Hungry Hearts from 1922 which chronicles the universal immigrant experiences of exploitation and hardship. This screening will be followed by an ADL sponsored culinary buffet prepared by Richard Espinachio’s Pocho Catering which will combine Yiddish food traditions with Latin-American spices. The evening will be topped off by a screening of Isaac Artenstein’s Tijuana Jews which details the presence of Sephardic and Ashkenazi Jews in Mexico.

Web Design

As always, OCFF features powerful documentaries like Inocente about a homeless teen artist in San Diego, the back-to-the-land chronicle The Greenhorns about young farmers in America, Tales of Masked Men which celebrates Lucha Libre as a cultural phenomenon and Brilliant Soil, which is presented in partnership with Grand Central Art Center. Since Santa Ana is home to such a high concentration of historic buildings, Perdida helps highlight the need for preserving our antique structures. We even have a tribute to Tin Tan and our own hometown dynamo Louie Olivos Jr’s newest award-winning short, El Abuelo which will have Mr Olivos & the film’s team in attendance! And don’t miss our rock’n’roll opening during September ArtWalk with an outdoor screening of The Crumbles and a live musical lineup featuring some of Santa Ana’s best local bands. After the film, stay and play at the many local gastro-pubs, taco trucks and art galleries. Santa Ana has always been hub for Arts & Culture since the 1800’s, so continue the legacy and enjoy our lovely downtown. From glamorous gowns on 4th Street, to the dapper duds on Broadway and classic cars on French St., Santa Ana offers a nostalgic getaway right in the heart of OC’s oldest Latino pueblo. See you at the Cine! --- Sandra, La “Pocha”

Graphic Design

Aztec Gold • Red Cielo Ron Garcia Audio Engineer

Craig Longiotti Caterer

Pocho Catering Photography

Jenny Lynn Volunteers

United Artists of Santa Ana Flamenco entertainment

Claudia de la Cruz • Omar Avalos Musical entertainment

Sam Muñoz, Coordinator The Moan The Tequila Worms

Festival At-A-Glance

2012 Sponsors

The 2012 OC Film Fiesta is presented by the City of Santa Ana with support from the Mexican Consulate in Santa Ana, OC Weekly, MX Live, Carvin, State Farm Insurance Eddie Quillares Agency, Mexicanisimo Country Garden Caterers, Latino Health Access, Pocho Catering The Anti-Defamation League, The National Center for Jewish Film Orange County Center for Contemporary Art, Grand Central Art Center United Artists of Santa Ana, Stay Connected, Arts OC, Road Less Traveled The Grain Project, Calacas, Robert Escalante’s Custom Auto Service The Gypsy Den, Espacio Alternativo, Santa Ana Arts District, Pics 2Nite Centro Cultural de Mexico, Los Amigos de Santa Ana, Santa Ana Sentinel Memphis Cafe, Lola Paige, Mi Moda Italian Suits, Santanero Zine Downtown Soul, Downtown, Inc., Elegante Boutique, Aztec GoldTV and Colleen O’Hara Beauty Academy. Graphics by AztecGoldTV and Red Cielo. Produced by Pocharte. E-mail:

2011 Film Fiesta

2011 Film Fiesta


The 3 OC Film Fiesta Presented By The City of Santa Ana Produced By Pocharte Golden Circle Sponsor MX Live Aztec Gold TV

Professional Sound Sponsor Carvin Guitars, Amplifiers and Pro-Audio

Media Sponsors OC Weekly Espacio Alternativo Pics 2Nite

Arts OC Stay Connected OC Santa Ana Arts District Voice of OC

Screen Sponsors Country Garden Caterers State Farm Insurance, Eddie Quillares Agency The Anti-Defamation League Latino Health Access Grand Central Art Center Orange County Center for Contemporary Art Mexican Consulate in Santa Ana Mexicanisimo

Community Sponsors

United Artists of Santa Ana • Robert Escalante’s Custom Auto Service • Mi Moda Italian Suits • Elegante Boutique Centro Cultural de Mexico • Lola Paige • Colleen O’Hara Beauty Academy • The National Center for Jewish Film

Taste of Santa Ana Participants

Memphis Cafe • Pocho Catering • Country Garden Catering •Chapter One • The Gypsy Den • Calacas • Taqueria del Sur • Izalco

Special Thanks Santanero Zine • Downtown Soul • Downtown, Inc • The Grain Project • Road Less Traveled • Los Amigos de Santa Ana

Film Fiesta Venue Map

Schedule Sat., Sept. 1 Opening Celebration, 6pm Screening, 8pm Artists’ Village Promenade 207 N. Broadway Special Outdoor Screening

The Crumbles Dir. Akira Boch (USA, 2012, 73 min.) Starring Teresa Michelle Lee, Katie Hipol and Jeff Torres Opening celebration 6-10pm. Film screens at 8pm OC Film Fiesta Opening Celebration featuring live music by The Moan, The Tequila Worms and Special Guest! THE CRUMBLES follows the ups and downs of the greatest band in the world… that no one’s ever heard of. This indie rock slice-of-life tragicomedy stars a talented up-and-coming, multi-racial cast including Teresa Michelle Lee, Katie Hipol and Jeff Torres, whose performances have been called “memorable and spirited” by the San Francisco International Asian American Film Festival. The film is set in Echo Park, one of LA’s oldest and most eclectic neighborhoods, with a population made up of working class Latinos, hipsters, and artists of all stripes. The odd mixture of people and cultures creates a funky and flavorful milieu, where the characters in THE CRUMBLES fit right in. Website:

Schedule Sun., Sept. 2

Orange County Center for Contemporary Art 117 North Sycamore


El Abuelo

Dir. Stephen Crutchfield (2012, USA, 20 min.) Special Guest: Louie Olivos, Jr. This award-winning 20-minute short film brings the storytelling of emerging director Stephen Crutchfield and acclaimed writer Stephen Metcalfe (studio writer of PRETTY WOMAN and MR. HOLLAND’S OPUS) to the screen in a tale about the mystery of human connection. The narrative follows Nick, a young autistic boy, as he surveys the world in silence, eventually finding an unlikely friend in El Abuelo, an elderly Mexican migrant worker. Through the bond formed in their relationship, Nick’s silence is broken. The film’s star, Louie Olivos, Jr., will be in attendance for the screening.


Special Indie Showcase Short films from around the country and a special presentation of animated shorts from the Digital Arts program of Chapman University’s Dodge College of Film and Media Arts. Website:


Inocente Dir. Sean Fine and Andrea Nix (2012, USA, 40 min.) Special Guests: Inocente INOCENTE is an intensely personal and vibrant coming of age documentary about a young artist’s fierce determination to never surrender to the bleakness of her surroundings. At 15, Inocente refuses to let her dream of becoming an artist be caged by her life as an undocumented immigrant forced to live homeless for the last nine years. Color is her personal revolution and its extraordinary sweep on her canvases creates a world that looks nothing like her own dark past - a past punctuated by a father deported for domestic abuse, an alcoholic and defeated mother of four who once took her daughter by the hand to jump off a bridge together, an endless shuffle year after year through the city’s overcrowded homeless shelters and the constant threat of deportation. Inocente will be in attendance for the screening with Matt D’Arrigo from ARTS (A Reason To Survive). Website: Presented by Latino Health Access.

Schedule Sat., Sept. 8

Santora Arts Building 211 N. Broadway



Dir. Viviana Garcia-Besné (2009, Mexico, 94 min.) After being told that her family had made some of the worst films in the history of Mexican cinema, Viviana spent many years ashamed of that legacy and distanced herself from everything that the Calderón family had ever done. But a chance encounter sparked her interest and led to a 3-year quest to uncover the story of a family that had been involved in all aspects of the film business in Mexico and the United States -- theaters, distribution, and production -- whose rise and fall throughout the 20th century closely mirrored that of Mexican cinema as a whole, a once-powerful film industry that was now virtually nonexistent. The story that Viviana discovered through old film reels, photographs, newspaper articles, clips from the family’s film vaults, and interviews with the survivors of Mexican cinema’s golden eras included tales of romance and stories about movie and music legends like Ricardo Montalbán and the mambo king Damaso Perez Prado, and allowed her to make peace with a legacy of film pioneers.

3:30pm Gilda

Dir. Charles Vidor (1946, USA, 110 min.) In this sizzling 1946 Rita Hayworth classic, the sinister boss of a South American casino finds that his right-hand man Johnny (Glenn Ford) and his sensuous new wife Gilda (Hayworth) already know each other. Followed by a Rita Hayworth-inspired fashion show and tour of Hayworth’s dance studio in the historic Santora Arts Building.


Taste of Santa Ana Take part in the first Taste of Santa Ana and sample delights from local restaurants such as Memphis Cafe, Chapter One: The Modern Local, Lola Gaspar’s, Calacas Cafe, Country Garden Caterers, Pocho Catering and others. Co-Organized by the United Artists of Santa Ana. Special flamenco performance by Claudia de la Cruz with live music by Omar Avalos. Tickets: $10.

The City of Santa Ana Presents


The 3 OC Film Fiesta Sept. 1 - 16, 2012

You Are Cordially Invited to A

Jewish Latino Celebration Sun., Sept. 9 from 1-6 pm Co-Presented by the Anti-Defamation League Restored by The National Center for Jewish Film


Tijuana Jews 1pm Dir. Isaac Artenstein 52 min., 2005

Hungry Hearts

2:30pm Dir. E. Mason Hopper 84 min., 1922 Based on the Short Stories of Anzia Yezierska "Goldwyn Pictures’ 1922 silent-movie adaptation of Anzia Yezierska’s classic novel of the Lower East Side is a landmark document: a Jewishimmigrant-dominated film industry’s first serious depiction of the Jewishimmigrant experience." -Tablet Magazine (Dec. 2011) naming Hungry Hearts as one of their 100 Greatest Jewish Films

Special Guest: David Spear Director of the New Hungry Hearts Score

Followed By A Reception Featuring A Delicious Jewish-Latino Fusion Menu By Pocho Catering

Santora Arts Bldg. • 211 N. Broadway, Santa Ana A Cinematic Celebration of Orange County’S Diversity


Schedule Sun., Sept. 9

Santora Arts Building 211 N. Broadway


Tijuana Jews

Dir. Isaac Artenstein (2005, USA, 52 min.) Tijuana Jews is an authentic and living testimony set against conceptions and misconceptions of this nearmythic border city. Throughout the early 20th century, thousands of European Jews sailed to America to escape persecution and look for new opportunities. Some arrived in Mexico, and a small group made their way north to Tijuana. The Tijuana Jewish community was established by immigrants and their descendants from Eastern Europe-Yiddish-speaking Ashkenazi Jews from countries like Poland, Russia, Lithuania, and Rumania. And also by Sephardic Jews from Turkey, Greece, and the Balkans and by Arabic Jews from Syria and Lebanon. Tijuana Jews is a personal exploration of this unique community, which blended Jewish and Mexican cultures and customs in an unlikely place and time. Presented in association with the AntiDefamation League.


Hungry Hearts

Dir. E. Mason Hopper (1922, USA, 80 min.) Special Guest: David Spear, Composer The OC Film Fiesta is proud to present the newly-restored 1922 silent film Hungry Hearts, a slice-of-life tale that focuses on the hopes and hardships of the Levin family, Jewish immigrants from Eastern Europe living on New York City’s Lower East Side. Hungry Hearts is based on the short stories of Anzia Yazierska, the first female writer to bring stories of American Jewish women to a mainstream audience. David Spear, the composer who created an original score for the restoration, will be in attendance for the screening. Presented in association with the Anti-Defamation League and the National Center for Jewish Film.


Jewish Community Reception Join us for a wonderful celebration Jewish cultural celebration with music and food catered by Pocho Catering. Presented in association with the Anti-Defamation League.

Schedule Sat., Sept. 15

Orange County Center for Contemporary Art 117 North Sycamore


The Greenhorns

Dir. Severine von Tscharner Fleming (2010, USA, 40 min.) The Greenhorns is a documentary film that explores the lives of America’s young farming community—its spirit, practices, and needs. As the nation experiences a groundswell of interest in sustainable lifestyles, we see the promising beginnings of an agricultural revival. Young farmers’ efforts feed us safe food, conserve valuable land, and reconstitute communities split apart by strip malls. It is the filmmakers’s hope that by broadcasting the stories and voices of these young farmers, we can inspire another generation of optimistic agrarians. Followed by a discussion on community farming and farmers’ markets moderated by Delilah Snell, CoFounder, Road Less Traveled, Patchwork, The Grain Project., With: Lara Montagne, Executive Director, The Grain Project; Gillian Poe, Orange County Food Access Coalition and Ria Vigil from the Santa Ana People’s Garden. Co-Presented with The Road Less Traveled and The Grain Project. Website:


Tin Tan

Dir. Francesco Taboada Tabome (2010, Mexico, 90 min.) Germán Cipriano Gómez Valdés Castillo, better known as his famous character “Tin Tan,” gained the attention of an entire continent through his “pachuco” style, use of Spanglish, and rapid, comedic improvisation. His talent as an actor, singer, dancer and comedian also helped establish the Golden Age of Mexican cinema. Through interviews with his family and Mexican film legends such as Silvia Pinal, Tongolele, Capulina, El Loco Valdez, Zamorita and Margarito, the story of Tin Tan is told as it never has been before. Followed by an interactive Boogie Woogie dance demonstration. Webiste:

Schedule Sun., Sept. 16

Yost Theater 307 North Spurgeon


Brilliant Soil

Dir. Jose Luis Figueroa Lewis and Sebastian Diaz Aguirre (2010, USA, 40 min.)

By custom, thousands of artisans in Mexico still use lead based glazes in their pottery without knowing the damage that this toxic element causes to their health. Herlinda, an indigenous Purepecha potter, is one of the few artisans in her community who uses alternative lead-free glazes. Having achieved safer and healthier living conditions for her family, she faces the difficult task of finding a market for her impressive pieces. But this does not dull her dreams of having her shop thrive and her brothers return from the United States to rejoin the family tradition. Co-Presented with Grand Central Art Center, Bulbo (Tijuana/Los Angeles ) and the Yost Theatre. Website:

Schedule Sun., Sept. 16

Orange County Center for Contemporary Art 117 North Sycamore


El Santo en el Museo de Cera / El Santo in the Wax Museum Dir. Alfonso Corona Blake (1963, USA, 92 min.) Starring El Santo El Santo, the masked Mexican wrestler, investigates a series of kidnappings. He discovers that the mysterious Doctor Caroll is using the victims as part of his experiments to develop an army of monsters. Naturally, El Santo is able to overcome them all - with wrestling!


Tales of Masked Men Dir. Carlos Avila (2012, USA, 90 min.)

OC Premiere of a new PBS documentary exploring Lucha Libre (Mexican wrestling) and the tradition of the masked Mexican wrestler. Shot in Mexico and the United States and filled with the passion and excitement that defines its subject, the film explores the history of lucha libre and what has made this eighty-year-old phenomenon endure. A Film by Carlos Avila. Co-Produced & Edited by Thom Calder贸n. Website:

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Special Thanks Pocho Catering Elegante Boutique Road Less Traveled Centro Cultural de Mexico Lola Paige Colleen O’Hara Beauty Academy The Grain Project Los Amigos de Santa Ana Elegante Boutique Downtown Soul Downtown, Inc. Sam Muñoz The Moan • The Tequila Worms

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2012 OC Film Fiesta Program  
2012 OC Film Fiesta Program