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What to expect, who and what to bring, and other tips on finding THE perfect dress!

1185 S. Camino Del Rio ♥ Durango, CO 81303 (970)764­4939 ♥

Occasions has earned a reputation for outstanding service, unique designs, and extraordinary style. Our Aliquam pulvinar congue pede. Fusce condimentum turpis vel dolor. are professional and friendly wedding consultants dedicated to pampering you while you find the perfect gown for your unforgettable day. We stay up to date on the latest fashion trends, selecting each gown right off the designer’s runway, many of which are exclusive through Occasions. You will be amazed by our selection of hand-crafted gowns. These gowns, in styles ranging from simple elegance to fashion forward, proclaim “couture” to the world.

1185 S. Camino Del Rio, Suite 150 Durango, CO 81303 (970)764-4939



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Thank you for scheduling an appointment with us at Occasions! We are incredibly excited to assist you in the search for your wedding gown. We can’t wait to meet and work closely with you as you seek out the perfect dress you’ll wear on your BIG day! Now that you have scheduled your appointment, here’s what to expect: Whe n You A r r ive : ♥ You will be warmly greeted by one of our courteous and professional bridal consultants.

♥ Your bridal consultant will assist you in completing a simple bridal gown registry form. To allow more time for trying on dresses, complete the registry online before you arrive. This questionnaire will help your consultant get a sense of your personal style.

♥ Your bridal consultant will briefly interview you to get a better idea of your vision. You are welcome and encouraged to bring photos of gowns you like. As the appointment progresses, she will explain the different fabrics and construction of the wedding gowns as you try on. ♥

Please expect your appointment to take an hour to no more than 90 minutes. We do not allow photos of our exclusive gowns until you purchase, as we work with private designers and they do not allow photos.

♥ Please leave food and drink outside the store. We strongly encourage you and your guests eat a light meal before your appointment as your appointment will take longer than an hour. For Your Best Experience: ♥ Limit your guests to 3 people. Too many opinions can overwhelm you. Our shop is small so if you have more than 3 guests, there will be standing room only. Please do not bring children or babies.

♥ Ask your guests not to bring theirs either. If you or your friends have children, arrange for a sitter. A bridal shop is not fun for a child; they get easily bored and fussy. Your wedding gown choice is one of the most important decisions you will make for your wedding and you don’t want to be worrying about a child. We also don’t want them getting hurt by loose pins or other hazards. Their distractions will keep you from focusing on YOU.

FILL OUT OUR BRIDAL REGISTRY FORM ONLINE! We must limit our appointments to 90 minutes, so please fill out our bridal registry form online (link below) or print and bring it with you. When you fill out your form before your appointment we can spend more time trying on dresses. For your benefit, please do your homework! ♥

-Our bridal consultants will wait on you more closely than you’re used to when shopping for other clothing and will be in the dressing room to assist you. Enjoy the attention! -Because your bridal consultant will be assisting you in the dressing room, please wear undies (no thongs please). If you have a strapless bra, bring it with you. -Wear nude undergarments. Seamless and nude-colored undergarments lie flat and undetectable under your dress and will prevent visible panty lines under figure-hugging gowns. -To protect our expensive, delicate wedding gowns, make sure you are freshly bathed and scrubbed. Avoid wearing lotion, sunscreen, perfume or makeup. It’s most important to avoid tanning solutions. The color in tanning solution will ruin a gown.





The Ball Gown is the traditional fairy tale dress. The bodice of the Ball Gown is fitted through the waist accentuated with a very full skirt.

The Princess or A-Line dress silhouette is also fitted through the waist but has a less full, simpler skirt than the ball gown.

Modern and fashionable, the Sheath silhouette is very form-fitting from top to bottom. This silhouette is sure to show off your curves.

The Empire silhouette is fitted just below the bust. A beaded detail or band below the bust defines the silhouette. The skirt can vary from ball gown to sheath.

Your wedding day is one of the most memorable days of your life. You will be the center of attention. So why take the risk and buy that dress online just to save those extra few bucks? While shopping online is risky, buying your wedding dress online is even riskier. If you dare to order that dream dress online, you may well receive a truly unrecognizable garment in your mailbox. We have brides visit our shop every week, often just weeks before their wedding with a dress disaster in a box. Risks Of Buying Your Wedding Gown Online: ~You end up with a poorly made replica instead of the dress as pictured~ ~The fabric is inferior and the color is wrong. Yes, even white or ivory~ ~The construction of the dress is poor and impossible to alter~ ~Your dress is the wrong size even though you paid for a custom size~ ~Loose or missing beads you will have to have replaced~ ~Spots or stains on the gown~ ~Alterations and repairs are more expensive than the dress~ ~You can’t get a refund~

Still not convinced‌check out this link

So why take the risk? We will take care of all of the details and you will look stunning on your BIG day!

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Now that you’ve scheduled your appointment, here are a few tips and suggestions that will help make your shopping experience at our store rewarding and exciting! One thing is for certain: You will have fun while finding the perfect bridal gown at our store!

Know Your Price Range Have a realistic price range and budget in mind when you enter the shop. Experts state that the price of the dress can be from 15% to 20% of the amount of your total wedding budget. According to a recent survey by the Knot, the average amount spent on a wedding dress is around $1400. We have styles suitable for any budget from a very simple wedding dress to a grand and elaborate wedding gown.

Tell The Truth Tell your consultant what you are thinking and feeling. Your bridal consultant is there to help you find your dress. It doesn’t hurt her feelings or the feelings of a dress if you don’t like something you try on. Please be open and honest with her about what you like and what you don’t like. Every member of our professional staff is here to help you find the dress you love most.

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You May Not Need Kleenex Once you find the dress of your dreams, you won’t necessarily be overcome by emotion. The way you’ll feel when you find your dress will likely be very different than how a well-meaning friend or family member may have felt when they found their wedding gown. Instead of crying, most brides typically feel very excited and love to move around in their gown. They become possessive of the gown they’re in and visualize themselves getting married on their wedding day.

Limit The Opinions We only have seating room for you and up to 3 additional guests per bride. In fact, When shopping for your wedding gown, all the bridal magazine experts advise NOT to bring too many guests. Your Mom or close relative and one other trusted individual seem to be the perfect mix. While everyone will want to come with you on your appointment we ask you restrict your number of guests. We encourage you to bring those with you whose opinions you trust the most. Sometimes too many opinions will confuse you and possibly hurt your feelings. It has been our experience people often want you to wear what they want, not what YOU want. The ultimate decision is yours alone. There will be a time and place for all of the

others who want to see the gown you’ve chosen. Don’t worry—after you’ve bought your dream bridal gown, we can make another appointment for your bridesmaids to choose their gowns! Again, we suggest to leave children and babies with a sitter. We want this experience to be all about YOU!

Be Prepared To Buy We can’t tell you how many bride are shocked that they found their dress so quickly, so be prepared to purchase your gown the same day you visit. Often times the very first dress you try on is the ONE. Be prepared to buy even if this is your first bridal appointment and you find the dress of your dreams is the first one you try on. Our gowns sell quickly and we want you to get the gown you love most! If you wait, the gown you love may not be available on a subsequent visit. Plus, ask us how to save $300 off your wedding gown when you purchase on your first visit!

Relax and Enjoy Yourself Don’t be nervous. We want you to have and enjoyable and memorable experience while you find the dress you have always dreamed of.


© $25 off Each Bridesmaid Dress *Must present coupon at time of purchase

© $25 Off Veils

$40 OFF

© $25 off Necklace Sets


© $25 off Bridal Belts

$25 OFF


$50 OFF 100% Organic Gown Cleaning & Preservation**

+When you buy your wedding dress from us.

(*Regular priced dresses only. Does not include sale dresses. **See store for terms and conditions.)

"We didn't have to drive 1000 miles to find a dress...we found the perfect dress right here in Durango!" -Theresa J. The gals at Occasions made my experience extremely memorable. Thanks for helping make the search for my dress stress-free and most importantly, FUN! - Kelsey S. “I was so happy. The first dress I tried on there was “THE ONE”. The staff at Occasions is so great. They listen to what you want. The other shops put me in styles that I did not want. - Sara B.

I'm still shocked that finding my perfect dress was this easy!" -Lacey J. “I made the mistake of ordering my dress online. I spent more money on alterations and still had a dress that was awful. I found the most beautiful dress just three days before my wedding. Occasions had it altered and ready to go with time to spare. Can’t say enough! -Alicia P “You helped me put some of my fears to rest: I know I will be beautiful in my dress! It is perfect! Thank you!” -Jessica L.

1185 S. Camino Del Rio, Suite 150 ~ Durango, CO 81303

(970)764-4939 ~

What else do we offer at Occasions?

Bridal Accessories We carry an assortment of beautiful veils, tiaras, headpieces, jewelry, garters and more to accessorize you on your big day.

Tuxedo and Suit Rental or Purchase Occasions is an award-winning tuxedo retailer. You can rest assured your guys will be looking their best in one of our tuxedos. Are you from out of town? Don’t travel with that tux! Rent a tuxedo for your wedding or black-tie event and after the affair leave it with us.

Bridesmaid & Special Occasion Dresses Our shop is full of beautiful and unique formal and evening attire sure to show off your individuality and personal style. Occasions carries a full line of bridesmaids, special occasion, prom and homecoming dresses. Perfect for any special event

Wedding Gown Cleaning & Preservation Preserve your memory. Our 100% organic cleaning process will keep your gown as beautiful as the day you wore it.

$50 OFF 100% Organic Gown Cleaning & Preservation*

*See store for details. Must present coupon at time of purchase.

Your Bridal Appointment  

What to expect at your bridal appointment