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Locating Type Vol. 4 Lamar Boulevard


Barton Springs Rd to 6th Street

INTRODUCTION This book was created for all those people out there who are unfamiliar with type. I limited myself to business signs on Lamar between Barton Springs and 6th street because I’m in that area all the time and because it would be very difficult to identify the thousands of others if I didn’t limit myself. Many people are unsure when it comes to choosing what typeface to use for a certain project and this book is here to help. I set out to find a cool sign of a relatively local business, not so multinational, identify the typeface used, find out why they used it, who designed it, and showcase it. By the time someone is finished reading this book I’m hoping that they will not take the type on a sign for granted. I want to enable people to appreciate type and not always go with Helvetica because it’s simple. Maybe after understanding this book people will try to identify the given typeface and maybe appreciate it a little more. There was not only a lot of thought that went into making this book but there was a lot of thought that went into choosing the perfect typeface for your favorite local stationary store. Type is very interesting and its speaks in more ways than one.

CLASSIFICATIONS OF TYPE USED

serif

sans serif

slab serif

decorative

modern

DESCRIPTION OF BOOK This book is straight-forward and is hopefully easy to understand. The layout is very similar to this layout where the typeface is shown and located in action on one page and showcased on the other page.

Designed by Roel Macias St. Edwards University 2010 Junior Year - Professor Daniel Lievens


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


Blvd

N. L ama r

W. 5 th S t

Locating Type Vol. 4 Lamar Boulevard

W. 3rd St

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

Bow ie S

Spartan home decor

BUSINESS

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

LOCATION

Rd

r

tle r

S. La m ar

Bar

to n

Spri ng

s Rd

Lee B ar ton D

Bu

Rd

Blvd

Jes sie St

To om ey

rd Bi dy La

L

215 South Lamar

W. R iver side Dr

ar


Barton Springs Rd to 6th Street

Mrs Eaves Petite Caps

TYPEFACE

heavy strokes

near vertical stress

flat foot wide width

CLASS

serif

PURPOSE Serif typefaces are usually used for text since the serifs form a link between letters that leads the eye across a line of type. They are characterized by small, finishing strokes on the arms, stems, and tails of characters.

DESCRIPTION Designed by Zuzana Licko in 1996, this typeface was named after John Baskerville’s live-in housekeeper named Sarah Eaves. Upon Baskerville’s death Sarah finished the unfinished printing volumes he left behind.


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


W. 6 th S t

Bay lo

r St

Locating Type Vol. 4 Lamar Boulevard

Lift cafe

B

N. L ama r

W. 5 th S t

Blvd

BUSINESS

W. 6 t

W. 5

Bow ie S t

W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St W. C es

LOCATION

S . La m ar

Blvd

ak eT ra il

215 S Lamar, Suite A

Rd

r

tle r

S. La m ar

Bar

to n

Spri ng

s Rd

Lee B ar ton D

Bu

Rd

Blvd

Jes sie St

To om ey

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

Myriad Pro

TYPEFACE

circular dot angled ascender

custom ligature

CLASS

sans serif

angled finial

PURPOSE A sans serif typeface is one that does not have the small features called “serifs� at the end of strokes. Sans serif type is more legible in headings than in a long passage of text.

DESCRIPTION Designed by Robert Slimbach, Carol Twombly, Fred Brady, Christopher Slye in 1992, Myriad is popular text and display typeface. Myriad is highly readable due to its humanistic treatment of letter proportions and design detail.


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


Hen der s

W. 6 th S t

Bay lo

r St

Locating Type Vol. 4 Lamar Boulevard

W. 6 th S t Bow ie S t

N. L ama r

hS t

Blvd

Well People WCosmetics and Beauty Supply . 5t

BUSINESS

W. 5th St

W. 3rd St

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St W. C

ar C 215 S Lamar, SuiteesB ha

LOCATION

S. La m ar

Blvd

ak eT ra il

vez

Rd

r

tle r

S. La m ar

to n

Spri ng

s Rd

Lee B ar ton D

Bu

Rd

Blvd

Jes sie St

To om ey

Bar

Bow ie S t

W. 3rd St

B dy La

ird

L

W. R iver side Dr


Barton Springs Rd to 6th Street

Txt Groovy Smooth

TYPEFACE

parallel strokes

custom number

CLASS

sans serif

rounded corners

PURPOSE A sans serif typeface is one that does not have the small features called “serifs� at the end of strokes. Sans serif type is more legible in headings than in a long passage of text.

DESCRIPTION TXT Groovy Smooth was designed in 2006 by Lettering Delights publishing. This typeface ads a retro personality to announcements, invitations, signs, etc.


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


Hen de

rs o n

W. 6 th S t

Bay lo

r St

Locating Type Vol. 4 Lamar Boulevard

Hill Country Running Company Blvd

W. 5 th S t

N. L ama r

Bow ie S t

BUSINESS

W. 6 th S t

W. 5th St

W. 3rd St

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

LOCATION

W. 1st St

215 S Lamar, Suite E W

S. La m ar

Blvd

ak eT ra il

. Ces

r

Rd

S. La m ar

Bar

to n

Spri ng

Lee B ar ton D

tle r

Rd

Blvd

Jes sie St

To om ey

Bu

Bow ie S t

W. 3rd St

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

ITC Machine

only capitals

condensed letterforms

no rounded edges

normal corners cut

CLASS

sans serif

PURPOSE A sans serif typeface is one that does not have the small features called “serifs� at the end of strokes. Sans serif type is more legible in headings than in a long passage of text.

DESCRIPTION ITC Machine was published by Adobe in 1970 as a display typeface. It is a recent revival of bold nineteenth-century faces. It works well on posters and other advertising matter, and as titling in newsletters.


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


W. 3rd St

Locating Type Vol. 4 Lamar Boulevard

BUSINESS

The Coffee Bean and Tea Leaf Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

S. La m ar

Blvd

ak eT ra il

W.

LOCATION

Rd

r

tle r

S. La m ar

Bar

to n

Spri ng

s Rd

Lee B ar ton D

Bu

Rd

Blvd

Jes sie St

To om ey

B dy La

ird

L

W. R iver side 221 S Lamar Dr


Barton Springs Rd to 6th Street

TYPEFACE

ITC Bookman Swash

heavy serifs

extended swashes

custom finials

CLASS

serif

large x-height

PURPOSE Serif typefaces are usually used for text since the serifs form a link between letters that leads the eye across a line of type. They are characterized by small, finishing strokes on the arms, stems, and tails of characters.

DESCRIPTION Designed by Edward Benguiat in 1975. Bookman was based off of an old Scotish typeface orginally designed in 1860 by Alexander Phemister. This typeface was originally an alternative to Caslon and is still well suited for book and display.


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


W. 6 th S t

Bay lo

r St

Locating Type Vol. 4 Lamar Boulevard

N. L ama r

hS t

Blvd

W. 5 Bows + Arrows Clothing t

BUSINESS

W. 3rd St

Dr

W. 1st St

LOCATION

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

S. La m ar

Blvd

ak eT ra il

215 S Lamar, Suite C

Rd

r

tle r

S. La m ar

Bar to

n Sp ring

s Rd

Lee B ar ton D

Bu

Rd

Blvd

Jes sie St

To om ey

B dy La

ird

L

W. R iver side Dr

W. C e


Barton Springs Rd to 6th Street

Prestige Elite

TYPEFACE

rounded serif

double story

monospaced

CLASS

slab serif

wide square serifs

PURPOSE These advertising typefaces made their first appearance in the 19th century. The boldness of these typefaces make them efficient for display type and attention grabbing.

DESCRIPTION Designed in 1953 by Howard Kettler for an IBM typewriter. Prestige Elite is agood choice for price lists, tabular material, and informal office correspondence. This typeface captures the look and feel of the old days.


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


r St Bay lo

W.

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Viva Day Spa

BUSINESS

W

Bow ie S t

W. 3rd St

W. 3r

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St W. C es

LOCATION

S. La m ar

Blvd

ak eT ra il

215 S Lamar

Rd

r

tle r

S. La m ar

Bar

to n

Spri ng

s Rd

Lee B ar ton D

Bu

Rd

Blvd

Jes sie St

To om ey

B dy La

ird

L

W. R iver side Dr

ar C have


Barton Springs Rd to 6th Street

TYPEFACE

Herculanum

short ascender

very narrow

CLASS

decorative

very wide

PURPOSE Decorative typefaces are used exclusively for decorative purposes, and are not suitable for body text. They have the most distinctive designs of all typefaces.

DESCRIPTION Designed by Adrian Frutiger in 1990. Herculanum is one of Adrian Frutiger’s contributions to the “Type Before Gutenberg” series. It’s named after Herculaneum, one of the ancient Roman cities destroyed by the eruption of Mount Vesuvius in 79 A.D.


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


W. 3rd St

Locating Type Vol. 4 Lamar Boulevard

Cole Apartments Austin

BUSINESS

Dr

W. 1st St

ak eT ra il

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

S . La m ar

Blvd

LOCATION

Rd

r

tle r

S. La m ar

Bar

to n

Spri ng

s Rd

Lee B ar ton D

Bu

Rd

Blvd

Jes sie St

To om ey

rd Bi dy a L 300

L

S Lamar

W. R iver side Dr


Barton Springs Rd to 6th Street

TYPEFACE

Aviano Sans wide set

short middle bar

upright finials

CLASS

sans serif

PURPOSE A sans serif typeface is one that does not have the small features called “serifs� at the end of strokes. Sans serif type is more legible in headings than in a long passage of text.

DESCRIPTION Designed by Jeremy Dooley in 2007, Aviano sans was very popular upon release due to its extended letterforms. Aviano is highly influenced by Art Deco typefaces and has 40 unique ligatures.


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


r St Bay lo

Locating Type Vol. 4 Lamar Boulevard W. 6 th S t

Zach Theatre Performing Arts Center

N. L ama r

W. 5 th S t

Blvd

Bay lo

r St

BUSINESS

W. 3rd St

Blvd

BR

Re

ha

N. L ama r

rC

ve z

W. 1st St

1510 Toomey Rd W. 1st St

S . La m ar

Blvd

ak eT ra il

LOCATION

Dr

yn o

sa

ld s

Ce

W.

r

Rd

Lee B ar ton D

tle r

Blvd

Bu

Rd

S . La m ar

Jes sie St

To om ey

B dy La

ird

L

W. R iver side Dr


Barton Springs Rd to 6th Street

TYPEFACE

Optima Bold

stress

wedge

contrasting strokes

CLASS

sans serif

flared finials

PURPOSE A sans serif typeface is one that does not have the small features called “serifs� at the end of strokes. Sans serif type is more legible in headings than in a long passage of text.

DESCRIPTION Designed in 1958 by Hermann Zapf, Optima combines the features of both serif and sans serif types into one humanistic design. This typeface is excellent for a variety of uses ranging from corporate identities to medium-length text.


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


r St

W. 6 th S t

W. 3rd St

Dr

W. 1st St

LOCATION

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

S. La m ar

Blvd

ak eT ra il

218 S Lamar

Rd

r

tle r

S. La m ar

Bar

to n

Spri ng

s Rd

Lee B ar ton D

Bu

Rd

Blvd

Jes sie St

To om ey

B dy La

ird

L

W. R iver side Dr

N. L ama r

W. 5 th

St Schlotzsky’s Deli

BUSINESS

Blvd

Bay lo

Locating Type Vol. 4 Lamar Boulevard


Barton Springs Rd to 6th Street

TYPEFACE

ITC Kabel Bold

custom ligatures angled ends

angled head

perfect circle

CLASS

sans serif

PURPOSE A sans serif typeface is one that does not have the small features called “serifs� at the end of strokes. Sans serif type is more legible in headings than in a long passage of text.

DESCRIPTION Designed by Rudolph Koch in Germany during 1927. Kabel was named in honor of completion of the first trans-Atlantic telephone cable. Kabel is a geometric sans serif, similar to Futura.


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


yn W. 1st St

Blvd

BR

Re

ha

Locating Type Vol. 4 Lamar Boulevard

N. L ama r

rC

ve z

P. Terry’s Burger Stand

W. 1s

S. La m ar

Blvd

ak eT ra il

BUSINESS

Rd

r

tle r

Rd

S. La m ar

Blvd

Jes sie St

Bu

Bar

to n

Spri ng

ird

L

W. R iver side Dr

404 S Lamar

s Rd

Lee B ar ton D

To om ey

LOCATION

B dy La


Barton Springs Rd to 6th Street

Custom Brush Typeface

TYPEFACE

tapered strokes

slightly inclined

large bowl

short x-height

CLASS

decorative

PURPOSE Decorative typefaces are used exclusively for decorative purposes, and are not suitable for body text. They have the most distinctive designs of all typefaces.

DESCRIPTION This is a strong and noticible custom typeface with broad brush strokes. This calligraphic typeface is slightly inclined. This typeface is well suited for display work such as signage and posters.

[alphabet not available]


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


W

Re

ha

ve z

W. 1st St

S. La m ar

Blvd

ak eT ra il

W. 1st St

Blvd

BR

Barton Springs Saloon

N. L ama r

rC

BUSINESS

Dr

yn o

sa

ld s

Ce

. 4 Lamar Boulevard Locating Type Vol.

LOCATION

B dy La

ird

L

W. R iver side Dr

424 S Lamar

Rd

r

tle r

S. La m ar

Bar

to n

Spri ng

s Rd

Lee B ar ton D

Bu

Rd

Blvd

Jes sie St

To om ey


Barton Springs Rd to 6th Street

Playbill

TYPEFACE

narrow gap

thick serif

upturned foot

CLASS

slab serif

long spur

PURPOSE These advertising typefaces made their first appearance in the 19th century. The boldness of these typefaces make them efficient for display type and attention grabbing.

DESCRIPTION Designed by Robert Harling in 1938, Playbill is great for headlines. It falls under the Italienne typeface category where the serifs are thicker than the strokes. This typeface was popular due its its use on wanted ads in westerns.


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


Locating Type Vol. 4 Lamar Boulevard

Title Nine

r St

BUSINESS

500 N Lamar

Bow ie S t

Blvd

N. L ama r

W. 5 th S t

W. 6 th S t

Bow ie S t

W. 5th St W. 3rd St

W. 3rd St

Blvd

BR

Re

ha

W. 1st St

N. L ama r

rC

ve z

Dr

yn o

sa

ld s

Ce

W.

Wo od

Bay lo

r St

Hen de

W. 6 th S t

St

rs o nS t

Bay lo

LOCATION


Barton Springs Rd to 6th Street

Letter Gothic

TYPEFACE

circular dot

ear

monospaced

CLASS

sans serif

PURPOSE A sans serif typeface is one that does not have the small features called “serifs� at the end of strokes. Sans serif type is more legible in headings than in a long passage of text.

DESCRIPTION Designed by Roger Roberson for IBM between 1956 and 1962. This typeface first had flared stems similar to its influence Optima. Letter Gothic wasdesigned for use on the IBM Selectric typewriter.


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


Locating Type Vol. 4 Lamar Boulevard

West Elm

LOCATION

1011 W 5th St Suite 100

Bay lo

r St

Hen de

W. 6 th S t

rs o nS t

Bay lo

r St

BUSINESS

Bow ie S t

N. L ama r

W. 5 th S t

Blvd

W. 6 th S t

Bow ie S t

W. 5th St W. 3rd St

W. 3rd St

Blvd

BR

Re

ha

W. 1st St

N. L ama r

rC

ve z

Dr

yn o

sa

ld s

Ce

W.

W. 1st St W. C e


Barton Springs Rd to 6th Street

Custom San Serif Typeface

TYPEFACE

ear angled head

symmetrical

rounded finial

CLASS

sans serif

PURPOSE A sans serif typeface is one that does not have the small features called “serifs� at the end of strokes. Sans serif type is more legible in headings than in a long passage of text.

DESCRIPTION A rounded sans serif typeface with a high x-height.

[alphabet not available]


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


Locating Type Vol. 4 Lamar Boulevard

BUSINESS

Whole Foods Market

LOCATION

Bay lo

Bow ie S t

Blvd

N. L ama r

W. 5 th S t

W. 6 th S t

W. 3rd St

Bow ie S t

W. 5th St

W. 3rd St

sa rC

ol ds

Ce

W.

Dr

St

r St

W. 6 th S t

Wo od

Hen der son St

Bay lo

r St

525 N Lamar


Barton Springs Rd to 6th Street

Brighton

TYPEFACE

center serif

custom ligature

CLASS

serif

no center serif

inward facing serif

PURPOSE Serif typefaces are usually used for text since the serifs form a link between letters that leads the eye across a line of type. They are characterized by small, finishing strokes on the arms, stems, and tails of characters.

DESCRIPTION Designed by English typograpgher Alan Bright in 1979, Brighton has simple letterform construction suitable for any medium. This typeface gives off a happy feeling through its use of soft terminals.


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


Locating Type Vol. 4 Lamar Boulevard

W.

r Bridges on the D Park Luxury Residences

yn o BR

Re

ha

W. 1st St

Blvd

rC

ve z

N. L ama r

sa

ld s

Ce

BUSINESS

W. 1st St

S. La m ar

Blvd

ak eT ra il

W

LOCATION

Rd

r

tle r

S. La m ar

Bar

to n

Spri ng

s Rd

Lee B ar ton D

Bu

Rd

Blvd

Jes sie St

To om ey

B dy La

ird

L

W. R iver side Dr 215 S Lamar


Barton Springs Rd to 6th Street

Littera Plain Light

TYPEFACE

custom ear angled terminal

contrast

CLASS

sans serif

double story

PURPOSE A sans serif typeface is one that does not have the small features called “serifs” at the end of strokes. Sans serif type is more legible in headings than in a long passage of text.

DESCRIPTION Designed by Roman Gornitsky in 2008, the littera project is an interpretation of the very popular USSR “Textbook Font”. Although slightly it has many of the same characteristics and typographic feel.


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


Locating Type Vol. 4 Lamar Boulevard

Extraordinaire

BUSINESS

LOCATION

Bow ie S t

Blvd

N. L ama r

W. 5 th S t

W. 6 th S t

Bow ie S t

W. 5th St W. 3rd St

Wo od

Bay lo

r St

Hen de

W. 6 th S t

St

rs o nS t

Bay lo

r St

500 N Lamar


Barton Springs Rd to 6th Street

TYPEFACE

Eurostile

square letterforms

square dot

rounded corners

double story

CLASS

sans serif

PURPOSE A sans serif typeface is one that does not have the small features called “serifs� at the end of strokes. Sans serif type is more legible in headings than in a long passage of text.

DESCRIPTION First called microgramma in 1952 and only available in capitals, it was designed by Aldo Nevarese. In 1962 the lowercase was added and renamed Eurostile. It produces a look reminiscent of the machinery, technology, and interior design of the 1950s.


Bay lo

r St

W. 6 th S t

W. 6 t

helvetica neue altered

Bo

BUSINESS

N. L ama r

W. 5 th S t

Blvd

Locating Type Vol. 4 Lamar Boulevard

Bow ie S t

W. 5 W. 3rd St

W. 3rd S

Dr

W. 1st St

Blvd

BR

Re

ha

ve z

N. L ama r

rC

yn o

sa

ld s

Ce

W.

W. 1st St

ak eT ra il

W. C es

S. La m ar

Blvd

6th and Lamar

Rd

r

tle r

S. La m ar

Blvd

Bu

Rd

Bar

to n

Spri ng

s Rd

Lee B ar ton D

To om ey

Jes sie St

LOCATION

B dy La

ird

L

W. R iver side Dr

ar C have z


Barton Springs Rd to 6th Street

TYPEFACE

CLASS

ITC Machine

PURPOSE

serif DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


Locating Type Vol. 4 Lamar Boulevard

r St

California Closets

500 N Lamar

rs o nS t

Bay lo

LOCATION

Bay lo

r St

Hen de

W. 6 th S t

Bow ie S t

N. L ama r

W. 5 th S t

W. 6 th S t

Blvd

W. 5th St W. 3rd St

Bow ie S t

BUSINESS


Barton Springs Rd to 6th Street

Ellington

TYPEFACE

narrow letterforms angled serifs

high contrast thick serifs

CLASS

modern

PURPOSE Modern typefaces are are characterized by extreme contrast between thick and thin lines. Most modern typefaces are less readable than transitional or old style serif typefaces

DESCRIPTION Designed by Michael Harvey in 1990, Ellington is named after Jazz musician Duke Ellington. Harvey is a stone carver and knew what type needs. Its tall x-height and narrow width makes it economical for space and is excellent as a display typeface.


end


Locating Type Book Vol. 6