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ANNUAL REPORT 2011 16 Polessky proezd, building 1,125367 Moscow, Russia Tel./Fax: (495) 276-11-23, http://www.focus-media.ru E-mail: info@focus-media.ru


Founded in 1996, in 2011 the Foundation celebrated its 15th anniversary. We have implemented more than 90 projects for this period. Our mission is to provide people with the methods and instruments which will help them to change themselves and the world around them.


Board of Trustees of the FOCUS-MEDIA Foundation: Manana Aslamazyan – Director of Internews France, Executive Director of Internews Russia (till 2007), Member of Russian TV Academy (since 2001), Laureate of Media Manager of Russia Prize (2002) in special nomination “For Special merit in Media Business Development” Olga Fedoseeva – Executive Director for Philanthropy Projects Consulting Department, Evolution-UIK Company Katerina von Gechmen-Valdek – well-known theater and music producer Marina Liborakina – Counsellor of Director General, Federal Agency for Atomic Energy Vladimir Pozner – famous Russian TV journalist, author and presenter of many TV programs, Academician, President of the Russian TV Academy (1994-2008) Andrey Topolev – Co-director of Agency for Social Information Evgeny Voronin – Doctor of Medicine, Professor, Chief Doctor of the Republican Clinical Hospital of Infectious Diseases (St. Petersburg)


Contents Public Health • Dance4life • Life Skills Program in youth prisons, GLOBUS • Narrowcasting campaign for MSM, RESULTS Social Development • Developing the personal and communication skills of college  students to improve their competitiveness in getting jobs • Promotion of children’s rights and right to education for the  children living in a post‐conflict context and suffering from its  consequences  • Every Child Has the Right Campaign • Distance Learning Financial Review


DIRECTOR • Evgeniya Alekseeva, the founder and director of the FOCUS-MEDIA Foundation


PUBLIC HEALTH • Since 1988, the FOCUS-MEDIA Foundation has implemented large-scale projects aimed to improve the health of young people in Russia. • We realize prevention projects and programs using the newest social technologies.


Report on the dance4life project implementation in the Russian Federation in 2011


In 2011, it was 6 years since the dance4life started  in Russia The role of dance4life  • The dance4life was created and is acting to preserve the reproductive  health of young people. Working together with families, education  agencies and other governmental and non‐governmental institutions, the  project helps to provide the young people with reliable information about  the reproductive health and train their skills of conscious and responsible  behavior. Who does the project work for?  • The target group and active participants of the project are senior school  students and junior college students (aged 13 to 19), as well as their  parents, educators, young people over 19, decision makers and celebrities.


Project Geography • In 2011 the project was implemented in 32 regions of RF: Moscow, St. Petersburg, Leningrad Region, Lipetsk Region, Murmansk  Region, Novosibirsk Region, Tomsk Region, Kemerovo Region, Republic of Buryatia, Sakhalin Region, Ulyanovsk Region, Samara  Region (Samara, Togliatti), Republic of Tatarstan (Kazan,  Naberezhnye Chelny), Altai Krai, Republic of Altai, Rostov Region,  Republic of Udmurtia, Volgograd Region, Novgorod Region, Nizhny  Novgorod Region, Republic of Karelia, Krasnoyarsk Krai, Chelyabinsk  Region, Orenburg Region, Kaluga Region, Orel Region, Saratov  Region (Balakovo), Republic of Khakassia, Tver Region. • In 2011, the Astrakhan and Kirov regions joined the dance4life  project. 


The project consists of four successive stages: Stage  1 • •

Inspire young people to gain knowledge of health  protection. The stage includes the project  presentation – heart  connection tour. Information is provided using video, music, opinions  of celebrities, etc. 

Stage 3 • •

Stage  2 •

Train young people the skills of health protection  using the 8‐hour interactive learning program “Life  Skills”. 

Program Issues: • Maturing and sex relations;  • Love and responsibility;  • Fidelity and abstinence;  • Reproductive system structure and contraception;  • HIV and other STIs; dependency. 

Involve young people in the project activities. dance4life volunteers help young people to develop  and realize their own ideas, and, as a result, the  young people will contribute to addressing  prevention problems and get the experience of  involvement  in solving the urgent social problems.

Stage  4 • • •

Celebrating the achievements together with the  project participants!  A person who has taken part in the previous three  stages of the project, is given a status of an  “agent4change”! Events with the participation of celebrities, where  the young people can gather to enjoy the joint  results.


Project activities evaluation • To evaluate the project activities, the dance4life carries out  quarterly monitoring using an online monitoring tool. All  the regional d4l teams enter the information about the  number of educational institutions involved in the project  and the number of teenagers participating in each of the  four dance4life stages.   • For qualitative evaluation of the project impact on the lives  of the dance4life participants, the dance4life carries out a  biannual qualitative survey; the last survey was conducted  in 2011.


In 2001, the project was presented in 322 educational institutions and on 186 non-educational platforms (summer camps, village clubs, etc.) – in total 508 platforms involving youth.

• The greatest coverage of the institutions was reached in Volgograd (54 platforms), Leningrad (54 platforms) and Nizhny Novgorod (41 platform) regions. 54

54

41

The number of schools covered with heart connection tours

Южно‐…

Киров

16 18 14

Тверь

11

Хакасия

6 Томск

Ульяновск

Тольятти

Нсб

Оренбург

СПб

Красноярск

Ижевск

4

8 10 5

9 Кемерово

13

7 Горно‐…

3 Улан‐Удэ

8 Барнаул

4 Калуга

Набережны…

Самара

10 Лен.Область

Мурманск

4

Казань

11 8 Великий …

РнД

Балаково

Волгоград

НиНо

Липецк

1

Орел

11 10 8

Карелия

13

30

24

21

Челябинск

30 21

Москва

60 50 40 30 20 10 0


In 2011, the heart connection tours involved 28 394 teenagers. The best results were achieved in Samara (2430 teenagers), Nizhny Novgorod (2300 teenagers) and Volgograd (2290 teenagers) regions.

3000 2430

23002290

2500

1900

2000 1500

1095

1036 703

1000 500

271

30

1745

1677

866 770

828 479

780 345 450 360 475

150

1446 1248 960

1083 519

437

293 410

80

506 432

The number of teenagers involved in heart connection tours

Киров

Тверь

Хакасия

Южно‐Сахалинск

Челябинск

Томск

Ульяновск

Тольятти

Нсб

Оренбург

Кемерово

СПб

Красноярск

Ижевск

Горно‐Алтайск

Улан‐Удэ

Барнаул

Калуга

Набережные Челны

Самара

Лен.Область

Казань

Мурманск

Великий Новгород

Карелия

РнД

Балаково

Орел

Волгоград

НиНо

Липецк

Москва

0


The number of schools covered with the life skills program in 2011, was 242,  the best results were achieved in Nizhny Novgorod (26 schools), Samara (25  schools) and Chelyabinsk (24 schools) regions.

30

26

25

24

25

20

20

17 13

The number of schools covered with the life skills program

5

7 3

2 Тверь

Хакасия

Южно‐Сахалинск

Челябинск

Томск

0

Киров

3 Ульяновск

0

Нсб

0

4

Тольятти

3

2

Оренбург

Калуга

Набережные Челны

Самара

Лен.Область

Великий Новгород

Карелия

РнД

Балаково

Орел

Волгоград

НиНо

Липецк

Москва

0

0 Мурманск

0

Кемерово

3 0

СПб

6

8

Красноярск

6

Ижевск

6

11

9

8

Горно‐Алтайск

6

Казань

5

10 7

Улан‐Удэ

8

10

Барнаул

15


In 2011, the life skills program involved 28 394 teenagers.  The best results were achieved in the Orenburg (1414 teenagers), Volgograd (1000 teenagers) and Samara (783 teenagers) regions.  

1600 1414 1400 1200 1000

1000

783

800

650

596

600

375

400 164

200 0

0

208

191

270 90 118

0

90

249

157 0 40

0

The number of teenagers involved in the life skills program

252

240 36

0

0

70

194 233 80

193 37

33


Comparing the last 3 year (2009‐2011) percentages of young people who came  to participate in the life skills program after the project presentation, we can  see that on average 25‐30% of adolescents who received the invitation to join  the dance4life were willing to come.

35,00% 29,43%

30,00%

27,25%

25,00%

% дохода до life skills после запуска

20,00% 15,00%

13,84%

10,00% 5,00% 0,00% 2009

2010

2011


The number of agents4change - the teenagers who participated in heart connection tour, life skill program and act4life dimensions in 2011 - was 4546.

The best results were shown in Orenburg and Volgograd: 1284  and 980 agents4life, respectively. 1400 1200 1000 800 600 400 200 0

1284 980

95 55 0

67

186 121

The number of agents4life

10 70 0

173

273 85

175

243 0 50

0 65 20

200 0

20 40 87 70 78 5 38 35 21


Comparing the figures of the last 3 years (2009-2011), we can see the growing percentage of young people who themselves organize events after they have participated in the life skills program. In 2011 it was 37,65%.

37,65%

40,00% 35,00%

30,41%

30,00% 25,00%

23,71%

% дохода до act4life после запуска

20,00% 15,00% 10,00% 5,00% 0,00% 2009

2010

2011


The project quality results In 2011, the High School of Economics National Research Institute carried out a survey on the project effectiveness evaluation in Russia.

• The survey clearly  demonstrates that the  dance4life technology  improves young people's  knowledge about their  health preservation, and  develops their leadership  and organizational skills.

See the full version of the  survey report here:  http://go‐url.ru/survey


318 events were held in 2011 with the  participation of dance4life, with 70 620 people  being involved. Information of the major events, in which the  dance4life took part, is below.


January • Coordination meeting of dance4life Russia • The dance4life launch in youth prisons in the Tomsk, Leningrad, Nizhny Novgorod regions and the Republic of Tatarstan February • Internatioanl dance4life meeting in Amsterdam • Love4life action dated for the 14th of February – more than 11000 people from 17 regions of Russia participated

March Be Informed! action – more than 50000 people from 22 regions of Russia took part


April • Launching the website http://prosvetis.ru/ • Dance4life partnership event in Moscow

May • “I Know. I Support. I Join” action, dated for the International Memorial Day of People

Who Died from AIDS – a survey of HIV transmission was conducted, which covered nearly 4000 people from many regions of Russia


May • Issue of the analytical report “Problems of HIV prevention programs in Russia in 2011” http://b23.ru/p8xc • Issue of videoinfographics on HIV infection http://b23.ru/p8x3

June • Project launch in Kirov Region • Prevention action at the Sensation major world festival of electronic music (St. Petersburg)


July • Dance4life prevention platform at the Seliger 2011 Forum (Tver Region) • Dance4life prevention platform at the Kubana Music festival (Krasnodar Krai)


August • Survey on the dance4life effectiveness evaluation together with dance4life int. and High School of Economics http://b23.ru/p8xy

September •

“Prevention of social diseases among young people: best practices” conference was held


September • Training of dance4life trainers, with participation of Red Zebra British organization, founders of the dance4life technology • Issue of the report “Using condoms to prevent sexually transmitted infections in Russia. Review” http://b23.ru/p8x0

• See the issue of videoinfographics on tuberculosis here: http://b23.ru/p8xl • http://b23.ru/p7oy


October • Dance flash mob in Yekaterinburg • Project launch in Astrakhan Region November • Prevention action at the Transmission Festival (Moscow)


December • Press-conference, dated for the 1st of December, held in RIA NOVOSTI, with participation of UNAIDS, Federal AIDS Center, as well as TV journalist V.V. Pozner and A. Volgina (E.V.A. network) • “Be tested, reduce the risk to  zero” action, dated for the World  AIDS Day – more than 2500 people were tested for HIV in 15 regions of Russia.

• •

Issue of report “The Legal regulation of government and NGOs cooperation in the field of prevention” http://go-url.ru/dance4life Issue of report “Access to medical aid as part of the obligatory medical insurance” http://go-url.ru/202


GLOBUS project (Global effort against AIDS)

GLOBUS is aimed at contributing to the development of the  effective national strategy to fight against HIV/AIDS in the  Russian Federation. The project has been implemented since  2004 by the consortium of NGOs. 

• In 2011, as part of the project continuation, the  FOCUS‐MEDIA Foundation completed the life skills  program for youth prison inmates and • Mass media campaigns on preventing HIV/AIDS  among prisoners and men having sex with men  (MSM).


In 2011, the results of the 2‐year life skills program for youth  prison inmates were summarized Project  geography The project was implemented in: •

St. Petersburg – Kolpino youth prison (YP), Russian Federal Penal System (RFPS) in St. Petersburg and Leningrad Region;

Kazan – Prison-18, RFPS in Republic of Tatarstan;

Tomsk – YP-1 and YP-2 in Tomsk;

Nizhny Novgorod – Arzamas YP and Ardatov YP;

Krasnoyarsk - Kansk YP, FPS in Krasnoyarsk Krai;

The team from Tver visited the Shakhovskaya YP in Orel Region.

Purpose The purpose of the life skills program is to train the youth prison inmates the skills of healthy lifestyle and responsibility in the field of reproductive health preservation. Program objectives: •

Help to improve the knowledge of the target group about HIV transmission and means of protection;

Increase the responsibility of the target group representatives for their health;

Contribute to reducing the stigma and discrimination towards people living with HIV;

Help theTG to form the less risky behavior in relation to HIV and reproductive health;


The program is based on the  dance4life experience Purposes

The program covers both HIV infection and other components of the  youth health issues, such as maturing and sexuality, love and  responsibility, STIs, TB, contraception, drugs, alcohol, tobacco  addiction, conflicts and their solutions. The program helps the young people to take care of their health,  increases their personal and social competence.

See the video report on the life skills program in youth prisons here: http://www.youtube.com/watch?v=OxcKRU4dZn0&feature=youtu.be


Final events were held in youth prisons, with the participation of youth music stars:

DJ Feel – Number one in Russia in  2010 – in St. Petersburg


In Kazan • Elvina Valieva, “Miss Tatarstan – 2011”

• DJ «Kostya Veter», Dmitry Burmistrov – beatboxer, presenter on MTV and “Ether” TV Company


Naum Blik rapper, author of four albums of EKPlayaz group and one single “Re: poets�, which was issued in September, 2010, being very popular on the Internet.

In Nizhny Novgorod


Maria Balak • • •

Grand Prix at the Sochi jazz festival Soloist of the jazz band directed by I. Gorkovoi Worked with famous musicians and DJs: Sandy Riviera (USA), Sexy Twins (London),  Inusa Dawuda (Germany), Global DJs(USA), Dj Esbee(Germany), Dj Deba(Swiss), Dj Pasha Korean, Artemy Troitsky , Dino MC.

In Shakhovskaya YP, Orel


Effectiveness evaluation The number of correct answers given by the youth prison inmates to the  questions on HIV transmission increased by 5 to 23% as compared to the pre‐ program questioning results.  Diagram 1. Percentage of adolescents correctly naming the main ways of HIV transmission. Comparison of the two  waves of survey.


The increase of correct answers to 5 questions, recommended by UNGASS, was 50% The inmates were invited to answer five questions on HIV transmission and protection, recommended by UNGASS (UN General Assembly) to evaluate the knowledge of HIV: • •

According to the results of the pre-program questioning, only 25% of all respondents answered correctly all the five questions (see Diagram 3). After the life skills program was completed, correct answers were given by 75% of the prison inmates, thus increasing the percentage by 50%. The best results were achieved by the adolescents from the Arzamas, Kazan, Kansk and Shakhovskaya (Tver) YPs.


The knowledge of the youth prison inmates about the  main characteristics of HIV Diagram 4. Percentage of respondents who agreed with the statements (%)


Percentage of respondents who agreed that HIV‐positive  people should be isolated (%)

График 5. Доля респондентов, согласившихся с тем, что государство должно  изолировать людей с ВИЧ от общества (%).


Percentage of respondents (%), who would reduce their contacts with a  friend, if they found out that he/she is HIV‐positive.


The attitude to the activities on pushing back HIV/AIDS

• • • • • • • • •

68%(pre) ‐ 81% (after) of the young people would like to contribute to  pushing back HIV 66% of inmates in all youth prisons participated in the program launch 38% became “peer trainers” and took part in training their peers 65% were involved in act4life activities, showed their creative, sporting  and organizational abilities 73% of inmates participated in the final event 82%  of adolescents considered the participation in the life skills  program useful 93% were willing to help stop the HIV/AIDS epidemics 85% were willing to live a healthy life 87% of adolescents decided to practise a safer behavior in relation to  HIV infection.


As part of the GLOBUS partnership activities, we hold  the following activities, with the support of the RFPS: May 20. The concert in the  Vologda women’ prison (AP‐ 1), dated for the International  Memorial Day of People Who  Died from AIDS 

http://b23.ru/pfv3

September 20. The final of the  competition of HIV videos  among the adult prison  inmates in Tver Region (AP‐ 10)

http://b23.ru/pfvc


109 women took part in the  concert.

At the competition final, 7 social  videos and 5 documentaries were  presented. 

• The program included  “Remember and  understand. 25 years” photo‐slide show, “Most”  (bridge) documentary,  information materials  distribution, the concert of  singer Yulia Komo.

• Creative video teams of  inmates from all the prisons  in Tver region participated  in the competition. • We organized a master class  on social advertising for the  inmates and staff of the  prisons in Tver Region and a  concert of Yulia Komo.


In 2011, a presentation on preventing STIs among teenagers “Love,  live and be responsible!” was issued for trainers http://go‐url.ru/responsible


The “Trust the Condom!”  narrowcasting campaign for MSM was  implemented from February to June,  2011. • 4 videos were produced  and placed on the Internet. • Stickers and mini‐leaflets  were developed and placed.  Frames with posters and  cards were placed in the  toilet rooms of clubs and  other public houses visited  by the target group  representatives.


The Internet campaign allowed to reach out the target group. The videos were distributed through MSM communities in  social networks and major theme websites from February to  April.

The number of views of the videos on Youtube:

• 27 000 views of the “Quest. How would  you behave in this situation” video for the  first three months “Quest” video suggested several versions of the video continuation  depending on a viewer’s opinion That was a great possibility to count the visits to the version with a  behavior we needed. See the video: http://go‐url.ru/qwest


Trust the condom: Hockey

– 95 700 views See the video: http://go‐url.ru/hockey

Trust the condom: Weapon  Detected 

– 105 700 views See the video : http://go‐url.ru/weapondetected

Stars

– 5 900 views  See the video : http://go‐url.ru/stars


The four campaign videos altogether got 234 300 views, of which 192  120 (almost 82%) represented men aged 18 to 64, with most of those  (more than 60%) being men from 25 to 54. 


Distribution through videoclick.  The videos were linked on websites (not related to gays) using special  relevant words. The number of visitors who viewed the videos and those  who visited the website was counted, http://www.lasky.ru/

For the period from 17.02 to 26.06, 2011: • Videos: Hockey, Weapon detected, Stars. • Views: 95 698/0 Links: 1 860/0  • As a result, 1,94 % of visitors linked to the website  after having viewed the videos. We suppose it is our  target group. • CTR 1,94% ‐ it is a good indicator for the media  format. It means that the campaign attracted the  interest of the visitors!


Work on promoting the “Trust the condom!” mass media  campaign was carried out on three social platforms:  VKontakte, LiveJournal and “Moi Mir”.


The most active platform is VKontakte.ru

‐ ‐ ‐ ‐ ‐ ‐ ‐

It suggests both the contact with the audience on one page and the use  of existing communities, as well as a microblog wall to exchange links to  other resources. Placing links to the LJ materials Taking part in discussions to attract attention to the account  Creating topics of the forum to present the campaign ideas Placing the videos in special communities Interacting with the group administration to help promote the content Placing videos in albums on personal page Personal communication through messages


The following printed products were distributed in 10  project regions: 12 201 folded cards (3 types), 460  stickers of three types, 220 frames with a pocket.

• The frames with a pocket containing cards were maintained  by the project activists for 4 months – the damaged frames  and stickers were replaced, cards were added in accordance  with the schedule. • To evaluate the “Trust the Condom!” campaign impact on the  knowledge, attitude and behavior of MSM related to  HIV/AIDS, a basic and evaluation surveys were carried out in  five project regions.


The campaign effectiveness evaluation The campaign was a great success, with the general coverage being at least 93% of the target group – the respondents who saw at least one video or sticker/leaflet of the campaign. 70% of the MSM community representatives in 10 regions saw campaign videos on the Internet. More than 80% “liked very much” and “rather liked” the videos , less than 8% of the respondents said they “rather didn’t like” the videos and nearly 8% found difficulty with evaluating.

5%

9%

7,9% 30%

39,5%

52,6%

56% Очень понрав ился

Очень понравился

Скорее понрав ился

Скорее понравился

Скорее не понрав ился

Затрудняюсь

Затрудняюсь

Hockey video

Quest video


The campaign effectiveness evaluation The knowledge of the respondents about the ways of HIV transmission and protection and their attitude to using a condom are improved, the fatal moods are reduced.


The campaign effectiveness evaluation • 78% of respondents use a condom with all partners, which is by 22% more than before the campaign! • As compared to the results of the previous survey, the number of MSM using a condom always and almost always increased by over 15% due to the decrease in the number of those who used it irregularly or very rarely. • The number of those who did not use a condom during sexual contacts decreased by 18%.


Due to the special techniques of narrowcasting communication, the direct message of the campaign reaches its target group – MSM community representatives – without displeasing the conservative groups of the society. The techniques allow to cover a greater part of the target group at a rather low cost.


SOCIAL DEVELOPMENT


Developing the personal and communication  skills of college students to improve their  competitiveness in getting jobs 

funded by Citi Foundation 


The project has been implemented in Kolomna since September, 2011 • The FOCUS‐MEDIA Foundation, with the support of  the Citi Foundation, continued working with  students, now focusing on the students of vocational  schools. • The purpose of the project Increase the competitiveness of vocational school  graduates by developing their personal and social  competence, training and involving them in the  community activities which will help develop their  skills of communication, commitment and assertion  of rights.


Every second unemployed at the Employment Center is a person under 25. 40% of these are graduates from vocational schools. Why? • A considerable number of vocational school graduates are former  inmates of orphanages and boarding schools who are often not in  demand in the labor market due to their incompetence and lack of  experience and communication skills. • Many of the vocational school students need training the skills of  adaptation and interpersonal communication, their rights assertion and  self‐identification, which, no doubt, will help them both get jobs and  increase their personal involvement, develop a conscious position to  successfully fulfill themselves in their life.


the project • Programs were developed and two training  sessions were held: • December, 14‐16 ‐ training on personal  development, communication skills and self‐ presentation. • December, 21‐23 ‐ training on preserving the  physical and moral health.  • 56 students received certificates.


planned for 15‐17.02.2012 •

The overall objective of the  second level training is further  training and involvement of  vocational school students in  professional and community  activities, including development  of personal and social  competence, skills of health  preservation, communication and  rights assertion.  •

After the joint training with the  volunteers from the “Choice”  Youth Center, the students will  plan and implement activities  in their vocational schools, e.g.,  youth health days, days to  prevent tobacco, drugs and  alcohol addiction, musical and  theater evenings. 


Since 2011, the FOCUS-MEDIA Foundation has been implementing the two-year project “Promotion of children’s rights and right to education for the children living in a post-conflict context and suffering from its consequences”, funded by Caritas, France, and European Commission. Project Geography: Chechen Republic, republics of Ingushetia, Dagestan and North Ossetia-Alania


Project purpose and objectives  Project purpose: Promotion of children’s rights and right to education for the  children living in a post‐conflict context and suffering from its  consequences in four republics of the North Caucasus. Project objectives:

Raising the awareness of children and adults of the children’s  rights in the republics;

Capacity building and creation of networks of local NGOs (in  different regions of the North Caucasus, Moscow, and France);

Participating in providing adaptive support to needy children and  their teachers in order to improve the level of education;

Developing advocacy activities aimed to work and cooperate with  government agencies; As part of the project, qualitative and quantitative research was  conducted among school teachers, students and their parents, the  results of which are being used to develop recommendations for  improving the situation of raising the students’ awareness about  their rights and ways of their rights assertion.


Project partners: • In Chechen Republic – “Sozidanie” Regional NGO  and “Sintem” Regional NGO.  • We have been working  together on the civil society  development in the North  Caucasus since 2004. 

Project implementation: The objectives of the  Foundation were to:  • hold a series of educational  seminars for organizations  working in the field of  children's rights in the  North Caucasus; • plan and implement a mass  media campaign for the  population; • Assist with financial  statements.


Project training sessions:  •

The first organizational seminar  was held in Vladikavkaz, July 27,  2011

• The meeting was attended by  28 representatives of the  Chechen Republic, republics of  Ingushetia, Dagestan and North  Ossetia‐Alania. • The participants analyzed the  situation about children in the  North Caucasus. • The reports on the current  situation in the region and the  relevant work of non‐profit  organizations were presented.  The activities to promote mass  media campaigns were planned. 


The short summary of the seminar: • The issue of the rights in the region is rather difficult. Even  people who work on this issue, are not willing to give the  children the right to privacy, the right to express individuality. • The social and economic rights, like the right to material  assistance and the right to housing are not exercised because  of the high level of corruption, which is a greater problem  than the lack of opportunities in the region. • Muslim law takes precedence over the rights of the child  enshrined in the Constitution. • As a result of the seminar and the meetings, the mass media  campaign plan was developed.


2 training sessions were held in Grozny,  December 12‐16 :  Exercising the rights of  children with disabilities • Experts: Maxim larionov,  Yuri Sidorov, Sofia Pak,  “Perspective” regional  NGO

The use of social  marketing to advocate  for children's rights • Experts: Oxana Barkalova, Tatiana  Bazlova, FOCUS‐MEDIA  Foundation


The first training session focused on  discussing the most pressing  problems in the regions: employment  of disabled people,  stereotyped  behavior towards children with  disabilities, lack of education, etc. All  participants were given detailed  answers to their questions and advice  on the protection of the rights of  children with disabilities,  employment, accessibility and many  others. The videos of the  “Perspective” Regional NGO (films  “Stigma”, “A Step Forward” and  “Talks”) were shown and the booklets  and posters were distributed.

At the second training session, the  participants were acquainted with  all aspects of mass media campaign  planning and implementation. The  main approaches and a failure in  creating social advertising were  discussed. The participants  developed their own messages,  slogans and communication  strategy for the campaign  promotion. The videos of the Social  Advertising Laboratory, FOCUS‐ MEDIA Foundation and UNICEF  were shown.


In December, 2011, the Foundation developed mass media campaign “Every Child Has the Right” to be implemented in the republics of the North Caucasus

• The campaign informs about the UN  Convention on the Rights of the Child and its  key provisions. • The materials are distributed free of charge  by regional non‐profit organizations among  teenagers, their parents and teachers in the  North Caucasus. • Three types of campaign materials were  produced: video, flipbook and leaflet.


The campaign was based on the survey carried out in  spring 2011 in Chechen Republic. • See the full report on the survey here: http://undef.focus‐media.ru/know‐ more/research/


Short summary of the survey results 1. Teachers and parents of school students are slightly familiar with the  rights of children. Almost half (49%) have never heard about the  Convention on the Rights of the Child or the Law "On Basic  Guarantees of the Rights of the Child in the Russian Federation." 2. Parents are not aware of how to assert the rights of their children, have  no idea of the specific algorithms of action to protect their rights, do  not have information about the agencies / services that control and  protect the rights of students. 3. Most students also have never heard of the Convention and that they  have rights, with the exception of those who lived in Moscow and  studied at the Moscow schools. 4. A passive reaction of people to the offense, which is the result of being  not aware of their rights and the ways of the rights assertion.


Short summary of the survey results 5. Lack of developed mechanisms (parents, school, media) for children to be  informed of their rights. 6. Several types of violations of the rights of children occur in the Chechen  Republic, the most frequently violated are: the right to protection  from abuse, the right to free basic education, the right to maintain  discipline properly, the right to freedom of privacy. 7. Children with disabilities can not fully exercise their rights, they are daily  subject to real discrimination in the most important area of their lives  ‐ education, and limited in human communication.


• Video http://b23.ru/prwl A 2D animated video was  developed and drawn especially  for the campaign. The video shows a family living in the  Caucasus: a young man, his little  sister, mom, grandfather and certainly a beautiful stranger. The video is aimed to be shown on TV  and used at the lessons for  teenagers.


• Flipbook A small book with pictures on every  page. Turning the pages creates the  illusion of movement. The highlight of  the campaign! For adolescents not to get bored while  reading useful material, the usual  booklet is turned into a fun toy: on the  one side of the page there is a boy  dancing a lively dance ‐ lezginka, on  the other side there are printed  excerpts of the Convention and the  laws of the Russian Federation.


• Leaflet Supposed to be distributed in educational agencies and  organizations.

It contains information of the Convention, some of its  articles and where the detailed information can be  found.


A survey will be carried out in May, 2012, in the Chechen  Republic to show the change of the teenagers’ awareness of  their rights. 


Those who are not able to attend our  training sessions are invited to visit the  virtual distance learning center http://www.bnfom.com/index.php?a=12 Our courses: • Social project planning and implementation • Social advertising campaign planning and  implementation


FINANCIAL REVIEW


Expenditures of the FOCUS-MEDIA Foundation in 2011 # 1

Category

Amount, thou. rub.

%

Human Resource: Staff

8 065.3

31.78

Consultants & Trainers

1 414.7

5.57

2

Program costs

9 597.6

37.81

3

Partner organizations (regions)

1 948.6

7.68

4

Training & Travel

2 447.9

9.64

5

Administrative costs, incl. equipment

1 907.7

7.52

TOTAL

25 381.8

100,00%


The total amount of funds received from the  donors in 2011, was 19 547,2 thousand rubles: Project/Source

Amount, thou. rub.

Dance4life / Kingdom of the Netherlands (Matra program); Merck; Elli Lily East C.A.; AIDs Healthcare Foundation; dance4life international foundation; StartFund Fred Foundation; RosDance; Oranta IC; Kubana Company

7 110.0

GLOBUS / Open Health Institute (OHI) / Global Fund to Fight 

6 036.8

HIV/AIDS, Tuberculosis, and Malaria Socially oriented NGOs Capacity Building/ Ministry of Economics and Social Development of the Russian Federation

4 055.4

Developing the personal and communication skills of college  students / United Way Worldwide / Citigroup Foundation 

2 232.0

Promotion of children’s rights and right to education for the  children living in a post‐conflict context and suffering from its  consequences / IBPP / European Commission

113.1

TOTAL

19 547.2


Our Team Tatiana Evlampieva,  Project Director

Oxana Barkalova, Project Director

Evgeniya Alekseeva,  Director Valentina Agafonova, dance4life  Project Coordinator

Polina Vasilieva,  dance4life Volunteers  Coordinator

Tatiana Bazlova, Project Manager

Alina Arutunyan,  Chief Accountant

Boris Fomin,  IT Specialist

Anastasia Klyagina,  Financial Manager

Valentina Glavcheva, Secretary

Yulia Koval‐Molodtsova, Dance4life PR Manager,  Trainer

Evgeny Mushtakov,  Office Manager


Annual report 2011