Spring 2022 Analog Lookbook by oatfoundry

ANALOG ISSUE SIX

Oat Foundry Lookbook

Produced by Oat Foundry 2275 Bridge St. #208 1A Philadelphia, PA 19137 (215) 447-8915 oatfoundry.com

©2022 Oat Foundry All rights reserved. No part of this production may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior permission in writing from Oat Foundry.

Oat Foundry

Spring 2022

CONTENTS WINERIES & BREWERIES

36 40 42 46

Erosion Wine Co. St. Helena Big Truck Farm Parkton Flight Wine + Chocolate Seattle Station Craft Dana Point

RETAIL

50 52 56

Shakespeare & Co. Philadelphia KitKat Toronto Shinola King of Prussia

LOBBIES

62 64

LA Philharmonic Los Angeles Ritz-Carlton Philadelphia

ARTICLES

06 10 16 32 70 72 116 120 122 126

Foreword Mark Kuhn Analog Technology Josh Corcoran Behind the Scenes Sean Rossiter Testimonials From our Clients Introducing Mellowtron Krystal Shannon MJ Biz Con 2021 Krystal Shannon The Year of the Patents Matt Kelly Supporting Software Matt Kelly Looking Forward Kristy Nicolo In Closing Krystal Shannon

DISPENSARIES

Foliage Portland

CAFES

82 84 86 90

Guardhouse Philadelphia Pilgrim Coffeehouse Seattle Hacienda Alsacia Costa Rica Olive Grove Cafe Irvine

BARS & RESTAURANTS

94 98 102 106 110

Sweetgreen New York City Strudel House Budapest Nolita Hall San Diego Buck & Rider Phoenix Momofuku New York City

Oat Foundry

FOREWORD BY MARK KUHN

We love building cool stuff. This simple motto has been a driving factor in the products and experiences we have delivered over the years – in some majorly cool industries – and it is (no joke) written in large letters on the walls of our office. This past year is the first time we chose to drill down into the core of what Oat Foundry innovation and problem solving truly means and how it can elevate our internal product design: what more cool analog stuff can we build, and for whom? When we develop anything new, it is always defined by a few main tenets – the products must have a surprise & delight factor, some amount of utility, and of course, they have to be responsive. These are sensory experiences after all – it’s part of what makes Oat Foundry’s cool stuff so captivating when compared to the ubiquitous glow of a screen. In the following pages you will see some of our absolute favorite Split Flaps, including those shipping to an entirely new market: Cannabis Dispensaries. As part of our focus on developing more Oat Foundry products, we discovered that customer education is the largest challenge for new-to-cannabis fans – there are just so many flowers, tinctures, and concentrates out there that have so many different effects. Split Flaps were already being used as menu boards, so how can we help new customers find the perfect product in an approachable way? This interesting problem statement timed up with a fortuitous meeting and grew into an exciting partnership. In just a few short months, Oat Foundry’s product development team, in conjunction with our like-minded friends at budboard, created an amazing new analog experience in Mellowtron™. Mellowtron is an interactive, AI-powered cannabis recommendation experience that looks like an old school sound engineering mixing board. We debuted this product at MJBizCon 2021 in Las Vegas to rave reviews and will be shipping units to our multi-state operator partners as early as Summer 2022. From our growing team at Oat Foundry, welcome to Analog.

Thank you, Mark Kuhn IV CEO

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Oat Foundry

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ANALOG TECHNOLOGY BY JOSH CORCORAN

What I love about Oat Foundry’s mission to ‘Build Cool Stuff’ is that it casts a wide net to create within. In the past, our ‘Stuff’ has ranged from vinyl record dividers, to custom machinery, to sending a can of coffee to space. With each new project, we pushed the limit of what was possible; challenging our team to grow purposefully and, against all odds, always rising to the occasion (...and in the case of the coffee we literally rose 100,000 feet!). While a great deal of love went into each of these projects, there is nothing that can compare to the sheer joy from the wave of nostalgia that washes over a person seeing our Split Flap come to life. It’s as if our time with this technology was stolen from us – abruptly cut short by the world’s ever-present pursuit of digital revolution. As we settle into the aftermath, we find ourselves inundated with televisions, tablets, and that pesky phone in your pocket conjuring new ways to steal your attention. The click of a dial, the clack of a flap: tactile experiences designed to make you feel something in a cold, digital world. We know not everyone values the warmth of a vinyl record over the immediacy of streaming music, but the artists do. Analog technology is Oat Foundry’s palette. If we can paint the intelligence of the modern world on canvases from the past, we have a true opportunity to create masterpieces. And there’s nothing cooler than that.

Thank you, Josh Corcoran Director of Business Development

Oat Foundry

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MADE IN PHILADELPHIA

Oat Foundry

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MEET THE MAKERS PHILADELPHIA, PENNSYLVANIA

Oat Foundry

Sean Rossiter, President

Chris Novak, Assembly Supervisor

Dan Fetters, Assembly Technician

Suzy Cohen, Assembly Technician

Sidiky Tangara, Assembly Technician

Dylan Roberts, Assembly Technician

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BEHIND THE SCENES BY SEAN ROSSITER

Every analog technology journey begins with an idea, some sparked

Our Split Flaps fit in many atmospheres, from a retro strudel bakery in

from seeing one of our products in the wild or some beginning with

the heart of Budapest or Google’s East Coast headquarters in New York

“it’d be cool if we could…”. However our products cross the minds of

City. Picture Flap is customizable in a different way. The process starts

our clients, we work to achieve their vision of how analog technology

with the client providing us with an array of individual images that form

should look, feel, and sound.

either a complete photo or collage of several different images.

With our Split Flap and Picture Flap product lines, we work with clients

Let’s start at the beginning. Our analog technology in its most basic form

from a range of industries: designers, bars, restaurants, dispensaries,

is an array of raw materials. These come together to form an interactive,

and more. The journey begins with determining if the respective client

analog display that stimulates the senses through sight and sound.

wants a stock or custom display – we provide them with a variety of cost options so they can gauge what best fits their budget and ideas.

Oat Foundry

Spring 2022

SHEET METAL Oat Foundry has been working with General Metal Company for years. We love that they’re a local business and continuously supply us with the high quality sheet metal we rely on for both Split Flap and Picture Flap signs. Sheets of carbon steel are rolled to size. A laser cuts out the various shapes used throughout the superstructure of each Split Flap and Picture Flap. The path the laser takes, zig-zagging through the steel, is the result of months of design and iteration work. This ensures that every piece fits into the next, as seamless and as strong as the last. Expert technicians at General Metal Company with years of experience bend these flat laser cut sheets by hand into complex geometries, forming the base part. From there, they check critical dimensions before heading off to the powder coating booth. Here, technicians spray an even coating of electrostatic particles that stick to the grounded bare metal parts. The parts then pass through a curing oven, where they are heated to change the chemical makeup of the powder, forming a durable long-lasting coating. The parts are then cooled and bagged before their 15 minute journey down the road to our door.

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Spring 2022

Oat Foundry

SCREEN PRINTING

DIGITAL PRINTING

Screen printing is a meticulous process that we use to create the flaps for

For digital printing, which is used for all of our Picture Flap signs, we

our Split Flap displays. The hard-working team at Nu Art Graphics has

work with NGS – a screen and digital printing company out of Elgin,

been in the screen printing business for over forty years. We trust their

Illinois. They are home to some of the most state of the art equipment

expertise, and they’ve printed over 10,000 sheets of Oat Foundry flaps.

in the printing industry. Turning massive, high resolution image files into

The flaps of our Split Flap start with a digital layout, we call it an artboard,

capabilities of NGS. The Picture Flap printing process begins with our

physical prints is no easy task and wouldn’t be possible without the which specifies where each artifact will land when shown on a sign. From

design team laying out the clients’ images on digital artboards prior to

the finalized artboard, the team at Nu Art Graphics begins the printing

sending them out for printing. Each of these artboards start with a

process. They start by creating a transparency of the print areas to use in

template provided by NGS where we can overlay images onto the

conjunction with UV light to create a negative of the screen. At this point,

front and back of each flap. The artboards sent to NGS do not look like

all black areas allow ink to pass through and all transparent areas do not.

pictures, rather a collage of colors that will someday coalesce into a

Once their staff burns the screen, they use it for each set of flaps they

larger mosaicon Picture Flap. NGS prints our high resolution image files

will print. Each unique color requires a new screen to be made. Sheets

digitally onto sheets of white plastic – creating our physical flaps for

of plastic are milled by hand to an exact thickness and cut to size. A

Picture Flap. Large scale digital printing is very similar to how your home

trained technician aligns the plastic in the screen printing press to

printer works. Slowly swiping from side to side, little by little covering

precise tolerances. Ink then flows onto the plastic substrate. The sheet

the plastic substrate. Once the printer is finished, the raw sheet moves

is then cured to improve the ink adhesion before being flipped to repeat

over to the routing station to cut the individual flaps out of a sheet – like

the process on the other side of the plastic sheet. The ink needs to be

an automated xacto knife. The router precisely cuts each flap, some

precisely aligned front to back for each flap to make up one-half of two

areas being as small as .01 inches wide. With each sheet printed and

characters. A steel rule die presses against the plastic with over a ton

cut, a technician stacks each sheet into its respective pile, organizing

of pressure, setting each character on its own flap. Throughout the

each flap for each module.

process, technicians are checking and adjusting to ensure tolerances are met. They wrap the finished flaps and ship about an hour east to our door. The process is laborious, even considered old school, but it ensures the ink will remain prominent for years to come. 21

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Oat Foundry

ASSEMBLY IN PHILADELPHIA

TESTING

The Split Flap build process begins with sheet metal and flaps in hand,

Every display runs through a series of quality checks to ensure aesthetic

along with a host of other parts. We assemble our custom-designed

consistency, functionality, and reliability. Each component that goes into

printed circuit board to the module sheet metal along with a stepper

our analog technology products has been individually tested and passed

motor. At the same time, the screen printed flaps are broken out and

quality checks at various points along the way to becoming a complete

arranged into the wheels, one by one. These will give the Split Flap that

assembly – at which point we can really fine tune things. With each Split

distinctive look and sound as the motor rotates through each character.

Flap or Picture Flap module in place, we calibrate the motors so that each

With module production in full swing, we can begin the build for the

of the flaps across the full display are perfectly synchronized. This makes

outer cabinet which will link each of the individual modules within the

animations even better. From there we do final aesthetic quality checks

Split Flap. Our trained technicians join a network of sheet metal. From

on characters and images as they relate to one another on the board.

there we add reinforcements to provide a solid superstructure. Each

The displays then run through their final functional acceptance test where

component is then placed and wired together in the cabinet to finish

each module is put through its paces for thousands of rotations in a

the Split Flap assembly process.

simulated use test without experiencing a single error. Now, it’s ready to pack up and start its journey.

Picture Flaps are assembled a bit differently. Modules utilize an intricate, finely tuned gear train to achieve the higher torque required to turn flaps that are six times the size of Split Flap. Once this unique, larger gear train has been assembled, it can be joined with another one of our custom-designed printed circuit boards that will drive the motor. These components are affixed to the module sheet metal. Before mounting modules, a network of backplanes must be wired and fastened to the wall to create the array of rows and columns, creating the aspect ratio of the larger images that will flip through on the Picture Flap. After assembly onto the wall, flaps are populated, the collage slowly but surely taking shape. From there it’s time to test.

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Oat Foundry

CRATING Crates are custom made for our analog technology products to get a snug fit for the long road ahead. We build each crate to suit, just like its contents. It starts with a foundation of thick plywood cross-braced with heat-treated pine planks atop cleats. Walls and a top are fabricated in a similar fashion of plywood with rough lumber bracing. The inside of the crate is then lined with a medium density polyethylene foam to provide some cushion for transit. Our friends over at Arrow Crating and Packaging add some finishing touches before crossing the Betsy Ross Bridge to drop the crate off at our shop. From there, our technicians carefully individually pack each module into the crate for safe stowage during the trip.

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SHIPPING Our analog technology may move between a myriad of trucks, trailers, planes, and containers on its journey, with dozens of touchpoints in between. Working with our local dispatch, we ensure the crate is safely loaded onto the first truck. From city to city, country to country, we monitor the movement of the crate every step of the way. We work with the on-site team to ensure everything is ready for the arrival of the display. Once it’s navigated loading docks and doorways, it’s ready to uncrate and install.

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Spring 2022

Oat Foundry

INSTALLATION Our team takes extra care in the handling of every display to get it to its destination safely and on time. We work with local installers to answer any questions – or lend a helping hand ourselves when the occasion arises. From the time we put the first screw into a carousel wheel for it to hold a set of flaps to the last screw we put into the crate before shipping, there have been hundreds of quality checks along the way and thousands of touchpoints by our trained assembly staff and network of suppliers to ensure the display not only functions as designed, but that it does so for years to come. Seeing a new piece of analog tech in the wild, introducing a host of new people in a new location to something different; it never gets old. We’re always looking forward to the next Split Flap or Picture Flap coming online in a town near you.

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KITKAT Toronto, Canada

RITZ-CARLTON Philadelphia, PA

STATION CRAFT Dana Point, CA

STARBUCKS Alajuela, Costa Rica

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SAMSUNG London, UK

STRUDEL HOUSE Budapest, Hungary

BEEF + LIBERTY Hong Kong Airport

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TESTIMONIALS

The Split Flap Board has really become one of the main attractions of our coffee shop (2nd to the coffee, of course!). It’s so fun when a new guest comes in and loses their train of thought, mid-order, as they watch the board change over. It’s incredibly easy to edit the messages and schedule it to run on its own. JUSTIN SHAHEEN Lead Barista & Custodian, Pilgrim Coffeehouse

Oat Foundry did a fantastic job. We were incredibly excited to have a Split Flap! DOUGLAS HAMM President/Founder at Black Swan

With Picture Flap, we’re able to create a display that’s impactful and memorable — and completely unique to Shinola. We’re thrilled to be partnering with Oat Foundry on the launch of this innovative display. MARIO HERNANDEZ Director of Visual Merchandising, Shinola

Oat Foundry

You guys were absolutely awesome! Thank you for all your support on this project. VANESSA RUBIO Design Manager, Starbucks Latin America

We paired this totally modern concept of customer personalization with retro-inspired analog technology. It’s a unique experience that not only encourages sales but also sparks an unforgettable moment that we look to create when we developed this pop-up. EILEEN WHITTA Marketing Manager, KitKat Chocolatory

Hotels face a lot of competition, and experiences like this to help them stand out… The Ritz-Carlton Philadelphia’s new defining moment with a flap board perfectly captures the brand and the city: it’s fun, innovative, and steeped in history. Most of all, it’s guaranteed to engage anyone that steps into the lobby. Ritz-Carlton Philadelphia

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winery & brewery

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EROSION WINE CO. ST. HELENA, CALIFORNIA

Located in St Helena, California, Erosion Wine brings a unique twist to the

Patrick searched for a unique way to display their menu offerings and

Napa Valley Wine scene. Patrick Rue sparked his interest in beer brewing

create an immersive environment for their guests, so he reached out

while studying law at Chapman University. He quickly turned this passion

for a custom Split Flap Display. Their Split Flap utilizes the hints of

into reality upon founding The Bruery in 2008 and has since taken his

brass throughout their space to drive the attention to the rotating

Cicerone skills and turned them into Sommelier skills with Erosion Wine.

menu board. The 7 row by 24 column departure board provides the space with a retro inspired design element that complements the

The winery offers high quality canned wines from Fizzy Whites to the

mid-century modern design.

Valley’s Staple Red Blends. When planning his location in St. Helena, Patrick wanted to elevate their delicious wines with an even tastier

CUSTOMIZATIONS

aesthetic. The space is designed by Lucille Buell, who implemented a

The brass display houses 168 modules with a custom condensed font

mid-century modern aesthetic that promotes a welcoming atmosphere

created by Grammy Award winning designer Matt Varnish. Each carousel

for new and returning guests. The chic style is complemented with light

of flaps has a “winecon” and their star logo graphic. Each letter, number,

blues, pinks, greens, and hints of brass. Lucille classifies the design as

icon, and color adds into the entire space’s uniqueness and ties the

“vivacious and playful” – a perfect pairing for Patrick’s wines.

retro element to the playful mid-century design.

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winery & brewery

7 ROWS x 24 COLUMNS 37

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winery & brewery

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BIG TRUCK FARM PARKTON, MARYLAND

Big Truck Farm Brewery located in Parkton is Maryland’s largest hop

IPAs, Pale Ales, and Lagers. Each beer in their core collection is named

farm and taproom. The brewery is just minutes below the Mason

after different pick-ups, the Highboy, Flatbed, Halfcab, Dozer, and Dually.

Dixon Line along Route 83 and delivers some of the best brews the

If you’re not a truck person, try a flight to see which rig is right for you.

Mid-Atlantic has to offer. The farm takes up over 250 acres of fresh (and farmable) soil with their taproom overlooking several miles of

Seasonal and craft beer menus call for a handful of changes which is

the Maryland landscape. Since opening their doors they have increased

why a Split Flap is the perfect fit for Big Truck Farm. The 3 row by 40

their growing operation from just two acres of hops to ten acres –

column display hangs above the inside bar and is visible from anywhere

Marylanders love their beer!

inside the brewery. The board adds a harmonious click-clack to the

The brewery has an industrial farmhouse look – makes sense right?

casual vibe around the working farm and brewery – some bringing

The wrench tap handles, the timber frame ceiling, and even the garage

blankets and chairs, others bringing their pups. Big Truck Farm is a

doors that let the county air flow in the summer give the brewery an

must see next time you’re cruising down 83.

beautiful view of the countryside from the taproom. Guests enjoy the

atmosphere like no other. Their menu features a roster of seasonal craft beers – like Santa’s Sleigh red ale – and their Core Collection of

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winery & brewery

3 ROWS x 40 COLUMNS 41

Spring 2022

FLIGHT WINE + CHOCOLATE SEATTLE, WASHINGTON

Flight Wine + Chocolate is a one-stop shop for Washington’s most

CUSTOMIZATIONS

flavorful wines and chocolates. Since opening their doors in Seattle in

Flight Wine + Chocolate decided the best way to display their high-end

2016, sommeliers and chocolatiers David Wildman and Kevin Morton

menu items was on the face of a Split Flap Display – blissfully pairing

have combined two Northwest favorites, while incorporating luxury air

their cuisine with their air travel culture. The display features a custom

travel into their culture – a natural fit with neighbors like Boeing and

font that caters to the mid-century air travel design throughout the

Alaska Airlines.

space. They also included a custom header graphic along the top of

The tasting room sits right in downtown Seattle and sends their guests’

delights guests as it flips through the many menu items and gives them

tastebuds sky high with their First Class and Business Class tasting

a sense of what life was like in the air travel hay day.

the display to give the sign a modern touch. The Split Flap flawlessly

menus. Each ticket is complemented with luxury chocolate offerings – tastier than the typical airline peanuts. Their chocolates are artistically designed and deliciously crafted to give each a visually and tastefully pleasing element.

Oat Foundry

winery & brewery

3 ROWS x 24 COLUMNS 43

Spring 2022

STATION CRAFT DANA POINT, CALIFORNIA

Located on California’s historic Pacific Coast Highway and just over a

The interior of the brewery promotes a chic and minimalist design that

mile from the nearest marina is Dana Point’s newest brewpub – Station

feeds a delightful tasting experience through their many menu options.

Craft. The brewery opened their first location in the summer of 2020,

Station Craft included the first-ever side-by-side Split Flap Displays into

bringing a new roster of food and drink offerings to southern California.

the design upon building their first location – two 6 row by 24 column displays hang behind their L-shaped bar to display brew and plate

The exterior of Station Craft illuminates a warm welcome to the modern

options while surprising new guests and delighting those coming back

design trends up and down the California coast. The black, brown, white,

for seconds. Their Split Flaps retro design and function complement

and grey color palette attracts attention for those cruising by. A large

the modern exterior and minimalist interior – all while functioning as

garage door open ups the indoor dining room to their large patio, an

their main menu boards.

essential element to work with the ever-changing weather of SoCal.

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winery & brewery

6 ROWS x 24 COLUMNS 45

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winery & brewery

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retail

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SHAKESPEARE & CO. PHILADELPHIA, PENNSYLVANIA

In the age of online retail, brick-and-mortar stores can no longer

Shakespeare & Co. decided to install a 2 row by 24 column Split Flap

conduct business as usual and expect to thrive. New multi-sensory

Display from Oat Foundry. Their goal was to seamlessly tie it into the

experiences are more important than ever to bring customers back

coveted espresso book machine experience. Now, sitting right above

into physical stores and leave a lasting impression that keeps them

the instant book printer in their Philadelphia location, the Split Flap

coming back for more.

display showcases the title of the book currently printing in real-time. With custom software, the Split Flap display is able to track the total

No one understands this better than Shakespeare & Co. The café

number of books printed globally by the brand, automatically updating

and bookstore combo serves as a sanctuary for customers who want

the information to the display while no books are printing.

to read, write, and purchase locally blended coffee. Though nostalgic in its offerings and overall design, Shakespeare & Co. is no stranger

Shakespeare & Co.’s Split Flap preserves their heritage as a classic brand

to innovative technology experiences; they are well-known for their

while engaging its customers. They can see the flaps changing, hear

espresso book machine that can print books on the spot in the same

them in motion, and smell the coffee brewing. This unique experience

amount of time it takes to make an espresso.

leaves customers feeling excited to return again and again.

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retail

2 ROWS x 24 COLUMNS 51

Spring 2022

KITKAT CHOCOLATORY TORONTO, ONTARIO

The ‘retail concept’ is the next frontier in experiential brand marketing.

showcasing products to bring visitors into your world, you can create

Brands are increasingly launching retail destinations where consumers

an experience that resonates with them and lasts long after they leave

can interact with their products in a unique environment. The KitKat

your space.

Chocolatory incorporates personalized brand activations throughout the space. One such element is an all red Split Flap. After a purchase,

CUSTOMIZATIONS

the display continuously flaps to feature the customer’s name and

The Split Flap at the KitKat Chocolatory is a one of a kind display with

order number, creating a unique element of excitement for buyers.

KitKat red encasement, flaps, carousels, and custom icons. The display even operates on a custom POS system integration that flips through

Our displays are usually used to convey a message, but the Split Flap

various brand messages upon completing a purchase such as: “Good

adds an element of magic to information. In a space as whimsical as a

things come to those who break” and “For those about to break (we

candy shop, that extra bit of magic can go a long way in transporting

salute you).” If you’re looking for a fully loaded Split Flap Display, you

guests from their everyday world to the perfectly crafted experience

found it. As fun and playful Nestle has made their branding in the KitKat

you’ve built for them. Ultimately, this is the biggest strength of effective

Chocolatory is fully represented in their Split Flap Display.

visual merchandising. When your retail displays can go beyond simply

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retail

5 ROWS x 32 COLUMNS 53

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retail

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SHINOLA KING OF PRUSSIA, PENNSYLVANIA

Detroit-based Shinola is a design brand that crafts products that are

Shinola’s brand is defined by the meaning behind each product they

built to last. From timepieces to bicycles, Shinola tells stories that

create. Operating a watch factory in Detroit, Shinola is also known for

demonstrate quality and connect customers with the American-made

its support of American business and manufacturing, partnering with

origins of their products.

companies that share in an unwavering commitment to quality.

In the 2019 holiday season, Shinola set out to tell their brand story in

We’re excited to work with Shinola because we respect what they stand

a new way at their King of Prussia mall location. With the intention to

for and have achieved. Their commitment to Detroit and American

captivate customers, they partnered us to debut the Picture Flap.

manufacturing as a whole has inspired us for years. It’s an honor to

Shinola’s Picture Flap showcased an analog version of their Holiday

American makers, like Oat Foundry.

work with them and to be part of their commitment to supporting Collection with products that encouraged customers to spread the joy of quality. The display gave Shinola the capability of highlighting those top giftable items, including Monopoly®: Shinola Detroit Edition, leather goods in Navigator, and the Shinola Monster Automatic Collection.

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retail

5 ROWS x 6 COLUMNS 57

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retail

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lobbies

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LA PHILHARMONIC LOS ANGELES, CALIFORNIA

The Walt Disney Concert Hall is a world renowned amphitheater. It is

The Split Flap hangs over the main lobby displaying a range of poetic

respected in the arts community with the quality of performances. The

verses from Kallmyer’s work. The display is generating randomized

hall has architectural significance, as it was designed by Frank Gehry.

unique poems based on the artist’s original input and vision – it’s like a

The building represents the progressive artistic minds that call Los

text portrait that changes over time.

Angeles home – from its metallic flowing exterior to its subtle Douglas fir and oak interior. During the orchestral season, the LA Philharmonic attracts visitors from around the world. Inspired by the season’s program, local artist Chris Kallmyer came up with the concept for Song Cycle, a series of randomized poems. Kallmyer utilizes music, art, and design in the experiential installations he creates. He hand-picked Oat Foundry to help him bring his vision to life.

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lobbies

8 ROWS x 32 COLUMNS 63

Spring 2022

RITZ-CARLTON PHILADELPHIA, PENNSYLVANIA

Inside a 1908 neoclassical bank building, the Ritz-Carlton Philadelphia

The Split Flap display flips, echoing through the cavernous lobby, and

draws inspiration from the city’s architecture to spotlight its rich history.

alternating between quotes from historical Philadelphia icons. The sign

When renovating their lobby in the fall of 2019, designers sought to

puts on a show, drawing guests to the sign and creating a memorable

elevate the experience with a new ‘defining moment’ that would engage

experience that could not be had at any other hotel.

guests and set the hotel apart from others in the area. CUSTOMIZATIONS With a building like the Rotunda, The Ritz-Carlton had big shoes to fill

This Split Flap features a range of customizations – white flaps, white

when it came to renovating the building in the 21st century. The hotel

powder-coated sheet metal, and a few specialty flaps in other colors.

is encased in the same exact marble that Michaelangelo used to carve

Bright spaces like the Ritz-Carlton are ideal for a moment of luxury.

the statue of David during the Renaissance – brought over from Italy in

The Split Flap seamlessly fits into the architecture and design of the

1908. The space needed some period-correct decor, something that

century-old building, giving guests an unforgettable welcome and a

wouldn’t take away from the beautiful marble neoclassical aesthetic.

pleasant goodbye at the Ritz-Carlton Philadelphia.

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Experience it for yourself!

lobbies

6 ROWS x 16 COLUMNS 65

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lobbies

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dispensaries

Spring 2022

INTRODUCING MELLOWTRON BY KRYSTAL SHANNON

Mellowtron is our newest addition to the analog technology arsenal. It’s an interactive, AI-powered cannabis recommendation experience. Oat Foundry’s custom analog technology shop created a mixing board that is driven by budboard’s industry-leading data that can categorize strains and products, ensuring the most consistent cannabis experience for the customer. Budboard’s proprietary machine learning system is trained on data from dispensaries serving approximately 200,000 users. Mellowtron was created for exploration at dispensaries. 92% of cannabis customers want good product advice when they go into a dispensary, so why not empower them to give their wants and needs as a way to get that. The cannabis industry as a whole is expanding at an astronomical rate and the people who identify as “canna-curious” are outpacing the active users. These users come with a very different problem – they don’t know much about cannabis so they shy away from experimenting. That’s where we came in and how Mellowtron was born. At its core, this product is a cannabis recommendation engine. We conceptualized it to solve the main problem of which strain of cannabis you should consume to achieve the effect you desire. We pushed ourselves to solve an age-old problem of information overload from an industry that is rapidly changing. Dispensaries are seeing people shy away from screens, asking questions, and trying new products. With the ease of Mellowtron and the beautiful aesthetic of Split Flap, we wanted to help. Mellowtron makes cannabis exploration inviting and fun. We are currently taking orders.

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MJ BIZ CON 2021 BY KRYSTAL SHANNON

After more than a year of being unable to attend any tradeshows and

MJBizCon did not disappoint! It’s the world’s largest cannabis convention

events, we traveled to Las Vegas for the 2021 MJBizCon. We hadn’t been

and the perfect place to debut our new product. We had already been

to this conference since November 2018 and were extremely excited to

selling Split Flaps in the cannabis space to dispensaries using them

debut our newest add-on product to Split Flap: Mellowtron.

for menus and referring to them as “the perfect tool to display their fast-changing inventories” – taking it a step further with a way for a

Mellowtron is a cannabis recommendation engine conceptualized to

user to control the menu options was a natural fit.

solve the problem of which strain of cannabis you should be consuming to achieve the effect you desire. Dispensaries needed a new way to have their customers needs’ filled accurately and backed by data. At Oat Foundry, we like to call our solutions “painkillers” in that they take away the friction both sides may feel.

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We went into Vegas with the plan to have our Split Flap and Mellowtron in action at the Grasslands Annual Cannabis Party, showcasing with SevenPoint Interiors on the convention floor, and back in action at Top Tree Agency’s Party. Over 650 people got to test drive the Mellowtron experience. Guests went through the entire process of walking up to the control center, making their choices on how they wanted to feel, and then received their recommendations immediately. We had access to the inventory of the cannabis products being served at Grasslands’ party as options for people to try once their choices had been made. Split Flap was able to become a true Vegas showstopper with the hidden feature of a modulate button to trigger animations on the board on demand. We decided to take the “LIVE” aspect a step further the next night at Top Tree’s party with instant messages being displayed from influencers and party-goers. As the night progressed we even got to hang out with retired NFL star and Heisman winner Ricky Williams. He was debuting his cannabis line called “Highsman” and absolutely loved playing with Split Flap and testing Mellowtron. MJBizCon and Vegas were a huge success and definitely a convention we will be traveling to in the future. From the connections we made to the industry leaders giving us feedback, having that many influential people in the cannabis industry in one spot was priceless to the evolution of Mellowtron and how Oat Foundry could better serve the growing demand.

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FOLIAGE SOUTH PORTLAND, MAINE

Maine historically passed a bill to legalize recreational cannabis in 2016,

Upon entering the shop, guests receive welcoming hellos from the staff

and the state is now home to over twenty dispensaries. That number is

and the delightful sight of a 7 row by 48 column Split Flap on the wall –

expanding every year. Many Mainers are now enjoying the benefits of

acting as a menu board and a way to promote cannabis specials or happy

cannabis and saw a chance to get into a new type of commerce in their

hour deals. The modern design throughout the dispensary illuminates

home state. People like Foliage owner Robert Shaw hopped on the

a luxurious and delightful experience for new and returning guests.

opportunity to open their own cannabis retail store. Our Split Flap in Foliage is Oat Foundry’s first dispensary installation, Foliage is a small dispensary that packs a great punch. The dispensary

and it has since opened the door to a new way to use our displays. The

offers a range of products – from edibles to flower, glassware to pre-rolls.

evergreen board helps keep their menu options up to date with ease,

All products sold by Foliage are grown or hand-blown in the state of

as their budtenders can directly control the display through our most

Maine. Some products are straight from Foliage’s growing facilities – a

recent webapp.

farm to bowl style dispensary.

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GUARDHOUSE PHILADELPHIA, PENNSYLVANIA

Guardhouse is the newest addition to the Frankford Arsenal in the Bridesburg neighborhood of Philadelphia, Pennsylvania. Renowned chefs Khoran Horn and Matthew Gansert imagined a cafe space where they can exercise their culinary excellence and provide the businesses in the Arsenal with a new hangout. Guardhouse is located just steps away from Oat Foundry’s headquarters. As a “welcome to the campus” gift, we partnered with Khoran and Matt to install a Split Flap right in the cafe. The Split Flap frequently displays quotes, train times to Center City, daily specials and menu items – easily giving many newcomers a sight they have never seen before. The board is a stock display fitting perfectly into the minimalist design throughout Guardhouse.

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PILGRIM COFFEEHOUSE SEATTLE, WASHINGTON

Back in 2015, North Seattleites saw a need for a community space that

The coffeehouse opened its doors in February 2021 and quickly built

everyone can enjoy – cue Pilgrim Coffeehouse. It’s a vivacious space in

loyalty throughout the neighborhood, since so many were a part of

the North Aurora (NORA) neighborhood of Seattle.

Justin’s journey. Their menu includes a variety of brews and meals. Additionally serving a range of their coffee beans to go – there’s nothing

Justin Shaheen took initiative to bring a new go-to cafe to the NORA

like supporting a local roastery.

neighborhood through a crowdfunding campaign, raising small amounts of money from a large number of people. The campaign initially missed

Upon building Pilgrim Coffeehouse, Justin saw an opportunity to include

its goal to open a flagship coffeehouse, so Justin shifted gears and

a Split Flap to function as their main menu board behind the barista

started the Pilgrim Coffeetruck. Justin didn’t settle for the typical food

counter – a perfect way to tie back to their retro Ford that built Pilgrim

truck you see lined up on the streets. This is a 1945 Ford packed with

into what it is today. The 3 row by 32 column display brings a flippin’

a 350 Goodwrench. For the motorheads reading, yes, it runs on Chevy.

cool feature to an already awesome shop. In order to keep his guests

Fast forward a few years, the Pilgrim Coffeetruck is now available for

engaged with his business, he requested software that allows anyone

events, because Justin finally has his coffeehouse location – one that

to send messages to the sign right from their iPhones and iPads – we

isn’t on wheels.

developed a custom webapp to do just that.

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HACIENDA ALSACIA ALAJUELA PROVINCE, COSTA RICA

Starbucks approached Oat Foundry to discuss a unique way to welcome

In order to provide the visual and auditory appeal Starbucks was

guests to the new Hacienda Alsacia Visitor’s Center. The center was to

looking for, a 3 row and 24 column Split Flap was perfect for the job.

be the highlight destination for visitors of the Costa Rican coffee farms.

The nostalgic stock font perfectly mimics the classic Split Flap signs,

As the epicenter of coffee research in a paradise location, the greeting

while ensuring clarity from long distances.

sign needed to be unforgettable. Our team offers on-site Split Flap installation, no matter the location. Located between farms, on the side of the mountain, the center of the

When asked, the Oat Foundry team was happy to hand deliver the Split

Hacienda was designed to be completely open-air, allowing a connection

Flap to the visitor’s center. Two weeks after installation was completed,

to the surrounding farms. Along with the location, our team needed to

Starbucks had an opening party to celebrate the new visitor’s center.

respect their desire to use non-invasive technology. To maintain the

This put the Split Flap to the test as it would be welcoming the first

look and feel of the visitor’s center, we all agreed a Split Flap could add

guests to the beautiful location. The opening night was a huge success,

to an incredible experience while ensuring a minimalist tech feel.

with a final espresso toast held by Starbucks founder, Howard Schultz.

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OLIVE GROVE CAFE IRVINE, CALIFORNIA

Southern California can now visit their newest development called

coffee shop. The cafe serves a range of dishes, coffee, beer, and wine

Innovation Office Park by Irvine Company. The 1.1 million square foot

to act as the one-stop shop whether you’re on your way in to work or

campus stretches across 73 acres of newly renovated, modern, and

wrapping up for the day.

health-oriented office space. The office park is located on the side of the Santa Ana Freeway giving new tenants exposure up to 275k+ cars

Olive Grove Cafe features an array of digital screens displaying event

per day. The Innovation Office Park is now open to businesses looking

information and other details about the campus, but one display stands

to open their doors or relocate to Irvine.

out – a 6 row by 24 column Split Flap hanging behind the barista counter. The Split Flap highlights daily specials and artisan coffee, beer, and wine

Walking down the central pathline through campus gives off a village

options depending on the time of day. All messages and menus are easily

atmosphere as you walk past outdoor workspaces, a fitness center,

scheduled through our webapp software. The stock board is recessed in

dining options, and more – it’s essentially a pop-up city. The space is

the wall, so the Split Flap is flush with the surrounding shelving units.

made more accommodating by the common areas where employees

Menu items are easily seen throughout the seating area as well as the

can work for a change of scenery. In phase one of development, Irvine

outdoor pavilion meeting space for those looking to stop in for a snack.

Company included Olive Grove Cafe – a grab-and-go style open-air

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SWEETGREEN NEW YORK CITY, NEW YORK

The Helmsley building at 230 Park Avenue was designed by Warren &

CUSTOMIZATIONS

Wetmore, the architects who designed Grand Central Terminal. The

Upon entering Sweetgreen, the sound of flaps turning steals your

building is an iconic piece of New York City’s Midtown and remains

attention as you look up from the “sg” logo tiled on the floor to their

virtually unchanged since its completion in 1929. When moving into the

flipping menu items. The Split Flap hangs above the food counter for

Helmsley building, Sweetgreen design manager Justin Brooks stood true

easy visibility no matter where you are in the restaurant. Sweetgreen

to Sweetgreen’s mission statement and looked for elements to tie into

wanted a one-of-a-kind board so they decided to forgo our stock

the area’s transit history. A Split Flap, along with other key design choices,

font for their own. They also included two green color flaps – dark and

aided in the pursuit to honor the essence of Grand Central Station.

light – as well as icons of an avocado and lettuce leaf. This Sweetgreen location is right next to one of the busiest train stations in the United States – yet only one of them has a green Split Flap.

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FIRST STRUDEL HOUSE BUDAPEST, HUNGARY

Natively known as Elsö Pesti Rétesház, The First Strudel House is home

CUSTOMIZATIONS

to some of the best traditional cuisine Budapest has to offer. Their menu

Strudel House needed a way to engage guests without impacting the

ranges from savory strudel plates to a roster of roasted meats. Strudel

elegant space – a perfect recipe for a Split Flap display. Their Split Flap

House is located in the heart of Budapest, a short walk from the Danube

has custom colored flaps and our ADA compliant font in magyar ábécé

River or St. Stephen’s Basilica. Needless to say, there are five of the city’s

(Hungarian alphabet). The sign hangs above the bookshelf, overlooking

“must see” sights within blocks of each other.

the dining room and open baking area giving guests a truly interactive

Gábor Leidal opened the doors to Strudel House in 2007 with a goal to

an early 19th-century Hungarian strudel house, the Split Flap illuminates

dining experience. Although a Split Flap would not have been found in give tourists the Hungarian experience they traveled for. Gábor owns

the retro aesthetic without the starkness of lights from a television.

not just one, but three restaurants in the area – each delivering their

The board is used to welcome guests, list menu items, and even show

own unique (and traditional) experience. He has a niche for preserving

a real-time strudel counter that pulls directly from their POS system. The

Hungarian culture through gastronomic experiences.

POS integration shows how many thousands of strudels the Strudel House has made and sold – easily giving them the reputation for the best strudel in Budapest.

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NOLITA HALL SAN DIEGO, CALIFORNIA

Black Swan Hospitality sought to offer a unique full-service beer hall

CUSTOMIZATIONS

experience to locals and visitors alike. David Michael, Principal of Tecture

Engaging Oat Foundry’s software services to create a custom Flight

Inc., imagined including a Split Flap display into Nolita’s layout. David

Tracker API was one of the most exciting parts of this project. This Split

connected Oat Foundry with Doug Hamm, Founder of Black Swan and

Flap pulls data about planes landing in San Diego, posting the flight

President/Founder of Creative House, to explore the capabilities of

information on the board at the precise moment that plane is flying

Split Flap displays. In speaking with Doug, Oat Foundry discovered he

overhead. Not only does this create conversation amongst customers,

wanted to add an element totally unlike anything anyone in the San

but it gives Nolita Hall a completely unique edge – something guests

Diego area had ever seen in Little Italy. He asked about the largest

will talk about during their travels.

Split Flap we had ever created, then asked us to go beyond that. His goal? Automatically display information about the flights flying overhead

Oat Foundry is proud to offer on-site Split Flap installation anywhere

using a Split Flap. In order to meet Doug’s needs as well as fit Nolita’s

in the world. Oat Foundry engineers traveled to San Diego to install

open-air, European feel, we built a 10 row by 32 column Split Flap. The

this massive Split Flap at Nolita Hall. Within a day, the installation and

Split Flap fits perfectly with the modern elements of the beer hall while

final testing was completed.

ensuring readability from anywhere in the venue.

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BUCK & RIDER PHOENIX, ARIZONA

Buck & Rider opened their doors in 2015 with a goal to deliver fresh

As unique as seafood in the southwest sounds, Buck & Rider didn’t

catch to the Scottsdale area. Located in Arcadia, just north of Tempe

want to stop there when designing their interior. The space has a classic

and Phoenix, is a seafood oasis at the base of Camelback Mountain.

vibe – dark leather booths, light wood tables, and earthy colored walls.

Buck & Rider generated buzz by highlighting their efforts to fly in fresh

It’s all class from the second you enter the door until you sign your check.

seafood each day – not a small feat when you’re surrounded by miles of southwestern desert. Their claim to fame outside of seafood is their CUSTOMIZATIONS

LGO Reserve Beef – the first in Arizona to be awarded a private label USDA certification. The beef is a very rare cut out of the midwest where

Buck & Rider needed a way to display their many menu items without

just three in ten cattle meet the criteria to be considered. The name

overwhelming their guests, and a Split Flap fit the bid. Their 6 row by 40

stems from LGO Hospitality, who run several restaurants throughout

column display hangs in their dining room displaying specials, seafood platters, and their acclaimed LGO Reserve Beef. They requested seafoam

Arizona and California.

green vinyl flaps to seamlessly blend the retro element into the rest of the elegantly designed and branded space.

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BISTRO DE LA GARE DRUMMONDVILLE, QUEBEC

Bistro de la Gare (The Station Bistro) is a short walk from the historic

The walls are lined with shelves that carry leather suitcases. As you take

train station in Drummondville, Quebec. The family-owned restaurant

a seat at a table without a view of the street, you’ll be pleased to see

founded in 1960 has seen many changes. It startedoff as a Chinese

a view of the Canadian countryside through a recreated train window.

restaurant and has evolved into the luxury transit-themed Bistro we see today. Since the early 2000s, the owner, Francois Timmons, has

The most recent addition, shipped in from Philadelphia, can be heard

pushed the design to be wholly representative of the once-bustling

as soon as you enter the Bistro. Francois approached us wanting to

Montreal-Gaspé line.

put the finishing touches on a luxury travel theme. He mentioned the display was to be used just as originally intended, to display the train

Entering the building, you’ll walk past a large clock that resembles the

times and destinations. The display now rests behind the bar and ties

style of clock you’d expect inside of Grand Central Station. Inside the

the whole atmosphere together.

Bistro, there are environmental graphics of locomotives used on the rail line.

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MOMOFUKU NEW YORK CITY, NEW YORK

After the wild success of the Momofuku Noodle Bar in New York City’s

CUSTOMIZATIONS

East Village, celebrity chef David Chang launched his second location to

The Oat Foundry Split Flap display delivers uniqueness in spades, giving

rave reviews in the Time Warner Center at Columbus Circle. Standing out

guests an ‘Instagrammable’ moment as soon as they walk through the

in New York – which has around 24,000 eateries – requires restaurateurs

doors of the Momofuku Noodle Bar. As local foodies and sightseers

to offer excellent food, but also provide a novel environment where

bustle into the space – which looks like an updated take on the classic

guests feel like there’s something special, such defining architecture or

diner aesthetic – they’re introduced to the comforting sound of the

exciting design elements.

rotating flaps that evoke a feeling of nostalgic transit.

To help guests savor every moment and to create a dining experience

The custom-designed display has 4 rows by 32 columns that constantly

that aligns with their successful brand, the visionaries at Momofuku

rotate through the menu with pricing and availability updates, since

considered every aspect of the new restaurant, starting with the menu.

top items often sell out due to popularity. Besides letters and numbers,

That’s how they landed on an Oat Foundry Split Flap display: a new,

they have a custom flap with the Momofuku peach logo, adding a cool

modern take on the nostalgic train station board that serves as an

branding opportunity.

engaging focal point for all dining patrons.

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19137 VISIT OUR SHOP Opened in 1816 on land purchased by President James Madison, the Frankford Arsenal was the center of U.S. military small-arms ammunition design and development until its closure in 1977. Among the many other products manufactured at the arsenal were fire-control and range-finding instruments, and gauges for these components. Oat Foundry is among the first companies to move into the Arsenal and bring back American manufacturing to the great northeast. Give us a call to set up a visit! 115 | Spring 2022

THE YEAR OF THE PATENTS BY MATT KELLY

2021 was a big year for Oat Foundry. We hit a handful of milestones,

we patented a product that has existed for many decades. Our Split Flap

but we are thrilled about two of them in particular – our patents for

is a modern take on what used to direct travellers in train stations and

Split Flap and Fast Box.

airports. They’re controlled with any web accessible device – updated for the 21st century, compared to the old punch cards that were used to

Our journey to filing started with a provisional patent for Split Flap back

control the boards in the 1950s. Our utility patent covers the functionality

in 2016, when we built our first display to act as a restaurant menu

of our Split Flaps through the improvements we added to the original

board. The original Oat Foundry Split Flap prototype was much different

50s design. We’re ecstatic to see years of work culminate and even

than the Split Flaps you see in this book. After two years and many

more excited that people have been so enthusiastic about bringing

rounds of iteration, we filed for a non-provisional utility patent in 2018.

analog technology back to life.

Our patent was officially granted in August of 2021. Some may ask how

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Our second patent granted in 2021 is the Fast Box, which we proudly built for our hometown Philadelphia Eagles. Fast Box is different from Split Flap, but it is still rooted in a history of analog tech. Analog technology is a perfect fit for the NFL, since they have strict rules about screens and Wifi on the sidelines. Fast Box is a flip disc display enclosed in a rugged, fluorescent case that can be seen from up to fifty yards away. The Eagles contacted us back in 2019 to figure out a new way to communicate with their defense from the sideline. The coaching staff grew tired of poster boards that would get ruined on the road and during inclement weather. With the lightweight and weatherproof Fast Box, the simple turn of a few dials and a press of a button quickly signals plays to the defensive team. The upgrade to Fast Box has saved the Eagles eight seconds off of their defensive play-calling. Eager to gain a similar edge, other NFL teams have adopted the play calling strategy, including the New York Jets. Receiving a non-provisional patent is a milestone no matter what type of patent it is. We owe a special thank you to our patent lawyer Joe Maenner, staff, and our in-house inventors of cool stuff.

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SUPPORTING SOFTWARE BY MATT KELLY

Every Split Flap and Picture Flap Display we ship comes with our most recent programming software, WebApp 3.0, which allows users to program their sign in a number of different ways: Instant Messaging Type a one-off message to the board and click send! Create a Schedule Build a calendar of messages or artboard sequences for specific days and times throughout the week. Seamlessly switch between happy hour and dinner menus on your Split Flap, or rotate to new imagery on your Picture Flap. Select the Animation Choose an animation you want your sign to perform from over twenty standard options, including: left to right, matrix, snake, and more. Visualize Your Message Preview what your formatting will look like before sending it to the sign. Can’t decide on left or center aligned? No problem! The Split Flap WebApp functions just like a simple text editor. The Picture Flap WebApp allows you to collage different artboards together. Save Save thousands of past and future messages in the library. No need to set it up twice. User Profiles You can now create or remove users from your WebApp. Set different permissions for different users as needed. Administrators will have full editing and scheduling access, while other users will only be able to Instant Message. Integrations Our Split Flap WebApp comes out of the box with Date/Time, weather, “Today in History,” a quote randomizer, and Reddit.

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LOOKING FORWARD BY KRISTY NICOLO

The beauty of looking forward lies in the knowledge gained from looking back. At Oat Foundry, we have a passion for analog technologies and the power of nostalgia. We are attuned to the increasingly digital world and how we can embrace the past while offering a seamless and unforgettable experience to our clients. Beyond our intuitive WebApp, we have programmed real-time flight trackers, old-school video games, poetry generators – and even linked the Split Flap to a jumbotron for an unforgettable moment when the home team scores. That is just the beginning. In 2021, we found wonder in embracing the Split Flap as a medium to show data in motion. As we set our sights on 2022, we ask how we can make our analog offerings smarter, more agile, and interactive. Can we pair technologies like artificial intelligence and machine learning with a Split Flap? Can we boost interactivity with control panels and motion sensors? We think so. Beyond Split Flap, Picture Flap, and Fast Box, we are inspired to reimagine even more analog technologies. Above all, we want to hear from you, to be challenged in this new year.

Thank you, Kristy Nicolo Director of Sales

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IN CLOSING BY KRYSTAL SHANNON

This is my first year at Oat Foundry and I came into an incredibly talented and creative team. I started working on this Lookbook in the summer of 2021 and began with getting new photos and videos of some of our favorite projects. We had featured our products in numerous different ways in the past, but wanted this lookbook to be different. We wanted it to reintroduce ourselves to the world. I had a vision of this being a larger publication that would go out annually as well as a way to showcase Oat Foundry’s new direction as a company. We now identify as a custom analog technologies company and will continue to innovate in that space. We pride ourselves on the craftsmanship we produce, and this lookbook is no different. What you don’t see in this book is the growth of our internal team and the fun we have together. We have doubled in size in the past year and continue to do so. We will be expanding our headquarters to fill another 6,000 square feet across the hall in the Arsenal Building located in the Bridesburg neighborhood in Philadelphia. This lookbook is a true reflection of the hard work and dedication Oat Foundry puts into each product we build.

Thank you, Krystal Shannon Director of Marketing

P.S. A special thanks goes out to Sarah Van Bemmel, Matt Kelly, and Thomas Bulzacchelli for all your help with this stunning lookbook.

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index A

arrow crating / 22, 23

beef + liberty / 31

mellowtron / 68, 70, 71, 72, 74, 75

big truck farm / 40, 41

mj biz con 2021 / 68, 72, 73, 74, 75

bistro de la gare / 100, 101

momofuku / 102, 103, 104, 105

meet the makers / 14

buck & rider / 106, 107

maenner, joe / 118

cayton museum / 11

new york jets / 119 ngs printing / 21

cohen, suzy / 14, 15

nicolo, kristy / 72, 122

corcoran, josh / 10

nolita hall / 92, 102, 103, 104, 105 novak, chris / 14, 15, 22, 28, 29, 125

detroit live lounge / 8, 9, 16

erosion wine co. / 36, 37, 38, 39

olive grove cafe / 90, 91

fetters, dan / 14, 15, 26, 28, 29

philadelphia eagles / 118

ritz-carlton / 2, 30, 33, 64, 65, 66, 67, 123

nuart graphics / 20, 21

first strudel house / 31, 98, 99, 100, 101 flight wine + chocolate / 42, 43 foliage / 71, 76, 77, 78, 79

rossiter, sean / 14, 15, 16, 27, 60

general metal company / 18, 19

rubio, vanessa / 33

guardhouse / 28, 29, 82, 83

samsung / 31 seven point interiors / 68, 72

hacienda alsacia / 30, 86, 87, 88, 89

shaheen, justin / 32

hamm, douglas / 32

shakespeare & co / 50, 51

hernandez, mario / 32

shannon, krystal / 70, 72, 127

horn, khoran / 82

shinola detroit / 56, 57, 58, 59, 121

hussey, charles / 125

starbucks / 30, 80, 86, 87, 88, 89 station craft / 30, 34, 44, 45, 46, 47

kelly, matt / 116, 120

sweetgreen / 94, 95, 96, 97

kitkat / 17, 30, 48, 52, 53, 54, 55

roberts, dylan / 14, 15

gansert, matthew / 82 grow with google / 60

pilgrim coffeehouse / 84, 85

kuhn, mark / 7

tangara, sid / 14, 15

la philharmonic / 62, 63

vescio, james / 22, 124

whitta, eileen / 33 williams, ricky / 74

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image credits IMAGE CREDITS Image credit to Oat Foundry unless otherwise noted. Staff Photographer: Thomas Bulzacchelli Alexis Alexander

106, 107

Ian Byers-Gamber

62, 63

Anthony Frechette

108, 109

Ryan Fung Joe Gall* Max Grudzinski Elizabeth Hasier Irvine Company Office Michael Klein Maliana Kamura Gábor Leidal Laura Murray

48,49, 52, 53, 54, 55 8, 9, 16 17, 114, 115, 130, 131 67 90, 91 82 42, 43 98, 99, 100, 101 94, 96

Chad Mellon

34, 35, 44, 45, 46, 47

NGS Printing

Joe Polillio

Justin Shaheen Starbucks Corp James Tran Rob Watermeyer Melanie Zahn

84, 85 80, 81, 86, 87, 88, 89 92, 93, 102, 103, 104, 105 36, 37, 38, 39 40, 41

* Photographs by Joe Gall are featured on the Detroit Live Lounge Picture Flap artboards

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Oat Foundry

COMING SOON This year, Oat Foundry will be expanding across the hall in the Frankford Arsenal Building 208 to a 6,000 square foot space. We really pushed ourselves in 2021 to grow, and now we will be building the largest Split Flap in Oat Foundry history. Our world class production team will have an all new assembly area. We will also be designing the space to include: a new large conference room, a photography studio, a soundproof office, a new lobby, and a Hall of History. 131

Spring 2022

VISIT 2275 Bridge Street Philadelphia, PA 19137

CALL 215.447.8915

EMAIL sales@oatfoundry.com

LEARN MORE oatfoundry.com

DESIGNED IN PHILADELPHIA

SPRING 2022