September 2014 - Oakland Business Review

Page 1


CITY COUNCIL DEBATES Candidates meet the business community – Pages 2-3

THE RAIDERS An inside look at the 2014 team

WOMEN IN BUSINESS Advertising and marketing guru Carol Williams to speak

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CHAMBER CALENDAR Keeping you connected and informed – Page 23

ACSBDC A tremendous resource Page 24

Oakland Business Review

Visit for more business opportunities, news and event registration.


> Join us for the

Chamber’s 2014 Classic


> Join us for

> Enroll in 2014-2015 Leadership Oakland

breakfast with Superintendent Antwan Wilson

The Oakland Chamber is teeing up to bring our members another fabulous day of golf, quality networking, good food, and loads of fun. If you’re a local businessperson looking for a day of relaxation, but with some important business mixed in, this is the perfect event for you. The 2014 Oakland Chamber Golf Classic is scheduled for Monday, Sept. 29 at Sequoyah Country Club in the Oakland hills. This annual, all-day tournament brings together some of the top business leaders in the city for breakfast and lunch, a shot-gun start, and the 19th Hole Awards reception. For more information on spending a relaxing day with other local businesspeople, visit ■

> Hack the Hood offer Are you a small business Chamber member or an entrepreneur who would like a quality free website? Hack the Hood (HTH), the Google and city of Oakland-funded nonprofit program that teaches youth web development skills, is offering free websites to a limited number of local small businesses in Oakland that sign up this Fall. Using “Weebly” as a platform, HTH youth work with businesses to build them 1-4 page quality websites. Merchants provide logos, photos, information and design preferences, then review and sign off on the completed sites. Sites are hosted at but can be transferred to a hosted domain ( if you wish. Hack the Hood is a winner of the 2014 Google Bay Area Impact Challenge and works to expose youth to careers in tech while helping them support local small business through web development. You can work with Hack the Hood and support local youths’ career development while getting free web development services. Sign up for services at or send an email expressing interest to info@hackthe For more information, call (510) 863-4787 or visit

On Tuesday, Nov. 18, the Chamber will present a Power Breakfast featuring Antwan Wilson, the new superintendent of the Oakland Unified School District. Do you want to know how our schools have been progressing? What’s in store for the future? Wilson, who left the Denver Public Schools system as assistant schools superintendent, turned around one of the toughest schools in the 90,000-student system. The Nebraska native used his diplomatic skills in his dealings with angry Denver parents who opposed a 2010 district plan to break up Denver’s Montbello High School, where he served as principal for three years, into three smaller schools. In three years at the troubled school, he turned around the culture and attitudes of staff and students. When he left in 2008 he had raised the acceptance rate at two- and four-year colleges from 35 percent to 95 percent. “The course we are charting is an ambitious one,” he says, “but nothing less will produce the results we need for our young people. In Oakland, as elsewhere, the absence of consistency and lack of equitable opportunities exist in disheartening proportion. As a community we must work from the fundamental belief that our students deserve the best.” Join us for Wilson’s address at the Waterfront Hotel in Jack London Square. Breakfast registration begins at 7:30 a.m. The breakfast runs from 8 to 9:30 a.m. To register or for more information, visit www.oakland ■

▲ On Media Day, The Chamber's Leadership Leadership Oakland Oakland program is based participants can on the belief that our city's often be found at the most valuable resource is KTVU studios, learning people – people who have about TV news. the talent, energy and motivation to assume leadership roles in the years ahead. It encourages the establishment and operation of an effective network of informed and talented citizens who are dedicated to making our community a better place in which to live. The deadline to apply for the 2014-2015 program is Monday, Sept. 29. Orientation for the new class is Friday, Oct. 10. If you, or one of your staff members, are ready to become a local leader, email Executive Director Cat Brewer at ■

> Southwest business offer Southwest is offering a new discount for Chamber members. Book your business travel through SWABIZ, Southwest Airlines’ free online corporate booking tool, and receive 10 percent off all Business Select and Anytime Fares. SWABIZ benefits include travel management reports and access to exclusive offers and promotions. The offer is valid through Nov. 1. For more information – and for the discount – call (800) I-FLY-SWA.

> Chamber holds City Council candidate debates

The Oakland Metropolitan Chamber of Commerce, in partnership with the ethnic chambers of Oakland, recently hosted candidate forums for the three Oakland City Council races, Districts 2, 4 and 6. Above, at the Lakeshore Baptist Church in District 2, moderator Isaac Kos-Read (right) introduces the four candidates. For information on the three candidate debates, see pages 2 and 3. ■

April 2010 |



> City Council forums help distinguish candidates by Isaac Kos-Read

Before and after the Labor Day weekend, the Oakland Metropolitan Chamber of Commerce held candidate forums for the three Oakland City Council races, Districts 2, 4 and 6. The forums were well attended considering the high profile Mayor’s race and the amount of time until Election Day. All three, held in beautiful locations in each of the Council districts, allowed candidates to distinguish themselves, especially as it relates to their work to improve the quality of life in Oakland through helping create more business and jobs.

Desley Brooks (left), the incumbent in District 6, leads off the candidate debate at Mills College with her three challengers (left to right) James Moore, Shereda Nosakhare and Michael Johnson.

Dana King, District 2


Michael Johnson, District 6

Desley Brooks, District 6

| OBR Oakland Business Review |

The first forum was held on Aug. 28 for District 4, which includes the Oakland hills areas of Montclair, Laurel, Dimond, Skyline, etc., and is currently represented by Councilmember Libby Schaaf. Councilmember Schaaf is vacating her seat to run for Mayor. The forum saw the top two contenders go head to head – Jill Broadhurst, executive director for the East Bay Rental Housing Organization and a member of the Chamber’s Public Policy Committee; and Annie Campbell Washington, current Oakland Unified School District 4 trustee and former staff person to both Mayor Jerry Brown and Mayor Jean Quan. Chamber Board member Greg Chan of the East Bay Municipal Utility District volunteered to ask our questions. While on some answers the candidates staked out similar positions – ensuring police accountability and questioning the recent trash contract decision – on several key issues their positions diverged. For example, Broadhurst spoke against Measure FF, the minimum wage measure that will give Oakland the highest minimum wage in the country next March 2, 2015, while Campbell Washington’s answers were more nuanced, questioning the ballot measure process and outcome, and stating that while she wished there could have been an alternative measure for voters to consider, in the absence of that she supports Measure FF. The week after the Labor Day weekend, the Chamber hosted back-to-back forums for District 2 and District 6. District 2 is the seat held by current City Council President Patricia Kernighan, who is retiring. District 6 is the only race featuring an incumbent, Councilmember Desley Brooks. The forum for District 2, which includes the Grand Lake, Crocker Highlands, East Lake, and Chinatown areas, was held on Sept. 3 and had all but one candidate attend. Chamber Board member Tom Guarino of PG&E was joined by Public Policy Committee member and Inside Oakland Chair Jackie Ray of Schnitzer Steel in asking the questions, while Chamber Ambassador Chadwick Spell of the PrescottJoseph Center kept time. The clear take-away from this forum was that there are several very good candidates running. Dana King brings a compelling personal story and star power to the race, and on key issues such as public safety and minimum wage has embraced business-friendly positions.

Annie Campbell Washington (right) makes a point during the District 4 debate as challenger Jill Broadhurst looks on.

Abel Guillen, District 2

Kevin Blackburn, District 2

> BizVote 2014 recommendations – Round 1 Candidate Abel Guillen commended the Chamber for working with the Peralta Community College District, where he is currently a trustee, to secure a $15 million state grant for career and technical education. Guillen also enjoys the endorsement of out-going Councilmember Kernighan, even though they diverge on key issues, such as minimum wage Measure FF (which Guillen supports, while Councilmember Kernighan led the effort to pass an alternative compromise). The candidate with the most vocal and numerous neighborhood supporters present, as well as a very strong business resume, was Kevin Blackburn. The fourth candidate was Andrew Park, a long-time neighbor- hood activist who brings the perspective of a lifetime Oaklander with deep roots in the immigrant and small business communities. The final of the three Council candidate forums, for District 6, which includes a slice of East Oakland running from the hills to the flatlands, was held on Sept. 4 at Mills College, also a Chamber member. The event began with a welcome by the current President of Mills, Alecia DeCoudreaux, the first female black president of the college, which predates such prestigious Bay ‘While on some Area universities as Berkeley answers the and Stanford. We then had a panel that candidates staked out included small business similar positions – owner and Chamber Public ensuring police Policy Committee representative Amy Roither, also accountability and from Detect All Security & questioning the recent Fire, Greg Chan again of trash contract EBMUD, and Mills College Public Policy Professor Dr. decision – on several Mark Henderson to ask key issues their questions of all of the positions diverged.’ candidates, while again Chamber Ambassador Chadwick Spell kept time. The final Forum, for District 6, which includes a cross section of Oakland from the hills to the flatlands, encompassing two of the city’s most important institutions of higher education – Mills and Merritt College, was held at Mills on Sept. 4. After a welcome by Dr. Alecia DeCoudreaux, the president of Mills (and the first African American woman to hold this position), our small business panelist Amy Roither of Detect All Security & Fire, along with Mills Public Policy Professor Mark Henderson, dove into a list of seven questions covering everything from public safety to minimum wage. It’s important to note that this is the only race with an incumbent running again for re-election; Councilmember Desley Brooks was originally elected in 2002. Therefore all three candidates were focused on distinguishing themselves from the incumbent, and advocating for change in the district. That being said, there were many commonalities among the candidates – they all prioritize economic development and support Measure FF, the minimum wage measure on the November ballot. In all of her answers, Councilmember Brooks provided specific details of her track record of accomplishments – funding for improvements along 66th, Seminary, and Foothill, new businesses in the Eastmont Mall. What the challengers – Michael Johnson, James Moore, and Shereda Nosakhare – all argued was that District 6 has not realized enough of the boom the rest of Oakland seems to be enjoying, especially in neighborhoods and areas that have seen some success in redevelopment, and that all of them are ready to change the district’s course for the better. Building on the momentum of these forums and looking ahead to the last two months before the election, the Chamber has a lot going on: • On Sept. 11 and 12, OakPAC, the Chamber’s Political Action Committee, will host candidate interviews to determine endorsements. • On Tuesday, September 16, OakPAC will host a fundraiser for its election efforts from 5-7 p.m. in the art gallery at Impact Hub Oakland, while the Chamber will be hosting a Mayoral Forum from 7-9 p.m., also at the Hub, featuring the top candidates in the Mayor’s race. • Finally, for an overview and discussion of all races and measures, please join us for Inside Oakland on Friday, Sept. 26 from 8:30-10 a.m. at the Chamber offices. Details and RSVP links for all events are available through the Chamber’s event portal. ■ Isaac Kos-Read is the Chamber’s public policy consultant.

Chamber Board takes positions on four measures on November ballot by Isaac Kos-Read

In August, the Board of the Oakland Metropolitan Chamber of Commerce took positions on four top priority measures on the November ballot, three in favor and one opposed. The Chamber’s recommended positions are consistent with our 2014 policy agenda focused on public safety, economic development, and enhancing trust in our government. There are two additional measures the Board will be considering this month. Here is the first round of four BizVote 2014 recommendations:

BizVote 2014 Recommendations – Round 1 YES on Measure Z: Public Safety & Service Violence Prevention

Act of 2014 (extension of existing Measure Y parcel tax that provides approximately $20 million annually for police, fire, and violence prevention programs) YES on Measure BB: Alameda County sales tax for transporta-

tion; doubling of existing ½ cent sales tax to 1 cent and extending for 30 years to provide $8 billion for roads, highways, public transit, port and goods movement, etc. YES on Measure CC: Public ethics reform measure sponsored

by City Councilmember Dan Kalb to strengthen the city’s Public Ethics Commission with more staff, enforcement, and disclosure rules; also, the City Council would no longer approve its own salary increases. NO on Measure FF: Minimum wage, paid sick leave, and hospitality charges measure that will give Oakland the highest minimum wage in the country next March 2, 2015, instead of a more phased-in approach with protections for small businesses and nonprofit organizations, a better public policy that could have been enacted by ordinance without going to the ballot box, which complicates future amendment as well.

All positions were recommended unanimously by the Chamber’s Public Policy Committee and confirmed by the full Board. Measure Z is a straight renewal of an existing parcel tax. It has provisions to strengthen oversight and accountability, though already over the course of the last 10 years the effectiveness of the existing measure has improved significantly. While $20 million is only a small part of the hundreds of millions that all public safety and related services cost the city, cutting the budget further when we are already as much as 30 percent below the recommended police staffing level would be a dangerous gamble. In addition to hosting campaign committee meetings, the Chamber is helping with in-kind donations of office supplies and will be organizing a Chamber phone-banking effort. The campaign has already requested financial support, which the Board will consider at an upcoming meeting. Measure BB is important to the business community because of dwindling state and federal funding for transportation. This measure will fund everything from BART to local sidewalks, highways to walkways, along with AC Transit, and seaport and airport supporting infrastructure. Marquee projects that have received funding in the past include the BART Oakland Airport Connector, a critical project for our airport to compete internationally. The new measure will be essential for helping complete the master plan vision for the Oakland Global Project at the former Oakland Army Base, which will help the Port of Oakland compete with the expanded Panama Canal and continue creating thousands of good-paying jobs for our region. Measure CC will bring Oakland in line with similar cities that have strengthened their public ethics commissions to instill greater confidence in government. While not a silver bullet for fixing Oakland’s governance problems, it will help. The only measure the Chamber has recommended a NO vote on is the flawed minimum wage measure. The City Council voted against enacting a stronger measure by ordinance that could have lifted Oakland up to $13 or even $15 per hour in a steady, phased-in, and sustainable fashion with protections for small businesses and nonprofit organizations. The city can still enact such a measure at any time, doing the right thing by supporting a policy that is regional, sustainable, and done through transparent, public processes. Measure FF is not only flawed, but not the right way to enact such complex policies. ■

September 2014 | 3

Names in the news • Wendel, Rosen, Black & Dean LLP has announced that partners Michael Cooper, Patricia Curtin, Michael Dean, Charles Hansen and Roger Hughes have been selected by their peers for inclusion in The Best Lawyers in America ©2015 (Copyright 2014 by Michael Dean Woodward/White, Inc., of Aiken, SC). Each attorney has appeared on the list for eight or more consecutive years, with Dean having been named a “Best Lawyer in America” in each edition since the publication’s inception. • Torrey Pines Bank, the California division of Western Alliance Bank, has announced the hiring of Fred Voss as regional president of the San Francisco Bay Area market. He will be responsible for growing the bank’s market share in the Bay Area and leading area teams in meeting the commercial Fred Voss banking needs of growthoriented business owners, real estate investors and professionals by providing exceptional advisory and customer service. • Lynda Gayden has been appointed executive director of Biotech Partners. Most recently, Gayden served as executive director of Contra Costa Regional Health Foundation where she was instrumental in stabilizing the organization and launching a variety of community programs and initiatives focused on caring for and improving the health of all people, especially those most vulnerable. • Three outside sales professionals from FASTSIGNS® of Oakland were recognized for outstanding sales achievements at the 2014 FASTSIGNS Outside Sales Summit, recently held in Frisco, Texas. The honorees were Michelle Darnell, who received the Gold Sales Award, along with Marie Sescon and German Huerta. FASTSIGNS® of Oakland is an independently owned and operated sign, graphics and visual communications company. ■

> New association for Mechanics Bank Mechanics Bank, one of Northern California’s largest independent community banks, and RPM Mortgage, Inc., one of the industry’s largest independent mortgage originators, have announced an agreement for RPM to originate mortgage loans for Mechanics Bank customers. “It’s a pleasure to announce this strategic relationship with RPM,” said Christa Steele, president and chief executive officer at Mechanics Bank. “This association makes it possible for us to offer a complete array of mortgage products available in today’s market to our clients, and it’s backed by an organization with a true customer focus and a superior service commitment that mirrors our own.”


| OBR Oakland Business Review |

> A ‘grand’ opening for Best Collateral Best Collateral, a leader in the collateralized loan business, recently held a grand opening and ribbon cutting to celebrate its move to 2025 Telegraph Ave. near downtown Oakland. Neighbors, businesspeople and community groups were in attendance for the celebration, which included food, drink, and a DJ. Besides its eight Northern California stores, Best Collateral provides loans and sells fine jewelry, musical instruments, and much more. Below, at the ribbon cutting ceremony, are (left to right) Billy Keeton (keyholder), Robert Verhoeff (president), Thomas O'Connor (manager), and Michele Gonzalez (keyholder). For more information about Best Collateral, call (510) 625-7990 or visit ■

> From the President by Chamber President and CEO Barbara Leslie In partnership with Ana Marie Jones, the executive director of CARD – Collaborating Agencies Responding to Disasters – and co-chair of the Chamber’s non-profit roundtable, we offer these preparedness tidbits: With September being National Preparedness Month, and Oct. 17, 2014 being the 25th anniversary of the Loma Prieta earthquake, this is a good time to reflect and embrace the most effective and sustainable approaches to readiness while increasing Barbara Leslie public safety in our community. We can proudly lay claim to transforming important aspects of emergency and disaster services across the country. The 1989 Loma Prieta earthquake drove the start of the nonprofit preparedness movement, where nonprofits and faith agencies created a new platform and structure for their ongoing engagement in preparedness, response and recovery activities. One result of this collaboration and commitment is our own nonprofit agency CARD – a long-time, active member of the Chamber. After several declared disasters, many emergency mobilizations, and much research, we’ve learned that there are preferred ways to embrace the topic of preparedness, better ways to have our actions address our immediate safety needs, and ways for our experience to attract economic development to our community. One simple step you can take today is to program your phone with the key contact numbers below: • "ICE" (aka "In Case of Emergency") – Program your phone under the acronym ICE with your first call in case of emergency. • Oakland General Emergency – for medical, fire, criminal activity, etc. -- dialed from a cell phone – (510) 777-3211. • Oakland Police Department – Emergency Line (if 911 is busy) – (510) 777-7777. Congratulations, you are one step closer to being fully prepared! Watch for more tips in the coming weeks. Don’t forget about golf! The Chamber’s 2014 Golf Classic on Monday, Sept. 29 is filling up fast, so let us know as soon as possible if you’ll be playing. And remember that there are still sponsorships available. I personally look forward to seeing you there! ■

> Oakland Mayoral Candidate Forum on Business & Job Creation Tuesday, Sept. 16, 7-9 p.m. • Impact Hub Oakland Prior to the Mayoral Forum, join us for a reception in support of OakPAC and its 2014 election efforts. Get to know the new OakPAC leadership, meet all of the candidates who will be in attendance, and enjoy delicious food. RSVP required –

> Election overview at Inside Oakland Friday, Sept. 26, 8:30-10 a.m. This month’s breakfast will feature an election overview, covering candidates and measures, with representatives from candidate campaigns on hand

September 2014 | 5


Small Business


> Stand out from the herd


> Program launched for frontline

hospitality staff

by Cory Nott

How much time do you spend networking, including direct prospecting or looking for referrals? Has networking been time-consuming?

You know that you are unique in your business, but you are being seen as a commodity, just another name badge in the crowd. Many business owners will spend significant time, money, and energy establishing their business and then hanging out a shingle to wait for “everybody” to do business. They may join different networks and meet with hundreds of people in pursuit of that occasional prospect or referral. The first step breaking out of the commodity trap is to get to the heart of your uniqueness. Consider: Who is your favorite author? What makes him or her different from the hundreds of other authors in that genre? Chances are, you picked up a book by that author, and you were hooked within a few pages. Other authors, writing similar stories, will not have that same charge for you. Your Cory Nott favorite author knows his or her audience and writes for them. Their fame and success comes with the devotion of that core audience. The fans trust that anything that he or she writes will be well worth the time to read, and sometimes many times over. Who is your audience, and are you getting them hooked on the first few pages of your story? You might be wasting time trying to build a fan base that is made up of “everybody” rather than that core audience that is drawn to you immediately. An insurance agent that I work with is an avid networker. He was spending a great deal of time trying to find new clients and his revenues were far below what would be expected given his skills, experience and talent. He was also spending too much time dealing with clients who drained his energy and didn’t appreciate the value of his service. They only saw the commodity of insurance. To help him build a referral network, we started with his Emotionally Charged Connection™. We got to the root of his story and discovered the reason he's in insurance and the clients he bests serves. In three months he tripled his referrals and cut his networking time by eight hours per week. He now draws in prospects who become clients that trust him completely. There is an in-depth process for discovering this connection. One of the 12 exercises is to ask yourself, “Who are the clients that come most naturally to me?” Your answer to this will give you a better idea of your target market, how to identify them in a crowd, and explain that audience to your referral sources. Consider demographics, psychographics, and other factors that make up your best clients. Also, consider some of the qualities of your least favorite clients. Is there something about them that makes them difficult for you? Now, ask yourself, “What sort of outcome do I hope that my clients receive?” As business owners, what we want for our clients is often what we want for ourselves. Be clear on the outcomes you hope to create. That will help you align with the people who want what you have to offer that goes beyond your products and services. That is the reason that they buy from you and makes you stand out from the herd. ■ Cory Nott is co-owner of Referral Institute Oakland and is an Ambassador for the Oakland Metropolitan Chamber of Commerce.


| OBR Oakland Business Review |

Visit Oakland, together with the hospitality community and city officials, recently gathered to celebrate the completion and graduation of the inaugural “I am Oakland” class.

The city’s first official destination training program, I am Oakland focuses on helping participants understand their vital role as destination ambassadors for Oakland as well as creating a complete visitor experience through improved destination knowledge. “We're incredibly pleased to be part of the inaugural I am Oakland class,” said Lori Fogarty, director and chief executive officer of the Oakland Museum of California. “The Oakland Museum of California is a proud member of the Oakland community and we all look forward to serving as ambassadors to the many visitors who come here, introducing them to an amazing array

▲ More than 150 of the best our city has to offer in arts, culture, Oakland Museum of food, and overall experiences.” California staff attend The Oakland Museum of California partnered a classroom session on with Visit Oakland to host the inaugural I am creating memorable Oakland class, which began with a guided driving visitor experiences bus tour through Oakland’s neighborhoods and through destination concluded with a classroom session focused on knowledge. creating memorable customer experiences for the city’s more than 2.5 million annual visitors. More than 150 of the museum’s visitor-facing staff participated in the class and graduated with an official certification as destination ambassadors for Oakland. Oakland’s Mayor Jean Quan was present to distribute training certificates to all the graduates. The goal of the I am Oakland program is to better equip Oakland’s hospitality staff with the tools needed to present visitors with a unified and positive destination brand for Oakland, which is vital to the destination’s economic development. The graduation marks the beginning of the I am Oakland program, which is now officially open to all frontline staff working in Oakland’s hospitality industry. Future classes are planned and will take place on an ongoing basis for groups ranging from hotel staff to cab drivers and restaurant employees. For more information and future updates, visit ■


> Recycling is now the law for all Oakland businesses

> Bay Area Prosperity Plan and perspectives from abroad by Margot Lederer Prado

Achieving a sustainable, living wage is a challenge faced by many individuals and households today.

In the Bay Area a middle income wage can be defined as hourly wages of more than $18 by a consultant team hired as part of the Bay Area Prosperity Plan, a three-year project administered by MTC and ABAG, which was awarded $5 million in funding as part of the HUD Sustainability Grant cycle. The project goal, which includes three working groups exploring everything from economy, affordable housing, and barriers to employment, is to identify obstacles to moving low income residents of the Bay Area region to middle class standards of life. As a staff member in Oakland’s Economic & Workforce Development Department, I had the opportunity to serve as co-chair of both the Economic Prosperity Working Group as well as co-chair of the grant’s Steering Committee for the past year. The regional grant work to date, and expectations for its final year, will be the subject of the Chamber’s Economic Development Forum on Wednesday, Oct. 8. The economy of the Bay Area is being driven by escalating incomes in the upper registers of particular sectors such as digital media and information technology, biopharmaceutical and life science. Such sectors generate significant numbers of lower end jobs in services, support and related amenities such as the retail, food service and hospitality industries. But what of the middle wage occupations? Such an “hour-glass economy” continues to shrink middle income opportunities, however the Economic Strategy study has identified – through data analysis and stakeholder interviews – opportunity occupational sectors that support middle income jobs. The study also identifies the opportunities to support the rise of individuals and households toward median income through supportive affordable housing policies, and considers the various related factors that influence an expansion of the “middle.” The Bay Area Prosperity Plan identifies occupations as well as sectors that can aid the positive movement of jobs in the middle income category, such as healthcare and manufacturing. There are also types of middle-income occupations which apply across sectors, such as careers in information technology support, management, sales and marketing. This new research identifies inhibiting factors to full equitable participation in the workforce and barriers to job entry and training.

On July 1, 2014, all businesses in Oakland were required to provide adequate on-site collection service for the amount of recyclable materials they produce. The

requirements are part of the second phase of the Alameda County Waste Management Authority’s Mandatory Recycling Ordinance 2012-01. Previously, only businesses generating four or more cubic yards of solid waste per week and multi-family properties with five or more units were required to participate. Phase 2 of the ordinance extends these requirements to all businesses in Oakland. Ordinance requirements differ by jurisdiction. Certain Alameda County jurisdictions, including Oakland, have postponed certain requirements of Phase 2 of the ordinance. In jurisdictions that have fully-opted in on a normal schedule, Phase 2 adds new requirements for separating organics (food scraps and food-soiled paper) for all businesses and multifamily properties with five or more units as of July 1, 2014. Organics collection requirements in Oakland are expected to be effective July 1, 2016. Assistance and resources are available to help with compliance. No fines will be issued to businesses not previously covered by the ordinance before Jan. 1, 2015. For additional information, including details about each city’s requirements, how to comply, and an overview of available services and support materials, visit ■

An international comparison The challenge of extreme differential in prosperity among inhabitants of regions with successful market sectors is not limited to the United States. During my recent stay in the city of Bandung, Indonesia, which is just two hours from the nation’s capital (the size of Oakland but with 2.5 million people), I discovered similar challenges with success and equity. With attraction of external investment, the city of Bandung has experienced an astonishing annual growth rate of 8-9 percent in the past few years. This city, which is home to the country’s premier Institute of Technology (ITB), is experiencing the successful rapid rise of a consumer culture. While Bandung’s population is four-fold that of Oakland’s, it shares similarities of municipal size and competitive economic sectors (culinary, design, healthcare and education, and professional services). Like in the Bay Area, local economists warn of the lack of equity in such prosperity, in its rapid attraction of external investment and related commercial enterprises. Outcomes of the Bay Area Prosperity Plan may serve to support – not only economic equity challenges in the Bay Area – but may aid other nations to raise the low-income individuals’ access to new opportunities. The Bay Area Prosperity grant concludes in the spring of 2015 and further engagement of labor, private sector and government is encouraged. For more information contact Vikrant Sood, program manager at MTC ( ■ Margot Lederer Prado is an economic development specialist for the city of Oakland.

September 2014 | 7


Women in Business

> Women in Business discuss a revitalized and reshaped Oakland by Vanita Williams The emergence of a new and thriving art community in Oakland was the theme of August’s East Bay Women in Business Roundtable (EBWIBR) at the Waterfront Hotel in Jack London Square. The luncheon was the committee’s fourth of the year highlighting the theme, “Women Rising to the Top.”


news media, she returned to her original passion of painting and sculpting. “I have to do my art,” said King, and to put things into perspective she found the most effective way to communicate life’s experiences is on canvas. The panelists agreed that the renaissance taking place in Oakland is not new; it’s always been here. Oakland has always gone through transformation, and now with even greater visibility, there is an opportunity to display the creative genius that distinguishes the city. ■ Vanita Williams, a vice president for Small Business Banking at Bank of America, is co-chair of the East Bay Women in Business Roundtable Programs Committee. She can be reached at (510) 853-1794 or

> CEO Carol Williams to speak at Women in Business luncheon Oct. 3

The recent surge of artistic expression that has revitalized and reshaped Oakland was discussed by a panel that included (from le above) Alison Best, president and chief executive officer of Visit Oakland; Margo Dunlap, executive director of ProArts Gallery; Lori Fogarty, executive director of the Oakland Museum of California (OMCA); Dana King, artist; and moderator Zakia Harris, co-founder of Impact HUB Oakland and project skills director at Hack the Hood, led the lively discussion. Best talked about the cultural shi that is happening in Oakland. Visit Oakland consistently receives feedback from all over the world when it comes to the vibrant art and food scene in the city. A top priority is for neighboring cities to become familiar with all that Oakland has to offer. Best is using art to connect tourism with other Oakland neighborhoods. Since 1974, ProArts Gallery, directed by Dunlap, inspires artistic expression by engaging public audiences, artists and youth. The organization promotes the revitalization of communities through the arts, currently producing more than 50 public programs and conducting over 700 art classes in Oakland public schools yearly. Since 2002, the OMCA has undergone a $260 million capital campaign that not only revitalized its space but repositioned it as a center for the arts in Oakland. It's what Fogarty calls a “fierce civic pride.” Friday nights at the Oakland Museum have become wildly popular for food and art lovers. The museum brings together individuals and families to enjoy a shi in its transformation and to explore creativity. King spoke passionately about the experiences that caused her to rediscover her creative process. Aer years of leading a successful career in

Carol Williams, who has guided Carol H. Williams Advertising to become one of the largest African-American, female-owned advertising and marketing agencies in the world, will be the featured speaker at the East Bay Women in Business Roundtable luncheon on Friday, Oct. 3. Held at the Waterfront Hotel in Jack London Square from 11:15 a.m. to 1:30 p.m., the luncheon will cost $35 for Chamber members and $45 for non-members. Carol Williams Since 1986, Williams has been the president, chief executive officer and chief creative officer of the agency, which is one of the country’s most progressive firms. It has offices in Oakland, Chicago, Detroit and New York. Williams and her creative team have produced award-winning advertising and marketing campaigns for Fortune 500 companies, including General Motors, Nissan, General Mills, Hewlett-Packard, Proctor & Gamble, the U.S. Army and Walt Disney. Members of the firm oen ask clients the simple question, “Whose eyes are you looking through when you view the world?” The thoughtprovoking question became the firm’s motto. The agency handles consumer research, planning, management/ execution and evaluation; strategic marketing and advertising planning and analysis; and media planning, placement and evaluation, just to name a few. For more information on the Women in Business luncheon on Friday, Oct. 3, visit www.oaklandchamber .com and click on “events,” or call (510) 874-4800. ■

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8 | OBR Oakland Business Review |


Oakland Raiders

> Raiders – the fabric of Oakland by Catherine Arlin

Things seem to be looking up when it comes to Oakland and the East Bay attempting to keep its professional sports teams; good things are happening. The A’s have signed a lease to play in Oakland for the next ten years, and the Raiders, despite rumors of the possibility of moving to Concord or San Antonio, are in talks with developers committed to building a profitable new football stadium near the existing facility. The Raiders’ lease on Coliseum expires after this year’s NFL season. Raiders owner Mark Davis said he wants the team to stay in Oakland, but he doesn’t want to sign another short-term lease at the Coliseum without plans in place for a new stadium. The most recent proposal from the Oakland Raiders is to bulldoze the existing stadium and build a new stadium at the site of their current home, which would include a hotel, offices and housing. According to a recent article in the San Francisco Chronicle, Mayor Quan would not divert money from police, libraries or potholes to help pay for a new stadium. “I always knew that the taxpayers would not pay for any new sports stadiums; I don’t think anybody wants to pay money out of the general fund,” said Quan. She went on to say that taxpayers could pay for surrounding amenities – like parking garages – where revenue would help pay construction costs. What’s at stake if the Raiders go? The Raiders are part of the fabric of Oakland and are part of the city’s identity. If you have ever attended a Raiders game you know there is nothing like it. Raiders fans are well costumed, loud, have an incredible camaraderie and a team spirit that is infectious. There would be the loss of jobs and revenue, but there is more at stake. Every year, professional sports organizations and athletes quietly contribute to local charities and events and sponsor community growth projects. This season the Raiders are proud to introduce the “Oakland Raiders Academic Honors Award.” The award honors those with high academic achievements coupled with a positive impact within the community. Nominations for the award are open to elementary, middle and high school principals, teachers and students located in Alameda and Contra Costa counties. Each month during the Oakland Raiders 2014 regular season, the team will select five recipients for the award, with each receiving two tickets to a home game with pre-game sideline passes, online recognition and a Raiders Academic Honors Plague. For more information contact Those of us at Colliers International invite other local businesses to partner with professional sports teams because they foster cohesiveness among community members. Sports encourages persistence and hard work – ethics that are valued in the business world as well. ■ Catherine Arlin is the operations manager at Colliers International Oakland. Colliers International is a global leader in commercial real estate services, with more than 13,500 professionals operating out of more than 482 offices in 62 countries. For more information, visit

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Oakland Raiders

> Raiders fans must follow ‘Code of Conduct’

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The Oakland Raiders are asking all fans to create the most fan-friendly environment in the NFL. To ensure that all fans enjoy a safe environment, all who enter Coliseum and surrounding parking lots must obey a Code of Conduct. Failure to do so may result in ejection, revocation of ticket privileges, and/or arrest. Season ticket holders are responsible for the actions of those using their tickets. The lists below show the Raiders’ intent on having an environment in which all fans have a safe and enjoyable experience.


Oakland Raiders

> A new home for the Raiders – The clock is ticking by Carl Steward

As much as the Raiders’ on-field fortunes are open to question, their future in Oakland is even more up in the air at the moment. They will play this season at Coliseum (pictured below), but do so under the backdrop of uncertainty that it could be their last.

The Raiders’ Coliseum lease expires at the end of the season, and owner Mark Davis has made it clear that while he’d prefer to keep the team in Oakland, he won’t sign a new agreement without some substantive developments toward a new stadium, which he hopes could be opened by 2018 somewhere. There are numerous complications toward that end. First, the city and Alameda County recently signed a new 10-year lease with the Oakland A’s that precludes any major reconstruction of the existing Coliseum facility, at least until the A’s make tangible inroads toward building a new ballpark for themselves. Moreover, Davis has made no secret that he’s looking around. The NFL desperately wants at least one existing team to make its home in Los Angeles, which has been without a franchise since the Raiders returned to Oakland in 1995. Davis has said he believes that if his team were to return to L.A., it would be well received, and he has also had some informal discussions with officials in San Antonio, Texas, about a potential relocation there. The problem with the Los Angeles scenario is that it has the same issue that exists in Oakland – no solid stadium plan that could enhance the Raiders’ future security and revenue streams, which are among the lowest in the NFL. Davis could also have competition for the L.A. market – the San Diego Chargers are known to want out of Qualcomm Stadium, opened a year before the Coliseum in 1967, and the St. Louis Rams have flirted with move talk back to the region it vacated in 1994. Under previous owner Al Davis, the Raiders played at the Los Angeles Coliseum – built in 1923 – for 12 seasons, but the late franchise patriarch could never secure a deal for a new stadium in Southern California and

elected to return to Oakland, which at least built a modern addition to the existing facility in Raiders owner Mark 1994. Davis won’t sign a But now that Candlestick Park new agreement has been abandoned by the 49ers for the new Levi’s Stadium in Santa without developments Clara, even that 1994 “Mt. Davis” toward a new stadium, addition is among the oldest which he hopes could structures in the league. The NFL’s position has been be opened by 2018 nebulous. Commissioner Roger somewhere. Goodell clearly has been favor of a plan that would have the 49ers and Raiders share the new Levi’s facility, but neither franchise is keen on that idea. Unlike the 49ers, who were heavily involved in the planning of their own stadium, Davis has never presented his own clear cut plan for a new facility. Finally, there is the most critical roadblock – financing. Davis has stated that he could deliver $400 million private financing for a new stadium “but we need help.” With the 49ers’ new stadium price tag coming in at $1.2 billion, that would be a lot of needed help that neither Oakland nor Alameda County could likely muster. Both entities are still smarting from the initial Raiders deal in 1995 that resulted in massive debt that angry taxpayers had to cover. So what is the solution to the Raiders’ future home? No one seems to have a “concrete” answer, even with the clock ticking precariously down to zero. ■ Carl Steward is a sports columnist for the Oakland Tribune and Bay Area News Group.

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September 2014 | 11


Oakland Raiders

> Marcel Reece honored

> ‘Raider Nation Station’

by the Raiders

on Pandora continues

Oakland Raiders fullback Marcel Reece was recently selected by his teammates for his leadership and best exemplifying the Pride and Poise of a Raider on and off the field.

Reese was honored at the Steering Committee for the Booster Clubs of the Raider’s 12th Annual Commitment to Excellence Award dinner. Team owner Mark Davis, general manager Reggie McKenzie, several coaches, teammates and family members came together to celebrate his accomplishments. The guests participated in a silent and live auction, dinner and dancing. The funds raised from the event will be donated to the Marcel Reece Foundation, which empowers and inspires youth to grow into influential young men and women. Reece, who has been with the Silver and Black since 2008, was grateful to receive the award. “It means the world to me,” he said. “It’s just an honor. I never really get a chance in my position to really look back and be proud of too much; I’m constantly on the grind and constantly trying to get better. This is one of those nights where a lot of people that I love and care about and helped me to get to where I am are here to help me celebrate and support me.” The veteran fullback was an undrafted free agent wide receiver out of the University of Washington. His first year with the Raiders was spent on the practice squad. Despite the slow progression to an NFL active roster, Reece has worked his way into a captain, Pro Bowler, and the heart of the Raiders. Running backs coach Kelly Skipper saw the potential in Reece back when he recruited the former wide receiver out of junior college. “He’s a playmaker. He’s big, he’s strong, he’s fast,” said Skipper. “For him to make the switch from receiver to running back tells you what type of rare athlete he is.” The Commitment to Excellence Award also focuses on the player’s contributions in the community. “He’s just a role model,” said teammate

The Oakland Raiders and Pandora, the leading Internet radio service, have announced the continuation of their partnership for the 2014 season. The partnership, which kicked off in October 2013, includes a customized “Raider Nation Station” and allows fans in attendance at home games to participate in a “vote for your favorite song” promotion. Below, Raider players Maurice Jones-Drew (left), Jon Condo (center) and Sio Moore recently made the short trip from the team’s Alameda facility to Pandora headquarters in Oakland where they recorded “updated audio drops” and provided a list of their favorite songs to be added to the updated Raider Nation Station.

Condo, one of the longest-tenured Raiders on the current roster, shared thoughts on his Pandora experience. “I listen to Pandora all the time,” he said. “I throw on everything from 1950s rock to modern-day country, gangster rap, everything. For my game day mix, I like stuff that puts me in a good mood.” The updated Raider Nation Station can be found at ■

> Friends of Oakland Parks & Rec receives Raider grant

Khalil Barnes. “He’s done a lot of charity work. There’s just a genuine love coming from the guy. He’s not a (guy) who just puts up a front in front of the camera; he genuinely likes people and I think he’s great for that. He’s just tremendous on and off the field.” Raiders legend Lincoln Kennedy is also proud of the type of player and person Reece has become. “I think the leadership qualities Marcel has shown on the field have also translated with his foundation and the things he’s done off the field, not only being a good family man but just a good all around person and just representing the Silver and Black well in the community.” ■

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Through the National Football League Foundation Grassroots Program, the Oakland Raiders recently presented The Friends of Oakland Parks & Recreation (FOPR) with a $200,000 grant which will go towards installation of a new synthetic turf football field at Oakland’s Curt Flood Sports Complex.

The check was presented to Oakland Mayor Jean Quan, Oakland Parks & Recreation, Friends of Oakland Parks & Recreation, city and school officials, as well as field users and supporters of the Curt Flood Sports Complex. The grant from the Raiders, the NFL Foundation and Local Initiatives Support Corporation (LISC) to the Friends of Oakland Parks and Recreation is part of $2.5 million in field refurbishment awards allocated this year. The Friends of Oakland Parks and Recreation was incorporated in 1981 as a not-for-profit organization dedicated to bridging the gap between city funding and the public’s need for safe, accessible, quality, clean parks and recreation centers. The grant will be matched with funds raised by Oakland Park & Recreation, City Councilmember Noel Gallo, Housing Community Development and the Community Block Grant, in partnership with the Oakland Unified School District, the Golden State Warriors, the Curt Flood Committee and Professional Athletes Curt Flood field is located in the Fruitvale area of Oakland and serves 800 students monthly for football and other sports activities. Due to this heavy use, the natural grass field has deteriorated. ■


Oakland Raiders

> The 2014 Raiders – A measure of improvement is a must by Carl Steward

Finally free of the salary-cap shackles that severely restricted his rebuilding plan for the Oakland Raiders in the post-Al Davis era, general manager Reggie McKenzie spent his offseason spending like he’d just won the Irish Sweepstakes.

Out from under the mortgage of players long gone and with nearly $65 million in cap room, McKenzie signed a dozen free agents – including several familiar names like running back Maurice Jones-Drew and defensive lineman Justin Tuck – and also traded for high-priced veteran quarterback Matt Schaub. The Raiders also made some impressive picks in the 2014 draft, landing perhaps the best all-around defensive player in linebacker Khalil Mack with the fifth overall pick, then selecting a quarterback for the future – Fresno State’s Derek Carr, their second-round choice. So it would seem the Raiders are finally on the way up after back-to-back 4-12 seasons under McKenzie and coach Dennis Allen, right? Perhaps the mortifying string of 11 straight non-winning seasons, along with a playoff drought that extends back to their 2002 Super Bowl appearance, is about to end? Not so fast. For starters, the Raiders play in one of the toughest divisions in football, the AFC West, where the other three teams all made the playoffs last year and the Denver Broncos advanced to the Super Bowl. Carl Steward Oakland also was saddled with a rugged schedule in which they’ll play the Super Bowl champion Seattle Seahawks as well as the San Francisco 49ers, which many felt was the secondbest team in the league last year. Beyond all that, there is a question whether the Raiders can find a competitive alchemy in their large free-agent haul. For one thing, many of the players McKenzie signed are in their late 20s or early 30s and could be on the

▲ The “quarterback for the future,” second round draft choice Derek Carr, is beginning the season as the starter.

Let’s Go Raiders!

downside of their careers. That would include 29year-old Jones-Drew, the former De La Salle High (Concord) star who played eight seasons in Jacksonville but incurred injuries the past two years that diminished his status as an elite NFL back. The age questions are plentiful. Tuck, a two-time Super Bowl champion who played 10 seasons with the New York Giants, is 31. Defensive lineman Antonio ▲ The team’s roster has been restocked, givSmith, who played 10 years ing head coach Dennis Allen a better chance with Houston, is 32. to win. Defensive end LaMarr Woodley, who played eight seasons in Pittsburgh, is 29. The two projected starting cornerbacks signed away from the 49ers, Carlos Rogers and Tarell Brown, are 33 and 29, respectively. And the Raiders already have a 37-year-old safety returning in 17-year vet Charles Woodson. Then there’s Schaub, a 33-year-old 11-year pro who will become the Raiders 18th starting quarterback in the past 12 years. Schaub passed for over 4,000 yards in 2009, 2010 and 2012 in Houston, but was benched by the Texans last year when he threw just 10 touchdowns and 14 interceptions, including four picks that went for opponents’ TDs, and was also sacked 21 times. Perhaps the change of scenery will do wonders for Schaub, but again, it’s just one of those big question marks the Raiders always seem to face at quarterback. He does seem to have a deep cast of receivers, including 30-yearold Green Bay import James Jones (another free agent signee) as well as holdovers Rod Streater, Denarius Moore and Andre Holmes. Moreover, JonesDrew and fellow veteran back Darren McFadden, who re-signed a one-year contract with the club, are good pass-catchers out of the backfield. So will the talent upgrade be enough to deliver marked improvement? Good question. After all, despite adding so many players via free agency, they also lost some gems of their own, most notably Rashad Jennings, who developed into the Raiders’ most reliable running back last year, Jared Veldheer, who was regarded as an up-and-coming left offensive tackle and defensive end LaMarr Houston, who was their best young pass rusher. To be sure, the Raiders could use a rallying cry to instill some chemistry among their disparate new parts, and Jones-Drew sounded one that could work early in camp. “We’re just kind of the throwaways it seems like,” he said. “Everybody here has something to prove. We all know we have something left, whether it was a bad year last year or things didn’t work out with another team, whatever it may be. As a whole, we’re fighting for the same thing, which is respect.” Having a young prospect like Mack become an impact player right away wouldn’t hurt, either. As much as anything, disappointments in their draft classes have been a major factor in their long string of losing seasons. But every indication so far is that Mack is not only the real deal, he’s dedicated toward becoming a great NFL player. In short, now that McKenzie has restocked the roster and Allen has a fair chance to compete, there are fewer excuses for defeat. Some measure of improvement is a must. ■ Carl Steward is a sports columnist for the Oakland Tribune and Bay Area News Group.

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September 2014 | 13


Oakland Raiders

> Streater launches his foundation Oakland Raiders wide receiver Rod Streater has launched his foundation – The Rod Streater Foundation – and kicked it off with local school children by taking a “Mission to Mars” at Oakland’s Chabot Space & Science Center. Streater has been active in the community since he joined the Raiders as an undrafted free agent in 2012, but heading into his third season, the receiver wanted to take control of some of his community work. The premise of the foundation is, as Streater explains, to “promote healthy lifestyles, technology, culture and the arts” through youth activities. “There’s a lot of ▼ Raiders wide local schools in District 1 in Oakland that don’t receiver Rod Streater have the opportunity to go on field trips believes his foundabecause of the transportation costs, so when tion will stretch I heard about that I wanted to take kids on an nationwide or even worldwide. adventure, like go to the zoo, aquarium, the

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Chabot Space Center, and have fun,” says Streater. “Just take a group of kids out and go on adventures together.” Streater believes his program allows him to bring his foundation nationwide and even worldwide. “It’s a program that I can take anywhere since I can go out in Oakland, where I work and live, and I’m also from Jersey so I plan to take kids out in Jersey somewhere,” he says. “And then when we go to London, maybe an event there.” The veteran wide receiver set up his foundation and the “Where’s Streater?” program with the intention of being present ‘There’s a lot of local and available for all of the students he reaches. schools ... that don’t “The idea is for me to be there,” says Streater. have the opportunity “A lot of foundations write checks and just let to go on field trips it go. I want to be actually there on hand and see the effect my foundation is having on because of the people. I’m really hands on and I get to see transportation costs, and take the kids wherever I want to go.” so when I heard about Setting up the foundation was a lot of work that I wanted to take for Streater, but he’s happy to have it off the kids on an adventure, ground. “The beginning part was stressful; it like go to the zoo, was a lot of work, a lot of hours I had to put into it,” he says. “I knew in the end, helping aquarium, the Chabot kids was the long term goal and I had to just Space Center, and get through the foundation part. Now that it’s have fun.’ up and running, it feels great.” After the foundation became official, Streater brought Oakland students to Chabot Space & Science Center. “We went on a Mission to Mars. I was the commander and helped the kids out,” said Streater. “We had fun trying to experience something they never went through. I never went to a space center before and I always loved space so I thought it would be pretty cool to take them there and have the kickoff event. They have the biggest telescope in the Western Hemisphere so I thought it would be pretty cool to go.” Streater is hopeful that his foundation can make a difference in many communities. “I hope to make an impact wherever I go and hopefully get it on a national base,” he says. ■


Oakland Raiders

> Raiders in the community The Oakland Raiders, in conjunction with their community activities, improve the quality of life for people throughout the Bay Area. The following are Raiders players who are particularly active in working with their local communities to improve the lives of children.

• While a member of the New York Giants, defensive lineman Justin Tuck created the R.U.S.H. for Literacy program that encourages children to Read, Understand, Succeed and Hope as they continue to nurture literacy in their lives. The program is committed to raising funds to donate books and other reading materials. • Defensive back Tarell Brown created his Born Again Foundation, which provides an opportunity for all ex-offenders who desire a significant change to make a positive transition into a new life through job counseling, education and vocational training. • While a member of the Tampa Bay Buccaneers, offensive lineman Donald Penn established the Donald Penn Foundation to help inner city and low income youth in Tampa and Los Angeles make positive, life-changing decisions by providing education incentives, scholarship opportunities and support during the holidays. He also helped spearhead “Turkey Time with the O-Line,” a Thanksgiving program sponsored by the linemen who provided more than 3,600 meals to Tampa-area families from 2007-2012,

LaMarr Woodley (#57)

Justin Tuck

• Quarterback Matt Schaub created the GR8 Hope Foundation in 2011 with the objective to provide resources and support to promote lasting improvements and bring healing to children with medical needs. • One of the team’s most active community participants, defensive back Chimdi Chekwa, teamed with the Greater Bay Area Chapter of Juvenile Diabetes Research Foundation in March 2013 to develop Camp One, a multi-sport clinic for boys and girls, ages 7-14. • Former Green Bay Packer wide receiver James Jones developed the Love Jones 4 Kids Foundation that focuses on in the needs of children in the communities of Green Bay and San Jose, California (his home town), and also supports the efforts of the Milwaukee Rescue Mission. He hosts an annual “Never Think About Failure” football camp in San Jose. • In 2012, defensive back Charles Woodson donated $100,000 to the Red Cross in order to assist families devastated by Superstorm Sandy. In 2008 he donated $150,000 for academic scholarships to the University of Michigan for students with financial needs studying kinesiology. With funds being matched by the Presidential Scholarship Challenge Program, the amount of endowed scholarships is $300,000 for students from communities where Woodson has ties – Oakland, California; Fremont, Ohio; Detroit, Michigan; and Green Bay, Wisconsin. • Defensive lineman LaMarr Woodley is the founder of the LaMarr Woodley Foundation, which serves the underprivileged in Saginaw, Michigan and Pittsburgh, Pennsylvania. ■

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Oakland Raiders

> Raiders participate in high school player development Raiders center Stefen Wisniewski and defensive back Chimdi Chekwa recently participated in the High School Player Development (HSPD) program held at Laney College in Oakland. Six local high schools participated – Piedmont, Logan, Tennyson, Encinal, Hayward and Fremont of Oakland.

HSPD is a free program for high school players, which focuses on safety, life skills and football fundamentals. Laney College Athletic Director and Head Football Coach John Beam was on hand to work with the athletes. “We have about 200 high school age football players from around Alameda County here and learning football skills,” explained Beam. “Every player will play two positions. For half of practice they’ll play their defensive position and the other hour they’ll play their offensive position. Besides learning the skill set of the position, we’re also intertwining it with a message about life skills. We talk about teamwork, sportsmanship, how to use social media, bullying. All those things are covered during this five-day period.” Wisniewski and Chekwa had the opportunity to participate in both the football skills and life skills aspects of HSPD. Wisniewski talked about the importance of working hard and doing a ▼ Raiders center little extra in order to reach goals, while Stefen Wisniewski Chekwa focused on the significance of works with offensive education. “We want to make great football linemen in the High players, but we also want to make great School Player citizens,” said Beam. Development program After speaking with the students, at Laney College. Wisniewski joined the offensive linemen for

some drills and Chekwa worked with the defensive backs. “The kids are great. They’re working hard,” said Wisniewski. “They’re eager to learn and it’s fun to work with them.” Beam believes HSPD is invaluable for the young athletes. “Now you get to be supplemented by something that the NFL has put together, a curriculum,” said Beam. “This particular year’s curriculum actually was done by the University of Washington so it’s what their coaches find important. It’s the same drills they do at the University of Washington. You build an arsenal of skill sets to be successful.” Chekwa could see the benefits of HSPD and bringing the football players together outside of their school’s practices. “I think it helps with the development process from a football standpoint but also being able to interact with other kids and get this community feeling being out with friends and being active,” he said. Having Wisniewski and Chekwa attend HSPD allowed the high school players to see that it’s possible to achieve goals and dreams. “I hope that it just encourages them to follow whatever dreams or whatever passion they have,” said Chekwa. “If they can see somebody who at one point was in their same position and followed their dream, followed their passion, and got to where he is now, I hope it just encourages them to do what they’re doing now and do a little bit extra to get to where they want to be.” ■

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> Did you know? • Offensive lineman Khalif Barnes was the recipient of the Raiders’ 2013 Ed Block Courage Award, which honors those NFL players who exemplify commitments to the principles of sportsmanship and courage.

▲ Stefen Wisniewski is an offensive lineman with Raider lineage. His uncle, Steve Wisniewski, was an All-American guard at Penn State and an eighttime NFL All-Pro during a 13-year career with the Raiders. • Defensive back Tarell Brown won the Punt, Pass & Kick Championship at Texas Stadium as a nine-year-old after advancing through the city and regional finals and eventually placed third in the national championships. • Wide receiver Rod Streater has learned jiu-jitsu, applying those skills to engage cornerbacks at the line of scrimmage.

▲ Running back Darren McFadden won back-to-back Doak Walker Awards at Arkansas (honoring the nation’s top running back), and became the only player in history to finish runner-up for the Heisman Trophy twice (to Troy Smith in 2006 and Tim Tebow in 2007). • Linebacker Kaluka Maiava is the nephew of Dwayne Johnson, who played football at the University of Miami before gaining worldwide attention as professional wrestler and movie star “The Rock.” • Offensive lineman Tony Bergstrom was a three-time honor roll student and an academic all-state pick at the University of Utah, and received a Scholar Leader Athlete nomination from the National Football Foundation and College Hall of Fame. ■

Good Luck in 2014 Visit us on the web at

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Go all the way and we’ll throw you a parade.


Oakland Raiders

> Celebrate Oakland Raiders Week: Sept. 8-14 Dust off your Silver & Black – it's time to celebrate the return of Raider Nation! Join the Oakland community as we kick off the start of the 2014 NFL season and RAIDERS WEEK. Mark your calendars for these upcoming events happening throughout the week. Monday, Sept. 8 at 10 a.m. – Check Presentation & Raiders Week Kick-off The NFL Foundation and the Local Initiatives Support Corporation (LISC) will present a $200,000 grant to support football field renovations at Curt Flood Sports Complex at Curt Flood Field. The Raiders, Mayor Jean Quan, other city leaders, and Visit Oakland will be at the celebration to kick off Raiders Week, Sept. 8-14. Tuesday, Sept. 9 – Youth Football Clinic at Curt Field The Oakland Raiders and the Park and Recreation Department team up to host a Youth Football Clinic at Curt Flood Field. Wednesday, Sept. 10 – “Raider Rusher” at Oakland Airport New Oakland Mascot “Raider Rusher” greets travelers arriving at Oakland International Airport. Thursday & Friday, Sept. 11 & 12 – Raiders to visit Oakland community partners The Oakland Raiders are committed to giving back to the community that supports them. Selected players will make appearances at two Oakland community groups. Saturday, Sept. 13 at 9 a.m. – Back to Football 5K Run The Oakland Raiders Back to Football 5K Run, presented by Kaiser Permanente, will bring together both runners and NFL fans and welcomes participants of all abilities to kick off the 2014 Oakland Raiders season. The run takes place at Coliseum. For details, visit Saturday, Sept. 13 – Raiders Visit Make-a-Wish The Oakland Raiders will meet their young fans at the Make-a-Wish of the Greater Bay Area. Sunday, Sept. 14 at 1:25 p.m. – Raiders Home Opener The Oakland Raiders battle it out against the Houston Texans in the first regular season home game at Coliseum. Go Raiders! Week-long Raiders Week Initiatives • AC Transit bus headers to read “GO RAIDERS!” on all buses • Raiders flag to fly atop Oakland City Hall and Tribune Tower • Hotel frontline staff and Uptown, Downtown and Jack London Square Street Ambassadors will wear Raiders hats Join the Raiders Week Facebook Event Follow the latest updates for Raiders Week by joining the Facebook Event at Follow these pages to stay on top of your Raiders news throughout the season: Visit Oakland ( Oakland Raiders ( Oracle Arena and Coliseum ( Save Oakland Sports ( Use #RAIDERSWEEK14

The Oakland Marriott City Center Wishes the Raiders a great 2014 season!

Partner Support: Many partners in the community are getting involved in Raiders Week – the City of Oakland, AC Transit, Oakland International Airport, Oakland Metropolitan Chamber of Commerce, Downtown Oakland/Lake MerrittUptown Business Association, Save Oakland Sports, Oakland Restaurant Association, Tribune Tower and more. Visit Oakland is coordinating distribution of Raiders fan cards, hats and flags around town –keep your eyes peeled for Raiders spirit! If you or your business is interested in partnering with Visit Oakland for Raiders Week, please contact Kim Bardakian at or at (510) 208-0529. ■

> Welcome these Raider newcomers The following players joined the Oakland Raiders during the recent offseason, either by free agent signing or via the NFL draft. Chances are you’ll be hearing their names quite a bit during the 2014 season. Derek Carr – The Raiders drafted who they hope to be the quarterback of the future – Derek Carr – with their second round selection in the 2014 NFL draft. Carr, out of Fresno State, totaled 12,482 yards, 1,086 completions and 113 touchdowns, all of which are Mountain West Conference records. He led the nation in total offense (5,199 yards), total passing yards (5,082 yards) and passing touchdowns (50) as a senior in 2013. Maurice Jones-Drew – Maurice Jones-Drew led the NFL in rushing yards during the 2011 season and also broke the Jacksonville Jaguars franchise records for both rushing yards in a season and also yards from scrimmage in a season finishing with 1,606 rushing yards. He did all of this despite the offensive struggles that were experienced by the Jaguars; at the end of the season he accounted for 47.7 percent of the team’s yards. Khalil Mack – Selected in the first round (fifth overall pick) in the 2014 NFL draft, Mack is an outside linebacker from the University of Buffalo who holds the all-time NCAA record for forced fumbles and is also tied for career tackles for loss in the NCAA. Last year Mack recorded 100 fumbles in 13 games including 19 tackles for loss, 10.5 sacks, three interceptions, one which he returned for a touchdown, and forced five fumbles. He won the CFPA Linebacker Trophy for the 2013 season and was named the 2013 MAC Defensive Player of the Year. Justin Tuck – Defensive end Justin Tuck spent the first nine years of his career tearing up offenses along the defensive line of the New York Giants. He won two Super Bowls, was named to the Pro Bowl twice and racked up Khalil Mack 60.5 sacks. The Raiders signed Tuck as a free agent in March. “At first it definitely was difficult, but I’m wise enough to understand the business of this game,” said Tuck. “I had a great nine years in New York and I’m very thankful for all the people that supported me there, but it is a fresh start. It’s a breath of fresh air coming here and trying to build this team back to where it’s been in the past and I’m looking forward to it; I am.” ■

Building Oakland Together

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September 2014 | 17


Oakland Raiders

> Raiders hold Military Appreciation Day The Oakland Raiders recently held “Military Appreciation Day” in honor of the men and women who serve our country. United States servicemen and women are some of the most avid sports fans. Wherever they are stationed around the world, they find time or make time to follow their favorite teams. The Raider Nation is certainly no exception. Nearly 200 soldiers and their families were invited to watch practice as a way of commemorating their hard work and service. Soldiers and their loved ones were able to ask for autographs and take photos with some of the players. Many of the service-people present were avid Raider fans. Sergeant First Class (Ret.) Sal Reyes of the National Guard was extremely grateful for the experience. Reyes said, “It means a lot that the Raiders give us an opportunity to experience this on the field with the players, and show us their gratitude that they have for the military.” Sergeant James Hernandez of the National Guard agreed, remarking, “This is a great experience; I brought some family members that have been Raiders fans for years. For us to do stuff like this and for the Raiders organization to appreciate military and their family, I think it’s a really good thing.” Some National Guardsman revealed that when overseas, Raiders fans bonded over their shared Silver and Black pride. Sergeant First Class Jessamyn Sobeckiengle, National Guard, described forming a “tight-knit community” with fellow Raiders fans in her unit and instantly became friends. While in Afghanistan in 2012, they would wake up in the middle of the night and head to the United Services Organization (USO) building to watch Raiders games. A few military personnel compared some aspects of the Raiders training camp experience with military preparation. Sergeant First Class Jason Bennett, Marketing NCO of the California National Guard in the Recruiting Retention Battalion, noted some of the comparisons. “The dedication that it takes to be out here every day, and go through the rigors of practice, the pain and sweat, the soldiers are doing the same thing.” He also mentioned the camaraderie on both the Raiders team and within a military unit. “Just watching the teamwork and how the team comes together, it’s the same thing in the National Guard, we’re one big team too,” Bennett said. The Oakland Raiders are proud to continue their partnership with the California National Guard. This second year of the relationship will include pregame integration of the Tunnel of Influence, Color Guard and High School Coach of the Week community program. ■

> Jones-Drew strengthens the backfield Running back Maurice Jones-Drew has never been the tallest, probably never been the fastest, nor predicted to be the best. But the 5’7”, 210-pound running back also has never let the doubters hold him back. From success at De La Salle High School to UCLA to the NFL, Jones-Drew managed to silence critics and become a successful running back. His determination began when he joined the De La Salle varsity squad as a sophomore. Prior to that, he had easily worked his way up through Pop Warner and freshman football. “First thing they taught me was how to work. I’d never been in a place where you had so much talent on the field and the way these guys worked was like they were the worst players ever,” said Jones-Drew. “Going there I came in a little cocky, thinking, ‘oh look what I did on the freshman, can’t wait to do this on varsity,’ and I couldn’t even finish a workout. It was mind blowing and humbling. You play the game with a certain attitude, a certain arrogance because you have to be confident in yourself, but when you work, you work as if you’re the worst or at least like there is someone out there that’s better than you. That’s just the mentality I took on and every level I went up this is how it worked.” That mentality has propelled the Bay Area native into one of the premier backs in the league. Over the course of eight seasons, Jones-Drew has accumulated 8,071 yards (which includes three seasons with more than 1,000 yards) and 68 touchdowns. He’s added 2,783 receiving yards and 11 touchdowns. “Every day I know someone else is out there, if it was college, it was Reggie Bush across the street (at USC) or if it’s in the league, it’s somebody else. There’s always somebody that you can use to keep me working, keep me going, to keep me striving for greatness. So obviously when I got here it’s always, ‘Darren’s (McFadden) doing something.’ I know Darren is out there busting his butt getting ready for this thing so I have to continue to push myself up past limits that I thought I set on myself.” ■

> Let’s Go Raiders! Members of the Chamber’s Ambassador Committee show their support for the Oakland Raiders at the August meeting. Pictured (left to right) are Graig Brooks (Sigma Beta Club), Ed Valenzuela (POSitively CLEAN), committee co-chair Chadwick Spell (Prescott-Joseph Center for Community Enhancement), Tara Johnson (D.I.V.A.S. with S.O.L., Inc.), Cory Nott (Referral Institute), Chamber Membership Director Nikki Mendez, Kent Alexander (Brady-Harbord-Payne Insurance Brokers) and Marvin Clark (Sigma Beta Club and 1st Building Maintenance). The Ambassador Committee meets at the Chamber offices on the second Wednesday of every month from noon to 1 p.m. The next meeting is scheduled for Wednesday, Sept. 10. ■

18 | OBR Oakland Business Review |

> Oakland Raiders 2014 Regular Season Schedule (all times are Pacific Coast time) Sunday, Sept. 7 • 10 a.m. at New York Jets Sunday, Sept. 14 • 1:25 p.m. Houston Texans Sunday, Sept. 21 • 10 a.m. at New England Patriots Sunday, Sept. 28 • 10 a.m. Miami Dolphins (in London) Sunday, Oct. 5 • Bye Sunday, Oct. 12 • 1:05 p.m. San Diego Chargers Sunday, Oct. 19 • 1:25 p.m. Arizona Cardinals Sunday, Oct. 26 • 1:25 p.m. at Cleveland Browns Sunday, Nov. 2 • 1:25 p.m. at Seattle Seahawks Sunday, Nov. 9 • 1:05 p.m.. Denver Broncos Sunday, Nov. 16 • 1:05 p.m. at San Diego Chargers Thursday, Nov. 20 • 5:25 p.m. Kansas City Chiefs Thursday, Nov. 30 • 10 a.m. at St. Louis Rams Sunday, Dec. 7 • 1:25 p.m. San Francisco 49ers Sunday, Dec. 14 • 10 a.m. at Kansas City Chiefs Sunday, Dec. 21 • 1:25 p.m. Buffalo Bills Sunday, Dec. 28 • 1:25 p.m. at Denver Broncos ■

go raiders

100 Filbert Street Oakland, CA 94607 510.444.7959


Small Business


> Bank apps make money management a snap by Brian Pearce

From niños to nanas, the whole family is embracing mobile to manage finances on-the-go. Pew Research’s most recent figures show that 32 percent of U.S. adults, or 35 percent of cell phone owners, bank via mobile, and millennials are mobile-first when it comes to keeping track of their money. Consumers revel in the easy and convenient user experiences offered by digital innovators like Google and Amazon, Brian Pearce so why wouldn’t they expect the same from their bank? To keep up with customers’ heightened expectations, financial institutions must constantly be expanding their mobile offerings. For its more than 13.1 million active mobile customers, Wells Fargo recently made enhancements to its popular mobile deposit feature, adding auto-capture technology to initiate and take the check’s picture automatically. The bank also updated its person-to-person transfer feature, the Wells Fargo SurePaySM service. The service makes it simple for customers to send money to friends or family using the recipient’s email address or mobile number, eliminating the inconvenience of memorizing an account number. Now customers can even import their contacts into the app to easily add new people to their recipient list. Though mobile makes it easier to manage money anytime, anywhere, banks recognize that consumers value choice in how they can interact with their bank, and digital and brick-and-mortar customer interactions are becoming more interconnected. Plus, Wells Fargo customer behavior indicates that there’s demand for all channels – everything from mobile to phone to stores to ATMs – for well-rounded money management. In fact, more than 75 percent of the bank’s deposit customers interacted with a banker or teller at least once within a recent six-month period. A customer might start a mortgage application on a tablet, but then walk into a store and have a conversation with a banker to discuss their personal needs. Customers increasingly expect seamless cross-channel experiences across a variety of service categories, and capabilities like Wells Fargo’s “Make An Appointment” meet this need. Through this new feature, a customer can use the mobile app to schedule time with a store banker to discuss more complex or nuanced transactions where they need guidance. The bank recently earned #1 in overall mobile performance and best iPhone and Android apps in Keynote’s Mobile Banking Scorecard, a bi-annual assessment on how well firms’ digital channels meet the needs of their customers. Wells Fargo isn’t innovating for the sake of innovation, but rather to help customers succeed financially. The bank is also an industry leader in security, privacy and fraud protection, and was awarded “Best Privacy and Security” by Keynote last year. For more information on mobile banking, search your app store for “Wells Fargo,” visit or come in and talk to a banker. ■ Brian Pearce is senior vice president, head of Retail Mobile Channel and Digital Innovation for Wells Fargo’s Digital Channels Group. His team is responsible for the Wells Fargo retail mobile strategy and managing the company’s retail mobile presence.

> Election overview at Inside Oakland Friday, Sept. 26, 8:30-10 a.m. This month’s breakfast will feature an election overview, covering candidates and measures, with representatives from candidate campaigns on hand


> Ambassador of the month

Cory Nott, the owner of Referral Institute Oakland and an expert on referral marketing, has been named the Chamber’s Ambassador of the Month.

Nott helps business owners work less and play more by building powerful and profitable relationships with other business owners, and then moving toward a vision for their business and their lives. He offers coaching, consulting and training through a variety of programs and one-to-one coaching. His vision is to create a community of hundreds of motivated networkers in the Oakland area who support each other in their businesses, live their dreams, and give back to the community in ways about which they are passionate. He has more than 24 years of experience in project management, software development, and business consulting. Nott has been in business for himself for 15 years. He started with Cory Nott the Referral Institute as a “Referrals for Life” student in 2009 and built his small software development consulting practice to six figures by referral. In 2013, he engaged his newfound passion for coaching and training by becoming an owner of the Referral Institute Oakland franchise. Nott’s wife Gail is a social media marketing expert with her own business and also assists with Referral Institute training. His hobbies and interests include computers, reading, beer brewing, motorcycle touring, and politics. His key to success is recognizing the unique potential in every person and providing unwavering support to challenge them, with empathy and compassion, to live that potential. Cory Nott can be reached at or at (510) 986-4775. Upcoming workshops can be found at ■


> Wells Fargo launches startup accelerator

Wells Fargo has begun accepting applications through Oct. 1 from young companies interested in joining the new Wells Fargo Startup Accelerator, a semiannual boot camp for innovators whose technology ideas in payments, deposits, fraud, operations and other fields could shape future customer experiences in financial services.

Wells Fargo will make a direct equity investment of $50,000 to $500,000 in each selected start-up. The Startup Accelerator also will provide business planning expertise to firms in the sixmonth program, which is designed to continuously attract innovative ideas and stoke innovation across the Wells Fargo enterprise. Company subject matter experts and purchasing managers will offer workshops and individual coaching to the firms. Successful companies may become vendors to the bank. “For Wells Fargo to work on big ideas and spark innovators inside our organization, we need to expand our access to new ideas at the edges of our industry,” said Steve Ellis, executive vice president and head of Wholesale Services at Wells Fargo, who noted that in 1995, Wells Fargo was the first major financial services company in the U.S. to give customers free Internet access to account balances. Wells Fargo also was first to offer a mobile service for businesses in 2007, he added. “The Startup Accelerator adds a new cylinder to our corporate innovation engine,” said Ellis. “We’re taking a proven business model from the venture capital community and repurposing it as a strategy for connecting with start-ups whose ideas and growth prospects could add value to our business and our customers.” ■

September 2014 | 19

> Southwest links Dallas to Oakland Southwest Airlines has added new flights for customers’ travel through early March 2015, bringing two additional destinations to the carrier’s complement of cities with new nonstop service to and from Dallas (Love Field). Flights between the heart of Dallas and both Oakland International Airport and San Francisco International Airport begin Jan. 6, 2015.

All flights offered between Jan. 6, 2015 and March 6, 2015 by Southwest Airlines across the country and to five near-international countries served by the carrier are now available for purchase at “We continue to add new destinations, with ever-renewed excitement, to give our long-time customers in Dallas more flight options that show how we value their time,” said Gary Kelly, chairman, president and chief executive officer. “We’re linking the Bay Area to North Texas with the value, convenience, and customer service that only Southwest Airlines can deliver to them.” The carrier previously announced its post Wright Amendment offerings from Dallas (Love Field) which, along with the additions of Oakland and San Francisco, gives Dallas customers access to a total of 33 destinations via nonstop service on Southwest Airlines by Jan. 6, 2015. New service from Volaris Volaris Airlines has announced plans to fly nonstop from Oakland International Airport to Morelia, Michoacan on Nov. 3, 2014 and Oakland to Leon, Guanajuato, Mexico beginning Nov. 5. Volaris will begin serving Morelia with twice weekly departures on Mondays and Fridays, and once weekly departures to Leon on Thursdays. The airline also offers Bay Area travelers’ nonstop flights to Guadalajara and Mexico City from Oakland. ■

20 | OBR Oakland Business Review |



> A dropout crisis in Oakland


> Transforming the high school experience by Dr. Gary Yee Editor’s note: The Chamber’s Inside Oakland Breakfast Forum in August featured a discussion on Linked Learning, one of the hottest trends in education. Former Superintendent of Schools Dr. Gary Yee led a panel of educators who reported on “Linked Learning in Oakland: The Intersection of Business and Education.” The panel included Charlie Stimson, executive director of Bridge the Chasm, which sponsored the event. The following is a story written by Dr. Yee as a follow-up to the breakfast.

Oakland’s schools are moving from simply talking high school graduation to a vision for our families, our students, and our community that sees students as an important asset to our community’s economic and social development and vitality. Linked Learning, or career pathways, transforms the high school experience by combining rigorous academics with contextualized CTE courses and preparation, real world experiences in an

▲ At the Inside Oakland industry sector with multiple career options, and supplementary Breakfast, Chamber services that make education rigorous, relevant, and related to a President Barbara Leslie student’s interests and long term goals beyond high school, and that (far left) and Chairman meets the employment needs of our regional economy. Students in of the Board Mark a quality pathway succeed in high school as well as college at much Everton (third from the higher rates than students who are simply in general education left) welcome a number courses. of local educators About 20 percent of Oakland’s high schoolers are in a quality including Dr. Gary Yee pathways program, some of which you may have heard about, (fourth from the left), such as Life Academy’s Health Science Academy, Oakland Tech’s Bernard McCune (next Pre-Engineering Academy, Oakland High School’s Environmental to Dr. Yee) and Charlie Sciences Academy, and Skyline High School’s Education Academy. Stimson (next to The demand for these programs is high. We need to develop McCune). enough high quality academies for every student, including those in our charter high schools so that they are all ready for college and career success. This past year, the board adopted four important components that we believe are the building blocks to realizing this goal of college and career success. First, it made significant increases in general funding to high schools. Second, it expanded its commitment to Linked Learning as the comprehensive high school strategy for high school transformation, setting a target of 80 percent of all high school students successfully participating in a high quality pathway by 2018. Third, it hired a superintendent with powerful experiences in building high school academes and pathways and graduating all students ready for college, career and community success. Fourth, it put on the November ballot Measure N, College and Career Readiness for ALL. Measure N raises funds to expand successful education programs, like Linked Learning, into every secondary school, for every student. This will increase career readiness and reduce high school and college dropout rates by expanding career technical education, providing support services, and offering career-based and real world work and learning opportunities. Current state funding provides minimum funding for our schools and nothing for the kinds of expanded learning opportunities that have proven to be successful when tried in Oakland and across the state, on a limited basis. At the recent Inside Oakland Breakfast Forum, Chamber members and guests heard from educators, employers, and education policy members, that they fully endorsed not only the components of Linked Learning, but the Measure itself. Charlie Stimson, the executive director of Bridge the Chasm, the forum’s sponsor, showed compelling statistical evidence that pointed to the importance of this measure. Incoming Superintendent Antwan Wilson’s representative, Bernard McCune, pointed out that he was appointed with the specific title of Deputy Chief of Post Secondary Success, precisely because Supt. Wilson has seen first-hand the remarkable transformation that can happen when a career pathways strategy is applied universally across the district. Linda Collins of the Career Ladders Project underscored the importance of this kind of education strategy for the region’s economy. Mentors spoke passionately about the changes they personally witnessed when students were given the opportunity to put their classroom education into the world of work, in an investment banker’s office, at EBMUD and with CalTrans. Key to this success was the proper preparation and coaching that students received before the internships by instructors in the District’s Linked Learning Office. Measure N will ensure that all students have the opportunities that were showcased at this session. David Stein and Jonathan Klein, representing Go Public Schools, encouraged the Chamber to see this as a win-win, leading to improved school outcomes; better trained future employees; greater connection between employers and young residents and their families; and a healthier economy. The panel asked the Chamber and its members to fully endorse this initiative so that our superintendent has the tools and resources to succeed in this important work. ■

by Laura Renner Teri Hockett, the chief executive officer of What’s for Work?, recently spoke to members of the Chamber’s Young Professionals about volunteerism. She started by reminding us how we prepared for college and our first job. We studied hard, participated in sports, and were active in extracurricular activities, including volunteering. We did these things in order to prepare for the next step in life – college or our first job. Once we graduated and began working, we might have forgotten about volunteering. Hockett reminded us to think of our career like a road trip – we plan our route and pack the car according to where we’re going. If we think of our career that way, we can use volunteering as one of the tools we pack into the car. Overall, two themes arose throughout Hockett’s discussion. The first centered on the practical value of volunteering. She discussed how we use different skills while volunteering. Those skills might include communication, analysis and research, selfmotivation, teamwork, technical skills, strength of character, interpersonal skills, flexibility/adaptability, planning/organizing, and problem solving. For instance, taking care of the estate of a family member would require all of the skills listed above. Further, these skills are the most desired amongst employers. Hockett pointed out that “Nobody ever said a resume is for paid work only.” Oentimes, we list our volunteer work at the bottom of a resume, almost as if it isn’t that important. She suggested that we list it alongside the rest of our experience that gave us the skills needed for the job we might be applying for. Finally, she recommended that we present our experiences gained from volunteering in a statistical, measurable manner. The second theme focused on the fulfillment we get from volunteering. Hockett stated that volunteering is good for the soul. We gain when we give back. Giving back through volunteering allows us to be involved in our community, gain additional skills and fill a need within ourselves that may not be met at work – and she pointed out that Oakland has the highest number of nonprofits per capita than any other U.S. city. Finally, she gave the group a list of organizations that connect volunteers with opportunities in the Bay Area. The participants were very engaged in the discussion, providing examples of how they volunteered their time and energy into true passions, which ultimately led to paid jobs in those very same passions. Others shared what their passions were, which then led others to offer suggestions and connections. Finally, others highlighted their need for volunteers and what they’re looking for. The Chamber’s Young Professionals host monthly Lunch-n-Learns designed to help young businesspeople advance their careers and businesses. The next lunch will take place on Tuesday, Sept. 16 at noon and will feature author and speaker Renessa Boley. The topic is “Fast Lane, Wrong Direction” and will focus on making sure you’re in a career that you’re not only good at but also that you love. The October Lunch-n-Learn is scheduled for Wednesday, Oct. 15 and features Lori Solay talking about bringing creativity into the workplace regardless of the culture. ■ Laura Renner, a member of Oakland Chamber Young Professionals, is founder of Hiring Coach, which helps business owners make smart hiring decisions by recruiting differently through deliberation, creativity and consistency.

September 2014 | 21

INSIDE OAKLAND BREAKFAST FORUM Friday, Sept. 26 • 8:30 - 10 a.m.

New Members

Election Overview Join us in welcoming these new Chamber members. Alana Ross Events Oakland, CA 94611 (510) 205-8319 Alana Ross Email: Event Planners Auto Chlor System 1350 14th St. Oakland, CA 94607 (510) 663-0560 Fax: (510) 663-9753 Website: Brian Harms Email: Equipment Leasing Autocom Nissan – Infiniti of Oakland 2735 Broadway Oakland, CA 94612 (855) 217-7555 Fax: (510) 433-0242 Annette Coito Automobile Dealers & Leasing California Association of Food Banks 1624 Franklin St., Suite 722 Oakland, CA 94612 (510) 350-9903 Website: Sue Sigler Email: Nonprofit Deirdre Spencer Design Oakland, CA 94611 (510) 798-8473 Website: Deirdre Spencer Art & Design – Commercial Gensler, Inc. 2101 Webster St. Oakland, CA 94612 (925) 904-2100 Fax: (925) 904-2199 Website: Harriet Tzou Architects, Engineers, Planners Goldsum Insurance Group Oakland, CA 94610 (510) 868-9160 Connie Holt Email: Insurance Brokers Kristina Wolf Design 260 Alvarado Road Berkeley, CA 94705 (510) 848-8773 Fax: (510) 848-5338 Website: Kristina Wolf Email: Interior Design & Space Planning Law Office of Brian Ripley 1300 Clay St., Suite 600 Oakland, CA 94610 (510) 596-1745 Fax: (510) 596-1746 Website: Brian Ripley Attorneys

McGrath Properties, Inc. 1001 42nd St., Suite 200 Oakland, CA 94608 (510) 273-2010 Fax: (510) 251-0747 Website: Deborah Castles Email: Real Estate Development & Investments Payzone 533 Airport Blvd., Suite 400 Burlingame, CA 94010 (650) 369-2700 Website: Warren Wong Loans plank 98 Broadway Oakland, CA 94607 (510) 480.8211 Bennie Thomas Restaurant POSitively CLEAN, Inc. Berkeley, CA 94708 (844) 921-2511 Website: Eduardo Valenzuela Email: Computer Equipment – Repair & Maintenance Savoy Events 3110 35th Ave. Oakland, CA 94619 (510) 533-9588 Website: Robert Gott Email: Caterers Smile Business Products, Inc. Oakland, CA 94952 (800) 790-7701 Website: Omar Shabazz Computer Networks Social Justice Collaborative 420 3rd St., Suite 130 Oakland, CA 94607 (510) 992-3964 Website: Gautam Jagannath Email: Nonprofit Summit Defense Attorneys 1970 Broadway, Suite 1145 Oakland, CA 94612 (510) 352-1450 Website: Oakland_Office Steve Davidson Email: Attorneys Twirl Management 1924 Union St., Suite 4 Oakland, CA 94607 (415) 636-7936 Website: Debbie Goeden Email: Event Planners ■

22 | OBR Oakland Business Review |

covering candidates and measures, with representatives from campaigns on hand

Come to “Inside Oakland Breakfast Forum” and hear from people who affect the policies and progress of the city in which we live and do business.

JOIN Chamber members for this informative breakfast at the Oakland Chamber of Commerce, 475 14th Street. This event is free to Chamber members and $10.00 for non-members. To attend, you must RSVP by Wednesday, Sept. 24. VISIT OUR WEBSITE AND REGISTER ONLINE Have questions? Contact Isaac Kos-Read at (510) 874-4817 or at

All events held at Chamber offices, 475 14th Street, unless otherwise noted. Call 874-4800 to confirm dates and times. Meetings are open to all Chamber members.



Sequoyah Country Club

“T5/6 lot”

| SEPT. 25


Sequoyah Country Club

Women in Business luncheon featuring Carol Williams, CEO, Carol H. Williams Advertising

| SEPT. 29

| OCT. 3

| SEPT. 10

Keeping you connected and informed

> SEPTEMBER 10 | Ambassador Committee meeting E X ECUTI V E COM MI T TEE

SOLOMON ETS-HOKIN Colliers International

Chair of the Board MARK EVERTON Waterfront Hotel Vice Chair CHARISSA FRANK FMG Architects DAN COHEN Full Court Press DAVID TUCKER Waste Management of Alameda County

RON FOREST Matson Navigation Company JOHN GOODING The Quadric Group STAN HEBERT California State University, East Bay MICHAEL HESTER McGuire & Hester

ZACK WASSERMAN Ex Officio Corporate Counsel Wendel, Rosen, Black & Dean LLP

VICTORIA JONES The Clorox Company

KEN WHITE Fidelity Roof Company



B OA RD O F D IR ECTOR S KIM ARNONE Katovich & Kassan Law Group (representing Women in Business Roundtable)

PAMELA KERSHAW Port of Oakland

KEN LOWNEY Lowney Architecture KEN MAXEY Comcast ED MCFARLAN JRDV Urban International SAM NASSIF Creative Hospitality Corporation

| noon - 1 p.m. 10 | Economic Development Forum

| 3 - 4:30 p.m. featuring a discussion on the future of “T5/6 lot” in Oakland’s City Center with Michael Cohen and Scott Stafford of Strada Investment Group

16 | OCYP Lunch-n-Learn featuring a discussion of “Fast Lane, Wrong Direction”

16 | Nonprofit Roundtable Committee meeting

| 2:30 - 4:30 p.m. 18 | Chamber 101

| 7:30 - 9 a.m. Learn how to maximize your Chamber benefits. Free marketing and networking opportunities. Special offers available.

25 | After Five Reception

| 5:30 - 7:30 p.m.

ALISON BEST Visit Oakland

JULIE PETRINI Alta Bates Summit Medical Center

26 | Inside Oakland Breakfast Forum

DAVE CANNON Barney & Barney LLC


GREG CHAN East Bay Municipal Utility District CYNTHIA CHIARAPPA Children’s Hospital & Research Center Oakland JOHN DOLBY Cassidy Turley


The purpose of the Oakland Metropolitan Chamber of Commerce is to promote commerce and industry, to advance economic growth and to enhance the quality of life in the city of Oakland.

OBR OAKLAND BUSINESS REVIEW (ISSN 1092-7220) is published monthly at $100.00 a year by the Oakland Metropolitan Chamber of Commerce, 475 14th Street, Oakland, CA 94612-1903. Membership dues include subscription. Periodicals postage at Oakland, CA. Contents can’t be reproduced without permission. POSTMASTER: Send address changes to OAKLAND BUSINESS REVIEW, 475 14th Street, Oakland, CA 94612.

HANK MASLER, (510) 874-4808

Design/Production Editor


Peralta Hacienda House, 2465 34th Ave.


15 | OCYP Lunch-n-Learn

12 | Ambassador Committee meeting

| noon - 1 p.m.

| noon - 1 p.m.

15 | OCYP Mixer

12 | Economic Development Forum

| 5:30 - 7:30 p.m.

| 3 - 4:30 p.m.

location to be determined

featuring representatives from development group Lane Partners on their plans for the former Sears Building on Broadway

16 | Chamber 101

| 7:30 - 9 a.m. Learn how to maximize your Chamber benefits. Free marketing and networking opportunities. Special offers available.

18 | Power Breakfast

| 7:30 - 9:30 a.m. featuring guest speaker Antwan Wilson, superintendent of the Oakland Unified School District, Waterfront Hotel in Jack London Square

21 | Nonprofit Roundtable Committee meeting

| 2:30 - 4:30 p.m. 23 | Inside Oakland Breakfast Forum

21 | Inside Oakland Breakfast Forum

| 8:30 - 10 a.m.

Special Thursday edition, no charge for Chamber members, $10 for non-members

special edition with post-election wrapup and policy agenda discussion, no charge for Chamber members, $10 for non-members

| 8:30 - 10 a.m. featuring a November 2014 election overview, covering candidates and measures, with representatives from campaigns on hand



After Five Reception

29 | Annual Golf Classic

| Shotgun start begins at noon, 19th Hole Reception follows event Sequoyah Country Club, 4550 Heafey Road in the Oakland hills

A joint mixer with the Oakland Chamber Young Professionals

> OCTOBER 3 | East Bay Women in Business Roundtable luncheon

| 11:15 a.m. - 1:30 p.m. “Advertising and Communications Thr0ugh a Multicultural Lens,” featuring Carol Williams, CEO, Carol H. Williams Advertising

Editor |

25 | After Five Reception

| 5:30 - 7:30 p.m.

featuring a panel discussion on “The Bay Area Prosperity Plan” with representatives from MTC, SPUR and the city of Oakland

| 8:30 - 10 a.m.



| 3 - 4:30 p.m.

| noon - 1 p.m.

a joint mixer with the Oakland Chamber Young Professionals, Sequoyah Country Club, 4550 Heafey Road in the Oakland hills


8 | Economic Development Forum

4550 Heafey Road in the Oakland Hills

8 | Ambassador Committee meeting

| noon - 1 p.m.

No charge for Chamber members. $15 for non-members. 5:30 - 7:30 p.m.

The articles published in this publication do not necessarily reflect the policies or opinions of the Oakland Metropolitan Chamber of Commerce.

September 2014 | 23

Small Business Development Center

> The key to improving website and internet marketing performance POST PROTOTYPE

by David Bokash


uring my first few days in the MBA program at Harvard, our firstyear marketing professor John Quelch made a statement that transformed my understanding of marketing – “In a hotly contested industry, the company with the best understanding of the customer (i.e. the needs of their customers) almost always wins!” This focus on understanding and fulfilling the needs of the customer also profoundly influences my priorities in related fields like company strategy, product development and Customer Relationship Management (CRM). In looking at the history of business in America, there have been many customer focused leaders like Steve Jobs and Henry Ford who transformed not only their companies, but also their industries, and in some cases our society. Customer-focused companies like Southwest Airlines, FedEx, Apple and Disney not only outperform their rivals, but can sometimes maintain a price premium within their industry. Surprisingly, the evolution of the internet, followed by the emergence of online marketing channels and applications has only increased the importance of customer focus. Some of the most common questions I receive from small business owners regarding websites and internet marketing include: • “How do you develop good website content?” • “How can we do a better job of converting website visitors into customers?” • “How can we improve the performance of our internet marketing campaigns?” The best place to look for answers for all of these questions is with the Customer Analysis for your business. A Customer Analysis (sometimes call a Customer Profile) is an integral component of a company’s Business Plan or Marketing Plan. A Customer Analysis is composed of a Behavioral Analysis (which explores Customer Buying Criteria and the Purchase Process and Patterns) and a Customer Demographics analysis (which identifies the demographic profile of your Target Market). The Customer Buying Criteria and Behavior Analysis can be used to formulate the language (i.e. “The Sales Pitch”) appropriate for your website content. Customer Demographics information can be used to identify superior marketing channels for your internet marketing campaigns. Buying Criteria

Customer Analysis

Website Content Behavior Analysis Customer Demographics

Marketing Channels

You can find an excellent overview of how to create a (Marketing) Customer Analysis on the Alameda County SBDC website – Select “Business Topics” from the Resources section of the main navigation menu and then choose “Customer Analysis” from the Business Topic submenu in the leftside page margin.

You are also welcome to request free counseling from the ACSBDC to help refine and improve your company’s Customer Analysis. Note that we can also help you with Internet marketing and overall website development as well. ■ David Bokash is a business advisor with the Alameda County Small Business Development Center (ACSBDC). He will be presenting a “Website Development for Small Business” seminar in Oakland on Tuesday, Sept. 30. Visit for more details.

24 | OBR Oakland Business Review |

> Getting your product manufactured by Dorian Webb

Finished a prototype? Tested, retested, tweaked and improved it? Great, congratulations! Now what?

Creating a prototype is one of the initial steps of bringing a product to market. Manufacturing it is one of the most important ones. Strategy, people and money are the foundation of any successful business, and are the determining factors for the successful manufacturing of any product. Strategy – Your customers drive your market strategy, and your method of distribution. Outlining these details in a business plan (unsexy but true) will essentially establish your business model: i.e., who will buy your product and how you will make money. Having a specific market strategy will enable you to better evaluate potential sales channels, production costs, manufacturing options and methods for financing the production process. Dorian Webb People – Your product has been carefully created according to your customers’ needs and wants. At this stage, relationships count. Now is the time to expand your advisory circle to people who are active in your industry. They, in addition to National Association of Manufacturers, Thomas Register of American Manufacturers, or National Association of Wholesaler-Distributors, will provide a wealth of information for leads on manufacturers. Most prototype developers have connections to larger manufacturers. Remember to ask about this when deciding on a company to produce your prototype. Manufacturing services and sourcing groups will also do legwork for you for a fee. Seek referrals to find the best ones. Plan on spending up to two months to select a contract manufacturer. Money – Once you have estimated how much capital you will need to manufacture your products, you can evaluate your options for financing. A bank loan is typically not an option for most first time manufacturers. Unless you have a strong credit score, have been in business for at least three years and are profitable, you will have difficulty obtaining conventional financing. Here are some options if you need less than $250,000: Friends, family and if you are currently manufacturing other products, vendors are a good source for financing at this level. The pros: they know you and are supportive of your efforts. The cons: failing to meet expected targets and repayments may strain the relationship. To maximize your crowdfunding success on “donation sites” like Kickstarter, research companies similar to yours or those that have raised the amount you are seeking. Create a list of their attributes to use when creating your fundraising pitch. Remember to figure in the site’s transaction fee, about 5 percent when setting your fundraising goal. On investment crowdfunding sites like Crowdfunder, businesses seeking capital sell ownership in the form of equity or debt. No gifts are needed here. Instead, investors have the potential for financial return. Having a manufacturer provide you with a line of credit improves cash flow as you finance manufacturing expenses. Ask if this is possible when evaluating potential manufacturers. Researching sales channels BEFORE you begin the manufacturing process may also enable you to identify distribution partners and sales reps to fund manufacturing. By working with these strategic partners, you may be able to create more favorable sales terms. Requiring clients to give a deposit on orders when they are placed and to pay for the balance of orders when they are shipped could enable you to selffund startup manufacturing costs, obviating the need for additional financing. Good luck! ■ Dorian Webb is a business advisor for the Alameda County Small Business Development Center (ACSBDC).