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PANEL OF ‘WOMEN WHO INSPIRE’ Overcoming the Odds - Changing the perception of Oakland | Page 5

Annual Golf Classic & Clinic Tilden Park Golf Course Page 5

SPECIAL SECTION Education update Page 10

August 2011 Oakland Restaurant Scene Test your knowledge Page 24

Oakland Business Review

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> Maya Angelou to take part in Remember Them unveiling Sept. 6 Maya Angelou, a world famous poet, educator, historian, playwright, civil rights activist, producer and director, will be on hand to help unveil the long-awaited first three sections of the Remember Them: Champions for Humanity monument on Tuesday, Sept. 6 at 1 p.m. at the Henry J. Kaiser Memorial Park. The unveiling is the first of three events taking place that week to acknowledge the attacks on America on Sept. 11, 2001. Ms. Angelou, as well as Ruby Bridges, who at the age of six became the first black student to attend an all-white school in the South, will possibly address those in attendance. Both women are featured on the monument, which is now almost ten years in the making. The Sept. 6 unveiling will also feature a performance by members of the Oakland East Bay Symphony as well as by a local youth choir. Historic readings and symbolic music will also be featured. Then on Saturday evening, Sept. 10, a fundraising gala dinner will be held at the restored Fox Theater just next to the monument park. Sponsorship opportunities are available and tickets are on sale. On Sunday, Sept. 11, the 10th anniversary of the 9/11/01 catastrophe, a silent vigil will be held at dawn acknowledging the victims of the attacks as well as those from the Bay Area who took part in rescue and recovery operations at the scene. All Chamber members and residents and businesspeople of this city are welcome to attend these historic events. In the meantime, fundraising continues for the unveiling of the fourth section of the monument. According to sculptor Mario Chiodo, “I realized that the events of 9/11/01 forced me to take a good look at myself, and the world around me, and realized that whether I am doing something or nothing at all, I was creating the history I live in. It was time that I use my creative abilities to try and make a difference for the betterment of others. From all of this was born Remember Them: Champions for Humanity.” It’s a monument for Oakland – and for the world. Join us on Sept. 6 as we unveil Remember Them. For more information on the events of the week beginning with the Sept. 6 unveiling, visit or contact Amanda Medina at the Chamber of Commerce at (510) 874-4800, ext. 319 or at amedina@oakland ■

Remember Them sculptor Mario Chiodo with his bust of Abraham Lincoln.

Chiodo puts the finishing touches on Mahatma Gandhi.

Representatives from Charles Pankow Builders place concrete for the foundations and support walls for Section One of the Remember Them monument. The construction for the monument at Henry J. Kaiser Park began on June 20, 2011. The footings were all poured on July 11 and the support walls for the sculptured elements was poured on July 21.

The Remember Them construction site facing 19th Street in Henry J. Kaiser Memorial Park, located in Fox Square on 19th between Telegraph Avenue and Rashida Muhammad Street in the Uptown District of Oakland. April 2010 |


C O U N T D O W N T O S E P T E M B E R 6 , 2 011 U NV E I L I N G


the Nobel Peace Prize in 1979 for bringing new hope for the future of mankind through her ability to see sacredness in every person.

emember them: champions for humanity monument Five of the 25 humanitarians are featured here.

unknown rebel of tiananmen square

Rigoberta Menchú 1959-present Rigoberta Menchú, raised in the Quiche branch Rigoberta Menchú of the Mayan culture in a poor peasant family, promotes rights for indigenous peoples in Latin America despite threats against her life. Self-educated, she has written several books and become an activist for human rights and peace Exiled from her native Guatemala, she was awarded the Nobel Peace Prize in 1992 for being the voice of indigenous people.

oskar schindler


An unlikely savior of thousands during the Holocaust, businessman Oskar Schindler appeared to have a life of luxury but gave up everything he owned to secretly fight the genocide preached by Hitler. He outwitted the Nazis again and again to save more than 1,200 Jews from annihilation during World War II.

June 5, 1989 Mother Teresa

During pro-democracy student demonstrations in China in 1989, the Unknown Rebel of Tiananmen Square physically placed himself in front of a column of army tanks in Beijing demanding that the government acknowledge them and open a dialogue. Although Elie Wiesel his name and whereabouts Unknown Rebel Tiananmen Square are unknown, he remains a role model of courage during a contemporary battle for human rights. Oskar Schindler

elie wiesel 1928 – present mother teresa 1910-1997 As Leader of the Order of the Missionaries of Charity, Mother Teresa demonstrated unconditional compassion and mercy in her commitment to taking care of the people that society rejected. Living a life of poverty, she went on to create more than 500 centers worldwide. She received multiple awards and distinctions including


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Because he survived the horrors of the Holocaust and most of his family did not, Elie Wiesel dedicated his life to preventing genocide. Author of numerous books on the subject, he is also the leader of several foundations and institutions that support his mission. He has lectured around the world to encourage interaction when human lives are endangered. ■

Names in the News • Tom Raponi, the former vice president and general manager of KICU and director of sales at KTVU Channel 2 and KICU, has been named vice president and general manager at KTVU and KICU. Raponi succeeds Tim McVay, who has become vice president and general manager of WSB in Atlanta. Raponi held his positions with KICU since March 2001, and has been working for Cox Media Group since 1996. • Charles Pankow Builders, a leading construction services firm, has announced that it has added Kristina Owyoung as marketing manager in Northern California. In her new position, Owyoung is responsible for developing and implementing the firm’s marketing initiatives for Pankow’s Northern California operations. She will also play a key role in the firm’s efforts developing new client relationships as well as maintaining existing relationships. • Lorna Padia Markus has been inaugurated president of the Rotary Club of Oakland. A member since 1996, she has served the club in a number of capacities. Professionally, she’s a partner with the local CPA firm, Mowat Mackie & Anderson LLP. • Barbara Parker, who recently spoke at the Chamber’s Inside Oakland Breakfast Forum, has been appointed Oakland’s City Attorney by the Oakland City Council. Parker, who has decades of experience as an attorney at all levels of government, was appointed to fill the elected City Attorney’s seat for the balance of the current term ending in January 2013. • The Home of Chicken and Waffles, one of the most popular restaurants at Jack London Square, has opened a new restaurant at 1653 Mt. Diablo Blvd. in Walnut Creek. • The Homewood Suites by Hilton Oakland Waterfront has been named only the second hotel in Oakland to earn the

Tom Raponi

Kristina Owyoung

Lorna Padia Markus

EnergyStar certification from the U.S. Environmental Protection Agency (EPA). • Dr. Paolo Ricci, a professor in the Holy Names University MBA program, has been named a Fulbright Scholar (Specialist) in Environmental/Health and Risk Assessments from 2010-2014. The Fulbright Program is an international educational exchange program sponsored by the United States government and is designed to increase mutual understanding between the people of the U.S. and the people of other countries. • San Leandro Marina Inn team has been awarded the CMUS Talk of the Town Customer Satisfaction Award in the Hotels & Travel category with an impressive 5-Star CMUS Power RatingTM. • The Stride Center has announced that Microsoft Corp. has awarded $200,000 in cash as well as the software needed to help the organization offer technology skills training and job placement services to the San Francisco Bay Area. Headquartered in Oakland, The Stride Center is partnering with Microsoft through the company’s Elevate America community initiative to provide technology access and skills training to help people find employment. The Stride Center is placing a special focus on underserved communities, including women, young workers who have greater barriers to employment, and re-employment than the broader population. • ENGEO has received the California Geotechnical Engineering Association (CalGeo) 2010 Outstanding Project Award for its work on the Pacific Cannery Lofts in Oakland. The project was judged and selected based on the evaluation of five criteria – innovation, difficulty of investigation, quality of geotechnical report, design team interaction, and social impact. ■

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> Meet Jesse Ortiz From the President | Joe Haraburda

An appeal to your generosity and support for Oakland! As many of you know my term here as president is fast approaching 17 years, and with my time as a member of the Board over 25 years! I share this because I have observed important projects and endeavors and their impact on Oakland. Recent examples are the Fox Theater and the Christ the Light Cathedral. A project that will gain national acclaim is Remember Them: Champions for Humanity! The presence of the monument will enhance our ability to bring visitors to our city and further establish “Uptown” as a center for art. This is a project deserving of your attention and support. On Tuesday, Sept. 6 at 1 p.m. at the Henry J. Kaiser Memorial Park next to the Fox Theater the first phase of the monument will be unveiled. Join us for an uplifting experience. It’s open to the public. Then on Saturday, Sept. 10 we’ll present our Gala Fundraising Dinner and evening of entertainment at the Fox Theater featuring Shelia E, Pete Escovedo, Juan Escovedo and Peter Michael Escovedo. There will be inspirational readings by CCH Pounder, Noah Wyle and Sheryl Lee Ralph! And uplifting singing by the All Faith Gospel Choir. Call me for sponsorship ticket pricing, which will be announced soon. The next morning, Sunday, Sept. 11 at dawn, we’ll meet at the Henry J. Kaiser Memorial Park for those lost on 9-11-2001 and to the men and women who traveled east to assist with rescue and recovery. Be part of history and join us! Contributions for the events and completing the second phase of the monument can be made at Thank you. ■

Be part of history and join us!

at Chamber Golf Classic When the Chamber presents its annual Golf Classic on Monday, Aug. 29, participants will have an opportunity to meet and learn from Jesse Ortiz, highly regarded as one of the best golf-club designers in the industry. Ortiz, the executive vice president of the Bobby Jones Division and chief designer of golf equipment for the HMX Group, will be on hand to share his expertise with Chamber members and guests. Ortiz, who has more than 40 years of golf industry experience, began his club designing career as a teenager in 1968 with guidance from his father Lou, founder of Orlimar Golf. Together, Jesse and Lou hand-crafted golf clubs for many of golf’s greatest, from Ken Venturi to Johnnie Miller. The Ortiz’ became personal craftsmen for Northern California’s finest golf professionals. And this year, Jesse Ortiz will personally pass on his knowledge to participants at the Chamber Golf Classic at the Tilden Park Golf Course in the Oakland/ Berkeley Hills. This annual, all-day tournament brings together some of the top business leaders in the city for breakfast, a shot-gun start, and the19th Hole Awards Reception. Restaurants that wish to provide food for 100 golfers at various holes throughout the course can do so at no charge. An introductory golf academy for beginners is also available, where participating players will be taught basic golf skills, business golf etiquette, and how to use golf as a business tool. The annual golf tournament is an important fundraiser. Help support the Chamber and become a Corporate Sponsor for $2,500 or a Chamber Challenger for $1,750. Or how about a Business Hole Sponsorship for $500 where you can have a display table and a member of your staff on hand? Or a Tee Sign Sponsorship for $325? Individuals can register for $325, and the Academy is just $50 per person. For reservations and sponsorship information, visit www.oaklandchamber or contact Amanda Medina at the Chamber at (510) 874-4800, ext. 319 or at

> Mayor Quan to speak at Women in Business October luncheon Mayor, mother, and 30-year Oakland resident Jean Quan will be the featured speaker at the final East Bay Women in Business luncheon of 2011 when she meets the diverse group at the Waterfront Hotel on Friday, Oct. 7 from 11:30 a.m. to 1:30 p.m. The event, which will feature the Mayor’s current and future plans for Oakland, will be coupled with strategic networking, great food and free giveaways. Mayor Quan is the first female mayor of Oakland and is known for her national, regional and local activism. She is currently focusing on creating and developing a sustainable city within an abundant business community. Chamber members are urged to attend the East Bay Women in Business Roundtable luncheon as Jean Quan we learn the next steps for our city. The luncheon is $35 for Chamber members and $45 for non-members. For reservations and information, visit or contact Amanda Medina at the Chamber at (510) 874-4800, ext. 319 or at ■

> Chamber’s China trip departs March 2012 The Chamber of Commerce, in partnership with Citslinc International, invites you to join us for the 2012 Trip to China. This nine-day adventure is scheduled for March 22-30, 2012. The trip, which costs just $1,999 per person (based on double occupancy), includes roundtrip airfare, four- and five-star hotel stays, three full meals every day, deluxe bus tours, English-speaking tour guides, and admission to countless tourist attractions in Chinese cities such as Beijing and Shanghai. An optional – and highly recommended – side trip to Xi’an to see the famous Terracotta Warriors is available. For more information visit or contact Amanda Medina at the Chamber at (510) 874-4800, ext. 319 or at amedina@oakland ■

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Small business


> Medicare planning for business Baby Boomers turning 65 and business owners employing them got an “issues and benefits” presentation and a chance to ask questions and dig deeper at the Chamber of Commerce on July 19.

Presenters Frank Pare of PF Wealth Management, Lynn Caffrey of Caffrey Insurance Solutions and Jain Williams of State Farm Insurance, focused on their areas of expertise. The general financial planning topic delved deeply into Medicare and long-term care insurance issues.

Medicare Beginning Jan. 1, 2011 an estimated 10,000 people started turning 65 each day. This will continue for 19 years. This group is the most expensive to insure. An individual between 60 and 64 costs four times as much to insure as a 30-something. In an actual client company (40 people with a $500 deductible), an individual aged 30-39 costs $344; another aged 60-64 costs $1,049 and at age 65 costs $1,291 per month. Fortunately Medicare exists and most people, aged 65+, are eligible for its services whether working or not. Signing up for Medicare can easily be done by phone or online up to three months before a 65th birthday. Each enrollee automatically gets Part A, which is for hospitals, and may elect Part B, which is for doctors and other non-hospital expenses. Part B does cost (this year it is $115.40 per month but can go higher). Extending coverage beyond Medicare After obtaining the Medicare number, applicants can elect additional coverage. This is done with either a supplemental policy or a total Medicare replacement policy known as a Medicare Advantage Plan. Advantage plans, such as Kaiser or Secure Horizons, include drugs and are considered Medicare replacement programs. Often these plans are less expensive. Supplemental or Medigap plans are available as well (AARP, Anthem Blue Cross, Blue Shield or Aetna). Premiums can range between $120 and $180 per month. They cover what Medicare payments do not fully cover. Buying a supplemental plan also requires a prescription drug plan purchase provided by insurance companies. Employed over 65 What happens if the person is still working? Employer and employee can benefit by meshing with the Medicare system. Although it must be voluntary, it is substantially better for both the employee and the employer to terminate their group coverage and use Medicare plus an add-on. If a company has less than 20 employees, Medicare is considered primary and Medicare-eligible employees must enroll in Part B (Part A is automatic). For companies over 20 employees, Medicare is considered secondary, and employees may hold off from signing up for Medicare Part B until they are no longer employed. ▼ Seminar presenters (left to right) Here is a quick comparison were Jain Williams of State Farm of the premium for the $500 Insurance, Frank Pare of PF Wealth Management and Lynn Caffrey of deductible mentioned above Caffrey Insurance Solutions. versus a 100 percent Medicare plan with all parts accounted for as follows: Employer plan:


Medicare Part B: $ 115.40 Supplement Plan F: $ 118.00 Drug Plan: $ 50.00 Total:

$ 283.40

Savings per Month: $1,007.60 In summary, employers and employees have options that can lower costs.

Join us for inside Oakland Breakfast Forum, guest speaker Oakland Deputy Mayor Sharon Cornu, 8:30 - 10 a.m., Friday, Aug. 19.


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Economic Development Creating a strong economy

> Oakland Zoo breaks ground

at Chamber Forum

for veterinary hospital

Last month at the Chamber’s Economic Development Forum, Joel Peter (left), the program manager for Measure DD from Oakland’s Public Works Agency, gave an overview of projects in the Estuary and 12th Street area, identifying work already completed and projects that are planned and scheduled for implementation. In his presentation, Peter gave an historical review, including slides that depicted the area from the 1800s to the present. This detail provided an interesting contrast to the present-day Estuary and 12th Street area. An interesting fact is that Lake Merritt is a natural lake that has had significant changes and improvements in the last 150 years. Highlights of the presentation include: • Measure DD funds a wide variety of projects in Oakland. Examples of projects completed so far include Studio One, the Municipal Boathouse (Lake Chalet), E.18th St Pier restoration, sections of the Bay Trail, watershed acquisition above Dunsmuir House, creek restorations, the new East Oakland Sports Center and the Children’s Fairyland Theater. • Lake Merritt is a tidal estuary, and formerly had a wide channel connecting it with the bay. • Over the years, urban encroachment narrowed the channel and choked its flow, resulting in a severely muted tidal influence in the lake. • In the late 1800s a plan was proposed for a scenic boulevard around Lake Merritt. Over the years, this scenic roadway was widened and turned into a high-speed commute route. • The current plan is to reduce the width of roads, calm the traffic, and return to the original idea of a scenic boulevard that is more fitting for this special park setting. • Removing restrictive culverts at 12th Street and 10th Street, and widening the channel will double the tidal flushing of the lake, improving water quality and wildlife habitat. • New trails will connect Lake Merritt directly to trails in Laney College, and eventually to the Bay Trail. • The current project under construction at 12th Street will be completed by the end of 2012, and the project at 10th Street will soon go out to bid. • These bond-funded projects are helping provide a lot of good jobs. ■

> Retail Tax Force meets

photo by Erica Calcagno

> Estuary/12th Street area discussed

Last month Dr. Joel Parrott, executive ▲ At the Oakland Zoo ground director of the Oakland Zoo, and Dr. Karen breaking – (left to right) Emanuelson, Oakland Zoo director of Nate Miley, Alameda County veterinary services, were surrounded by Supervisor; Larry Reid, supporters, friends, volunteers and staff as president of the Oakland City they broke ground for the zoo’s new Council; Steve Kane, president 17,000-square-foot Veterinary Medical of the East Bay Zoological Hospital. Society; Rachel Wells, the zoo’s The new hospital will become a model veterinarian technician; Dr. veterinary care center for best practices in Karen Emanuelson, zoo director animal care by incorporating green and of veterinary services; Maria sustainable construction. “This is a long Trenary, zoo senior veterinarian awaited event, and it is a huge leap technician; and Dr. Joel Parrott, forward for medical care of animals at the executive director of the Oakland Zoo,” said Dr. Emanuelson. “A Oakland Zoo. great team of people have come together to build a world-class institution.” The facility is designed to treat and accommodate a variety of animals and their specific needs – from sun- and humidity-loving reptiles, to tiny birds, to cold-adapted grizzly bears. Animals ranging from a 2,400-pound camel to a five-gram frog will be treated in the zoo’s new hospital. The immediate benefit to the health care of animals in the zoo’s collection is only the beginning of the hospital’s applications. The building will be utilized in fulfilling the Oakland Zoo’s mission – educating veterinary students and animal health professionals and supporting scientists in their conservation endeavors – and will be a center for lifelong learning. “We look forward to providing care to free-ranging wildlife like the California Condor,” said Dr. Emanuelson. ■

The July meeting of the Oakland Retail Advisory Task Force (ORAC) hosted Gregory Hunter, deputy director of the Community and Economic Development Agency of the city of Oakland. At the invitation of the ORAC Chairman, Solomon Ets-Hokin, Hunter spent two hours with the group to discuss retail development and redevelopment in Oakland. Hunter shared the city’s perspective on a number of potentially significant retail development opportunities for the committee’s review and input. This was an engaging and thoughtful update on new information and updates on California redevelopment and was a timely review of possible projects outlining ways in which local developers could assist the city in achieving retail development goals. The discussion provided the committee with the opportunity to participate in the development conversation in a new more pro-active manner. ■

> Grubb & Ellis selected as Perry Building leasing agent Grubb & Ellis Company, a leading real estate services and investment firm, has announced that Metrovation selected John Dolby, senior vice president, Office Group, and Paul Adelman, associate, Office Group, as the leasing agents of The Perry Building, a 21,000-square-foot boutique office building located at 414 13th St. in downtown Oakland. The seven-story building was originally built in 1910 and later renovated in 1982. The property is located near Oakland City Center, half a block from the 12th Street BART station. The Perry Building is currently 85 percent leased, with 2,943 square feet of space available on the second floor. “This boutique brick and timber office building has been part of Oakland for more than a century and has been modernized to accommodate a wide variety of office uses,” said Dolby. ■

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Small business


> Preparing for recovery after disaster by Susan Piper

Lessons learned in New Orleans, Kobe and more recently Japan, New Zealand and Chile reveal that it can take decades for cities to recover from a major disaster. Oakland’s downtown took years to come back following the 1989 Loma Prieta Earthquake that occurred 60 miles away!

▲ This tent/shelter was set up in Because of the Bay Area’s history of West Oakland following the 1989 earthquakes and fires, it’s not a matter of Loma Prieta earthquake. “if,” but “when” a disaster will occur. So taking the time now to plan for how you and your employees will recover following a disaster is critical for not only the viability of your business, but also for Oakland’s post-disaster recovery.


> A tale of two mixers The Chamber’s After Five Reception in June was held on board Celebrations on the Bay, which is called by many “the friendliest party boat on the bay.” Although the boat never left the dock for the Chamber reception, it normally goes out for trips along the estuary and features everything from happy hours to dance parties.

Celebrations on the Bay, in fact, has been offering Chamber members six tickets for $60 (normally $90) for designated “Happy Hour on the Bay” cruises. The hour-long cruises come complete with live music, snacks and a cash bar. Pictured above, Chamber President Joe Haraburda (left) presents an Oakland gift to owners Greg and Sharon Schuyler. For more information and to receive the Chamber discount, call (877) 4994229 and mention the Chamber’s “member-to-member” deal.

Employee preparedness is key When employees have personal emergency preparedness plans in place they are more likely to support your business recovery at work. Offering on-site CORE 1 training, which walks employees through developing a home emergency plan, will provide your staff a higher level of comfort should disaster hit when they are at work and their family is elsewhere. Things to consider are:

• Contingency plans for picking up children from pre-school or school if they cannot do so themselves. • Designating an out-of-state contact that everyone in the family – including young children – can reach to assist in family communication. • Sharing information with neighbors (particularly those who are retired or work from home): • Special needs – children, seniors, pets. • Contact information (home, work, cell phone and email addresses – sometimes text messages can get through faster than phone or email). • Preparing a personal disaster kit for home, school and work. Lists of supplies are located in phone books and at

Developing and practicing your plan Just as important is developing a plan for your business site: • Is your site secure? Are file cabinets and book cases bolted to the walls? Have you relocated heavy items off the top of cabinets to reduce the risk of injury from falling objects in a major earthquake? Are computers and other heavy equipment secured to desks? Most injuries following an earthquake are due to falling objects. Buildings over open parking garages may also be vulnerable; consider having it evaluated by a structural engineer. • Is your data safe? Keep offsite back ups of key data and information that you can easily access. • Is your emergency communication current? Consider setting up a telephone calling tree, a password-protected page on the company website, an email alert or a call-in voice recording to communicate with employees in an emergency. Designate an out-of-town phone number where employees can leave an “I’m okay” message in a catastrophic disaster. Provide all co-workers with wallet cards detailing instructions on how to get company information in an emergency situation. Include telephone numbers or Internet passwords for easy reference. • Frequently review and practice what you intend to do during and after an emergency with drills and exercises.

Use new technology to communicate Almost everyone carries a cell phone – a tremendous tool in a disaster. Employees can program in key information using the “contact” function of their cell phone. There are also a number of apps for smart phones, including checklists, sirens, flashlights and other emergency preparedness apps available. Many are free or low-cost. Don’t wait for the disaster to do your planning. A good first step would be to visit the websites below for guidance as you help your business plan for disaster recovery. • for tips on increasing customer and employee safety in earthquakes and speeding business recovery. • for free initial business preparedness sessions as well as emergency planning and business emergency prepared training services for reasonable and competitive rates. • for practical tools for nonprofits, faith organizations and community agencies serving our most vulnerable residents, including a tips sheet for using your cell phone. • for easy to use check lists for individuals.■ Susan Piper is a special assistant to Oakland Mayor Jean Quan.


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The Chamber ventured out to neighboring San Leandro for the July After Five Reception hosted by the San Leandro Marina Inn.

Located right on the water at 68 Monarch Bay Drive and just ten minutes from Oakland International Airport, the inn has recently completed a total remodel and looks out on beautiful yachts and expansive parks. The inn is situated on the bay alongside biking and hiking trails and is also close to the Monarch Bay 27 Hole Golf Course. Pictured above at the mixer, which was shared with the San Leandro Chamber of Commerce, are (left to right) Alex Santos, general manager of Horatio’s Restaurant (which supplied the food), Oakland Chamber President Joe Haraburda, San Leandro Marina Inn General Manager Audrey Velasquez, Director of Sales Janise Dawson, and San Leandro Chamber President Dave Johnson. ■

Public Policy Creating a strong economy

> The most important card in your wallet by Paul Junge

At least that’s what Director of Library Services Carmen Martinez told Chamber Library card is the members at the Inside Oakland breakfast in most important card July. She makes that claim because for many in your wallet (or it is the gateway to computer services, job resources, research materials, information, should be). and more. Despite facing cuts in the city’s budget, the Oakland Public Library – which includes the main library, 15 branch libraries and the African American Museum – emerged unscathed. Measure Q spending minimums were met by the City Council and all libraries are staying open. This will allow card holders to take out the three million articles that are circulated by the system every year. Martinez told the Chamber group that while the libraries are not labeled as core services for the city, they have been designated as an essential service. This can be seen strongly in the partnership that has developed with local schools. She said that the public elementary and middle schools no longer have libraries, so class trips to the libraries are

Your Oakland Public

the only exposure most students have. And after school they act as a study hall for hundreds.

▲ Director of Library Services Carmen Martinez (center) is welcomed by Chamber members at last month’s Inside Oakland Breakfast Forum.

The Oakland Public Library is the second oldest library system in the state of California, and, like many libraries across the country, benefited in its early years from a gift from Andrew Carnegie. Today, library staff, supported by more than 300 registered volunteers, can speak 14 languages as they serve the diverse Oakland community. The Chamber’s next Inside Oakland Breakfast Forum will be Friday, Aug. 19 at 8:30 a.m. when Oakland Deputy Mayor Sharon Cornu will be our guest. All Chamber members are invited to attend. ■ Paul Junge is the Chamber’s director of public policy.

> Special mail-in ballot set for November election by Paul Junge

The Oakland City Council has called a special mail-in ballot election for Tuesday, Nov. 15. Three items have been placed on the ballot. One is a five-year tax which includes an $80 parcel tax, $54 rental unit tax and a tax on commercial property, the amount of which is determined by a formula based on property square footage and linear footage. The second item on the ballot is a measure to make the City Attorney an appointed – rather than an elected – position. The City Attorney became an elected post as part of the changes that established a strong Mayor system just 12 years ago. The only elected City Attorney in Oakland, John Russo, was first elected in 2000. He left the city in June and the City Council appointed his assistant, Barbara Parker, to complete the current term, which ends January 2013. The third measure would affect the Police and Fire Retirement System (PFRS) – a system which was closed in 1975. Currently the Charter calls for the system to be completely funded by 2026 (it is only 38 percent funded today). This ballot measure would allow a later date if it was to be determined to be actuarially sound and approved by the PFRS Board and the City Council. Proponents of the measure say it would smooth out payments as the deadline nears while opponents fear it postpones the problem and possibly adds cost. ■ Paul Junge is the Chamber’s director of public policy.

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> Nestlé Dreyer’s volunteers are active at Oakland elementary school At Nestlé USA, we

That’s why education, specifically children’s feel strongly that literacy, is a primary focus of Nestlé’s education is the key community affairs programs. One of these programs is the Nestlé to a brighter future Adopt-A-School program, a program that has and improving the been the cornerstone of Nestlé’s volunteer quality of life for outreach for the past 19 years. This year, the everyone. program grew to nearly 60 adopted schools across the country. Junior Achievement (JA), a component of Nestlé’s Adopt-A-School program, educates students in business and economics through hands-on experience. Nestlé Dreyer’s Ice Cream Company in Oakland has partnered with local schools ▼ Center: The Nestlé Dreyer’s to bring Junior Achievement into volunteer team at Junior the classrooms for the last 17 Achievement Day. years, including Oakland’s Santa Right: Volunteers bring Fe Elementary School for the last Junior Achievement into the two years. classrooms at Oakland’s Santa Fe Elementary School. The enthusiasm and dedica-

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tion of Nestlé Adopt-A-School volunteers plays an integral part in the success of the Junior Achievement program. On average, 30 Nestle Dreyer’s employees volunteer each year to teach the key concepts of work readiness, entrepreneurship and financial literacy in grades K-5 and 6-8. Tracey Hardesty, a credit analyst, and Lori Bosworth, accountant, share responsibilities as the company representatives for JA. Mothers themselves, the program is important to them because they see the challenges their children as well as their peers face on a daily basis. The poor economy and the financial impact to schools has caused various programs to suffer over the years and touched their hearts. Hardesty and Bosworth noted that the opportunity to take their work/life experiences and use them for the good of children was important. They took the passion and love they have for their own children and their desire for them to succeed and brought it to this program in the hopes that they could impact other children’s lives. “By sharing their personal and professional experiences and skills with students from their community, Nestlé Dreyer’s employees help the students make the connection between what they are learning in school and what they will need to succeed in work and life,” adds Stacey Martin-Bonaduce, JA district manager, West Contra Costa and Oakland. In addition to the classroom support, Nestlé Dreyer’s employees have also supported the annual JA Bowl-A-Thon, Golf Tournament and Ice Cream in the Park and have raised more than $80,000 for JA since the partnership began. Tim Gates, Nestlé Dreyer’s human resource vice president, himself an Adopt-A-School volunteer, is proud of the dedication and commitment shown by the employees who volunteer at Santa Fe Elementary School. “They inspire me to make the time because they believe so strongly that we can make a difference in the lives of these children going forward,” he says. ■



> Strategic leaders transforming the Greater East Bay by Elñora T. Webb, Ph.D. I write this brief note to honor the countless number of individuals and organizations that have and continue to invest in efforts to render us remarkable as human beings, working and living in greater partnership with one another and in sync with the environment. I thank you, the many who care…as this is best reflected in your respectful, reflective, engaging and rewarding behaviors.

For many of us who have traveled throughout and outside of the United States of America, we experience northern California as one of the richest, most welcoming and innovative places on the planet. We are surrounded by beauty and a wealth of resources. An epicenter of mega-industry and many great educational institutions, northern California offers opportunity beyond measure. This combined resource base has served as a foundation for the financial success stories that are testaments to the potential of this collaborative partnership between education and industry that is alive and well in California. We have an excess of 50 cultural and ethnic groups co-habiting spaces that range from the flat, valley, mountainous terrains to being situated near lagoons, lakes and ocean fronts. We can immerse ourselves in the wonderful comforts of diverse foods, captivating sights, alluring technologies, enchanting musical, theatrical and other performances, and tropical-like climates while being able to steer clear of experiencing any major extremes. Very likely, it may be due to this joining of forces that northern California is a major producer in real assets, contributing to California’s status in 2009 as the eighth largest economy with a GDP (gross domestic product) of $1.89 trillion. We are home to billions of dollars in tangible assets via corporations, businesses and individuals. Our base of educational resources is exceptional and is understood to have netted us immeasurable returns now, as well as those to be seen in the near future. From the energetic environment of the Silicon Valley, the suburbs of Fremont to Pleasanton, the flatlands, the hills and the historic Chinatown, Fruitvale District and West and burgeoning excitement of downtown activities of Oakland to the rolling hills of Sonoma and beyond, as residents, employers, professionals, and elected officials, we have the essential assets to create the transformation many of us dream of … A new paradigm where the intellectual, physical, mental, and spiritual health and well-being of all of our residents is paramount and assured! With education and a genuine respect for diversity at the center – formal and informal – this new paradigm is possible. Our society is now one that is dependent upon educated and skilled labor. Given this new needed workforce, the human resources that educational institutions produce is essential to a healthy economy, and hence, local, national and global community. Additionally, the diversity of northern California is unique and the wealth of the contributions that emerge from that diversity is immeasurable. Within just a 50-mile radius, we benefit from – and are enriched by – more than 30 accredited colleges and universities focused towards such result. Yes, collectively we aim to help individuals demonstrate their intellectual capacity through the use of existing knowledge and the creation of new information, via the

acquisition of skills. Additionally, we encourage those same individuals as they increasingly apply those skills in more complex and instrumental (valuable) ways. We employ industrydriven standards and state-of-the-art technologies to equip learners with the best tools to succeed in the workforce at all levels as well as to engage their entrepreneurial competencies to help design this new paradigm. Yet we do so much more! We provide a lab-like setting of the world where an extraordinary range of ideals, concepts, principles, beliefs, historical data and technical information is captured, considered, critically analyzed, valued and applied. Important, we invest in the essential resources of energy efficiency and sustainable education and arts and design education in order to embed salient principles and values in all courses and programs to promote collaboration, public-private ventures and greater efficiencies in the design, construction and operations of all entities. An example of this preparation and investment is the Green Jobs Initiative at Laney College in Oakland. This initiative, which includes many partners such as the Lawrence Berkeley National Labs (LBNL), the University of California at Berkeley, the National Science Foundation and the California Energy Commission, is preparing students with the skills needed for tomorrow’s industry, and hence, workforce. Such investment also leads to historical and aesthetic sensitivity, appreciation for ethical principles, cultural diversity and the designing of civic, political and social efforts to ensure shared responsibility. These outcomes facilitate clarity about self, one’s relationship to her/his environment, and disposition to be an ethical human being and effective citizen locally, nationally and globally. As educators within colleges and universities, we do all of this as a community of learners. Our colleges and universities are effective because we are comprehensive in our offerings, always guarding against the pressure to exclude substantive subjects due to limited resources or political pressures. In doing so, we have established our stance to promote what’s essential to each man’s and each woman’s actualization of self in ways that advance society and at the same time foster healthy, vibrant communities. We protect the humanities and philosophy, the languages, the mathematics, the sciences, and the social sciences. Also, we protect the athletic and the fine and performing arts programs. Doing so, demonstrates our commitment to all persons independent of perceived aptitudes or learning tendencies. Most significantly, leading in this way fosters integrity and a constructive pursuit of rigorous and high quality education. Indeed, thanks to the unique approach of this paradigm, our colleges and universities are chiefly responsible for preparing many of the persons responsible for the successes found throughout northern California, as they have prepared the front-line workers, the supervisors and managers, the executives and board members and the entrepreneurs – all paving the way for persons to build and sustain their lives, and more broadly, contribute to our greater community. Our colleges and universities continue to be successful because of the sound partnerships with businesses, foundations, governmental and non-governmental agencies and individuals who, like many of us, are impatient with the slow movement towards excellence throughout our society at large. These entities depend upon the distinctive attention Northern Californian educational institutions offer to the unique needs of today’s workforce and diverse communities. In the end, a beautiful partnership bearing the fruits of success is realized. ■ Elñora T. Webb, Ph.D. is president of Laney College in Oakland and is a member of the Chamber’s Board of Directors.

“Our colleges and universities continue to be successful because of the sound partnerships with businesses, foundations, governmental and non-governmental agencies and individuals who, like many of us, are impatient with the slow movement towards excellence throughout our society at large.” – Elñora Webb, Ph.D

> Marcus Foster – 40 years of leadership in education For close to four decades, the Marcus Foster Education Fund (MFEF) has invested in the academic success of Oakland’s youth. Dr. Foster, the former Oakland Unified School District (OUSD) superintendent of schools, was an education pioneer who effectively crafted practical approaches to improving the educational experiences and outcomes of different learners and students without the social and emotional support to defy the odds. Today the organization supports the education of OUSD students through financial and programming support for school readiness, college access and persistence, and extraordinary professional development opportunities for teachers. Its longevity and successes are a tribute to the legacy of the Oakland business community, with support coming from many local businesses and community leaders, including Cornell Maier, former chief executive officer of Kaiser Aluminum, and Craig Sullivan, former chief executive officer of The Clorox Company.

As the organization prepares for its next 40 years, MFEF is borrowing best practices from the business community. In the coming year the organization will be a “thought partner” with the business and education community in devising cutting-edge strategies to create world class high schools. Through a partnership with the Public Education Network (PEN) and Bridgespan, a trendsetting consultancy specializing in bringing business practices to the nonprofit sector, MFEF will devise a plan that will shape a strategic vision for improving educational opportunities for local employment and economic opportunities. The Marcus Foster Education Fund urges Chamber members to join them and become engaged in this planning process and other important activities of the organization in its support of education. Principal for a Day In addition, Chamber members are asked to join MFEF for Principal for a Day on Tuesday, Oct. 25. The event kicks off with a business partner visiting a local school and seeing first-hand the daily activities and progress of the students. Following the morning visit, the Principals for a Day and school principals gather for an informative and dynamic program at the Greek Orthodox Church in Oakland. The goal of this event is to facilitate enduring relationships between schools and community. To register for Principal for a Day or learn more about the work of MFEF, call Alicia Dixon, executive director, at (510) 777-1600.

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> DeVry University opens at Oakland’s City Center

DeVry University, one of North America’s largest degree-granting higher education institutions for business, technology, and management education, held its grand opening earlier this year at its newest Bay Area location in Oakland City Center. DeVry University now offers residents and those who work in the Greater East Bay a variety of undergraduate and graduate degree programs, with both on-site and online classes available under the university’s five colleges of Business & Management, Liberal Arts & Sciences, Engineering & Information Sciences, Media Arts & Technology and Health Sciences. At the helm of DeVry University Oakland is center dean Kurt Schake, Ph.D. He is the former dean of the NATO School in Oberammergau, Germany, the largest educational institution in the Atlantic Alliance. Dr. Schake was also dean of Air War College in Montgomery, Ala., the highest professional school for senior military officers. “I can’t tell you how excited I am to have the opportunity to offer DeVry University’s quality career-oriented degree programs to the diverse communities of Oakland, Alameda and Contra-Costa counties,” said Schake. “We have such a great staff here that provides nothing short of world-class student

services. I encourage anyone looking for a quality degree program from a offers a variety of undergraduate reputable and regionally accredited and graduate degree programs, school to come by for a visit and tour.” celebrated its Oakland City DeVry University is institutionally Center grand opening with a accredited by The Higher Learning ribbon cutting ceremony earlier Commission of the North Central this year. Holding the scissors is Association. DeVry University has been Kurt Schake, PhD., the center providing high-quality, career-oriented dean, along with help from education in California since 1983 with Michael Cubbin, metro president, locations in Alhambra, Anaheim, as well as employees, friends and Bakersfield, Colton, Daly City, Fremont, Fresno, Long Beach, Oxnard, Palmdale, Chamber staff and ambassadors. Pomona, Sacramento (Elk Grove), San Diego and the Sherman Oaks area of Los Angeles. In fall 2010, more than 13,200 students were enrolled at DeVry University in California. For more information about undergraduate and graduate degree programs offered at DeVry University, call (866) 473-3879 or visit ■

▲ DeVry University, which

> Our children need us to see and nurture their light, fire, and wonder by Superintendent Tony Smith

In June of 2010, I invited the Oakland community to help us craft a five-year strategic plan that would chart the course for Oakland Public Schools. The community responded in impressive fashion. During the 2010-11 school year, more than 5,500 people attended almost 350 events to engage with each other and embrace the idea of creating a school system that serves all children. The result was a five-year strategic plan that represents the input and sacrifice of many and the best thinking on how we can create a world-class public school district right here in Oakland. In June of 2011, the Oakland Board of Education unanimously approved the “Community Schools, Thriving Students” plan in what I regard as a tremendous victory for our city. We are committed to building and sustaining a district of community schools capable of supporting the unique needs of each child, while creating caring school communities that link every Oakland neighborhood. We also know we have a long way to go to in order to become a public school district that serves every child according to his or her unique needs. Yet, we must also remember that we have successes to build on. The Oakland Unified School District (OUSD) has been improving steadily and has improved faster than all other urban districts in California ▲ Sharing a smile with Oakland students. over the past six years. Oakland is home to distinguished schools, national blue ribbon winners, and individual students who are performing at the highest levels. Oakland’s teachers and school staff are leading the way forward to equity and excellence for all. These examples of success come as the result of shared commitment, hard work, and focus on the needs of children. However, we have not met the needs of all children and we do not have high quality schools in every neighborhood. African American, Latino, and English Language Learning students, as well as our students who live in poverty, do not

have access to opportunities that other children in Oakland have. Our city remains divided by predictable patterns of low performance, high incidence of violence, and lack of connection. In our current system some individuals have easy access to opportunity while others in Oakland have limited access to opportunity due to where they live. We must engage in new ways that connect individuals, communities, and institutions together with the understanding that our fates in Oakland are linked. If parts of Oakland are suffering, all of Oakland is suffering. We are in a time of extreme fiscal and community struggle. The level of funding our public school children receive in California is now among the lowest in the ▲ Oakland superinUnited States. Our efforts to build commutendent of schools nity and to ensure all children have access Tony Smith offers a to high quality public schools in the congratulatory hand neighborhoods where they live is severely to a local graduate. limited by current economic conditions. For Oakland to achieve the success we all want for our children, families, residents, community-based organizations, and businesses must engage new work that transforms all of our existing relationships and aligns our efforts toward our shared goal of healthy and educated children. In July of 2009, OUSD began a seven-year, four-phase effort to ensure that every child in Oakland has both access to quality schools in every neighborhood and the support the child and family needs to achieve academically and socially. We see a city where people are asking themselves, “As a result of my actions: How many more Oakland children are graduating from high school? How many more Oakland children are attending school 95 percent or more? How many more students have meaningful internships and/or paying jobs? And, how many more Oakland children have access to, and use, the health services they need?” Oakland’s children need us to see and nurture their light, fire, and wonder! I trust us to do what it takes to see and nurture every child in our city. To learn about this effort, please review our work and our plans for future success at ■ Tony Smith is the superintendent of the Oakland Unified School District.

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> Professors from SMU offering free healthcare courses by Elizabeth Valente

Samuel Merritt ▲ Dr. Richard Rocco University, based (right) discusses in Oakland’s Pill research in diabetes Hill area, is offering with Jeremy Evans, a Community DPM and SMU Learning Forum podiatry student (CLF) starting in Laksha Dutt. September that will allow community members, students, and healthcare professionals to attend lecture series on current health issues from expert faculty – for free. The university’s CLF is designed to provide members of the community the opportunity to see and hear what goes on in classrooms and research labs at Samuel Merritt University with lectures from the same professors who are on the front lines every day, teaching future healthcare providers. “This forum addresses the accelerating public interest in the scientific knowledge behind the health headlines and the role of the consumer in healthcare decision making,” said Richard Rocco, Ph.D., associate professor who teaches the pharmacology courses in the Doctor of Podiatric Medicine and Master of Physician Assistant programs. “I think the community, students, and healthcare professionals will enjoy seeing and hearing from leading clinicians, researchers, and educators who are up on the latest research and getting their questions answered about maintaining good health.” The learning series is something many health sciences schools across the country are realizing as a group learning style of healthcare education. The free classes at SMU will be held for five weeks on Tuesday evenings starting Sept. 13. There will be two classes held on the same night at the university’s Health Education Center at 400 Hawthorne Ave. in Oakland. The first two lecture series will be on Prescription Drugs, Herbal Medicines, & Dietary Supplements, led by Dr. Rocco while Dr. Christina C. Lewis, assistant professor in the Basic Science program, will begin discussing Asthma, Allergies, & the Airways. The subject of Drugs, Herbal Medicines and Dietary Supplements will be covered in a way that requires no pharmacology or medical background,” explains Dr. Rocco. “The objective of this course is to introduce an individual to the basis of prescription drug, herbal medicine and dietary supplement regulation and evaluation. We will also discuss the role of the FDA in the regulation and monitoring of these substances.” The five sessions about Asthma, Allergies, & the Airways will cover the fundamental concepts that underlie allergic airway disease, to explore classification of asthma types, and to define therapeutic modalities as they relate to the pathology. The symptoms, diagnostic criteria, and disease etiology for asthma will be reviewed. A community event like this gives colleagues the opportunity to share scholarly and creative endeavors with one another and the community. “The information we provide at the forum to the community at large will be similar to what we teach our students here at Samuel Merritt University. I think that will be a big part of the reason for being here,” said Dr. Rocco. “These are non-credit courses open to the general public.” For more information and to reserve a spot at the Community Learning Forum, contact Dr. Richard Rocco at (510) 869-6511, ext. 2582 or at

Class Date

Lecture Content: Drugs, Herbal Medicines & Dietary Supplement

1 2 3

Tues- 9/13 Tues- 9/20 Tues- 9/27

FDA: The Rise of Evidence Based Drug Evaluations Drug Studies: The Clinical Trial Placebo Science and Compassionate Care

4 5

Tues- 10/4 Herbal Medicines and Dietary Supplements Tues- 10/11 Drug-Drug Interactions and Adverse Drug Reactions (ADRs)



Lecture Content: Asthma, Allergies, & the Airways

1 2 3

Tues- 9/13 Tues- 9/20 Tues- 9/27

Defining & Diagnosing Allergic Airway Disease Classification of Asthma Management of Asthma: Current Treatments


Tues- 10/4


Elizabeth Valente is the associate director of publications and media relations at Samuel Merritt University. ■

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Nature vs. Nurture: the Role of Genetics & the Environment in Asthma Tues- 10/11 The Future of Asthma: Research, Education, Legislation, & Therapeutic Development


> Upcoming Open House to showcase Cal State East Bay’s Oakland Center California State University, East Bay is looking to expand your career opportunities at its Continuing Education Open House on Thursday, Sept. 8 from 3:30 to 6:30 p.m. at its Oakland Center in the Transpacific Building located at 1000 Broadway. Open House attendees will be able to explore the more than 70 degree and certificate programs ranging across a variety of industries and fields. Additional training is available in many specialized areas at all levels. Continuing Education faculty will be present along with staff to answer questions and discuss academic, professional, and lifelong learning opportunities at Cal State East Bay. Veterans Affairs and Career Counseling representatives will be on hand to consult on the resources and steps needed to pursue professional and academic pursuits. “As your professional development and continuing education resource, we invite you to meet our team to learn about our upcoming programs,” said Brian Cook, associate vice president of Continuing and International Education. “Our annual Open House fosters Cal State East Bay’s longstanding commitment to providing high-quality career training throughout our region.” Center history This tradition began in the late 1990s when Mayor Elihu Harris deemed it imperative to extend the reach of continuing education opportunities to the community at large. A partnership between the city of Oakland and Cal

State East Bay was formed to develop a centralized educational hub that would provide quality business certificate programs and other vital resources to a growing workforce that demanded increased training. The program’s popularity outgrew its small downtown office and paved the way for the creation of Cal State East Bay’s Oakland Professional Development and Conference Center in 2001. The Oakland Center serves approximately 2,500 continuing education students annually, offering programs that help Bay Area residents enhance their academic skills and expand their professional horizons. Working professionals and students who enroll in these courses not only benefit from industry-experienced instructors and small class sizes, but also take advantage of job placement assistance and internship opportunities. In addition, the Oakland Center operates as an affordable solution for corporate and nonprofit meeting and training needs. Conveniently located in the heart of downtown Oakland, the Oakland Center accommodates groups as large as 160. All rooms are equipped with high-speed Internet access, A/V equipment, and video-conferencing capabilities. A high-speed computer training lab is also available. The Oakland Center offers custom training solutions and has served as a meeting place for companies such as Franklin Covey Group, California Department of Education, The Clorox Corporation, and Kaiser Permanente. It also provides facilities for employee training, trade shows, product launches, benefits fairs, and professional conferences. For more information about Cal State East Bay’s Oakland Center and to RSVP to the upcoming Continuing Education Open House, visit openhouse. ■ .


Cal State’s Professional Development Center at 1000 Broadway in Oakland.

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> Oakland Schools Foundation helps schools weather era of unprecedented cuts

are anchors in their communities.

About the Oakland Schools Foundation The Oakland Schools Foundation is dedicated to securing and managing resources so that all of our students have the opportunity to achieve. OSF is proud to support Oakland’s resilient public schools: despite dwindling resources, the Oakland Unified School District is the most improved large California district over the last six years. Visit to learn more about OSF. If you’re a business looking to support Oakland schools, consider joining OSF’s 100:100 Club:

In a state that already ranks 47th in per-student spending, many Oakland public schools are bracing for cuts in excess of $150,000 this year. Staggering as they may be, these numbers are part of a multi-year trend. While one high school’s projected cuts total $160,000, they come on the heels of $250,000 in cuts over the last two years. When you look at the big picture, it’s not just a few lean years – it’s now an era. The stark conclusion is one that’s become a rallying cry among our OSF’s impact schools: there’s nothing left to cut. The Oakland Schools Foundation by the numbers (OSF), whose mission was founded on securing funds for partner schools, is keenly aware of the cuts’ effects, particularly on Oakland’s • The Oakland lowest-income campuses. Schools Foundation In this climate, how do schools keep their programs consistent? (OSF) helped 27 schools ASCEND K-8 Principal Larissa Adam cites her school’s partnership with secure more than $1 OSF as one key strategy. “The grants OSF has written for us have been million in 2010-11. In instrumental in ASCEND providing quality programs, [including] helping us maintain reading interventions for our most struggling kids.” several cases, the But grants alone are not enough. With OSF’s help schools like funding allowed schools ASCEND are building a culture of fundraising. “We have to be our own to pay for at least a partadvocates in this reality,” says Adam. This spring, a homegrown time position, such as an fundraising drive in connection with a local triathlon surprised even the academic interventionist organizers, raising more than $26,000 from friends, families, and other or family engagement supporters. ASCEND is using this money to shore up funding for muchliaison. This has been needed counseling services and homework support. important for schools As schools have evolved, OSF has adapted along with them to sustain at a time when nonits vision of equity for all of Oakland’s kids. “One exciting change I’ve teaching staff are at seen is how OSF went from just getting schools money for programs to risk across the city. supporting us in improving the quality of those programs,” reflects • Partnering with Adam. OSF’s rigorous monitoring of grant-funded programs helps OSF, schools have earned schools be results-driven in pursuing outcomes, while also establishing more than $150,000 in strong relationships with funders, a must when seeking multi-year grants individual donations for schools. since July 2010. Schools Adam also heralds the emergence of OSF’s Collaborative programs, such as FamELI (Family Engagement and Leadership Initiative). “They have used these funds to create an environment where we can share best practices with our pay for critical resources colleagues, reflect on what we’re doing, and use rubrics to know what and activities like art we could be aiming for." Ultimately, OSF hopes FamELI and its other and music supplies and Collaboratives help schools establish stronger, sustainable programs that field trips.

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> University students unveil new green space Oakland’s concentration of green buildings and space makes it one of the greenest cities in the nation, according to the city of Oakland, and Samuel Merritt University (SMU) is adding to our community’s reputation. SMU students, faculty, staff, and Alta Bates Summit Medical Center employees recently introduced a new green space intended to serve as a meeting place for social functions and activities such as studying, relaxing, and even playing hacky sac. For several months local East Bay design group Suma Landscaping removed the concrete parking lot and added 5,000 square feet of lawn surrounded by nearly two dozen flowering trees, shrubs and mounds. Benches, bike racks, a sidewalk walkway, and a handicap ramp and railings were also installed. Environmentalists claim sustainable school design provides a cost-effective way to enhance student learning, reduce health and operational costs and, ultimately, increase school quality and competitiveness. The new space is a major step forward in providing students, faculty, and staff with a healthy learning environment. The new green space project is part of the SMU displacement project funded by the university’s parent company, Sutter Health. To celebrate Earth Day, the university and Suma Landscaping donated seeds and plants for guests to take home to make their own contribution to the Greening of America. ■



> Support for ‘Thriving Students’ by Jonathan Klein

Last year, the Oakland Unified School District was again named the most improved school district in the state of California over the last six years. As the new school year opens, Oakland Unified will begin the hard work of implementing the strategic plan, Thriving Students, which was approved unanimously by the school board in June 2011 after two years of community engagement and planning. What does Thriving Students mean to Oakland? The new plan calls for schools to act as resource and service hubs that connect with local partners to help build healthy and vibrant schools and communities.

The plan also challenges leaders and participants at every level of the system to consider four key questions. Each of us is called upon to ask ourselves, as a result of my actions: 1. How many more Oakland students are graduating from high school? 2. How many more Oakland children are attending school 95 percent or more? 3. How many more students have meaningful internships and/or paying jobs? 4. And, how many more Oakland children have access to, and use, the health services they need? Educators, parents, and community members launched Great Oakland Public Schools in 2009 to help build an informed community network that shares a vision for Oakland Public Schools and that works together to advance policies and programs that support OUSD’s vision of thriving students and quality district and charter public schools. We believe that every child has a right to a quality education and everyone has a responsibility to help provide it. We pursue our vision by educating and empowering the Oakland community with information and resources to support Oakland students. We are often asked “how can I, or “how can my company,” get involved to help ensure Thriving Students succeeds?”

‘We must all be wary of magical solutions to our education crisis. There is no easy path to the healthy, bright future we envision for our children. But we have confidence that we will get there together through persistence, commitment, vision, high standards, and focused, collective effort.’

Scoop Up Education – It’s a Sweet Path to Success!

Here are 10 ways to make a difference: 1. Be a mentor. This year, Mayor Quan launched an ambitious program to bring 2,000 new mentors into the lives of Oakland students. 2. Support scholarships for Oakland students. The East Bay College Fund, Marcus Foster Education Fund, and Port of Oakland manage scholarship programs to help ensure Oakland students have the resources for college. 3. Donate directly to a school. Oakland Schools Foundation manages “school funds” that take tax-deductible donations to support Oakland public schools serving low-income families. 4. Serve on a board. Charter public schools need volunteers with diverse professional backgrounds to serve as board members. Contact Kate Nicol for more information. 5. Be a literacy tutor. Groups from the Oakland Literacy Coalition, like Reading Partners, Super Stars Literacy, and Faith Network, train and deploy volunteer tutors to build literacy skills among elementary students. reading.html 6. Help provide Internet access. “Get Connected Oakland,” launched by Mayor Quan, OTX-West, and other partners, is working to ensure that the most “plugged-in” generation in history doesn’t have to have to “unplug” when they get to school. 7. Help keep the public informed. Great Oakland Public Schools Information Center organizes a volunteer “Board Watch” to ensure Oaklanders have information about school board and district decisionmaking. 8. Donate directly to an Oakland classroom. DonorsChoose connects donors directly to the needs of teachers in Oakland classrooms. CA&keywords=Oakland 9. Help maintain beautiful school facilities. Great Oakland Public Schools Information Center organizes periodic school work days for volunteers to complete projects designed by principals and teachers. 10. Promote secondary student and adult writing and literacy skills. Writer Coach Connection and Next Step Learning Center support volunteers to work with secondary youth and adults to build literacy skills. We must all be wary of magical solutions to our education crisis. There is no easy path to the healthy, bright future we envision for our children. But we have confidence that we will get there together through persistence, commitment, vision, high-standards, and focused, collective effort. OUSD’s Thriving Students plan is clear: “Oakland must become a city known for how well our children are cared for and how well they are educated. We have a great legacy and we acknowledge and honor past efforts to serve children. We also know we have a long way to go to become the public school district and city all of our children need today for a secure and healthy future tomorrow.” Thank you in advance for making sure that you and your teams are doing everything you can in service of the students who are the future of our city. If each of us gives a little bit, together, we can make a big difference ■ Jonathan Klein is co-founder of Great Oakland (GO) Public Schools.

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> Peralta Colleges are making progress

> Learn while you explore

by Jeffrey Heyman

the East Bay Regional Parks

No doubt the Peralta Community College District has had a rough couple of years. With state budget cuts and problems with some administrative policies and practices, times have certainly been trying for the 30,000-student district that includes Laney and Merritt colleges in Oakland, College of Alameda and Berkeley City College. While none of the colleges’ award-winning educational programs were at risk, it was clear that changes in management practices had to be made. And changes have been made. Two recent reports note improvements and progress made under the direction the Jeffrey Heyman of the Board of Trustees and Chancellor Wise E. Allen. In its yearly report, the Alameda County Civil Grand Jury outlined Peralta’s retirement bond investments and expressed concern with some historic practices, but, more to the point, found much to praise about the current leadership – and financial stability – of the Peralta Colleges. The report found notable improvement in the District’s financial oversight and complimented Peralta’s Board of Trustees for taking decisive action. The report recognized the progress made in putting the District back on solid financial ground. The Board made numerous changes in personnel, policies and procedures to improve transparency and accountability, the report noted. The report found much improvement in the District’s financial oversight and highlighted the following specific corrective steps that the Board of Trustees took: • The Board hired an “eminently qualified” expert consultant who developed a Corrective Action Matrix and oversaw a financial recovery plan that “has the potential for fully addressing the issues.” • The report notes progress has been made, including the development of sound fiscal management, and the hiring by the Board of a “highly qualified” and “credible” chancellor. • The Board also hired a new vice chancellor of finance and administration, a budget director and other key finance staff, and, the report states, “significant improvements have been made under the direction of the new vice chancellor.” • The report also notes that “the Board is making progress in improving its fiscal decision-making and creating appropriate financial policies.” • The report concludes “the financial management of the District is now in competent hands.” Peralta’s Trustees have implemented a long-term solution to funding the District’s employee benefits, a problem vexing public agencies across the country, by budgeting funds on an annual basis. This solution will fully fund the actuarial liability facing the District over a 25-year period. At the Board’s direction, the process of restructuring bond-related principal and interest payments was begun, which will allow the District to make consistent and moderate payments, while minimizing any financial impact to the classroom. Good news also comes to the Peralta Colleges in a report by the Accrediting Commission for Community and Junior Colleges, the body that oversees college accreditation. The commission, based on improvement it found at the Peralta Colleges, removed all four colleges from probation status. The colleges worked very hard to resolve issues related to information systems, governance and financial procedures that were raised by the commission two years ago. Their work paid off with the welcome news that probation status has been lifted. While the commission issued a warning – the lowest-level status alert – and made recommendations for continued improvement, it is nonetheless outstanding news, reflective of the progress being made at the District, that the Peralta Colleges have been removed from probation. Progress is being made at the Peralta Colleges, which offer some of the best educational, technical and career training programs in the Bay Area. See for yourself; visit the Peralta Colleges at ■ Jeffrey Heyman is executive director for public information at the Peralta Colleges.

> Looking to their future

Clear Channel Outdoor is a proud supporter of local schools and programs in its communities. Above, Todd Hansen, president of Clear Channel Outdoor SF Division, and students from the East Bay Consortium’s Pre-Collegiate Academy program in collaboration with the Oakland Unified School District and Merritt College discuss career options in marketing and advertising.

18 | OBR Oakland Business Review |

The East Bay Regional Park District visitor centers offer nature programs for all ages year round. The nearest visitor centers to Oakland are the Environmental Education Center at Tilden Nature Area, the Regional Parks Botanic Garden, also in Tilden Regional Park, and the Crab Cove Visitor Center, located at Crown Memorial State Beach in Alameda. Register for a program or just drop by – and make your next outdoor adventure an educational one as well. Keep an eye out for interpretive panels and in Oakland regional parks. Leona brochures Foliage in Sibley Regional Volcanic Preserve in Oakland. Canyon Regional Open Space Preserve near Merritt College in Oakland offers a self-guided walk focused on the native uses of plants. Educators may wish to download the teachers’ guide at before visiting with their students. Huckleberry Regional Botanic Preserve also features a self-guided walk – pick up a brochure at the trailhead on your next visit. Interpretive displays at Sibley Regional Volcanic Preserve provide information about the fascinating geological history of the region. The following are programs in the East Bay Regional Parks near you: • Aug. 2 – Twilight Hike, Sibley Regional Volcanic Preserve • Aug. 6 – Beginning Bicycling, Martin Luther King Jr. Shoreline • Aug. 6 – Saturday Stroll, Leona Canyon Regional Open Space Preserve • Aug. 7 – Flutter By Butterflies, Tilden Nature Area • Aug. 7 – Sunday Stroll, Martin Luther King, Jr. Shoreline • Aug. 9 – Estuary Explorers & Sea Squirts, Crab Cove Visitor Center • Aug. 14 – Nature Detectives, Crab Cove Visitor Center • Aug. 15 – Birdwatching, Berkeley Meadow, Eastshore State Park • Aug. 21 – Clapper Rails Program, Martin Luther King Jr. Shoreline • Aug. 23 – Birdwatching, Sibley Regional Volcanic Preserve • Aug. 28 – Summer Birds, and Fire Ecology, Tilden Nature Area • Aug. 31 – Wednesday Walk, Anthony Chabot Regional Park For program times, directions and more information on outdoor opportunities available in the regional parks, visit, or call (888) 327-2757. ■



> Just ask! Questions to guide an independent school search by Katrina Hale Lappin

For families embarking on a school search, the fall season can be both exciting and daunting. The most important part of this process is, of course, finding the right community for your family – a place where you can imagine your child growing, stretching, and succeeding. Part of finding this “fit” requires that you trust your intuition when you walk into a school and observe the community and classrooms in action. The most basic question is this – does this school inspire you? As you discover schools that strike a chord with your family, you will find yourself sorting through websites, brochures, and books. It’s easy to hit information overload! Despite the desire on the part of admissions offices to produce materials that really show our value and unique programs, all the materials can soon start to run together. Because of this, we encourage you to talk to us and ask lots of questions. Hopefully the following questions will help you formulate your own list: • Does the school’s mission statement ring true to your family’s values? Do the words of the mission seem to drive the curriculum, teachers, administrators, and children? • How big is the campus and what is the enrollment? • What is the class size? • How diverse is the school? What does the school mean by diversity and how does it support a diverse community? • Is the school accredited? • How are faculty and staff supported in professional development? • Are standardized tests administered? • What sports programs are offered? • What specialist classes are offered? How are they connected to the core curriculum? • How does the school respond to, and work with families on, issues of discipline, bullying, and social development?

• How are health and safety issues taught? • How do parents, teachers, and students communicate? • How are parents/guardians involved? • What is the school’s financial aid program? • How much is tuition? What is the typical annual increase? • What fundraising takes place during the year? How will these funds impact your child’s educational experience? • What is the homework philosophy and how much, if any, should you expect? • Where do graduates matriculate? What high school/college counseling is offered? As a parent or guardian and a consumer of independent schools, it is essential that you know, trust, and value the program in which you enroll your child. Questions before enrollment will help your family become part of a thriving school community that is just right for you. ■ Katrina Hale Lappin is the director of financial aid and associate director of admission at Redwood Day School, an independent K-8 school in Oakland.

Clear Channel Outdoor is a proud supporter of local schools and programs in its communities.

(510) 835-5900 •

August 2011 | 19



> Oakland – The perfect ‘Learning Vacation’ destination by Elisa Williams

Put down those books and pencils and learn something really new this year. “Learning Vacations” are among the hottest travel trends in the world today. Oakland has a wealth of options for every interest, making them perfect for both locals and visitors. Invite out-of-town friends or family to visit Oakland and take classes in some of these popular subjects: Visual Arts Oakland has one of the highest concentrations of artists in the country. Don’t just visit the galleries – tap into your creative side by learning a new hands-on technique. • The Crucible – This industrial arts collaborative is nationally known for its fire arts performances and its classes, which range from blacksmithing and welding to jewelry making and glass fusing. Info: • The Institute for Mosaic Arts – Founded in 2005, the Institute of Mosaic Art is the largest mosaic education center in the United States, with more than 80 classes and workshops featuring world-class instruction in contemporary and traditional mosaic techniques for all levels, from beginner to professional. Info: Performing Arts Ever wanted to run off with the circus? Live out your childhood fantasies by training for the flying trapeze, clowning, belly dancing or improve comedy? • Trapeze Arts – Their 10,000-square-foot learning center teaches adults and children Flying Trapeze, Trampoline, Fast-Track Tumbling and Chinese Acrobatics. Single session trapeze classes are only $40, making them affordable options for individuals, families or corporate team-building events. Info: • Kinetic Arts Center – Circus, physical theatre and fitness programs for every fitness level are offered here for both adults and children. Classes include professional circus and physical theatre training – and the first class is free. Productions aimed at audiences are continuously performed. Info: • Pan Theatre – Improv comedy classes are available for beginners and experienced actors. Info: Sports Oakland’s temperate weather makes it possible for sporty vacations throughout the year. Learn to boat on San Francisco Bay and take home new skills that will last a lifetime. • Canoe and Kayaking – Learn basic and advanced kayaking techniques on beautiful San Francisco Bay, either in a scheduled class or through private instruction. Located at Jack London Square, California Canoe & Kayaking is known for being one of the best instructors in the U.S. Info: • Sailing – Get ready for the America’s Cup by taking classes at one of the best sailing schools in the country. Located at Jack London Square, J World Performance Sailing can turn landlubbers into racers. (They do charters, too, if you want to leave the work to someone else.) Info: Many of the Bay Area’s best sailors started out with small boats in the protected waters of Lake Merritt. Learn the basics or sign up for racing with affordable classes at the Lake Merritt Boating Center. Info: • Cycling – East Bay Bicycle Coalition offers regular classes in safe cycling and offers great advice on trails around town. Info: Cooking Oakland’s culinary scene is hot outside of restaurants, too. Professional caterers and private chefs are offering classes for individuals and for memorable group adventures. • Baking – Its Miette shop at the San Francisco Ferry Building made it famous, but the only place to take classes is at the Jack London Square production headquarters. Courses range from one-day classes in sugar cookie decoration to six-week baking intensives. Info: • Cheese-making, Canning, Butchering – The Institute for Urban Homesteading is dedicated to offering affordable options for lost kitchen arts. Three levels of cheese-making classes take you from feta to mold-ripening to chevre and mozzarella. Info: • Ethnic Foods – Oakland’s rich ethnic diversity provides private kitchen tutorial opportunities from many cultures. Kasma Loha-unchit ( offers evening and week-long classes in Thai cooking. For more information on Learning Vacations and hotels to stay at in Oakland, go to the Visit Oakland website, ■ Elisa Williams is marketing communications director for Visit Oakland, the Oakland Convention & Visitors Bureau.

20 | OBR Oakland Business Review |



> Port of Oakland – Today’s youth, tomorrow’s workforce The Port of Oakland (Port) has a long history of commitment to supporting youth education. Despite challenging economic times, the Port has been able to continue its engagement through numerous programs.

According to Port Executive Director Omar Benjamin, “Supporting youth education is one of many ways the Port fulfills its role as a catalyst for inclusive economic development, helping transform today’s youth into tomorrow’s workforce.” Port internship program

The Port has provided internships for more than 20 years to teach youth about jobs related to international trade, logistics, airports, and seaports. There are at least 15 interns placed at the Port of Oakland for 2011: two Global Trade Academy interns at McClymonds High School, five summer interns through the Mayor’s Summer Jobs Program, as well as interns from the California State Maritime Academy, Merritt College, and various community-based organizations. Global Trade Academy

The Port of Oakland is one of the founding members of the Global Trade Academy (GTA – formerly ITTL) located at McClymonds High School in West Oakland. Registration will be held on Saturday, Aug. 20 from 9 a.m. to 4 p.m. at the McClymonds campus. Seventy high school students can look forward to a year filled with bi-monthly field study tours to places like logistics centers, the California State Maritime Academy, Port of Oakland maritime terminals, and Oakland International Airport. This is a tremendous opportunity for the students to get an inside look at international trade related to the maritime and aviation sectors and understand the range of jobs related to trade whether it is a dock worker, a freight forwarder, a U.S. Customs and Border officer, a trade development manager, or an air cargo worker, to name just a few possibilities. ATLAS

The Port also participates in the Alameda Transportation and Logistics Academic Support Initiatives (ATLAS) program, a special career training project of the College of Alameda, Oakland Adult and Career Education, and the Workforce Collaborative, which targets career training in warehousing, transportation, and logistics. The Port has been involved with ATLAS since its inception in 2009. For more information, visit Port of Oakland & Asian Employees Scholarship Programs

Another way the Port of Oakland is contributing to education in the community is via the Port of Oakland Employees Scholarship Program, which is open to all Oakland public school students and awards scholarships of up to $5,000 to help high-achieving students reach their education goals. Since 1994, the Port Employees Scholarship Program has awarded 285 scholarships totaling $667,500. Port employees raise funds for this program through an annual golf tournament fundraiser and employee contributions made during the Port’s annual Giving Campaign. In 2011, the Employees’ Scholarship Program awarded 24 scholarships totaling $69,000. In addition, the Asian Employees Association (AEA) at the Port of Oakland has a scholarship program to encourage deserving high school students from the community to pursue post-secondary education. The program has grown steadily over the years, and to date the AEA at the Port has awarded 178 scholarships totaling $273,000. For more information, visit Port giving

The Port also makes direct contributions and sponsors local organizations and events in the community. For example, the Port recently provided a generous donation to the Mayor’s “Late Night Live!” program, designed by the city and school district to offer a safer environment and positive venues for Oakland youth on Friday and Saturday nights during the summer. Port of Oakland Director of External Affairs Isaac Kos-Read commented, “Programs like Late Night Live! as well as projects and institutions that are contributing every day to the development of youth in our region are a natural and positive extension of the Port’s work to advance economic development and create more good jobs.” ■

August 2011 | 21

> Kaiser Permanente ranks highest in J.D. Power study Kaiser Permanente has announced that employers ranked the organization’s health plan the highest among fully insured commercial health plans in the J.D. Power and Associates 2011 U.S. Employer Health Insurance Plan StudySM. The organization received top marks across five key areas that affect employer satisfaction with carriers –including employee plan service experience, account servicing, product offering/benefit design, problem resolution, and cost/cost management. Based on a 1,000 point scale, Kaiser Permanente received 714 points, well above the overall satisfaction index average of 671. “We are honored by this recognition in J.D. Power’s employer satisfaction study for health plans,” said Arthur M. Southam, MD, executive vice president, Health Plan Operations for Kaiser Permanente. “The results are particularly gratifying in that they reflect the perceptions of our employer group customers in terms of the key factors that affect their ongoing satisfaction. This acknowledgment further strengthens our commitment to deliver superior service to our customers.” For more than 60 years, employers have relied on Kaiser Permanente’s integrated care delivery system to treat employees when they are ill and to provide a range of preventive services that promote employee health and productivity. Among Kaiser Permanente’s workforce health programs, HealthWorks by Kaiser Permanente provides a rich set of services that help businesses build strategies to improve employee health. The J.D. Power study was conducted between March and April 2011. ■

> New commissioners for Port of Oakland

The Oakland Board of Port Commissioners has three new officers. The Port Board elected Commissioner Pamela Calloway to serve as president of the board, Commissioner Gilda Gonzales was elected to serve as 1st vice president, and the out-going Board president, Commissioner James Head, was elected 2nd vice president. Calloway, principal of Calloway & Associates, is an attorney with expertise in developing and implementing creative privatePamela Calloway public partnerships and initiatives for investment in workforce and economic development to meet business needs through governmental relations, human resources development and strategic planning. Gonzales is currently the chief executive officer of the Unity Council and has a significant history of public service. During her 14-year career with the city of Oakland, she gained Gilda Gonzales experience in municipal financing and budgeting, public policy, economic development and government relations. Head is vice president of programs at The San Francisco Foundation and has over 25 years of experience in the field of community and economic development. He served as president of the National Economic Development and Law Center for 17 years before coming to the Foundation. ■ James Head

Brandstorming We work with you and your team to connect your product or service with your target. We create quality publications that help build your brand – annual reports, brochures, logos, corporate newsletters

> Homewood Suites holds

and sales kits.

‘EnergyStar’ celebration

C ARTER = DESIGNS C O M M U N I C AT I O N D E S I G N T H AT R E A L LY M E A N S B U S I N E S S 5 1 0 . 6 5 3 . 2 1 5 3 • c c @ c h e r i e ca r t e r d e s i g n s . c o m

The Homewood Suites by Hilton Oakland Waterfront has been named only the second hotel in Oakland to earn the EnergyStar certification from the U.S. Environmental Protection Agency (EPA). As result of this honor, the hotel held a party and ribbon cutting celebration at the facility, which is located at 1103 Embarcadero on the Oakland Estuary. Pictured above at the ribbon cutting ceremony were (left to right) Rick Gabrielsen, owner of Kupuna Hospitality; Morad Khatib, Homewood Suites’ front office manager; Dinesh Sweeny, owner of Ramada Inn & Plaza West Sacramento; Nora Lat, Homewood Suites’ assistant general manager; Markus Willoughby of Willoughby Doyle LLP; Darcella Wright, Homewood Suites’ director of sales; Joe Haraburda, president of the Oakland Metropolitan Chamber of Commerce; Anthony Schwab, Homewood Suites’ maintenance manager; Jason Olivares, the hotel’s general manager; Amanda Medina, the Chamber’s operations coordinator; and Kathy Diehl, Environmental Engineering Energy STAR Program Lead with the EPA. ■

22 | OBR Oakland Business Review |

All events held at Chamber offices, 475 14th Street, unless otherwise noted. Call 874-4800 to confirm dates and times. Meetings are open to all Chamber members.

East Bay Women in Business luncheon – panel of “Women Who Inspire” | August 5

Breakfast at the Chamber August 18 | Hosted by The Bread Project

Annual Golf Classic & Clinic | August 29 Tilden Park Golf Course

Keeping you connected and informed



5 | East Bay Women in Business luncheon | 11:15 a.m. - 1:30 p.m. EX ECUT IV E CO MM I T T E E Chair of the Board JOHN NELSON murakami/Nelson Vice Chair MARIO CHIODO Chiodo Art Development Vice Chair SHANNON PEDDER BRAND: CREATIVE DAN COHEN Full Court Press ERIC KISSHAUER Pankow Builders ZACK WASSERMAN Wendel, Rosen, Black & Dean LLP KENNETH WHITE Fidelity Roof Company MICHAEL ZIEMANN Summit Bank Immediate Past Chair PATRICIA SCATES Wells Fargo

BOAR D OF D I RE C TO RS MANETTE BELLIVEAU Oakland Convention & Visitors Bureau ALICIA BERT PG&E TERRY BRADY Securitas Security Services DAVE CANNON Barney & Barney LLC ANA CHRETIEN ABC Security Service KIM DELEVETT Southwest Airlines CHRIS DONOHOE CIM Group SOLOMON ETS-HOKIN Colliers International

MARK EVERTON Waterfront Hotel / Miss Pearl’s Jam House ALLYSON FATTORE Sunwest Bank CHARRISA FRANK Swinerton Management & Consultants JOHN GOODING The Quadric Group

TODD HANSEN Clear Channel Outdoor

| 2:30 - 4:30 p.m.

STAN HEBERT California State University, East Bay

18 | Breakfast at the Chamber

MICHAEL LEBLANC Pican KEN MAXEY Comcast Cable IKE MMEJE Alta Bates Summit Medical Center NATHAN NAYMAN Visa NATHANIEL OUBRE, JR. Kaiser Permanente MICKY RANDHAWA Wells Fargo EMILY SHANKS Bank of America DICK SPEES Consultant DAVID TUCKER Waste Management of Alameda County ELÑORA TENA WEBB, PH.D. Laney College RICHARD WHITE Fitzgerald Abbott & Beardsley LLC JOSEPH HARABURDA President and CEO

The purpose of the Oakland Metropolitan Chamber of Commerce is to promote commerce and industry, to advance economic growth and to enhance the quality of life in the city of Oakland.

OBR OAKLAND BUSINESS REVIEW (ISSN 1092-7220) is published monthly at $100.00 a year by the Oakland Metropolitan Chamber of Commerce, 475 14th Street, Oakland, CA 94612-1903. Membership dues include subscription. Periodicals postage at Oakland, CA. Contents can’t be reproduced without permission. POSTMASTER: Send address changes to OAKLAND BUSINESS REVIEW, 475 14th Street, Oakland, CA 94612. Editor

HA NK MA SLER, (5 10) 87 4 -4 808 |

Design/Production Editor

A lifelong resident of the East Bay, Graig Brooks has been named the Chamber’s Ambassador of the Month for June. Brooks is the owner and founder of Jaguar Productions, a multimedia company providing photography, journalism, and audio visual services. A 1999 graduate of Southern University and A&M College in Baton Rouge, La., he is a member of the Southern University Alumni Association, Phi Beta Sigma Fraternity, Inc., Scottish Rite Masons, and attends Imani Graig Brooks Community Church. In addition to being affiliated with various community service organizations, Brooks also serves as an Ambassador for the Chamber and is a member through the Sigma Beta Club, a mentor group for middle and high school aged young men sponsored by the Iota Alpha Sigma Chapter of Phi Beta Sigma. ■

10 | Ambassador Committee meeting | noon - 1 p.m. 16 | Nonprofit Roundtable

VICTORIA JONES The Clorox Company

> Ambassador of the Month

featuring a panel of inspiring women: Manette Belliveau, president/CEO, Visit Oakland; Karen Engel, executive director, East Bay Economic Development Alliance; and Samee Roberts, director of marketing, city of Oakland, $35 members, $45 non-members, Waterfront Hotel, 10 Washington St. in Jack London Square




Committee meeting

| 7:30 - 9 a.m. hosted by The Bread Project, an update of Chamber activities for prospective, new and long-time members

19 | Inside Oakland Breakfast Forum | 8:30 - 10 a.m.

featuring guest speaker Oakland Deputy Mayor Sharon Cornu, no charge for Chamber members, $10 for non-members



After Five Reception

25 | After Five Reception

| 5:30 - 7:30 p.m. Pacific Coast Brewery, 906 Washington St. in Old Oakland, no charge for Chamber members, $15 for non-members

29 | Annual Golf Classic & Clinic

| Registration begins at 8:30 a.m., shotgun start begins at 10 a.m., and 19th Hole Reception follows event. Tilden Park Golf Course, Corporate Sponsorship $2,500, Chamber Challenger $1,750, Business Hole Sponsor (with display table) $500, Tee Sign Sponsor $325, individual players $325, Clinic participants $50.



6 | Unveiling “Remember Them: Champions for Humanity” | 1 p.m. featuring special guests Maya Angelou and Ruby Bridges, performances by Oakland East Bay Symphony and local youth chorus, and historic readings, Henry J. Kaiser Memorial Park in Fox Square

10 | Remember Them fundraising gala dinner sponsorship opportunities available and tickets are on sale, Fox Theater, 1807 Telegraph Ave.

11 | Early morning silent vigil at dawn


approximately 5:45 a.m.

acknowledging the 9/11/01 attacks on America to honor those who lost their lives as well as those who helped rescue and recover victims, Henry J. Kaiser Memorial Park in Fox Square

Pacific Coast Brewing Co. 906 Washington Street in Old Oakland No charge for Chamber members. • $15 for non-members.

15 | Breakfast at the Chamber

| 7:30 - 9 a.m. hosted by Principal Financial Group, an update of Chamber activities for prospective, new and long-time members

meeting | noon - 1 p.m.

12 | Economic Development Forum | 3 - 4:30 p.m.

18 | Nonprofit Roundtable 16 | Inside Oakland Breakfast

Committee meeting

Forum | 8:30 - 10 a.m.

| 2:30 - 4:30 p.m.

no charge for Chamber members, $10 for non-members

20 | Breakfast at the Chamber

| 7:30 - 9 a.m. 20 | Nonprofit Roundtable

| 2:30 - 4:30 p.m.

an update of Chamber activities for prospective, new and long-time members

22 | After Five Reception

21 | Inside Oakland Breakfast

Committee meeting

| 5:30 - 7:30 p.m.

Forum | 8:30 - 10 a.m.

Uptown Body & Fender, 401 26th St., just off Broadway, no charge for Chamber members, $15 for non-members

no charge for Chamber members, $10 for non-members


22 | After Five Reception



14 | Ambassador Committee meeting | noon - 1 p.m.

7 | East Bay Women in Business luncheon | 11:15 a.m. - 1:30 p.m.

The articles published in this publication do not necessarily reflect the policies or opinions of the Oakland Metropolitan Chamber of Commerce.

14 | Economic Development

featuring Oakland Mayor Jean Quan, Waterfront Hotel, 10 Washington St. in Jack London Square

Forum | 3 - 4:30 p.m.

12 | Ambassador Committee

| 5:30 - 7:30 p.m. Oakland Asian Cultural Center in conjunction with the Oakland Chinatown Chamber of Commerce, 388 9th St., suite 290, no charge for Chamber members, $15 for nonmembers

August 2011 | 23


The new Oakland Restaurant Association

> > Chef’s Corner Eddie Blyden

> Wineries in Oakland? by Mark Everton

The fact that wineries are springing

up all over the place is old news. But there’s a new wrinkle – more and more of them are setting up shop in cities, doing their thing in converted industrial spaces, surrounded by asphalt, not vines. It’s urban warehouse winemaking, and it looks like the future of wine. Since the 1970s, the narrative about founding new BACKGROUND wineries has gone like this – someone with a pile of First job? Anabelles, money from another career spends untold millions on New York City expensive vineyard land and spectacular facilities in Education? State order to fulfill a dream to make (read: hire someone to University of New make) great wine – thus the currency of the famous York, New Paltz one-liner about making a small fortune in the wine Residence? business by starting with a large one. Berkeley Now it’s more likely to be the tale of a passionate, young, self-trained winemaker who maxes out the BUSINESS STRATEGY credit cards and the home equity loan to buy topHow’s business? On the upswing. notch grapes and make a thousand cases of snazzy Biggest challenge that you face? Pulling wine in a converted factory space on the low-rent people outside of their dining comfort zones. side of town. Bland food is awful. The reason for the change is simple: money. The Personal goal yet to be achieved? capital outlays required for doing it the old-fashioned Building a culinary center in Sierra Leone. way – buying land and building a winery – are Why people like working for you? I am prohibitive, possible for only a fraction of those constantly teaching on the job. One thing I interested in making wine. always tell my cooks is when I tell you something In a sense, the success of the founding generation feel free to ask me why and how. of modern winemakers has frozen the next generaMentor? Terrance Brennan of Picholine in tion out of the market. Buying and developing 20 New York City. Also the late Chef Patrick Clarke. acres of vineyard land, enough for 3,000-4,000 cases What do you like most about your job? of wine, at $50,000-$75,000 per acre – if you could find it at that price – and $30,000 per acre for land Everyday is different in a restaurant. Smells, preparation, irrigation and trellis, means starting produce, guests, etc. with $1.5 to $2 million in expenditures before a single What do you like least about your job? grape is picked. Add the cost of building and equipThere is never enough time to do everything that ping a bare-bones winery – at least another $250,000 needs to be done. – the recurring costs of wine production, and the Best meal/dish you ever created and salaries of two to four employees, and you’re out to whom was it served? I was very low on somewhere between $2 and $3 million before a single product in the off-season on Anguilla one bottle is sold. afternoon and only had fresh caught yellowtail Urbanists can produce more or less the same snapper. Met a group down the beach who quantity and quality of wine for less than $100,000, wanted lunch so I had to forage. Ended up with and then put the income back into the next year’s roasted yellowtail snapper filet, yam and toasted expenses. Urban wineries often pay more per square coconut puree, basil tamarind sauce. All from the foot for rental space, and more per ton for grapes grounds of Rendezvous Bay Hotel and a very dry than their larger, rural counterparts, but the entry island. Turns out my guest had a grandmother costs to the world of commercial winemaking are named Marlene Dietrich. dramatically lower. Creative arrangements are the Most respected competitor? Red rooster order of the day, starting with making use of customin Harlem. crush services, cooperative winery facilities, or rental space in neighborhoods zoned for light industry. PREFERENCES The East Bay Vintner’s Alliance (EBVA) is a Stranded on a desert island; what collection of 23 innovative, urban wineries spanning cookbook would you want? from Alameda to North Berkeley and produce some In Pursuit of Flavor by Edna Lewis. of the highest quality wine around by sourcing the Lunch with Julia Child - one question for best fruit possible. Founded in 2005 and officially her? When was the last day you went without a headquartered in Oakland, the EBVA prides itself glass of wine and some butter. in being the “earliest group of modern age wineFavorite cause? Old Skool Café, Bayview makers,” sourcing fruit from Oregon to Southern Hunters Point in San Francisco. It’s an at-risk California and as far away as the Rhone Valley in youth-based program providing arts, music and France. The EBVA uses both cutting-edge and restaurant training. traditional methods to create Favorite movie? The destination-worthy wines in Nutty Professor with Jerry an undiscovered urban wine Lewis. country. Wines of the East Bay Favorite restaurant? The EBVA 6th annual Vintner’s Alliance (EBVA) can Miss Pearl’s Jam House in “Urban Wine Xperience” will be found at these Oakland Oakland. Dining home away be held on Saturday, Aug. 6 in restaurants: from home by the water. Jack London Square’s Pavilion. Favorite way to spend This year’s event will feature B Restaurant – (510) 251-8770 spare time? With friends in pairings of wines from the Bellanico – (510) 336-1180 the garden, or volunteering EBVA’s 23 wineries with 23 of Bocanova – (510) 444-1233 Oakland’s top restaurants. where necessary. Chop Bar – (510) 834-CHOP For more information What’s on your iPod? Citron Restaurant about the event visit Everything from Calypso – (510) 653-5484 www.eastbayvint music to Russian ballads – Dona Tomas – (510) 450-0522 or call (510) 452-9500. ■ it’s out there. ■ Encuentro – (510) 832-463

Eddie Blyden, Miss Pearl’s Jam House 1 Broadway www.misspearlsjam

Luka’s Tap Room & Lounge – (510) 451-4677 Miss Pearl’s Jam House – (510) 444-7171 Pican – (510) 834-1000 ■

24 | OBR Oakland Business Review |

Mark Everton is general manager of the Waterfront Hotel and Miss Pearl’s Jam House.

> How well do you know Oakland’s restaurants? Brought to you by the Oakland Restaurant Association

Oakland’s restaurants are all over the local and national news. The Los Angeles Times, New York Times, San Francisco Business Times, Sunset, Wall Street Journal, have

all run recent articles about Oakland’s trend-setting restaurants. Oakland is now being compared to Brooklyn as the hottest dining scene in the United States. Please take a minute and test your knowledge of what’s being written about Oakland’s restaurants. Match the quote with the restaurant: 1. “Folks line up for this restaurant and then grab a seat at one of the ironing boards – no tables here on the sidewalk to chow down on massive fried chicken sandwiches.” 2. “This restaurant has the feel of an almostsecret experiment in progress. The name of the restaurant, which means ‘apprentice chef’ in the parlance of French kitchens, is nowhere to be found on the floor-to-ceiling windowed façade.” 3. “At this restaurant I ordered a glass of Argentine malbec from the mostly South American wine list and dug into the first plate that landed on my table: deviled eggs (one of the most popular dishes on the menu) stacked high with Dungeness crab and topped with chipotle aioli.” 4. “Russell Moore, the chef and owner of this restaurant, demonstrated how live fire can catapult the simplest fare to divine levels. To cook a leg of lamb, he ties the haunch to a string and sets a pot of braising beans underneath to catch the drippings.” 5. “Sample Pebble Beach oysters and Pacific mahi-mahi at this restaurant. The noreservations outdoor deck fills up quickly; admire the same view without the wait by reserving a Lake Merritt–facing table in the second-floor dining room.” 6. Greg Eng and Jason Low cooked at some of San Francisco’s best-known restaurants, including Jardinière, Absinthe, and Delfina, but turns out what they really wanted to do was sell a great burger at an affordable price. And that’s exactly what they’ve accomplished at their spiffy Oakland diner.” A. Bocanova B. Commis C. Bake Sale Betty’s D. Camino E. Trueburger F. Lake Chalet Answers: 1. (C), 2. (B), 3. (A), 4. (D), 5. (F) 6. (E) Scoring: Give yourself 3 points for each correct answer. Deduct -2 points for each wrong answer. Deduct -1 point if you guessed (and got it right). Add +1 point for each of the restaurants that you have visited. If you scored: 15+ points You should be a food writer 5-15 points Visit the website and bone up Less than You need to get out more 5 points often Prize: A $10 gift card for Pican or Levende East or Miss Pearl’s Jam House – If you scored 12+ points, email your snail address to Mark Everton at

Oakland Business Review  

Oakland Metropolitan Chamber of Commerce monthly newspaper, August 2011 Issue. Contains a special section on Education.

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